Marketing in Today's Music Industry
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Marketing in Today's Music Industry
With the rapid growth of technology in the past decades, marketing in the music industry has become a whole new ball game. On one hand, computers have made the creation of music a lot easier, and have evolved into a seamless medium for sharing music. On the other hand, this has created a much more competitive environment not so much based on product sales but more on the relationship between artist and consumer, which can be difficult to put a price tag on. This ScoopIt will dissect the marketing methods of today's music industry.
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Digital Cowboys Music Marketing Strategies april 2013

Marketing strategies for musicians and artists in the digital age. Business models for success.
Josh Adkisson's insight:

This is actually a presentation showing how the music industry has drastically changed with the development of technology. I agree that the recorded music itelf is not the driving force and it takes much more to create that relationship based experience that consumers are looking for. This is a very helpful tool in brainstorming for new marketing methods in the music industry.

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The A&R Power Summmit – Music Marketing 101: Effective Music Promotion Strategies

The A&R Power Summmit – Music Marketing 101: Effective Music Promotion Strategies | Marketing in Today's Music Industry | Scoop.it
Josh Adkisson's insight:

I like how this article explained the difference between marketing and promoting your music. The methods explained in this article provide a foundation on which you can create an effective marketing plan for your music.

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7 Music Marketing Truths ALL Musicians Should Know - MTT - Music Think Tank

7 Music Marketing Truths ALL Musicians Should Know - MTT - Music Think Tank | Marketing in Today's Music Industry | Scoop.it
Ever wondered why some super talented musicians don’t get the fanbase and recognition th...
Josh Adkisson's insight:

This article provides some very helpful tips to being successful in the music industry. What I found most helpful was the focus on those just getting started, and how it consitently stressed on the importance of maintaining a corporate mindset throughout the entire process of promoting your music.

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5 Basic Marketing Strategies for Musicians | Music Marketing - Gen-Y Rock Stars

5 Basic Marketing Strategies for Musicians | Music Marketing - Gen-Y Rock Stars | Marketing in Today's Music Industry | Scoop.it
If you’re a musician, you’re probably trying to get noticed. And that’s a difficult trick to pull right now when the music industry is supersaturated
Josh Adkisson's insight:

This article provided more helpful tips for marketing in today's music industry. Howether, this article focused more on the use of technology, and the proper etiquette that is expected when using it. I was really impressed with the in depth examples showing how you can effectively keep in touch with your fanbase using social networks. and web tools.

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Marketing Strategy in the Music Industry || Record Companies || Vertygo Team ||

Josh Adkisson's insight:

This article gives a brief history lesson on past mistakes made in the music industry. After reading this, I had a clearer understanding of why the music industry is what it is today. It also really gives great insight as to what not to do when marketing your music.

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