Marketing in the Digital World
57 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Rescooped by Nadeem Amin from Consumer Behavior in Digital Environments
Scoop.it!

What is predictive analytics and how could you use it?

What is predictive analytics and how could you use it? | Marketing in the Digital World | Scoop.it
“ Predictive analytics. What is it? What can it be used for in marketing? Is it easy to implement?”
Via Russ Merz, Ph.D.
more...
Russ Merz, Ph.D.'s curator insight, July 13, 1:56 PM
Need a primer on predictive analytics and how you can use them? See this article for a basic overview.
Rescooped by Nadeem Amin from Digital Marketing
Scoop.it!

How to Measure Your Social Media ROI Using Google Analytics

How to Measure Your Social Media ROI Using Google Analytics | Marketing in the Digital World | Scoop.it
“ Do you want to understand your social media return-on-investment (ROI)? Are you tracking the customer journey in Google Analytics? In this article you'll discover how to collect and analyze the data you need to properly calculate how social media marketing impacts your business. #1: Create a Custom Segment The good news is that you already…”
Via Diane Tira
more...
No comment yet.
Rescooped by Nadeem Amin from Smart Business Development
Scoop.it!

7 Big Brand Social Media Strategies for Small Businesses - Hootsuite Social Media Management

7 Big Brand Social Media Strategies for Small Businesses - Hootsuite Social Media Management | Marketing in the Digital World | Scoop.it
“Whether you are a big or a small business, learn key social media strategies brands used to launch their campaigns.”
Via Sandra Brevett
more...
No comment yet.
Rescooped by Nadeem Amin from Digital & Internet Marketing News
Scoop.it!

A Complete Guide to Visual Content: The Science, Tools and Strategy of Creating Killer Images

A Complete Guide to Visual Content: The Science, Tools and Strategy of Creating Killer Images | Marketing in the Digital World | Scoop.it
“ As visual content on social networks has grown, so too has the emphasis on storytelling with pictures. Indelible, craveable, relatable images have become a high currency in the world of content marketing, and the push for visual content seems to only be getting stronger.”
Via Kimberly Castleberry
more...
Kimberly Castleberry's curator insight, August 31, 2014 10:25 PM

*A Complete Guide to Visual Content: The Science, Tools and Strategy of Creating Killer Images*

This is an amazing post you're going to want to not only read but bookmark... wow! All sorts of goodies and resources here!

 

Henrik Safegaard - Cloneartist's curator insight, September 4, 2014 4:00 AM

Interesting - click to read more.

Rescooped by Nadeem Amin from CIM Academy Digital Marketing
Scoop.it!

Social Media Marketing: How to Optimize Social Profiles for Search

Social Media Marketing: How to Optimize Social Profiles for Search | Marketing in the Digital World | Scoop.it

Social Media Marketing: How to Optimize Social Profiles for Search Your social network is one of the best ways to increase brand awareness and sales.


Via Andrew Norton
more...
CIM Academy's curator insight, January 14, 4:59 AM

This article highlights tips to oprimise social profiles.

Rescooped by Nadeem Amin from Hospitality Digital Marketing & Beyond
Scoop.it!

Setting Up Google Analytics Enhanced Ecommerce Using Google Tag Manager: A Step-By-Step Guide

Setting Up Google Analytics Enhanced Ecommerce Using Google Tag Manager: A Step-By-Step Guide | Marketing in the Digital World | Scoop.it
“Learn how GA Enhanced Ecommerce can help you understand user behavior from promotional impression to purchase. Get insight into how visitors first find pro”
Via Alexandre Guapyassu
more...
No comment yet.
Rescooped by Nadeem Amin from Digital Marketing & Communications
Scoop.it!

How to use social data across your business

How to use social data across your business | Marketing in the Digital World | Scoop.it
“ Brands and businesses using social data to inform their social media strategy However, in more instances than ever before, social data is also being used i. Marketing topic(s):Social CRM. Advice by Guest Expert.”
Via Alex Butler
more...
No comment yet.
Rescooped by Nadeem Amin from Hospitality Digital Marketing & Beyond
Scoop.it!

Why do people delete mobile apps?

Why do people delete mobile apps? | Marketing in the Digital World | Scoop.it
“ There are many other sectors that the travel industry can learn from when it comes to ecommerce and the development of mobile apps.”
Via Alexandre Guapyassu
more...
No comment yet.
Rescooped by Nadeem Amin from Marketing Strategy and Business
Scoop.it!

How to Create an SEO Friendly Infinite Scrolling Page by Neil Patel

How to Create an SEO Friendly Infinite Scrolling Page by Neil Patel | Marketing in the Digital World | Scoop.it

Excerpt from the useful article by Neil Patel and published on his Quick Sprout Blog:"If you think that an infinite scrolling page is the best design option for your site, but you also want to retain great SEO, then read on. I’m going to show you exactly how you can achieve both of these objectives:What is an infinite scrolling page?The infinite scroll is exactly what the term describes — a function that allows a user to keep scrolling a page without reaching its end. When you scroll downward, toward the “bottom” of the page, it simply loads more content, providing an ever-growing and seemingly never-ending amount of material.What are some examples of infinite scrolling pages?Twitter, Facebook, Pinterest, etc...For non-social pages: Mashable and others.What’s the SEO problem with infinite scrolling pages?In one word, the SEO problem with infinite scroll is JavaScript, which is the most popular way to implement it. You can be sure that the HTML content in your source code will be indexed by Google, but any subsequent content that is loaded asynchronously via JavaScript will not be indexed.So, how do you fix it?Thankfully, there is a way to have crawlable/searchable infinite scroll pages.The basic idea is this. You have to create an infinite scroll page and a series of other pages that go along with the infinite scroll pages. Thus, you (or your CMS) develop infinite scroll with pagination.The infinite scroll page is chunked into component pages.Here’s the exact process:Step #1: Determine how to divide up your content;Step #2: Create a URL structure that accommodates infinite scroll;Step #3: Each page should contain rel=”next” and rel=”prev” within the

ConclusionInfinite scrolling is just one of the many design options that might improve user interaction and retention. However, it is not optimal for every website. It all depends on what you’re trying to accomplish with your specific page..."Each point is analyzed with detailed information. Read full and informative article here:http://www.quicksprout.com/2014/05/21/how-to-create-an-seo-friendly-infinite-scrolling-page/


Via Giuseppe Mauriello
more...
No comment yet.
Rescooped by Nadeem Amin from Digital Marketing
Scoop.it!

Bluetooth LE v NFC showdown [INFOGRAPHIC]

Bluetooth LE v NFC showdown [INFOGRAPHIC] | Marketing in the Digital World | Scoop.it
“ For many years marketers have known that if they could just get the right offer at the right time in front of customers they could increase conversions.”
Via Mark Daykin
more...
No comment yet.
Rescooped by Nadeem Amin from Digital Marketing & Social Networking
Scoop.it!

26 Social Media Monitoring Tools [Reference Guide] - RazorSocial

26 Social Media Monitoring Tools [Reference Guide] - RazorSocial | Marketing in the Digital World | Scoop.it

There are many things to consider when looking for monitoring tools but the most important thing is that you are monitoring conversations! Listening is just as important as sharing on social media.

In this guide, we go through free social media monitoring tools, paid ones suitable for small businesses, and social media monitoring tools suitable for enterprise-level brands....


Via Jeff Domansky, Neil Wilkins
more...
Marco Favero's curator insight, March 9, 2015 7:14 AM

aggiungi la tua intuizione ...

Sergey Pavlov's curator insight, March 10, 2015 6:26 AM

26 Social Media Monitoring Tools

Christine Day's curator insight, April 20, 2015 10:44 PM

A little basic, but Interesting list of social media tool vendors 

Rescooped by Nadeem Amin from Hospitality Digital Marketing & Beyond
Scoop.it!

Finding Your Mobile Key Performance Indicators

Finding Your Mobile Key Performance Indicators | Marketing in the Digital World | Scoop.it
“ Load time, lifetime value, average revenue per user, retention rate, and session length are among the most important key performance indicators (KPIs) for a mobile Web site. Measuring the search visibility and performance of mobile Web sites remains just as important as measuring desktop Web sites. Some KPIs, more than others, will become invaluable.”
Via Alexandre Guapyassu
more...
CIM Academy's curator insight, March 25, 2015 6:20 AM

This article highlights the importance of distinguishing metrics for the performance of desktop website searches and mobile website searches.

Rescooped by Nadeem Amin from CIM Academy Digital Marketing
Scoop.it!

Why People Unfollow Brands on Social Media [Infographic]

Why People Unfollow Brands on Social Media [Infographic] | Marketing in the Digital World | Scoop.it
“ Fractl and Buzzstream surveyed 900 social media users to find out why users unfollow, and what behaviors companies should avoid.”
Via Andrew Norton
more...
CIM Academy's curator insight, March 12, 2015 4:52 AM

Disengagement of customers is equally as important as engagement in digital marketing. This article identifies key reasons why customers unfollow brands.

Rescooped by Nadeem Amin from Consumer Behavior in Digital Environments
Scoop.it!

Pokémon Go: Gamification Lessons For Research

Pokémon Go: Gamification Lessons For Research | Marketing in the Digital World | Scoop.it
“ How has Pokémon Go garnered such success so quickly? What can we learn, as researchers, from the first legitimately successful augmented reality application?”
Via Russ Merz, Ph.D.
more...
Russ Merz, Ph.D.'s curator insight, July 18, 11:33 AM
What consumer insight opportunities do augmented reality games like Pokémon Go open for the marketing research industry? Here is some food for thought.
Rescooped by Nadeem Amin from Digital Marketing
Scoop.it!

19 Free Social Media Analytics Tools for Marketers

19 Free Social Media Analytics Tools for Marketers | Marketing in the Digital World | Scoop.it
“ Know what's working on social media with the insights from our collection of free social media analytics tools.”
Via Diane Tira
more...
No comment yet.
Rescooped by Nadeem Amin from Digital Marketing
Scoop.it!

Bluetooth LE v NFC showdown [INFOGRAPHIC]

Bluetooth LE v NFC showdown [INFOGRAPHIC] | Marketing in the Digital World | Scoop.it
“ For many years marketers have known that if they could just get the right offer at the right time in front of customers they could increase conversions.”
Via Mark Daykin
more...
No comment yet.
Rescooped by Nadeem Amin from Digital & Internet Marketing News
Scoop.it!

20 Must Have Tools For Web Developers

20 Must Have Tools For Web Developers | Marketing in the Digital World | Scoop.it
“ Our days are all about the Internet. Everything seems to be happening at a faster speed and all information can reach you almost in real-time. You can find”
Via Kimberly Castleberry
more...
Kimberly Castleberry's curator insight, September 15, 2014 7:00 PM

There's a lot of neat tools on this list - most of which I was unfamiliar with. I always love discovering new tools that make my work easier. You might want to bookmark this one.

Rescooped by Nadeem Amin from Hospitality Digital Marketing & Beyond
Scoop.it!

When Modern Web Design Gets in the Way of Conversions

When Modern Web Design Gets in the Way of Conversions | Marketing in the Digital World | Scoop.it
“This post comes from our partner Follow @Travel_Tripper Today, modern web designers have countless tools and tricks at their disposal to make a website loo”
Via Alexandre Guapyassu
more...
No comment yet.
Rescooped by Nadeem Amin from Hospitality Digital Marketing & Beyond
Scoop.it!

10 Quick Tips to Help You Create Facebook Ads That Work

10 Quick Tips to Help You Create Facebook Ads That Work | Marketing in the Digital World | Scoop.it
“Try these strategies for creating ads on Facebook that get people clicking.”
Via Alexandre Guapyassu
more...
No comment yet.
Rescooped by Nadeem Amin from Digital Marketing & Communications
Scoop.it!

Is responsive design killing mobile?

Is responsive design killing mobile? | Marketing in the Digital World | Scoop.it
“Is it better to build a site that's purely mobile -- or one that adapts to mobile and desktop viewers?”
Via Alex Butler
more...
No comment yet.
Rescooped by Nadeem Amin from Digital Marketing
Scoop.it!

How to Create Social Media Images That Support Your Brand

How to Create Social Media Images That Support Your Brand | Marketing in the Digital World | Scoop.it
“ Are you getting maximum results from your visual content? Do you use fonts, colors and clever effects to make your company's images more recognizable? Graphics that are consistent with your company's established image increase your audience engagement by creating familiarity. In this article you'll discover how to use simple design tactics to help your audience…”
Via Diane Tira
more...
No comment yet.
Rescooped by Nadeem Amin from Hospitality Digital Marketing & Beyond
Scoop.it!

The Social Media Content Calendar Every Marketer Needs [Free Template]

The Social Media Content Calendar Every Marketer Needs [Free Template] | Marketing in the Digital World | Scoop.it
“ Learn how to plan and schedule your social media content in advance with this social media calendar template.”
Via Alexandre Guapyassu
more...
No comment yet.
Rescooped by Nadeem Amin from Social Media Bites!
Scoop.it!

How to Implement a Loyalty Program Using Social Media |

How to Implement a Loyalty Program Using Social Media | | Marketing in the Digital World | Scoop.it
“ A loyalty program is an excellent way to gain audience insights while rewarding your most engaged fans. Here's how to run a social media loyalty programs.”
Via David Blundell
more...
Larry Sandoval's curator insight, March 26, 2015 5:56 PM

Loyalty a major factor of business

Showleh Tolbert's curator insight, March 31, 2015 2:49 PM

Very insightful. A lot of value.

FADY's curator insight, April 6, 2015 4:29 AM

Very interesting. You have there insights on loyalty program. A must read

Rescooped by Nadeem Amin from Hospitality Digital Marketing & Beyond
Scoop.it!

Finding Your Mobile Key Performance Indicators

Finding Your Mobile Key Performance Indicators | Marketing in the Digital World | Scoop.it
“ Load time, lifetime value, average revenue per user, retention rate, and session length are among the most important key performance indicators (KPIs) for a mobile Web site. Measuring the search visibility and performance of mobile Web sites remains just as important as measuring desktop Web sites. Some KPIs, more than others, will become invaluable.”
Via Alexandre Guapyassu
more...
CIM Academy's curator insight, March 25, 2015 6:20 AM

This article highlights the importance of distinguishing metrics for the performance of desktop website searches and mobile website searches.

Rescooped by Nadeem Amin from HTML5 and CSS3
Scoop.it!

Strategies for Staying on Top of Web Performance

Strategies for Staying on Top of Web Performance | Marketing in the Digital World | Scoop.it

Step one is caring about the performance of your websites. Step two is doing things to make it better. Step three is staying on top of performance for the long haul.


Via Miriam Stenson
more...
No comment yet.