This advertisement starts off nicely with soft music playing in the background and a mouse nibbling on some cheese. We all know what’s going to happen, yet it still shocks us. The poor mouse is caught in the trap, breathing what appear to be its last breaths until it begins doing pus-ups. Odd thing for a mouse to do. This ad is great because it doesn’t tell us what it is advertising until the very end, so it keeps the viewers intrigued and wondering what this ad is all about. This ad is a roller coaster of emotions from content, to frightened, to sad, and finally humour. Viewers will remember this ad because it is witty and entertaining. It aims at the emotional appeal of consumers in order to draw them in to the advertisement.


Katharine Corcoran COMM 335-002, campaign, advertising, emotional appeal, brand awareness, liking