Tynderbox: Igniting Your Innovation
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Will a Specific Color Change the Behavior of Your Website Visitors?

Will a Specific Color Change the Behavior of Your Website Visitors? | Tynderbox: Igniting Your Innovation | Scoop.it

Color is shown to be a significant determinant for both website trust and satisfaction.

Color has the potential to communicate meaning to the user and influence their perception through the priming effect, how the exposure to one stimulus influences the way we will respond to another stimulus. In that way the exposure to a certain color can influence the visitor’s reaction towards the site in a carryover effect, meaning that the emotional reaction towards a color can be translated into a positive or negative interaction with the website.


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GroupM digital boss: Amazon will crush Australia's e-commerce like an anaconda - mUmBRELLA

GroupM digital boss: Amazon will crush Australia's e-commerce like an anaconda  - mUmBRELLA | Tynderbox: Igniting Your Innovation | Scoop.it
The digital boss of one of the world's biggest advertising groups GroupM has warned that online e-commerce giant Amazon will pose a major threat to Austral
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The psychology behind persuasive marketing videos, and how to get people to watch them

What does it take to get a consumer to do something online? We can’t argue that we live in a world of brand saturation. From very small, indie brands to multi-national conglomerates – every company, everywhere is hoping to get consumers to like, follow, friend and, ultimately, buy from them. The question is this: are people persuaded to do things differently in the digital space in relation to how they are persuaded in physical spaces? It’s a question that has been on the mind of Nathalie Nahai and Phil Nottingham for quite some time.

Video marketing is hard. When the majority of your potential customers are skipping ads on YouTube, how can you purposefully design a video that will make this hostile audience want to watch more?

In this high-octane presentation, video strategist Phil Nottingham and Nathalie Nahai, The Web Psychologist, will show you the 3 crucial steps you need to take to design persuasive videos that will engage your audiences and increase your reach. Join us on Tuesday September 23 to change the way you think about marketing, advertising and communications online. We know you will enjoy the conversation!

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Muslims Launch Powerful Social Media Campaign Against ISIS With #NotInMyName

Muslims Launch Powerful Social Media Campaign Against ISIS With #NotInMyName | Tynderbox: Igniting Your Innovation | Scoop.it
Muslims around the world are joining an anti-ISIS social media campaign sharing pictures and messages with the hashtag #NotInMyName.
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5 Tools That Will Make Your Life Easier as a Business Owner

5 Tools That Will Make Your Life Easier as a Business Owner | Tynderbox: Igniting Your Innovation | Scoop.it
If you’re a business owner, you’re likely always on the look out for ways to improve your business tactics. Now more than ever, technology is making every aspect of running a company easier. Here are a few great tools ... Read More
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How the Internet Saved Handmade Goods | Harvard Business Review

How the Internet Saved Handmade Goods | Harvard Business Review | Tynderbox: Igniting Your Innovation | Scoop.it

A recent article in The Economist, citing the work of Ryan Raffaelli at Harvard Business School, points to what it calls a “paradox” in the aftermath of disruptive innovation.

 

Some old technologies, after being rendered obsolete by better and cheaper alternatives (indeed even after whole industries based on them have been decimated), manage to “re-emerge” to the point that they sustain healthy businesses. Think mechanical Swiss watches, now enjoying strong sales. Or fountain pens, or vinyl records. Or small-batch, handmade goods — from vermouth to chocolate to pickles.

 

We could add our own favorite example: pinball. In our HBR article “Big Bang Disruption”, we describe the devastation of arcade pinball machines wrought in only a few years by Sony’s PlayStation home video console. From a historic high in 1993 of 130,000 machines sold, sales fell over 90% in the next five years. By the end of the decade, only one producer—Stern Pinball—was left making new machines, and with arcades closing daily, it looked as if it, too, would soon be facing game over....


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Jeff Domansky's curator insight, September 1, 2014 3:33 AM

The Internet. The same technologies that destroyed them brought them back.

OXY GREY's curator insight, September 1, 2014 4:25 AM

Quand Internet réinvente ce qu'il avait annihilé il y a quelques années ou comment Internet a relancé l'industrie artisanale du "fait-main"

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The Top 7 Guides To SEO

The Top 7 Guides To SEO | Tynderbox: Igniting Your Innovation | Scoop.it

'When I got into SEO, I had a difficult time starting. It was not as much as the content, but where to find it and which one is worth reading.

 

There are bunch of “definitive” “essential” “step-by-step” or “basic” guides to SEO on the internet, and quite honestly not all of them are just as good.

 

To spare you the trial and error and your time, this here is a list of the best Guides to SEO out there'

 

Read More: http://www.business2community.com/seo/top-7-guides-seo-0994840#!bNSjno


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Lotte Schacht's curator insight, September 14, 2014 7:12 AM

This is informative as well as easy to use.

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These 5 Incredible People Went from Broke to Billionaire

Here's how Oprah Winfrey, Jeff Bezos and others embody the American Dream.
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The Little Known Personality Trait That Predicts Entrepreneurial Success

Broad personality traits can be predictive of success in broad areas. But for line of work like entrepreneurship, you need to go deeper.
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Try This 18-Minute Ritual for Incredible Focus

Three small tweaks to your day can radically increase your effectiveness.
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One Entrepreneur's Gem of a Hobby (Infographic)

One Entrepreneur's Gem of a Hobby (Infographic) | Tynderbox: Igniting Your Innovation | Scoop.it
Perhaps not oddly, many entrepreneurs prefer a hobby they can profitably scale. One entrepreneur explains how to find the time and inspiration.

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Top 10 Tips for Aspiring Entrepreneurs

Top 10 Tips for Aspiring Entrepreneurs | Tynderbox: Igniting Your Innovation | Scoop.it
Deciding to put your money where your mouth is can be daunting at the best of times but when you're considering life as an entrepreneur, it can be even more so. That's why we've put together our top 10 tips for aspiring entrepreneurs.
1. Get started
The difference between an entrepreneur and a...

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Have you prepared your B-H-A-G?

Have you prepared your B-H-A-G? | Tynderbox: Igniting Your Innovation | Scoop.it
I read somewhere, " Aim for the stars, land on the moon " which is a childish way of saying aim for the best, and be happy wherever you reach...an optimist but not a realistic approach to life, in my
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8 Tips for Startup Success

8 Tips for Startup Success | Tynderbox: Igniting Your Innovation | Scoop.it
If you’re anything like most entrepreneurs, you love the idea of the startup. It’s always an exciting time to be in the startup phase of a new business. However, this can also be a very volatile time, as it really matters how you make use of your resources. Here are a few tips for startup …

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Jeremy Barton's curator insight, December 11, 2014 4:33 AM

Some straightforward tips..

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The future of the book

The future of the book | Tynderbox: Igniting Your Innovation | Scoop.it
The Economist offers authoritative insight and opinion on international news, politics, business, finance, science, technology and the connections between them.
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10 Things 'Shark Tank' Investors Look For

Are you really ready to dive into the Shark Tank? Don't go blindly. If you want to swim with the sharks, you need to know how they hunt.
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The Biggest Mistakes I See on Resumes, and How to Correct Them | LinkedIn

The Biggest Mistakes I See on Resumes, and How to Correct Them | LinkedIn | Tynderbox: Igniting Your Innovation | Scoop.it
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The 8 Best Industries for Starting a Business (In Detail)

Digital detective. Health care disrupter. Purveyor of all things organic. These are just some of the most promising ground-floor opportunities in 2014.
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Top independent school puts lessons free on iTunes

Top independent school puts lessons free on iTunes | Tynderbox: Igniting Your Innovation | Scoop.it
A leading independent school is making dozens of its courses available free online, so lessons can be downloaded by pupils or teachers at other schools.

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How to Rewire Your Brain for Success

The latest neuroscience suggests you can literally edit your memory. Here's what this big breakthrough means for you.
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Developing an Effective SEO Strategy in 5 Easy Steps

A sound SEO strategy can lead to years of online success and growth for your business.
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Meltdown: The men who crashed the world

Meltdown: The men who crashed the world | Tynderbox: Igniting Your Innovation | Scoop.it
The first of a four-part investigation into the world of greed and recklessness that led to financial collapse.
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The Science Behind Storytelling Infographic

The Science Behind Storytelling Infographic | Tynderbox: Igniting Your Innovation | Scoop.it
Brands use social for storytelling 88 percent of the time.

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Tania Tytherleigh's curator insight, July 19, 2014 8:37 PM

Storytelling is also a powerful leadership tool we can use to really connect with our staff. 

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Customer Journeys : Method, Rewards & Doing it Right...

Customer Journeys : Method, Rewards & Doing it Right... | Tynderbox: Igniting Your Innovation | Scoop.it
Customer Journeys are the series of interactions a customer has with a Business or Brand to get something done. In today’s multi-channel, increasingly mobile world, those journeys have more
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7 Reasons Marketers Are Not Innovating Fast Enough - Forbes

7 Reasons Marketers Are Not Innovating Fast Enough - Forbes | Tynderbox: Igniting Your Innovation | Scoop.it

Digest...

 

In my experience working with fast-moving, innovative companies, I’ve seen CMOs face the following top roadblocks to doing:

1.      Follow The Money. When you set aside dollars for innovation, the immediate result is a decrease in efficiency. As a result, you often doom tests with inadequate funding and too-tight timelines. A quarter of a year like this, and your conservatism is likely to be reinforced.

2.      New Realities, Old Structure. This whole budgeting problem is accentuated by the structure of most organizations, in which the CMO runs marketing and someone else runs the development of the product or service. Of course, that isn’t the world we work in today.

3.      One Little Letter (CEO vs CMO). The CMO may perceive the CEO to be sending mixed messages. On one hand, the CEO expects significant gains in marketing efficiency. On the other hand, s/he is enormously impatient to see evidence of a new model in marketing.

4.      Chickens Eating Eggs. The challenge with the budget ends up being a chicken and egg conundrum. You can’t budget because you can’t project. And you can’t project because there are no tests from which to safely extrapolate. If the efficacy could be proven, the money would be there. But without the money, the efficacy cannot be proven.

5.      The Fog of Novelty. There’s a novelty bonus in marketing that can be huge. Deep down, the marketer knows that these results can’t be extrapolated into an ongoing program.

6.      Too Much Change to Manage. There was a time when the innovations arrived like babies, one at a time, and only occasionally in twos or more. That couldn’t be further from the way things are today.

7.      The Hole In The Org Chart. One approach is to create a new C-level position encompassing both product and marketing – The Chief Growth Officer. The business of business is growth, and organic growth will be the Chief Growth Officer’s mandate.

 

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marketingIO's curator insight, July 2, 2014 5:42 PM

Embracing B2B marketing technology and it's associated manpower eliminates all 7 issues.