Communicating in pictures: The rise of the image | Marketing in Motion |

"And the future of image marketing is just around the corner: Travel companies will show albums from happy visitors. B2B companies will show installations with their products built in, overlaid with data on the products and places involved. Marketers will encourage consumers advocates to take pictures of their happy purchases and experiences, and share them. As NFC tags proliferate, someone can just tap something they buy, see images of how people use the product and submit their own.


But intelligence about pictures can be even more powerful. By stimulating consumers to share pictures, marketers can learn more about how consumers are using their products to help develop new products."