Marketing in Trinidad and Tobago
51 views | +0 today
Your new post is loading...
Your new post is loading...
Rescooped by Kris Granger from Everything Marketing You Can Think Of
Scoop.it!

10 Quick Tips and Examples for Better Status Updates [Infographic]

10 Quick Tips and Examples for Better Status Updates [Infographic] | Marketing in Trinidad and Tobago | Scoop.it
Wording is everything when it comes to Facebook. It’s essential to offer concise, easy-to-understand content with clear calls to action.

Via Jeffrey Lapin
more...
Jeffrey Lapin's curator insight, August 6, 2013 6:14 PM

10 Quick Tips and Examples for Better Status Updates [Inforgraphic] 

 

Article by: Pam Dyer / via: Social Media Today

Infographic by: Shortstack

Michael Ehline's curator insight, August 7, 2013 12:37 AM

Great infographic for attorneys at the Circle of Legal Trust.

Rescooped by Kris Granger from MarketingHits
Scoop.it!

What happens on the Internet in 60 seconds.

What happens on the Internet in 60 seconds. | Marketing in Trinidad and Tobago | Scoop.it

The graphic above shows what happens on the Internet in 60 seconds. The amount of activity is unbelievable.


Via Brian Yanish - MarketingHits.com
Kris Granger's insight:

Pretty cool

more...
No comment yet.
Rescooped by Kris Granger from Everything Marketing You Can Think Of
Scoop.it!

How To Create The Perfect Pinterest, Google+, Facebook & Twitter Posts [Infographic]

How To Create The Perfect Pinterest, Google+, Facebook & Twitter Posts [Infographic] | Marketing in Trinidad and Tobago | Scoop.it

Via Jeffrey Lapin
more...
Jeffrey Lapin's curator insight, June 21, 2013 3:30 PM

How To Create The Perfect Pinterest, Google+, Facebook & Twitter Posts [Infographic]

 

By: mycleveragency

Scooped by Kris Granger
Scoop.it!

5 Ways to Use Pinterest for Content Marketing - Business 2 Community

5 Ways to Use Pinterest for Content Marketing - Business 2 Community | Marketing in Trinidad and Tobago | Scoop.it
Kris Granger's insight:

Entrepreneur: "What's this Pinterest you speak of?" Me: "Check this out"

more...
No comment yet.
Rescooped by Kris Granger from MarketingHits
Scoop.it!

Jack Dorsey: The Future Has Already Arrived #keynote #video

Jack Dorsey, co-founder and CEO of Square, spoke to a student audience at the Stanford Graduate School of Business through the View From The Top series. Dorsey shared his story and how he came up with the ideas for Twitter (which he created and co-founded) and Square and offered some advice to the entrepreneurs and business students in the auditorium.


Via Brian Yanish - MarketingHits.com
more...
No comment yet.
Scooped by Kris Granger
Scoop.it!

Experts Answer | Klout

Experts Answer | Klout | Marketing in Trinidad and Tobago | Scoop.it
Klout is the Standard for Influence. Join Klout to discover your influence and compare with others you may know. (Check out @Fancienanc's response to this question about Creativity on @klout.
more...
No comment yet.
Scooped by Kris Granger
Scoop.it!

CREATIVITY AD - Adcom Creativity Starts from Belief

This ad makes me nostalgic, it is very creative and full of animation. Idea By Florence Ki of Junior Chamber International, Petaling Jaya "Creativity Starts ... (Creativity Starts from Belief.....!
more...
No comment yet.
Rescooped by Kris Granger from MarketingHits
Scoop.it!

Touchscreen interface for seamless data transfer between the real and virtual worlds #DigInfo

With today’s devices, it’s easy to enhance the reading experience--to bake in all sorts of multimedia and give readers tools for sharing and saving and annotating on the fly. What’s hard is doing it all while maintaining the fundamental simplicity and usability of paper. But perhaps the way forward isn’t to make devices that are more like pulp; maybe we could make paper behave more like our high-tech devices.

 

That’s the idea behind this new concept from Fujitsu, a simple system that uses image processing to bring printed materials into the digital world. As detailed in this clip by DigInfo, the rig is as simple as it is clever. Using nothing more than a run-of-the-mill webcam, a commercial projector, and some smart software, it lets readers scan images and digitize text with their fingertips, essentially overlaying touch-screen functionality onto any printed page.


Via Brian Yanish - MarketingHits.com
more...
Brian Yanish - MarketingHits.com's curator insight, April 19, 2013 8:10 PM

It will be interesting to see where this technology ends up. I can think of multiple applications that could bring real objects into the digital world.

Rescooped by Kris Granger from MarketingHits
Scoop.it!

Are You Ready to Play the Content Marketing Game? #Infographic

Are You Ready to Play the Content Marketing Game? #Infographic | Marketing in Trinidad and Tobago | Scoop.it

The era of content marketing is here as companies understand the need to be found online, effectively communicate their message and engage with their target market(s). 


Via Brian Yanish - MarketingHits.com
more...
No comment yet.
Scooped by Kris Granger
Scoop.it!

Time-Targeted Posts Boost Page Views | Social Media Today

Time-Targeted Posts Boost Page Views | Social Media Today | Marketing in Trinidad and Tobago | Scoop.it
This post contains a three-step guide to testing which times are best for your business to post to social media.
more...
No comment yet.
Rescooped by Kris Granger from Internet Marketing Strategy 2.0
Scoop.it!

How To Gain True Influence by Leveraging the Power of Relationships

How To Gain True Influence by Leveraging the Power of Relationships | Marketing in Trinidad and Tobago | Scoop.it

"If you define influence by the size of your Klout score, you can stop reading this right now..."


Via janlgordon, Robin Good
more...
Caroline Price's comment, July 16, 2013 5:59 AM
yes...some people are worthy of respect; others less so...
Therese Matthys's comment, July 16, 2013 12:34 PM
Caroline - so true!
Philippe Trebaul's comment, September 9, 2013 11:48 AM
You're all totally true. I really agree with you. I would add that "followers" are (normally, except for fake profiles...) persons. And persons MUST be respected. I agree too with you, Sigrid, concerning the fact that influence could be better mesured by interactions. Thx a lot for your reactions. It's very kind from you! Have a great week. Best regards :) Philippe
Rescooped by Kris Granger from MarketingHits
Scoop.it!

Research Shows Blogging a Top Focus for Marketers

Research Shows Blogging a Top Focus for Marketers | Marketing in Trinidad and Tobago | Scoop.it
Do you ever wonder what tactics, tools and strategies other social media marketers are using? Regardless of how long you’ve been involved in social media, chances are you have some questions that you’d like answered.

Via Brian Yanish - MarketingHits.com
more...
Brian Yanish - MarketingHits.com's curator insight, June 17, 2013 7:45 AM

As we see in this survey, marketering is still about content and one of the best ways for businesses use content is in a blog. This helps to add a personal touch to the brand.

Rescooped by Kris Granger from Entrepreneurship, Innovation
Scoop.it!

Sony's First-Mover Disadvantage in Smart Watches

Sony's First-Mover Disadvantage in Smart Watches | Marketing in Trinidad and Tobago | Scoop.it
Its SmartWatch isn't clicking as Apple and Samsung eye the market

Via Marylene Delbourg-Delphis
more...
No comment yet.
Scooped by Kris Granger
Scoop.it!

29 Ways to Instantly Boost Your Creativity

29 Ways to Instantly Boost Your Creativity | Marketing in Trinidad and Tobago | Scoop.it
Whether it's writing something brilliant or figuring out how to solve a problem, most of us need to do at least a little bit of creative thinking every day. And, let's face it, some days it goes be (RT @freelancersu: Feeling stuck?
Kris Granger's insight:
Try these and lemme know if they work.
more...
No comment yet.
Rescooped by Kris Granger from The MarTech Digest
Scoop.it!

The Top 12 Marketing Automation Articles Curated Today, Friday, 4/19/13

The Top 12 Marketing Automation Articles Curated Today, Friday, 4/19/13 | Marketing in Trinidad and Tobago | Scoop.it

Here are The Marketing Automation Alert's best marketing automation-related articles curated today, Friday, 4/19/13. Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected). If you find this valuable, please share by using the links below:

_____________________________________________________________

Featured Marketing Automation Article

 

B2Bs Struggling With Online Marketing Mix; Sales Cycle Gets Longer - Profs

 

http://sco.lt/92BK6L

From www.marketingprofs.com - Today, 11:15 AM

 

Summary...

 

US B2B marketers are struggling to optimize their online marketing mix, with many unable to segment and target the right decision-makers or measure program success across the entire marketing funnel, according to the results of a survey developed and fielded by Crain's BtoB magazine and business audience marketing company Bizo.

 

Moreover, the sales cycle has lengthened for the plurality of B2B companies (43%), increasing pressure on Marketing to boost brand awareness to help deliver leads and effectively nurture them through a prolonged buying process, the study found.

 

Among the study's key findings:

Only 40% of respondents say their online marketing mix is meeting the needs of the sales pipeline.One-third of respondents report their biggest online marketing challenge is accurately measuring and attributing online conversions to the correct marketing channels.Fully 79% say that differentiating on brand is a priority for their organization.

 

iNeoMarketing's insight:

With all the marketing technology available in the market, it just seems like the same sad song. Look: at the end of the day, it's about sales and marketing collaborating. At times, even marketing automation is a line of demarc, not a bridge. Work with Sales and identify the right tactics to bring prospects along the sales cycle.

 

_____________________________________________________________

Test for the Best in Your Email Marketing Campaigns - Marketo

 

http://sco.lt/5puVkH

From blog.marketo.com - Today, 11:08 AM

 

You need to feel comfortable with benchmarks and organizational progress. Read this blog for 4 simple considerations to get better results from your email programs.

 

Digest...

 

Here are four considerations to get better results from your email programs.

1. Use a technology that makes it easy to measure and visualize data

2. Make sure testing is part of your DNA

3. Make decisions and modifications based on the data

4. Re-examine urban myth data – know what works for your industry and business

 

iNeoMarketing's insight:

Four basic post-campaign steps you need to take so that you can continually improve upon your ongoing outbound marketing efforts. We're especially supportive of #4: a few scoops ago, we presented you with broad industry CTRs, and we caution you to use industry data just as a point of comparison and nothing more. It's about your data and your performance.

 

_____________________________________________________________

Twitter's New Keyword Targeting System 'Vital' Tool for Marketers - ClickZ

 

http://sco.lt/7I1KOf

From www.clickz.com - Today, 10:34 AM

 

Overview...

 

Twitter has unveiled a keyword targeting system to give marketers the ability to target users based on the words they tweet.

 

The system allows for marketers to pinpoint users based on the context of the words they send out through their account. Commentators say the feature is a boon because of Twitter's ability to reach consumers in real time.

 

"This is an important new capability - especially for those advertisers looking for signals of intent - because it lets marketers reach users at the right moment, in the right context," wrote Twitter Product Manager of Revenue Nipoon Malhotra in a blog post.

 

iNeoMarketing's insight:

We scooped this yesterday, and we encourage you to seriously investigate this new inbound marketing tactic.

 

_____________________________________________________________

Optify | 2 Surefire Ways to Keep Your Marketing Automation Simple

 

http://sco.lt/5sS4ll

From www.optify.net - Today, 10:42 AM

 

Marketing automation is quite the buzz phrase these days. We frequently receive calls from companies that “need marketing automation,” but may not really know what that means, or truly entails.

 

Summarized...

 

Here are the top two ways to keep your marketing automation simple:

 

1. Don’t over-segment your audience: For each segment, you need to build separate offers, calls-to-action and landing pages — not to mention email campaigns, which are a completely other beast. If you create too many different segments you’ll just end up spinning your wheels trying to customize each campaign, rather than building sufficient, compelling content for larger customer segments.

 

2. Keep your exclusions simple: Once you’ve taken care of the most obvious and basic exclusions, don’t out think yourself! You can spend hours trying to ensure that nobody receives the same emails twice, or you can only exclude them from receiving it if they move onto the next stage (customer, active prospect, etc.) and not worry about the minutia.

 

iNeoMarketing's insight:

And a few times we've been guilty of this! You can easily go crazy segmenting and excluding, but before you know it, the ramifications of these actions have geometrically made your job of marketing automation management far more difficult. Take it slow, especially in the beginning, and remember the Law of Diminishing Returns.

 

_____________________________________________________________

MediaPost Publications What Is Your Biggest Marketing Spend?

 

http://sco.lt/6tk4g5

From www.mediapost.com - Today, 10:04 AM

 

Digest...

 

Last year, research firm ITSMA surveyed the budgets of major B2B companies. The results surprised a lot of people. The single largest budget item -- representing 16% of average spend -- was collateral. That is, companies were spending more on creating and distributing presentations, data sheets, proposals, and other content than any other category of marketing investment.

 

One major shift in B2B go-to-market approaches connects to the inside sales shift, around how marketing delivers content to prospects. This content must be managed so that materials that resonate are reused in sales campaigns, or extended through additional content.  

 

Another significant change connects to how marketing interacts with prospects. Increasingly, marketing automation tools have arisen to support the delivery of targeted messages. That could be via email, social, Web sites, and other avenues. Many of these automated outreaches have calls-to-action driven by content marketing and associated collateral. For instance, the deliverable might be a white paper, so collateral investment must be viewed in the context of the digital marketing strategy.

 

 

iNeoMarketing's insight:

We look at this and conclude collateral = content. Now it may be company-centric content, but a form of content nevertheless. So if you believe collateral = content, then you want to leverage this content as you would any content: over a variety of distribution channels. Regardless: as a B2B marketer, it is vitally important to support sales with that which they need to succeed.

 

_____________________________________________________________

Email Marketing Metrics Study Identifies Top Performers & Sets Industry Benchmarks - MarketingLand

 

http://sco.lt/58XjWr

From marketingland.com - Today, 10:15 AM

 

Email marketing automation provider Silverpop released its 2013 Email Marketing Metrics Benchmark study, analyzing key metrics of fourteen different industries in the U.S. and Canada, as well as countries in Europe, the Middle East, Africa and Asia Pacific. When evaluating open rates, CTRs, CTORs and list churn statistics, the top performing vertical industries included education, computer hardware, telecom and electronics, and retail.

 

iNeoMarketing's insight:

The data is broad, and may not be representative, but scooped for you so that you can at least get an idea as to how you compare. Click through for more data, e.g., open rates x vertical.

 

_____________________________________________________________

Before Big Data Comes Big Content | Fast Company

 

http://sco.lt/55pie9

From www.fastcompany.com - Today, 9:32 AM

 

Big data is all the ragebut instead marketers should be thinking about big content.

 

Key excerpt...

 

Big data doesn’t appear spontaneously. Consumers engage and interact digitally with content, and marketers track and collect and make sense of those activities. Big data isn’t just a function of better data-tracking technology; it simply wouldn’t exist without the ever-expanding catalyst that is big content. Insights from big data should be helping brands create more, better big content.

 

Let’s define big content in marketing terms. Basically, marketing content refers to any artifact with which a consumer interacts that relates to a brand. Content gets “big” via its amplification, iteration and dissemination across multiple channels, devices and platforms. When content “jumps the tracks” and is no longer controlled solely by the brand, but can be summoned and even manipulated on demand by consumers themselves, then it’s “big."

The digital era has made big content possible by expanding the footprint of branded content from broadcast and print formats to web formats such as, online CRM, display ads, social-media posts, pins and tweets, custom publishing, SEM, mobile apps and SMS messages.

 

iNeoMarketing's insight:

Second time we've see the term "Big Content," and when reading this post/article, you can understand why. We don't think there's any action item coming out of the Big Content discussion for the B2B marketer, but scooped as an FYI.

 

_____________________________________________________________

How to optimize content for SERP domination - Brafton

 

http://sco.lt/8uQNYv

From www.youtube.com - Today, 9:44 AM

 

Visit our website for some live client examples and learn how we can directly aid your online efforts! http://www.brafton.com Interested in staying updated w...

 

iNeoMarketing's insight:

Definitely worth 3 minutes of time to review the basics associated with optimizing your content to drive it to the top of the SERP.

 

_____________________________________________________________

The Art and Science of Data-Driven Marketing - Gartner

 

From blogs.gartner.com - Today, 8:10 AM

Key excerpt...

 

The selection of tools available to the data-driven marketer is already nothing short of amazing.  You can tell which campaigns are attracting your audience, how people behave, create micro-segments and target an individual based on context.  But, what good is all of this if you don’t know what will persuade your users to take action, or are unwilling to expose creative ideas to the transparency of an A/B test?

 

Analytics tell you what is working and are pretty good at predicting what will work, but someone has to think up the possibilities in the first place.  New ideas takes creativity and analytics can help people that are creative do things better.  The best work gets done within the intersection of art and science.  Organizations that figure this out first have a marketing advantage over those that come around more slowly.

 

iNeoMarketing's insight:

What a great sentence: "New ideas takes creativity and analytics can help people that are creative do things better." We'll take it one step further: we need to creatively use the analytics to move the company forward, be it product development, positioning, communication, and so forth.

 

_____________________________________________________________

Big Data and Your Website: Personalizing the Customer Experience | Right On Interactive

 

http://sco.lt/7bW9OT

From www.rightoninteractive.com - Today, 8:28 AM

 

"Data is the new natural resource. What steam and oil did during the industrial revolution data is doing for us now. Today, we are competing on a whole different scale and the company that is able to collect the most relevant data will win. IBM CEO, Ginny Rometty, was recently quoted as saying that “Data will be the death of the average."

 

Key excerpt...

 

The solution is to adjust your website experience by integrating personalized and dynamic content. Essentially, this is a strategy in which the website content is dynamic enough to recognize the visitor and present them with content they are most interested in obtaining. Take for instance a website of an accounting business. This accounting business offers many different types of professional accounting services to companies. But when a website visitor searches for “small business tax accountants” and arrives at their company website then the website will dynamically show content front and center that promotes their small business tax services. Another visitor may search on “company evaluations” and again arrive at this company site. But now, the content changes to a call-to-action to a downloadable whitepaper on the topic of company evaluations.

 

iNeoMarketing's insight:

Here's what the B2B marketer needs: dynamic CMS integrated with marketing automation and CRM, with a predictive engine built in. With that, your web site is continually unique. We also want a fleet of Porsches.

 

_____________________________________________________________

Big Data Drives Big Demand for Storage - IDG.com

 

http://sco.lt/7eDcB7

From www.idg.com - Today, 8:01 AM

 

Key excerpts...

 

As demand for Big Data technology and services continues to escalate, all levels of the Big Data technology stack will experience significant growth. Storage is a critical piece of the infrastructure component, increasing at a compound annual growth rate (CAGR) of 53% between 2011 and 2016. International Data Corporation (IDC) has just published two in-depth studies – Storage for Big Data: Insight Into Usage Patterns (IDC #240372) and Influencers in Deployment of Storage for Big Data (IDC #240451) – built on findings from its first-ever survey on storage infrastructure for Big Data and analytics (BD&A).

 

This IDC study examines some of the qualitative and "behind the scenes" challenges faced by businesses with their Big Data infrastructure — either during or after deployment. Businesses will continue to struggle with what data to analyze, how to store data before and after it is analyzed, and how to feed the results of data analysis back into the business.

 

IT was by far the greatest influencer of data analytics infrastructure. Operations was a distant second.

 

iNeoMarketing's insight:

We're scooping this to highlight two points: (1) the growth of storage for Big Data, and (2) who owns the infrastructure. As we have often said, B2B Big Data is not nearly the size of consumer and retail data, however, we'll be there in the not too distant future, as driven by marketing technologies.

 

_____________________________________________________________

Infographic: The Many Faces of a Marketing Team - Brightpod

 

http://sco.lt/8AmWBt

From blog.brightpod.com - Today, 7:13 AM

 

Marketing teams are versatile. With so many different people working together on campaigns, marketers have to deal with vastly different planning & collabor


Via marketingIO
more...
marketingIO's curator insight, April 19, 2013 12:04 PM
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.