Marketing in the music business: American Leadership Today
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Marketing in the music business: American Leadership Today
Nous cherchons des informations sur le modèle américain dans l'industrie de la musique dans le but de créer une veille marketing.
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Lady Gaga et son dernier album Artpop : du bruit plus que de la musique

Lady Gaga et son dernier album Artpop : du bruit plus que de la musique | Marketing in the music business: American Leadership Today | Scoop.it
LE PLUS. Deux ans après “Born this way”, Lady Gaga est de retour avec “ArtPop”.
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How Much Does Crowdfunding Cost Musicians? : NPR

How Much Does Crowdfunding Cost Musicians? : NPR | Marketing in the music business: American Leadership Today | Scoop.it
Two bands, Los Angeles-based A House For Lions and Maine's The Mallett Brothers, add up what they've spent while asking you for money.

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Le Crowfunding : capitalisme de masse ou générosité ...???

Le Crowfunding : capitalisme de masse ou générosité ...??? | Marketing in the music business: American Leadership Today | Scoop.it

Le financement par la foule est récemment sorti du bois. Jusqu’ici peu connu et peu utilisé, il commence à fleurir sur le Net. La mondialisation aidant énormément pour le coté bancaire. Le fonctionnement est simple, transparent : vous aider à financer un projet selon votre envie. L’argent peut être donné ou investi selon le projet. Certains projets permettent une excellente rentabilité.

Ce nouvel « actionnariat » ou mécénat attire toutes sortent de créations. Cela va de l’entreprise pharmaceutique en passant par l’artisan, le musicien, le dessinateur jusqu’à des projets de sauvegarde du patrimoine.

Des centaines de millions d’euros sont ainsi investis dans des structures qui n’ont pas la chance de satisfaire des banques engluées dans leurs actifs pourris et/ou les réglementations bureaucratiques. Ce mouvement de foule dynamise l’économie, se passe d’intermédiaire… et de l’État. Les projets sont vérifiés par les entreprises tenant les sites web permettant le financement, ce qui rend les investissements assez sûrs (Je n’ai jamais eu de mauvaise surprise).

Les parisiens se souviennent peut-être des affiches de « L’âge de glace Live » partout dans le métro : ce spectacle s’est financé par le crowfunding et à réussi à trouver 149 121€ par ce biais (Mymajorcompany). Cet événement était rentable, les investisseurs ont donc pu profiter de places gratuites et d’autres avantages. 1489 personnes ont financé ce projet soit environ 100€/personne. Ce mode de financement est aussi pratique dans le sens où si l’on arrive à être financé c’est une gageure d’intérêt du public. Une fois les fonds rentrés, on peut montrer patte blanche aux banques difficilement prêteuses : « ce projet intéresse les gens, regardez ».

On trouve également des projets humanitaires, certains sont juste là pour financer des médecins, d’autres promeuvent l’éducation, etc…

Je vous parlerai ici d’un projet d’orphelinat qui encourage les orphelins à créer leurs entreprises. L'idée est de leur permettre d'acheter un porc et trois truies adultes (4*250 dollars), un local (700 dollars) et un rickshaw(véhicule entre la voiture et la moto) pour transporter, acheter et vendre. Ceci leur permettra d'obtenir une autonomie financière afin qu'ils puissent développer eux-mêmes leurs activités. C’est un esprit libéral qui m’a immédiatement plu.

Il n’y a pas de retour sur investissement mais qu’importe, je préfère partager mon argent comme je l’entends au lieu de donner à l’État qui le dilapidera en Montebourdes.

Les sites de crowfunding fonctionnent évidemment en prélevant leur « taxe » qui peut être plus ou moins importante. Cependant celle-ci oscille la plupart du temps autour de 5%. Une taxe plutôt sobre, des contenus originaux, une efficacité prodigieuse, le crowfunding grâce à internet échappe au contrôle de l’État et devient une véritable solution d’investissement.

Il existe beaucoup de sites promouvant ce nouveau mode de fonctionnement, je ne peux que vous encourager à les visiter.

 

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L'Etat veut étouffer le crowdfunding

L'Etat veut étouffer le crowdfunding | Marketing in the music business: American Leadership Today | Scoop.it
Coup de sang contre l'Etat qui veut limiter le crowdfunding en France sur le prétexte des risques du prêt entre particuliers

Voilà une information qui mérite le carton rouge de la semaine. Le gouvernement français a officiellement annoncé qu’il veut limiter le succès du crowfunding. Comment ? En limitant les sommes que les particuliers peuvent investir dans un projet via le crowdfunding. La somme totale de demande sera également limitée. De quoi mettre un coup d’arrêt au financement collaboratif,… alors qu’il commençait à décoller en France.

   

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Super Bowl commercials already going viral

Super Bowl commercials already going viral | Marketing in the music business: American Leadership Today | Scoop.it
Several Super Bowl commercials are already going viral.

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How Has Social Media Changed the Music Industry within the Past Five Years?

Introduction


The 21st Century has brought about challenges to the music industry with technological advancement of music distribution. Digital music poses a special challenge for musicians and record labels.

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Pablo's curator insight, July 21, 2013 4:42 PM

I never realized how much social media really affects the music industry. In the 1990’s there were not sites available where you could just listen to music and even download music. But today, there are thousands of websites where you can do both. Social media and the internet in general have placed the pressure on the music industry to keep up with all the new evolving technology. For example if you wanted a cd or tape you had to go to a store and purchase it. Now you can listen to the music before you even buy it. The author of this blog gave three major points, for the uses of digital music. 

 Music as a promotional tool to build brand awareness. This is a great point, if the world does not know about your music how will they purchase it.  Digital music as a service rather than a product, similar to either traditional radio (ad supported) or satellite radio (subscription-based).  People love the fact that they can have access to all their music at any time. This service I personally really enjoy.Social networking sites centered on sharing (possibly in real time) and discussion songs and playlists. The idea behind a music social networking site is the ability to share music with friends.

Overall this was a great blog. The author made some really great points throughout this article. I totally agreed with the statement “Social media has changed the music industry.” 

Sarah Strauss's curator insight, October 6, 2014 11:42 AM

The Music Industry has been dramatically changed by social media and a lot of the artists now rely on social media to connect with their fans. Artists brand themselves through social media and share their music through these sites. They find out what their fans want and expect from them. You can measure an artist's popularity and success by looking at their social media websites. Twitter and other social websites are becoming intermingled with the Music Industry.Yes, it is making it better for the consumers but it is devaluing and taking away jobs from the people actually working in the music industry. 

Bryant Jones's curator insight, Today, 4:26 AM

In my opinion social media is a double edge sword. In the past few years social media has changed the face of music forever. Social media can be great for artists because it is a great way for artists to connect with their audience in a personal way. Through sites like Facebook and Twitter artists can interact with their audiences in a way like never before. Social media is the like a fan club on steroids. This is a way fans can find out information about an artist from tour dates to new releases. This could also be a negative thing in a way that the wrong information could be passed along rapidly which could really become something hard to control if it isn't dealt with in a prompt and professional manner. 

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Apps Are The Future of Music

Apps Are The Future of Music | Marketing in the music business: American Leadership Today | Scoop.it
Applications (more affectionately referred to as apps) are the future of the music industry. Notab...

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Jonathan Smith's curator insight, October 11, 2013 8:09 PM

I think this is a start of a good idea and the music business should catch up to this idea. The artist has a fan club "app" and to use basic functions on it, users have to pay a fee  every month.

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Is Bolder Better? How An Artist’s Persona Affects Sales, Airplay and Streaming

Is Bolder Better? How An Artist’s Persona Affects Sales, Airplay and Streaming | Marketing in the music business: American Leadership Today | Scoop.it

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New Facebook Marketing Research Shows What Works

New Facebook Marketing Research Shows What Works | Marketing in the music business: American Leadership Today | Scoop.it
The latest research on Facebook marketing shows interesting trends and opportunities. Use this to update your Facebook marketing with the latest findings. (SocialMedia News: New Facebook Marketing Research Shows What Works | Social ...
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Music Crowdfunding Predictions for 2013

Music Crowdfunding Predictions for 2013 | Marketing in the music business: American Leadership Today | Scoop.it

2012 was a huge year for music crowdfunding. I wrote about some of last year's developments for Hypebot, titling it The Year Music Crowdfunding Broke. 2013 will be about what happens now that music crowdfunding has established its legitimacy as an emerging form of financing.


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Apple vend 25 % de la musique aux États-Unis

Apple vend 25 % de la musique aux États-Unis | Marketing in the music business: American Leadership Today | Scoop.it
La plate-forme de téléchargement iTunes est, de loin, le premier distributeur de musique outre-Atlantique.
Tina Nsr's insight:

"La plate-forme de téléchargement iTunes est, de loin, le premier distributeur de musique outre-Atlantique."

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L’Etat encadre strictement la finance participative / Les Echos – 1er octobre 2013 - p.30 / Auteur : A.D

Le gouvernement a proposé un texte visant à encadrer le financement participatif, qui consiste pour une entreprise à faire un appel de fonds aux particuliers pour financer un projet. Le texte veut limiter à 250 euros le montant prêté par un particulier et à 300 000 le montant traité par une plate-forme de crédit. Ce texte est proposé à la discussion pendant quelques semaines afin que les acteurs puissent donner leur avis. D’ores et déjà certains acteurs ont annoncé que la limitation à 250 euros risque d’entraîner une gestion très compliquée. Le ministère des Finances, lui, veut éviter aux particuliers de prendre trop de risques puisque le crowfunding se déroule hors du contrôle bancaire.

 


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Arts et Métiers Cluny Bib's curator insight, October 16, 2013 5:19 AM

panier.doc 98 - octobre 2013

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Eve Angeli nue dans son nouveau clip "Ta différence"

Eve Angeli nue dans son nouveau clip "Ta différence" | Marketing in the music business: American Leadership Today | Scoop.it
Eve Angeli est de retour avec un nouveau single intitulé "Ta différence". Une chanson qui a été financée par les internautes grâce à la plateforme My Major Compagny .

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Music Industry Dances to a New Tune | Social Media Today

Music Industry Dances to a New Tune | Social Media Today | Marketing in the music business: American Leadership Today | Scoop.it
Representing a new generation of YouTube pop artists who bypass the stifling corporate music industry with their own do-it-yourself YouTube success, K-pop recording artist Psy has become yet another driving force that is forcing the industry to...

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Twitter power: how social networking is revolutionising the music business

Twitter power: how social networking is revolutionising the music business | Marketing in the music business: American Leadership Today | Scoop.it
A&R men and other traditional insiders bypassed as new sites connect artists directly to fans

Via John Temming
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Sarah Strauss's curator insight, October 6, 2014 11:04 AM

Twitter, along with other types of social media, has revolutionized how music is discovered and listened to. People in America can listen to and share music that they like and someone in China can see their posts and start listening to that artist, too. Even artists are using social media to promote themselves, rather than traditional advertising techniques. Writing a tweet that has the concert details is sure to be seen and shared by more people than a poster in a coffee shop. Twitter and social media make communication to a mass  audience possible. It also provides some sort of control for the artist. If a negative article is put out about them, they can disprove or reply via social media and their side of the story will be known. 

Alexis Sacco's curator insight, January 17, 10:21 PM

Social media has had en enormous impact on the music industry in recent years. It allows for easier sharing, faster access, and input from consumers. I think this has both positive and negative influences on the industry. It gives artists a chance to put their work out in to the world, but also gives room to those who wish to start drama amongst industry professionals.

Bryant Jones's curator insight, Today, 2:47 AM

Social media has changed how we share music. we all remember the days of the record store where we use to go to listen to and find new hot music but now since we have social media music is shared across the world without having to leave your home. I think this is one of the best revolutions  in music since the invention of the compact disc.

 

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Is Bolder Better? How An Artist’s Persona Affects Sales, Airplay and Streaming

Is Bolder Better? How An Artist’s Persona Affects Sales, Airplay and Streaming | Marketing in the music business: American Leadership Today | Scoop.it

"For most music artists, “reinvention” is a way to reach new fans, create buzz, and experiment with new sounds. No matter how they create it, an artist’s persona is everything—and they convey it in everything they do."


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Bianca Brown's curator insight, October 13, 2013 4:57 PM

Taking on a new persona is hard to pull off but, can be worth it. The article used Miley Cyrus as a great example and also the aurthor realizes that she is not the only artist turning a new leaf. Britteny Spears and Madonna were moving to a different  light for their sells.It is the well organized and I understood his message since the beginning of the paragraph. I enjoyed the many other examples of the many artists.

travis eskridge's curator insight, October 13, 2013 8:23 PM

the article explains how music reinvention  is a good way to reach fans.

Pros: this move could definitly work and create a buzz for your fan base.

Cons: depending on your fanbase this could fail miserabley and maybe end your career.

Kyron McGruder's curator insight, November 10, 2013 2:53 AM

this article outlines the importance of "reinvention" of yourself to the world; After you are doing well in the industry. 

pros of this is that you have a chance to reach out to new audiences gaining more exposure and ultimately more more sales.

cons of this are that your fans may not like the new you, and turn their backs on you and favor another artist

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Malgré les modes asiatiques, les USA dominent toujours la culture mondiale - National Geographic

Malgré les modes asiatiques, les USA dominent toujours la culture mondiale - National Geographic | Marketing in the music business: American Leadership Today | Scoop.it
Washington. Aretha Franklin interprète l’hymne national. Sponsorisé par une marque de soda célèbre, ce spectacle de quatre jours a été…

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The Music Behind the Movement: How Music Is Essential to Cause Marketing


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