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Brand Bazaar Episode 32 - Biggest Marketing Guru Dr Philp Kotler on Marketing & Advertising in India - YouTube

Digitization, will we meet the deadline in phase 2. and what do people have to say about the 'Koi nahi bachega' new IPL ad.
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Facebook tweaks advertising tools, takes on Google - The Times of India

Facebook tweaks advertising tools, takes on Google - The Times of India | Marketing in India | Scoop.it
Facebook made the changes because while it has more than 25 million small businesses on its site, only a million or so advertise there.
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5 Tips on Managing Social Media in Highly-Regul...

5 Tips on Managing Social Media in Highly-Regul... | Marketing in India | Scoop.it
Here are 5 tips on creating social media content within highly regulated industries viz. pharm and healthcare. 1. Set goals There are various channels of social media, each of which has its own style and appeal to different followings.
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A Minute With: Aamir Khan on movie marketing - Reuters India (blog)

A Minute With: Aamir Khan on movie marketing - Reuters India (blog) | Marketing in India | Scoop.it
Reuters India (blog) A Minute With: Aamir Khan on movie marketing Reuters India (blog) Lead actor Aamir Khan spoke to India Insight about the film's marketing strategy, why reality TV shows may not be ideal for publicity and what he would change...
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India Mobile Internet Userbase to Hit 185m by June - MobileMarketing Magazine

India Mobile Internet Userbase to Hit 185m by June - MobileMarketing Magazine | Marketing in India | Scoop.it
MobileMarketing Magazine India Mobile Internet Userbase to Hit 185m by June MobileMarketing Magazine The number of mobile internet users in India will hit 185m by June 2014, according to a report from the Internet & Mobile Association Of India, up...
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e-Commerce, A Promising Shortcut To India's Better Economy

e-Commerce, A Promising Shortcut To India's Better Economy | Marketing in India | Scoop.it
e-Commerce, A Promising Shortcut To India's Better Economy -
Bangalore: The e-commerce sector has been growing at a breakneck pace recently, taking the Indian businesses by...
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Online video ads increase in 2013 - Lifestyle - dna

Online video ads increase in 2013 - Lifestyle -  dna | Marketing in India | Scoop.it
- Lifestyle dna (Online video ads increase in 2013 - Daily News & Analysis http://t.co/j7G52FzSIP #advertising #india)
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What Is Exit Rate And How To Reduce It. Its Different From Bounce Rate.

What Is Exit Rate And How To Reduce It. Its Different From Bounce Rate. | Marketing in India | Scoop.it
What is Exit Rate? How its different from Bounce Rate?. Here you find quick tips to manage and control exit rate for better visitor engagement & sales.
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Fork Media Founder Samar Verma On Native Advertising Pricing ...

Fork Media Founder Samar Verma On Native Advertising Pricing ... | Marketing in India | Scoop.it
Still finding its feet at a global level, Native Advertising is mostly absent in India. We spoke with Verma to get a sense of what advertisers are saying about Native Advertising, its metrics and pricing, the concerns that publishers ...
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Ad spend in India to jump 8.7 per cent in 2014: Louise Ainsworth - Economic Times

Ad spend in India to jump 8.7 per cent in 2014: Louise Ainsworth - Economic Times | Marketing in India | Scoop.it
Economic Times Ad spend in India to jump 8.7 per cent in 2014: Louise Ainsworth Economic Times Global marketing intelligence service provider Warc has predicted that ad spend in India will increase 8.7 per cent year-on-year in 2014, up from 6.5 per...
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13 Marketing Essentials

Some great tips captured from some of the best Marketing managers who have worked with ODigMa.
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Ad wars: India's most notable brand battles - Ad wars: India's most notable brand battles | The Economic Times

Ad wars: India's most notable brand battles - Ad wars: India's most notable brand battles | The Economic Times | Marketing in India | Scoop.it
The days of no-holds-barred advertising wars between major brands are gone – or are they?
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Top Consumer Brands in South East Asia and India Bet on Mobile Advertising - Asia Rising TV

Top Consumer Brands in South East Asia and India Bet on Mobile Advertising - Asia Rising TV | Marketing in India | Scoop.it
Is mobile the best way to reach SE Asian customers? One company thinks so. (RT @AsiaRisingTV: Is mobile the best way to reach SE Asian customers? One company thinks so.
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ASCI bans 132 ads, including L’Oreal, P&G, Dabur, Bajaj Auto, Kent RO in October - Moneylife

ASCI bans 132 ads, including L’Oreal, P&G, Dabur, Bajaj Auto, Kent RO in October - Moneylife | Marketing in India | Scoop.it
Education, health and personal care category continue to lead with the highest number of complaints received by ASCI during October 2013.
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India TV to spend bulk of marketing budget to promote revamp - afaqs

India TV to spend bulk of marketing budget to promote revamp - afaqs | Marketing in India | Scoop.it
India TV to spend bulk of marketing budget to promote revampafaqsIt is learnt that the channel will spend close to 65 per cent of the total annual marketing budget to promote the revamp.
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Could video-sharing Indians disrupt television advertising? - ZDNet

Could video-sharing Indians disrupt television advertising? - ZDNet | Marketing in India | Scoop.it
Could video-sharing Indians disrupt television advertising?ZDNetCould video-sharing Indians disrupt television advertising?
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Best Ecommerce Practices to Watch out for 2014

Best Ecommerce Practices to Watch out for 2014 | Marketing in India | Scoop.it
It is well known that the only constant thing is change and if we talk of change, trends are the most dynamic. Since we belong to the digital era, technology and trends are changing always, even be...

Via Attu Gautam
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How Smart Marketers Measure ROI from Social Media & Online marketing

ODigMa presents a sales oriented approach to measurement of ROI across various stages of sales funnel. Use it to save tons in your marketing budget. This prese
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How the MNC ego blinded Kellogg's, Coke and Unilever in India - Firstpost

How the MNC ego blinded Kellogg's, Coke and Unilever in India - Firstpost | Marketing in India | Scoop.it
Firstpost How the MNC ego blinded Kellogg's, Coke and Unilever in India Firstpost To be sure, these are not the articulated reasons for adopting an India marketing policy that is uninformed by Indian preferences, but they do underlie business...
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8 Digital Trends That Will Shape Marketing & Communications in India in 2014

8 Digital Trends That Will Shape Marketing & Communications in India in 2014 | Marketing in India | Scoop.it
8 awesome digital trends that will create a new normal for marketing- communication in India and across Asia- Pacific.2014 will be the year when communication..
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Most-viewed YouTube ads in India in 2013 > afaqs! news & features

Most-viewed YouTube ads in India in 2013 > afaqs! news & features | Marketing in India | Scoop.it
Google India has come up with a list of top YouTube ads in 2013 in India as per the YouTube Ads Leaderboard, which ranks the.
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Indian Online Advertising Revenues Forecast 2014 | Digital and ...

Indian Online Advertising Revenues Forecast 2014 | Digital and ... | Marketing in India | Scoop.it
According to IPG Mediabrands' strategic global media unit Magna Global: The global ad revenue is expected to grow by 6.5 per cent in 2014, the Indian ad revenue should grow by 11.3 per cent in the coming year with the ...
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Bloomberg TV India Autocar India awards felicitate the automobile Industry - Indiantelevision.com

Bloomberg TV India Autocar India awards felicitate the automobile Industry - Indiantelevision.com | Marketing in India | Scoop.it
Indiantelevision.com
Bloomberg TV India Autocar India awards felicitate the automobile Industry
Indiantelevision.com
MUMBAI: Bloomberg TV India and Autocar India magazine presented the The Bloomberg TV India Autocar India Awards 2013 – 14 yesterday.
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Online marketing trends in 2014 - CIOL

Online marketing trends in 2014 - CIOL | Marketing in India | Scoop.it
Internet marketing has fast become a very important factor in the marketing mix of any organization (Online marketing trends in 2014 - CIOL: Online marketing trends in 2014CIOLMUMBAI, INDIA: In the years since i...
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