Marketing Strategy - Executing an innovative and successful augmented reality (AR) marketing campaign doesn't have to be complicated. For retail marketers considering experimenting with AR, here are a few simple tips to keep ...
|Scooped by Joachim Scholz, PhD|
Augmented Reality is for many marketers the next big thing, as it allows brands to engage customers and to build relationships with them in the space their customers are actually living, not in some online world. And with wearable computers becoming a reality more and more, the AR trend might finally take off soon.
This article gives a few ideas of what to keep in mind while designing AR:
1. Make it relevant
2. Create engaging content
3. Understand where users are interacting with content
4. Include a clear call to action
5. Integrate with other marketing tools
Looking over this list, the first thing that comes to my mind is that the same list would also be true for TV ads, radio ads, spokespersons, social media campaigns, and so on. So where is the groundbreaking potential of AR? As AR is an inherently localized and place-based technology, it is more likely that AR-savvy marketers will succeed when they allow consumers to connect with their physical-spatial-material environment, similarly to how social media-savvy marketers succeed by allowing consumers to connect with their social environment. The five points listed above are all well and good, but we have to direct our attention to the AR killer feature that is not part of this list.