Marketing in Portland
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Marketing in Portland
Marketing scoops and trends from Portland, OR
Curated by Kristin Taylor
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Pine Street Market opens

Pine Street Market opens | Marketing in Portland | Scoop.it
A historic building has been transformed into a new center for good eating in Portland.   
       
Kristin Taylor's insight:
This highly-anticipated Foodie Haven in Portland is likely to become the latest "must" for Portland residents and tourists alike. Simply exudes the Portland brand. 
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Portland company hopes product improves cyclist safety - kgw.com

Portland company hopes product improves cyclist safety - kgw.com | Marketing in Portland | Scoop.it
The man who designed the combination bike horn and beacon light hopes it keeps bicyclists on the streets of Portland and beyond safe.
Kristin Taylor's insight:
I plan to get one!
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Subaru's Ride With 'Portlandia' Is a Playful One - New York Times

Subaru's Ride With 'Portlandia' Is a Playful One - New York Times | Marketing in Portland | Scoop.it
Subaru integrates its cars into scenes and sponsors online video of the IFC cable show in an example of nontraditional advertising.
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Portland company's cool #kickstarter campaign made HOW much?!

Portland company's cool #kickstarter campaign made HOW much?! | Marketing in Portland | Scoop.it
How much did that Portland company's famous Kickstarter campaign ultimately ...
Kristin Taylor's insight:
I still want one of these cookers!
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18 Gorgeous Vintage Wallpapers from a Portland Company's ...

18 Gorgeous Vintage Wallpapers from a Portland Company's ... | Marketing in Portland | Scoop.it
Take a left, and enter Bolling & Company, where stacks of musty wallpaper catalogs are warmed by the light of low-hanging gas lamps, and a collection of steel doorknobs hangs in a oblong picture frame resembling a scene ...
Kristin Taylor's insight:
Another fabulous Only in Portland find. #portland
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It's Earth Day; every day is earth day for Looptworks of Portland - The Oregonian

It's Earth Day; every day is earth day for Looptworks of Portland - The Oregonian | Marketing in Portland | Scoop.it
It's Earth Day; every day is earth day for Looptworks of Portland The Oregonian Looptworks, the Portland company that uses excess fabrics and other materials to create new products, chose Earth Day, however, to retell its story.
Kristin Taylor's insight:
A clothing line from Portland that upcycles fabrics that used to be discarded. Former Adidas employee started this company.
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Portland Advertising Agencies. on Pinterest

Portland Advertising Agencies. on Pinterest | Marketing in Portland | Scoop.it
Portland advertising and digital agencies. Note the 160-character Twitter positioning statements. An instructive perspective on agency-speak and positioning. Is your beloved "agency" is missing?
Kristin Taylor's insight:

Love this aggregation of Portland Advertising Agencies on Pinterest. Great place for inspiration and your daily shot of Portlandia. #socialmedia

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Chocolate lovers delight: Bend now has 5 chocolatiers, Oregon has 32

Chocolate lovers delight: Bend now has 5 chocolatiers, Oregon has 32 | Marketing in Portland | Scoop.it

Chocolatiers are finding a niche in Oregon.

Kristin Taylor's insight:

The Pacific Northwest is truly a magical place and this just proves it. A proliferation of chocolatiers here in Oregon, including five in Bend alone. And now that consumers know that good chocolate doesn't come from Walgreen's, premium chocolates with premium ingredients are the growing segment.

 

 

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Salt & Straw founder to entrepreneurs: Culture is the key ingredient - Portland Business Journal

Salt & Straw founder to entrepreneurs: Culture is the key ingredient - Portland Business Journal | Marketing in Portland | Scoop.it
Salt & Straw's Kim Malek shared her insight at a Wednesday PubTalk on how to create a brand and grow a business while staying true to your roots.
Kristin Taylor's insight:

A Portland Absolute Favorite--Kim Malek and her incredible Salt & Straw ice cream. Innovation, authenticity and goodness to the core. Kim is as real as they come and she's an expert on building business that stays in line with what your heart really wants to do.

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Portland fans want to bring the Raiders to town

Portland fans want to bring the Raiders to town | Marketing in Portland | Scoop.it
The excitement in the Pacific Northwest coming from the Seahawks’ first-ever Super Bowl win has apparently caused some folks in neighboring Oregon to dream big.
Kristin Taylor's insight:
Combining the Portland vibe with the Raiders' legendary brashness would certainly result in a marketers' dream come true.
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Portland: City of small dreams and missed opportunity - The Columbian

Portland: City of small dreams and missed opportunity - The Columbian | Marketing in Portland | Scoop.it

Portland: City of small dreams and missed opportunity The Columbian This might seem odd for a city that now lives by the mantra of "Keep Portland Weird"; for a city that acts as though food carts represent sophisticated dining; for a city that...

Kristin Taylor's insight:

Amusing little piece that ignores many realities. One being that the Olympics are far from being a guaranteed cash cow. They actually represent a huge opportunity for indebtedness. Next is the flip reference to Portland somehow not having the foresight needed that would get the bridge built. Vancouver--more accurately Clark County--can't even get it together to approve light rail. I love the 'Couv but this piece feels like sour grapes from an overlooked stepsister.

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25 Things You Probably Didn't Know About Portland | Mental Floss

25 Things You Probably Didn't Know About Portland | Mental Floss | Marketing in Portland | Scoop.it
Sure, you know about the craft beer, the fancy coffee, and all those awesome food carts. Here are some nuggets about the Rose City maybe you might not have known. 1. Portland's name was decided by a coin flip.
Kristin Taylor's insight:

Wanna be a Portland expert? How many of these did you know? (I'm surprised #PDX is only #11 on the Weirdness Index.)

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Conan jokes about Portland Trader Joe's - kgw.com

Conan jokes about Portland Trader Joe's - kgw.com | Marketing in Portland | Scoop.it
kgw.com
Conan jokes about Portland Trader Joe's
kgw.com
PORTLAND-- A neighborhood struggle over the fate of a Northeast Portland Trader Joe's was the butt of a late night talk show joke on Monday.
Kristin Taylor's insight:

How do we get the "Lowe's doesn't belong across the street from Trader Joe's in the Hollywood neighborhood" message going? #PDX

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Portland company commended for 32-hour work week - KGW.com - kgw.com

Portland company commended for 32-hour work week - KGW.com - kgw.com | Marketing in Portland | Scoop.it
A Portland company got national attention Thursday morning, when it was featured in NBC's TODAY show for its policy on a 32-hour work week.
Kristin Taylor's insight:

Productivie

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Portland Advertising Federation delivers 14 Roseys to 11 agencies - OregonLive.com

Portland Advertising Federation delivers 14 Roseys to 11 agencies - OregonLive.com | Marketing in Portland | Scoop.it
At least 250 people attended the event at the Eastside Exchange, the highest attendance the organization has had in at least five years
Kristin Taylor's insight:
Way to go Stephanie Murphy! Great article from Allan Brettman.
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Green Zebra's 1st birthday wish: 20 stores by 2020 - Portland Business Journal (blog)

Green Zebra's 1st birthday wish: 20 stores by 2020 - Portland Business Journal (blog) | Marketing in Portland | Scoop.it
Lisa Sedlar raced to open the first Green Zebra Store — which offers sustainable and organic groceries in a convenience store format — a year ago. Now she's applying the lessons of the first store as she prepares to open a second.
Kristin Taylor's insight:
Fabulous success for someone who really understands her audience. West Vancouver is ready, Lisa! #portland #local
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Portland's entrepreneurial success flies in face of #Portlandia stereotypes.

Portland's entrepreneurial success flies in face of #Portlandia stereotypes. | Marketing in Portland | Scoop.it
The latest survey by the worldwide Entrepreneurs Organization shows that Portland members are outstripping their global peers. (Take that, 'Portlandia' stereotype: Local entrepreneurs outperform startup peers in other cities: Portland may...
Kristin Taylor's insight:
Portland is a Mecca for startups and entrepreneurs.
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Hubbub health uses gamification, friends and family in employee wellness offering | mobihealthnews

Hubbub health uses gamification, friends and family in employee wellness offering | mobihealthnews | Marketing in Portland | Scoop.it
Portland Company! Hubbub health uses gamification, friends and family in employee wellness offering | mobihealthnews http://t.co/NDYvpaoOUG
Kristin Taylor's insight:
A unique approach to wellness. Will it sell more health plans?
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David Letterman - Carrie Brownstein In Portland

How does Carrie really feel about shooting "Portlandia" in strangers' homes?
Kristin Taylor's insight:

Carrie Brownstein, looking uber-hot by the way, talks about the realities of shooting Portlandia in Portland homes. And, yes. People in Portland love Portlandia. #pdx #portlandia

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Sip & Shop: Coffee In 3 Tasteful Portland Boutiques - Sprudge.com

Sip & Shop: Coffee In 3 Tasteful Portland Boutiques - Sprudge.com | Marketing in Portland | Scoop.it

WonderfuHere in Portland, Oregon, a number of boutiques have taken a decidedly (and perhaps expectedly) more informal and DIY approach, offering coffee in various forms as a way to welcome their guests and spark conversation.

Kristin Taylor's insight:

A quality cup of coffee--no Folger's here--and shopping at some of Portland's finest boutiques. This is a winning concept. I can imagine spending time in the warm, rich environment of Will Leather Goods and plan to check out the others mentioned in this post. Each store is branding their cups with tastefully done logos while spreading some fantastic goodwill. Portland and Coffee and Boutiques. Nothing wrong with that combination. 

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Kristin Taylor Marketing in Portland - The Portland Authenticity MBA

Kristin Taylor Marketing in Portland - The Portland Authenticity MBA | Marketing in Portland | Scoop.it
Kristin Taylor is The On Call Marketing Director, providing On Call Marketing Services to innovative companies. Call Kristin Taylor Marketing at 503-729-7372.
Kristin Taylor's insight:

if heart as part of a business strategy could be taught, these Portland women would be central to the curriculum. Read on for your first required readingassignment for your Portland Authenticity MBA. 

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Lisa Sedlar: 10 Things I've Learned as an Entrepreneur

Lisa Sedlar: 10 Things I've Learned as an Entrepreneur | Marketing in Portland | Scoop.it
Why would the CEO of a successful, stable company dive into the turbulent waters of entrepreneurship?
Kristin Taylor's insight:
Lisa Sedlar is smart, determined and successful. She brings all those qualities to her first Entrepreneurial venture, Green Zebra. Will this Portland favorite come out on top with her unique-yet-simple concept?
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More Oregon companies seeking, attaining B Corp status for financial reasons | Sustainable Business Oregon

More Oregon companies seeking, attaining B Corp status for financial reasons | Sustainable Business Oregon | Marketing in Portland | Scoop.it
With the triple bottom-line’s economic component in mind, another wave of...
Kristin Taylor's insight:

Sustainability is a key part of the Portland Marketing brand. Great article about new companies in Oregon added to the B Corp status. Bridgetown Natural Foods is the latest entry to #BCorp status. h/t to Metropolitan Group www.metgroup.com for their advocacy of sustainability.

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10 Things Happening Right Now in Portland

10 Things Happening <em>Right Now</em> in Portland | Marketing in Portland | Scoop.it
Before you plan your trip to Portland, we thought you might want to educate yourself on the day-to-day activities of the locals. That way, when… (Peer into our recycled crystal ball and find out some Things Happening in Portland RIGHT NOW.
Kristin Taylor's insight:
These are the more mundane things happening in Portland! Won't take much effort to find the woman who carries a possum on her shoulder or the guy wearing a kilt, riding a unicycle and playing the bagpipes. You must visit.
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9 Fresh Products from Portland Producers | Portland Monthly

9 Fresh Products from Portland Producers | Portland Monthly | Marketing in Portland | Scoop.it
Creamy Stumptown cold brew in a carton, chocolate from a treehouse, and Mexican mole — we've roun...
Kristin Taylor's insight:

Coffee, chocolate, bagels...and the list goes on. Fabulous new products from trend-setting Portland. #PDX

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