Marketing in Motion
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Marketing in Motion
Marketing practice is rapidly changing. This topic explores the latest trends in marketing communications, digital and mobile marketing, social media, community / tribal marketing and value co-creation.
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Scooped by Joachim Scholz, PhD
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How Levi's Turned A Design Evil Into A Design Signature

How Levi's Turned A Design Evil Into A Design Signature | Marketing in Motion | Scoop.it
Ever wonder why the trademark symbol on the Levi's logo is clipped off?
Joachim Scholz, PhD's insight:

A nice video how Levi's re-designed its brand identity via rooting its new, unified logo into it's historical assets found on every jeans. Its a bit strange to hear that the Levi's guys wanted to focus on their brand meaning and be consistent in their logo, and in the next sentence they call their new logo "bat wing" – sorry guys, that introduces a whole new set of brand associations that I don't think make it focus down. Don't get me wrong, the idea of the logo is great, but the brands you aspire to are known for their close connection to their symbol: Apple symbol. Nike swoosh. Levi's batwing? You had such a good start, using the historically formed shaped so that your logo can be subtly incorporated and reinforced in lots of your products (e.g., the pocket flaps on shirts). So why not Levi's flap? Levi's wave? Anything that helps us focus on Levi's, not Batman?

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Scooped by Joachim Scholz, PhD
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Minimalist effect in the maximalist market ~ ANTREPO BLOG / A2591

Minimalist effect in the maximalist market ~ ANTREPO BLOG / A2591 | Marketing in Motion | Scoop.it

Our last project is about simplicity and we try to find alternate simple versions for some package samples of the international brands. We think almost every product needs some review for minimal feeling. 

Joachim Scholz, PhD's insight:

Does the latest product design trend of minimalism extend to product packaging and labels? This webpage puts this question to the test, simplifying the packaging of iconic brands.

 

Interesting food for thought (nutella - yum!), and also maybe for a good discussion in an IMC or CB course.

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margot ferri's curator insight, November 26, 2013 8:09 AM

Minimalist makes impact!