One of the alternatives in media marketing these days that have the fastest growth is Buzz marketing. Buzz marketing, which is an area within Public relations, also called word-of-mouth marketing is reached when people is forwarding information about a product. The big benefit of Buzz marketing is that the credibility is significantly higher of word-of-mouth than of advertisements. It is also more powerful than when a spokesperson or an endorsers come with a similar type of information. (Clow, K. et. al. 2013.)
Gamification, is a trend with the idea to create buzz on social networks and through this build credibility for your product. Gamification engaging users in fun ways with for example contest that drives the traffic to your social channels such as Facebook. Companies can for example cooperate with a TV-channel to have a contest connected to a TV-show and in this way create a buzz about the company. The firm Bunchball did exactly this kind of cooperation with NBC network USA, and succeeded to double the traffic on their Facebook-page using gamification.
I think this article is interesting because I never heard about this concept before and I think it is good way to capture the audience, as well as building long-term relations. If I were responsible for the marketing for a company I would try to find a way to create a positive buzz about my products, and I think this can be an excellent way to accomplish that.
Rickard Markgren, 10083119, COMM 335-1, Article, Public relations, Buzz marketing, Gamification, Social network.