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After consumers complaints, Tropicana ditches their $35 million Packaging and Marketing Failure
This clip details the PR desaster when Tropicana dared to change its iconic packaging of their orange juice. You know, the straw coming straight out of the orange.
On e level his is a good example how consumers are more empowered today with social media, how they are able to immediately voice concerns and make complaints, and how companies can listen to these conversations (or rather angry outcries, in this case) to inform their marketing.
On a different level, this clip demonstrates how hopelessly misused marketing terminology is these days at CNN. Subliminal? I don't think so! And what is wrong with this "expert"??
Are you sure you want to delete this scoop?