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Remember the Facebook experiment that'd let you pay to send messages to strangers inboxes? According to several reputable sources, not only will you be.
This is pretty funny. True or not?
Are you sure you want to delete this scoop?
It use to be that placing the biggest ad you can in the newspaper or buying prime-time tv commercials were the best chance to boost sales, if only temporarily.
22 Facebook PR Secrets Every Community Manager Should Know Search Engine Watch facebook-pr-secrets Is Facebook blue the new black for community managers? Social dashboards indicate Facebook marketing fashion changes by the season.
Facebook looks to video ads as it seeks new revenue streams Financial Times Several of the global brands that sit on Facebook's client council – an advisory board of major advertisers – are expected to take part in initial trials of the new video...
Business 2 Community LinkedIn: The Social Network for Professionals Turns 10 BizTech Magazine While Facebook and Twitter often get the glory and fame when it comes to social media super heroics, it's LinkedIn, the social network for professional...
Five powerful Pinterest tools that have the ability to grow your business and your online presence.
I had never heard of Piqora before...
The other tools are: Pinpuff, ShopInterest, Reachli, and Pinalytics.
Twitté CM FFF
No time to read the marketing news? Click this week's roundup and peruse.
Since Facebook acquired Instagram two years ago, we haven’t seen much change in the product (besides the controversial Terms of Service update). Finally, Instagram stepped up this week and started rolling out a helpful Facebook-esque feature: the ability to tag specific Instagram users within photos. Users could previously tag brands, friends, or followers within the caption of each post, but now users can tag users within photos themselves -- just like they could in a Facebook photo. At the same time, Instagram released a new section of the profile called “Photos of You,” where all the photos tagged of you are located.
As a marketer, you'll be happy to know that this means that brands can actually tag photos of their more influential users, and vice versa. Users will now have the power to tag their favorite bands, clothing brands they’re wearing, or even their favorite company directly in the photo -- giving brands much more visibility among Instagram's 100 million monthly users. Besides giving brands more visibility, this photo-tagging capability could help companies augment their customer delight, public relations, or influencer outreach efforts on Instagram. This new feature will go public on May 16th, so stay tuned! Read more at Ad Week.
Foursquare Set to Sell Check-In Data for Ad Retargeting, From Marketing Land
Over the past few months, Foursqaure has been trying to establish credibility in the advertising world by attracting agencies and big brands. This past week, a leaked presentation deck gave us a better clue for how they aim to do that: Foursquare is introducing two new advertising products based on their location-based data. The first product, called Check-In Retargeting, will be launching this month. Based on Foursquare users' check-in data, advertisers will be able to better target their ads to users outside the Foursquare app. Foursquare will be selling its aggregated check-in data to ad exchanges to help them retarget users on third-party platforms, such as Facebook’s FBX.
The second product, called Post Check-In Units, will launch in late June or early July. Based on a cost-per-click (CPC) basis, Post Check-In Units will contextually serve ads immediately after users check in to a location. Marketers will be able to use these Post Check-In Units to engage users with ads that are relevant to their current location -- a great promotion opportunity for brick-and-mortar shops, lifestyle brands, and restaurants. Since the algorithm for this type of ad will focus heavily on click performance, marketers should use strong calls-to-action within the ads to better engage users. With over 50 million monthly unique visitors and 3.5 billion check-ins, Foursquare could be a promising source for advertising data. Read more at Marketing Land.
Google Says YouTube Has Already Crushed Regular TV, From Business Insider
For years, we’ve wondered whether or not YouTube would one day overshadow the great and powerful TV. This week, YouTube said the battle was already over. In a presentation on Wednesday, Eric Schmidt declared that internet video has already displaced television watching. This doesn’t really come as a surprise to many marketers, especially since YouTube recently passed the milestone of 1 billion unique visitors per month. Though YouTube outranks TV in terms of views, Google has made it very clear that YouTube is not a replacement for TV -- it's something entirely new that thrives off engagement with audiences.
For inbound marketers, the power of YouTube's immense audience seems like old news, but this story reinforces the importance YouTube can play in an inbound marketing strategy. The idea of spending millions of dollars for prime television ad spots is a thing of the past for many marketers -- it's much more feasible to create a lovable viral video that can reach millions of people for much less money and have a way to track its ROI. Read more at Business Insider.
Free Ebook: Expert Advice to Improve Your Marketing Today
There were some serious changes this week in marketing and we know that it isn’t always easy adjusting your strategies to keep up with the latest and greatest. Lucky for you, we asked experts from all corners of the marketing industry to reveal some of their best tips on lead generation, tweeting, SEO, content creation, and public relations. Sift through their tried-and-true advice to find actionable tips to improve your marketing immediately -- your prospects, leads and customers will thank you. Download the free ebook today.
LinkedIn Now Lets Users Add Photos, Videos, and Other Rich Media to Their Profile Pages, From The Next Web
This week, LinkedIn made user profiles more visual and social than ever before. Now, users can add multimedia content to their profile and allow their connections to like and comment on the content directly. Marketers should see this as an opportunity to revamp their LinkedIn profiles with rich, visual content. Besides being more engaging to employers, clients, and peers, your content has the ability to spark and host discussions.
LinkedIn's changes have moved user profiles from simple CVs and resumes to interactive portfolios. If you're a marketer that has amassed quite the portfolio of visual content, taking advantage of this feature will add much more personality to your professional profile and expand the ways you can engage with potential customers or employers. Read more at The Next Web.
I think its a good idea for companies to market there product anyway possible. Why not try getting your products seen on apps and sites that millions of people use every day. I would try to market my brand as much as possible.
Are certain times better than others for sending your email campaigns? In the second part of this series we’re going to investigate how timing can impact your email marketing.
add your insight...
Having an understanding of the key social media acronyms can positively affect your small business Internet marketing strategy.
Social media really helps businesses excel
Why You Need a business Blog! Companies that do it have 97 percent more traffic than those that don't.
Does you business blog regularly? Do you have a blog? Would you like to know more about blogging? Let me know if this is something you wold like to know more about.
McDonald’s is one of the most recognisable brands in the world, yet also has to battle a fair amount of negative publicity, so one would assume that its social accounts would be extremely active.
Mc Donald's extensive presence on Social Media detailed. Funny how the brand is present on Google+ without actually acting on it. Untapped potential or simply not enough engagement of fans?
Conversation with the consumer is the key and framing your content to deliver good conversation is vital to social marketing success.
Macnifiaca reflexión de Jake Sorofman y de Robinn- Recomiendo el artículo!!!
When you’re an online business, making sure that you keep your customers happy should always be on top of your priority list. The internet has empowered shoppers giving them free reign of when, where and how they spend their money.
Here are some fascinating and scientifically proven ways to drastically improve the persuasiveness of your content marketing strategy:
1. Start a Herd
2. Be Negative
3. Rhyme a Little
4. Reduce Your Options
6. Don’t Quantify Negatives
7. Free Isn’t Valued
9. Use the Foot-in-the-Door Technique
10. Give a Gift
11. Map Solutions: Research indicates that spelling out the potential consequences of inaction is less effective than sharing solutions.
12. Assign Social Groups
The topics aren't completely intuitive, so you'll need to click-through for details. But these are tried and true techniques, some heartening back to the Mad Men days of advertising...it works, and is applicable to content creation.
Find out how Marcus Sheridan saved his business using content marketing, and what he's up to today ...
Social Media And The Growth Of E-Commerce [INFOGRAPHIC]
Did you know that e-commerce, which already accounts for 8 percent of all retail states in the U.S., is expected to outpace sales growth at brick-and-mortar stores over the next 5 years, reaching an incredible $370 billion by 2017?
Social media is playing its part, too – sales of physical goods through social networks is pegged to grow at a furious pace over the next few years, with some $14 billion of U.S. sales expected to be accountable to social media by 2015.
This infographic takes a closer look at the growth of e-commerce.
A blog about ecommerce marketing, running an online business and updates to Shopify's ecommerce community.
In 2013, the expression "Time is of the essence" has never mattered more!
"Online shoppers love going on Facebook to contact merchants about orders, or even complain about a bad experience.
But having a complaint appear on a Facebook page for all of the world to see can be pretty scary for ecommere store owners. The good news is there's a huge upside - responding and resolving the issue properly and quickly can create loyal fans who trust that you will take care of any problems that arise.
Here are 4 examples of excellent customer service on Facebook. Adopt these smart strategies to your own social media customer service plan and you'll turn complainers into brand champions."
Turn out, something as simple as tweaking the color of a button change user behavior or endear people to your product. Buffer's Leo Widrich explains the importance of color in website and brand design.
This article represents a specific component of branding which is color. It not only describes the importance of color in branding and the large effects of color on consumers, but points out that a lot of companies logos who’s colors we thought to just be random and have no meaning behind them, have actually been carefully thought out and developed to create a strong brand and to create consumer response. This aspect of color for branding points out that such little things can affect sub conscious thoughts towards brands, so it is very important to consider every single aspect of everything that represents your brand when branding effectively.
The future of the web won’t be about content sites that drive traffic to commerce sites. It won’t be about shopping sites or price matching sites that drive consumers to the lowest price sources.
The future is about curation, the thoughtful and useful aggregation and organization of content, context and commerce.
Here are three examples of how embracing content can drive engagement, community and ultimately commerce.
3 great examples of curated content not only as a marketing tool, but also as a new business model. Great article!
Good lessons for content marketing and blogging...
Johnny Holland on why UX should be on top of the list of marketing...
Marvel as we may at the advancements that take place around us in the business world each and every day, it would serve us well to remember that some t(...)
how does your business fair?
Be yourself. Everyone else is taken....oscar wilde
"Obscure" as in vague or opposite of standing out .... not why most people are on Social Media
What inspires you to develop your blog? Learn from the top marketing blog gurus what it takes to grow your audience, leads and revenue.