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Rescooped by Jean-Christophe BIREMBAUT from The MarTech Digest
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How Much Does A Lead Cost? [Infographic] | B2B Marketing Insider | #TheMarketingAutomationAlert

How Much Does A Lead Cost? [Infographic] | B2B Marketing Insider | #TheMarketingAutomationAlert | Marketing in IT | Scoop.it

Excerpt...

 

How Much Does A Lead Cost? Main Highlights:

-- >  CPL (cost per lead) can vary significantly across industries

-- >  Lead filters do have an expected increase on lead cost (from 20-45% increase in CPL)

-- >  Custom questions like BANT (see below) have the greatest impact on cost (45% increase in CPL)

-- >  According to a test, strict filters can prevent reach, increase cost and lower lead quality

 

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Via marketingIO
Jean-Christophe BIREMBAUT's insight:

Benchmarks are always useful. "50% of leads that are generated are not ready to buys"

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marketingIO's curator insight, November 5, 2013 7:28 PM

Do you think marketing automation would help?

Rescooped by Jean-Christophe BIREMBAUT from Future of Cloud Computing, IoT and Software Market
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Microsoft’s Enterprise Technology [Infographic]

Microsoft’s Enterprise Technology [Infographic] | Marketing in IT | Scoop.it
Microsoft has been rolling out market leading enterprise technology for almost 30 years, ever since the initial launch of Windows 1.0 back in 1985.

Via Thomas Faltin, massimo facchinetti
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Rescooped by Jean-Christophe BIREMBAUT from Future of Cloud Computing, IoT and Software Market
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How Dropbox Stores Stuff for 200 Million Users | Data Center Knowledge

How Dropbox Stores Stuff for 200 Million Users | Data Center Knowledge | Marketing in IT | Scoop.it

How does Dropbox store files for those 200 million users, who store 1 billion files every 24 hours? The company uses more than uses more than 10,000 physical servers to manage user content, along with Amazon Web Services.


Via massimo facchinetti
Jean-Christophe BIREMBAUT's insight:

Impressive. I'm a happy user of dropbox!

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Start With Social Media But Dig Deeper [INFOGRAPHIC] ~ GetSatisfaction | #TheMarketingAutomationAlert

Start With Social Media But Dig Deeper [INFOGRAPHIC] ~ GetSatisfaction | #TheMarketingAutomationAlert | Marketing in IT | Scoop.it
To develop a deeper relationship with your audience, your brand must create a community to provide them with valuable content,and engagement.

 

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Via marketingIO
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marketingIO's curator insight, October 17, 2013 7:25 PM

The infographic was created with B2C in mind, but absolutely applicable to the B2B world. It's a reminder that there's more than sending a tweet.

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Cloud To Dominate Data Center Traffic Within The Year, Cisco Study Predicts

Cloud To Dominate Data Center Traffic Within The Year, Cisco Study Predicts | Marketing in IT | Scoop.it
Cloud traffic will represent more than two-thirds of global data center traffic by 2017 and will have grown more than fourfold from 2012 to 2017. Already, cloud-based traffic is poised to comprise the majority of traffic within the next few months.
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virtualization.info | Recordings of 17 VMworld Europe Breakout Sessions available free

virtualization.info | Recordings of 17 VMworld Europe Breakout Sessions available free | Marketing in IT | Scoop.it
VMware TV published a couple of recordings of breakout sessions presented at VMworld Europe. The recordings can be watched for free. No account needed. The ...
Jean-Christophe BIREMBAUT's insight:

Start with 2 great keynote sessions in Barcelona: on day 1 with Pat Gelsinger and some very special guests, on day 2 with Carl Eschenbach and great demos.

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European Cloud Providers See Local Players, Not AWS, as Biggest Competition: Study

European Cloud Providers See Local Players, Not AWS, as Biggest Competition: Study | Marketing in IT | Scoop.it

More than half (57 percent) of European service providers expect 40 to 100 percent of their revenue to come from cloud services in 2015, an increase of 28 percent from 2012, according to a survey released Wednesday by...


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Rescooped by Jean-Christophe BIREMBAUT from Cloud Computing Trends and News
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Current Cloud Computing Trends and the Future Forecast

Current Cloud Computing Trends and the Future Forecast | Marketing in IT | Scoop.it

The latest IDG Enterprise report on cloud computing says 49 percent of business executives see the cloud as strategic to their business, according to Forbes. Another 40 percent say they've asked th...


Via Pekka Puhakka
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Infographic: Video Support in Email is Growing - and Working - Marketing Technology Blog | #TheMarketingAutomationAlert

Infographic: Video Support in Email is Growing - and Working - Marketing Technology Blog | #TheMarketingAutomationAlert | Marketing in IT | Scoop.it
With a lot of profound research, Monks once again come up with yet another interesting infographic on Video Email .

 

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Via marketingIO
Jean-Christophe BIREMBAUT's insight:

Interesting point of view to make next gen of e-mailers much more engaging and less boring.

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marketingIO's curator insight, October 24, 2013 8:02 PM

One of the better infographics we've come across, and covering video no less. Note the myth busters and the How to Integrate Video into Email.

Ita Udo-Ema's curator insight, October 25, 2013 12:10 PM

Love the infogrpahics

Rescooped by Jean-Christophe BIREMBAUT from Digital-News on Scoop.it today
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Datacentre traffic to triple by 2017 with cloud as biggest traffic source

Datacentre traffic to triple by 2017 with cloud as biggest traffic source | Marketing in IT | Scoop.it
Global datacentre traffic will grow threefold to reach 7.7 zettabytes annually by 2017, study finds

Via Thomas Faltin
Jean-Christophe BIREMBAUT's insight:

At Consulting & Integration Partner Leadership Summit at VMworld Europe, Joe Baguley, VMware EMEA CTO, talked about this massive increase in volume of data: the pace is phenomenal!

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The IT Transformation Storymap | InFocus

The IT Transformation Storymap | InFocus | Marketing in IT | Scoop.it
When you think about IT Transformation, what's the first thing that comes to your mind? Chances are, infrastructure was among one of your first thoughts. That makes sense, since infrastructure is a foundational component of ...
Jean-Christophe BIREMBAUT's insight:

Nice paper by EMC Consulting.

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How Government IT Uses Virtualization to Lock Down Clouds - Data Center Knowledge

How Government IT Uses Virtualization to Lock Down Clouds - Data Center Knowledge | Marketing in IT | Scoop.it
Data Center Knowledge
How Government IT Uses Virtualization to Lock Down Clouds
Data Center Knowledge
At the core of the cloud and modern IT platforms sits the hypervisor.
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