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The Science and Psychology of Twitter: Why We Follow, Favorite and Share – 3cseo

The Science and Psychology of Twitter: Why We Follow, Favorite and Share – 3cseo | Marketing in Geneva | Scoop.it

When I choose someone new to follow, when I compose a new tweet, when I share and favorite an update, I seldom think about the why. My following sessions would probably seem haphazard to an outsider, and my favoriting technique comes and goes from one strategy to another.

 

Even so, the way I use Twitter is far less random than I thought. There is science and psychology behind the way we all tweet.

 

Researchers have discovered trends in the way that we perform every major action on Twitter—favoriting, updating, sharing, and following. And there's even an interesting bit of psychology behind what makes Twitter so attractive in the first place. Here's a look at the psychology of Twitter: what makes us follow, favorite, share and keep coming back for more....


Via Jeff Domansky
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Tweet shrink

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rodrick rajive lal's curator insight, July 8, 2014 12:55 AM

This is so informative and so helpful! It is an exhaustive study on my we are addicted to micro-social networking sights, and the writer has explained this through his understanding of Psychology. Intermittent conditioning is the term used to explain why we keep returning to the site. A single re-tweet, or a single favorite would be enough to keep us visiting the site from time to time! The researcher has also narrowed down some of the possible factors that might contribute to one's popularity on a social networking site. The findings of this research have implications for not just Twitter, but also Facebook, and Blog spot.  Being a regular writer on Blog spot, I was able to gain important ideas about how to make my posts more visible, and to be able to get more hits. I am sure that all bloggers and  tweeters will gain a lot after reading this!

Stephen Dale's curator insight, July 8, 2014 5:24 AM

From the article:

What spurs us to follow someone on Twitter? Researchers at Georgia Tech and Michigan combined to study the factors involved in following.

 

The factors they came up with boiled down to three categories: social behaviors, message content, and social network structure. Here are the individual factors for each, starting with social behaviors:

Tweet volumeBurstiness – tweets per hourInteractions – replies, mentions, and favoritesBroadcast communication – the ratio of tweets with no @-mentionTrustworthiness of the profile – How well is the bio filled out? Is there a URL in the profile? Is there a location listed?

 

The individual factors for message content:

Positive/negative sentimentInformational content – ratio of tweets containing either a URL, RT, MT, HT, or “via”Meformer content – ratio of tweets containing self-referencing pronouns like “I,” “me,” “we,” and “us”Topic focusRetweets – how often your content gets retweetedHashtag usageTReDIX – Tweet Reading Difficulty Index (based on the frequency of real English words longer than 6 letters)

 

The individual factors in social network structure:

Reciprocity – The number of people you follow who also follow youAttention-status ratio – Total followers compared to total followingNetwork overlap – How similar are the people you follow to those a follower follows

 

Does any of this resonate with how you choose who to follow?

 

#socmed

Gonzalo Moreno's curator insight, July 10, 2014 6:38 AM

Eternas preguntas del marketing y todas las ciencias humanas: por qué "megusta" en FB,  por qué "seguir" en Twitter, por qué "conectar" en LinkedIn... ¿¡Por qué "comprar" en el supermercado!?

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Infographic: Get More Social Media Traffic by Use These Surprising Words

Infographic: Get More Social Media Traffic by Use These Surprising Words | Marketing in Geneva | Scoop.it
“Do you know, the words can change the way people feel, changes the meaning, the mood and the motivation. And how about if you can use that words on your social media marketing efforts?”
Via Brian Yanish - MarketingHits.com
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Jeff Domansky's curator insight, August 26, 2014 11:04 PM

Words matter and their impact varies by social media channel.

Beri Creative's curator insight, August 28, 2014 5:57 PM

The power of words - don't EVER underestimate it!

Laura Saavedra's curator insight, August 31, 2014 2:42 PM

It`s cool!

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6 impressive facts about WordPress CMS Weblog

6 impressive facts about WordPress CMS Weblog | Marketing in Geneva | Scoop.it
6 impressive facts about WordPress If you own and maintain a website or blog, chances are good that it’s built on WordPress. How widespread has WordPress
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David Brubaker's curator insight, June 24, 4:33 PM
Ever wonder how much Wordpress is actually relied on by businesses? This infographic gives some quick facts about how much Wordpress is used.
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53+ Free Image Sources For Your Blog and Social Media Posts - Huffington Post

53+ Free Image Sources For Your Blog and Social Media Posts - Huffington Post | Marketing in Geneva | Scoop.it
“ In social media, we're all increasingly thinking about visual content. But there's one question we get asked quite often: Where can you find free, good quality images that are cleared to use for your blog posts or social media content?...”
Via Ana Cristina Pratas, John Evans, Deborah Welsh
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Khawar Ijaz's curator insight, January 2, 2015 6:18 AM

you can watch indian dramas on line http://www.dramashush.com/

Westcoast Reader's curator insight, March 5, 2015 10:59 PM

Very useful!

Heatherstreasure's curator insight, June 7, 2015 9:40 PM

A great list of Sites where you can find free photos for your blog!  

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10-Point Google Analytics Implementation Checkup

10-Point Google Analytics Implementation Checkup | Marketing in Geneva | Scoop.it
Here are some of the most important areas to review when you first gain access to a Google Analytics profile.
Via Kamal Bennani
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46 Hidden Tips and Tricks to Use Google Search Like a Boss: Infographic

46 Hidden Tips and Tricks to Use Google Search Like a Boss: Infographic | Marketing in Geneva | Scoop.it
How often do you use Google to find something on the internet?If like a lot of people you use Google every day you’ll be astounded by the number of hidden tips and tricks their search facility offers.Find 46 of them featured in this infographic.
Via Lauren Moss
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Kelly Coffee's curator insight, January 9, 2015 10:46 AM

Nothing hidden about these "tips & tricks" - just standard every day library functions. This is not new, most these functions have been used since Win95, the days before we see the net as we do now. Nonetheless, whatever it takes for people to finally catch up and educate themselves about easier searching techniques! 

Venkatesh Iyer (venkyiyer.com)'s curator insight, March 11, 3:42 AM
And you do need Google power, right?
Teresa Maceira's curator insight, April 8, 8:32 PM
Add Google hacks to a students research skill set
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Will daily running really expand your lifespan?

Will daily running really expand your lifespan? | Marketing in Geneva | Scoop.it
“In Woody Allen's cult classic Sleeper , Allen's character Miles Monroe is cryogenically frozen, then defrosted 200 years later. The doctors of the future who examine Miles are tickled - New Zealand Herald”
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10 Reasons to Combine Search and Social (Infographic)

10 Reasons to Combine Search and Social (Infographic) | Marketing in Geneva | Scoop.it
The integration of social media signals to search algorithms is changing how search engines are performing. Studies show at least 58% of consumers go to search engines to search for something online, while 40% would then seek further decision-making help through their friends or colleagues at social media. All-in-all, about 48% of consumers are using some forms of combining social media with search to help them in their purchasing decisions. Infographic at: www.business2community.com/infographics/10-reasons-combine-search-social-infographic-0959819#!bp9xYI
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Michael N. Francis's curator insight, July 30, 2014 11:32 AM

From a branding (top of mind) point of view the more the client/customer sees the messaging the more they are likely remember and engage with it.

 Michael N. Francis

 

I Create Perceptions That Increase Your Profits !

Athena Catedral's curator insight, August 6, 2014 4:15 AM

 Combining social & search delivers twice the results

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30 Top Social Media Monitoring Tools You Need to Try

30 Top Social Media Monitoring Tools You Need to Try | Marketing in Geneva | Scoop.it
Social media monitoring tools are essential business elements that every business should do in running their day to day activities. These tools are of great significance as they help in identifying customer’s response, data analysis and coming up with business marketing strategies. Here are 30 top social media monitoring tools that you need to try as a social media manager, marketing manager or even as a project manager....
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Jeff Domansky's curator insight, July 25, 2014 12:44 AM

Very useful list of social media tools to choose from.

Michael J Rutherford's curator insight, July 25, 2014 11:22 AM

Most social networks are connecting us with family, friends and business associates. As we move into a new paradigm using social networks for thought leadership and professional development we will use it more naturally for performance improvement - benefits will begin to change "how we learn & teach in education" and "practice in our communities" using business networks. 

Janet Vasil's curator insight, July 25, 2014 2:24 PM

Great list to keep handy.  What Gets Measured Gets Managed!

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3 Ways To Turn Customers Into Rabid Fans - The Customer Edge

3 Ways To Turn Customers Into Rabid Fans - The Customer Edge | Marketing in Geneva | Scoop.it
“ Yesterday I was talking with a client in the hospitality industry about one of their new restaurants, and how the competition in the neighborhood is making”
Via Pantelis Chiotellis
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How to Be Visual (Even When You’re not an Artist) | Convince and Convert

How to Be Visual (Even When You’re not an Artist) | Convince and Convert | Marketing in Geneva | Scoop.it
Visuals are now the most important element of content marketing, but this can be terrifying if you’re “artistically challenged.” Here are three ways to create compelling visuals regardless of your artistic talent.The good news: Even someone who made that can create effective visual marketing. Without a graphic designer. And if I can, so can you....
Via Jeff Domansky
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20 WordPress Plugins for a More Powerful Blog | Buffer

20 WordPress Plugins for a More Powerful Blog | Buffer | Marketing in Geneva | Scoop.it
We’re quick to grab any and all WordPress plugins that can give the blog an extra edge or can wire up a feature we’d love to test. Whenever we dream something up to try on the blog, the first place we turn is WordPress plugins. We’ve collected quite the list of favorites. How about you?As we’ve tried and tested new plugins on the blog, you’ve likely noticed new pieces and parts popping up on our pages—slideups, social share buttons, CTAs, and more. We get asked quite often about which plugins we use. So we thought we’d share!Below is the list of plugins that power the Buffer blog, along with a handful of others that are on our to-try list....
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Jeff Domansky's curator insight, July 16, 2014 11:04 AM

Kevan Lee shares an invaluable list of WordPress blogging plugins to consider.

Jeff Domansky's curator insight, July 17, 2014 12:53 AM

These really are top WordPress plugins you should explore.

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Why Google Cardboard is actually a huge boost for virtual reality | GigaOM Tech News

Why Google Cardboard is actually a huge boost for virtual reality | GigaOM Tech News | Marketing in Geneva | Scoop.it
At this point, attendees of Google I/O eagerly anticipate the big “Oprah moment” at the end of each keynote address in which some digital goodies are revealed as giveaways for everyone in attendance. But the biggest “what the?” moment of the Google I/O 2014 keynote was the reveal of Cardboard, a virtual reality headset that is actually made of cardboard, as one of those gifts.Yet Cardboard is no joke. It’s actually a full-fledged virtual reality delivery system based around an Android smartphone that just happens to be recyclable.It has lenses similar to any of the other phone-based headsets on the market and even has a button in the form of a magnet on its side. At an I/O talk Thursday, Cardboard creator David Coz said Google chose to work with cardboard because it’s dead simple. The headset can be assembled in 30 seconds and modified with paper and scissors. It’s just a simple way to get the hardware component out to as many people as possible for $2 or less a unit.Durability isn’t as important because Cardboard is not meant for everyone (though it is already usable enough for anyone that wants to give it a try). It’s for developers, who are going to help Google build its actual consumer virtual reality headset.Click headline to read more--
Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc
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SlideShare Tips: How to Create a 5,000-View SlideShare in 10 Minutes

SlideShare Tips: How to Create a 5,000-View SlideShare in 10 Minutes | Marketing in Geneva | Scoop.it
Since I created the slide deck as part of a blog post that had yet to go live, we gave it zero promotion. And yet, when we happened upon our SlideShare page the following day, it had earned over 3,000 views. The presentation got picked up as a featured slideshare on SlideShare’s social media page. Our 10 minutes of quality time to build it resulted in over 5,000 views in one weekend.What did we learn from this? - SlideShare is worth our time. - SlideShare users are eager for quality content. - SlideShare has huge potential for businesses and brands looking for a new audience.Of course, it all starts with the slides.
Via Jeff Domansky
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Jeff Domansky's curator insight, June 13, 2014 3:13 AM

SlideShare tips for creating presentations that are beautiful, viral, and effective. Have a look at this Buffer guide to Slideashare presentations and see why I rate it 10/10. Awesome resource!

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Data-Backed Tips for Crafting the Perfect Facebook Post [Infographic]

Data-Backed Tips for Crafting the Perfect Facebook Post [Infographic] | Marketing in Geneva | Scoop.it
“ Discover new data on crafting the perfect Facebook post in this infographic from TrackMaven.”
Via Debra Askanase
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Debra Askanase's curator insight, August 17, 2014 3:24 PM

Solid data-backed tips on when people interact most with your posts, what they see, types of content, and more that will ideally boost engagement and views.

Ken Dickens's curator insight, August 19, 2014 1:37 PM

There really is no "Perfect Facebook Post", because everyone's audience is different.  However, there is data to show perfect guidelines, and here it is!  -Ken

 

www.2080nonprofits.org

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Copyright Flowchart: Can I Use It? Yes? No? If This... Then...

Copyright Flowchart: Can I Use It? Yes? No? If This... Then... | Marketing in Geneva | Scoop.it
“ It is the responsibility of all educators to model good digital citizenship for their students. Especially when it comes to copyright, plagiarism and intellectual property. The waters are murky. No...”
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Library Staff's curator insight, June 12, 2014 10:46 PM

Thank you Silvia. Well said. It's not just students who think anything on the net is there for the taking. I use my own media as much as possible, or Creative Commons images, but even with my knowledge it's a steep learning curve. Awareness is the first step.

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The Complete Guide to Google+ for B2B Marketing [Infographic] - Webbiquity

The Complete Guide to Google+ for B2B Marketing [Infographic] - Webbiquity | Marketing in Geneva | Scoop.it
__________________► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
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The Ultimate Guide to Embedding Social Media Posts on Your Website

The Ultimate Guide to Embedding Social Media Posts on Your Website | Marketing in Geneva | Scoop.it
“ The ultimate, step-by-step guide to embedding social media posts on your website for Twitter, Facebook, Pinterest, Google+, YouTube, Vine, and SlideShare.”
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Próspero Morán's curator insight, July 2, 2014 1:23 PM

Guía para encajar en la web nuestras aportaciones de twitter, Facebook. etc..

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10 Surprising Social Media Facts [INFOGRAPHIC]

10 Surprising Social Media Facts [INFOGRAPHIC] | Marketing in Geneva | Scoop.it
Here's an infographic that lists ten essential facts you should keep in mind when using social media to market your business.Social media is not only a great platform for social interactions: it’s ideal for digital marketing, and there’s a plethora of social media statistics floating around the Internet...
Via Lauren Moss
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THECR8TIVEs's curator insight, July 31, 2014 2:15 PM

Are you getting the most out of your social networks? if not read this

Tony Guzman's curator insight, August 1, 2014 9:46 AM

Infographic indicating some social media best practices

Two Pens's curator insight, August 1, 2014 12:36 PM

Finally. An infographic with both good design and great, relevant facts.

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12 Tips and Tools for Better Facebook Management

12 Tips and Tools for Better Facebook Management | Marketing in Geneva | Scoop.it
A recent small business survey suggests businesses are increasing their use of social media. They are also seeing increasing return on investment. The survey also shows small businesses continue to struggle with maintaining their Facebook management. This is despite the fact that, at 1 billion members, the Facebook audience remains the largest in social media.Below, we’ve collected 12 Facebook management tips and tools. We hope they help you make the most of of your Facebook efforts....
Via Jeff Domansky
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Jeff Domansky's curator insight, August 1, 2014 1:32 PM

Still struggling with maintaining your Facebook presence? If that's you, check out these Facebook management tips and tools.

Jack Varnell's curator insight, August 3, 2014 7:14 AM

...make the most of of your Facebook efforts....

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How to Write An Effective Welcome Email (13 Examples and 3 Templates You Can Steal Today) – Shopify

How to Write An Effective Welcome Email (13 Examples and 3 Templates You Can Steal Today) – Shopify | Marketing in Geneva | Scoop.it
Email is one of the best channels at your disposal for marketing your online store. Emails drive traffic, supplement your content marketing, and outperform both Twitter and Facebook for generating sales.This post is about one of the most important types of emails that you can send out: the “Welcome.” They’re the types of emails you get usually when you submit your email address to an online store....That’s why you should make your welcome emails great. To make it easy for you, we've put together 13 examples of amazing welcome emails (including their subject lines), as well as three templates that you can steal, and finally the apps you can deploy to make your emails the best that they can be....
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Jeff Domansky's curator insight, July 30, 2014 12:05 AM

Email lessons and great examples.

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How Big Telecom came to fear one Tennessee town | Yahoo!.com

How Big Telecom came to fear one Tennessee town | Yahoo!.com | Marketing in Geneva | Scoop.it
A Tennessee city with fewer than 200,000 residents has arguably become private cable companies' worst nightmare. How? The city of Chattanooga's public electric utility provides super-fast broadband Internet service to residents at competitive prices. Now, the utility -- the EPB -- is trying to expand its reach beyond city limits. Private sector telecom companies are fighting this effort and appear worried other cities will follow Chattanooga's lead.To expand to more residents in a state where one in five are without Internet access, the EPB needs the Federal Communications Commission to preempt a statute that prohibits the utility from competing with private telecom companies outside its current market. David Sirota, senior writer at International Business Times, tells us in the video above telecom companies are trying to get the FCC to not to preempt this law.As for why this issue exists, Sirota argues "private cable companies don't like publicly-owned municipalities to compete with them," and so have successfully lobbied for passage of laws in 20 states that ban or restrict local governments from offering Internet service.Check out the video to see how Chattanooga, known as "Gig City," has been able to offer what analysts say is the fastest Internet in the country -- 50 times the average speed for homes in the rest of the U.S. -- for $70 a month.Click headline to read more and watch the Yahoo! video news clip--
Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc
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How to Get Ready for the New Facebook Page Design in 5 Steps

How to Get Ready for the New Facebook Page Design in 5 Steps | Marketing in Geneva | Scoop.it
“ The new Facebook Page design: Learn about the changes, the implications and the adaptations you need to make to your design.”
Via Debra Askanase
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Norman Reiss's curator insight, June 6, 2014 9:30 AM

Yes, again...

Jamie Tieche's comment, June 6, 2014 12:56 PM
Very helpful article with some great tips and explanations.
Debra Askanase's comment, June 8, 2014 10:24 PM
@Jamie Tieche Thanks! @Norman Reiss Yep...again...I know what you mean!
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Top Alternatives to Prezi and PowerPoint - the ultimate list

Top Alternatives to Prezi and PowerPoint - the ultimate list | Marketing in Geneva | Scoop.it
If you are tired of looking for great alternatives to Prezi – look no further, because I have the ultimate comprehensive list of PowerPoint alternatives right here. No more boring presentations. With this list you can pick the perfect presentation tool or software for your presentation (be it on stage in-front of an audience or online for sharing). We tested these 10 different alternatives to Prezi and PowerPoint and summarized what we thought about each one.
Via Baiba Svenca, Jeff Domansky
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Recep's curator insight, August 21, 2014 10:28 AM

this is truly amazing. 

Mayra.Loves.Books's curator insight, September 7, 2014 8:36 AM

This is pretty much an ad for emaze, but it's good to know what is available commercially in terms of presentations.

Ness Crouch's curator insight, April 5, 2015 12:59 AM

Interesting list. Worth checking out some of these tools to see if I like them better than Prezi :)

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The Science and Psychology of Twitter: Why We Follow, Favorite and Share – 3cseo

The Science and Psychology of Twitter: Why We Follow, Favorite and Share – 3cseo | Marketing in Geneva | Scoop.it

When I choose someone new to follow, when I compose a new tweet, when I share and favorite an update, I seldom think about the why. My following sessions would probably seem haphazard to an outsider, and my favoriting technique comes and goes from one strategy to another.

 

Even so, the way I use Twitter is far less random than I thought. There is science and psychology behind the way we all tweet.

 

Researchers have discovered trends in the way that we perform every major action on Twitter—favoriting, updating, sharing, and following. And there's even an interesting bit of psychology behind what makes Twitter so attractive in the first place. Here's a look at the psychology of Twitter: what makes us follow, favorite, share and keep coming back for more....


Via Jeff Domansky
pink HA media's insight:

Tweet shrink

more...
rodrick rajive lal's curator insight, July 8, 2014 12:55 AM

This is so informative and so helpful! It is an exhaustive study on my we are addicted to micro-social networking sights, and the writer has explained this through his understanding of Psychology. Intermittent conditioning is the term used to explain why we keep returning to the site. A single re-tweet, or a single favorite would be enough to keep us visiting the site from time to time! The researcher has also narrowed down some of the possible factors that might contribute to one's popularity on a social networking site. The findings of this research have implications for not just Twitter, but also Facebook, and Blog spot.  Being a regular writer on Blog spot, I was able to gain important ideas about how to make my posts more visible, and to be able to get more hits. I am sure that all bloggers and  tweeters will gain a lot after reading this!

Stephen Dale's curator insight, July 8, 2014 5:24 AM

From the article:

What spurs us to follow someone on Twitter? Researchers at Georgia Tech and Michigan combined to study the factors involved in following.

 

The factors they came up with boiled down to three categories: social behaviors, message content, and social network structure. Here are the individual factors for each, starting with social behaviors:

Tweet volumeBurstiness – tweets per hourInteractions – replies, mentions, and favoritesBroadcast communication – the ratio of tweets with no @-mentionTrustworthiness of the profile – How well is the bio filled out? Is there a URL in the profile? Is there a location listed?

 

The individual factors for message content:

Positive/negative sentimentInformational content – ratio of tweets containing either a URL, RT, MT, HT, or “via”Meformer content – ratio of tweets containing self-referencing pronouns like “I,” “me,” “we,” and “us”Topic focusRetweets – how often your content gets retweetedHashtag usageTReDIX – Tweet Reading Difficulty Index (based on the frequency of real English words longer than 6 letters)

 

The individual factors in social network structure:

Reciprocity – The number of people you follow who also follow youAttention-status ratio – Total followers compared to total followingNetwork overlap – How similar are the people you follow to those a follower follows

 

Does any of this resonate with how you choose who to follow?

 

#socmed

Gonzalo Moreno's curator insight, July 10, 2014 6:38 AM

Eternas preguntas del marketing y todas las ciencias humanas: por qué "megusta" en FB,  por qué "seguir" en Twitter, por qué "conectar" en LinkedIn... ¿¡Por qué "comprar" en el supermercado!?

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8 Types of Blog CTAs You Should Absolutely Try With HubSpot

8 Types of Blog CTAs You Should Absolutely Try With HubSpot | Marketing in Geneva | Scoop.it
... We often talk a lot about calls-to-action (CTAs) and how they help us in marketing. They're a critical component of your website's lead generation process -- especially on your blog. Without CTAs, people visiting your blog will have a hard time converting on your landing pages unless they happen to stumble upon them at a later date.So if you're trying to get more conversions from your blog, you'd think the more CTAs the better, right? Not always. To increase conversions on your blog, don't just go for volume. Make sure you have several different types of CTAs, in different formats, addressing different parts of your marketing funnel.Before you hit the "Publish" button on your next blog post, think about how your readers can take the next step to learn more about your company. Which CTAs will help get them to take the next step in their buying journey? Below are eight ideas to get you started. You may not use all of the types of CTAs in every post you publish, but they should definitely be considered....
Via Jeff Domansky
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Jeff Domansky's curator insight, June 12, 2014 10:39 AM

Check out this great post on calls to action and getting conversions.

Carlos Polaino Jiménez's curator insight, June 12, 2014 8:56 PM

Precisamente cuando estoy buscando soluciones CTA para tener éxito en una campaña SEM. Aquí os dejo lo encontrado.