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How to Enhance Your LinkedIn Profile With Professional Portfolio

How to Enhance Your LinkedIn Profile With Professional Portfolio | Marketing in Geneva | Scoop.it

Learn how to use Professional Portfolio to display visual content to maximize your exposure on LinkedIn and better showcase your unique professional story.

 

Do you want to enhance the appearance of your LinkedIn profile?

 

Are you looking for ways to get noticed and attract more business opportunities on LinkedIn?

 

In this article, you’ll discover how to use LinkedIn’s Professional Portfolio to make your LinkedIn profile stand out....


Via Jeff Domansky
pink HA media's insight:

LinkedIn boost

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Jeff Domansky's curator insight, December 3, 2013 2:30 AM

Actionable tips for a better LinkedIn profile and networking.

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How to Get Ready for the New Facebook Page Design in 5 Steps

How to Get Ready for the New Facebook Page Design in 5 Steps | Marketing in Geneva | Scoop.it
“ The new Facebook Page design: Learn about the changes, the implications and the adaptations you need to make to your design.”
Via Debra Askanase
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Norman Reiss's curator insight, June 6, 9:30 AM

Yes, again...

Jamie Tieche's comment, June 6, 12:56 PM
Very helpful article with some great tips and explanations.
Debra Askanase's comment, June 8, 10:24 PM
@Jamie Tieche Thanks! @Norman Reiss Yep...again...I know what you mean!
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Top Alternatives to Prezi and PowerPoint - the ultimate list

Top Alternatives to Prezi and PowerPoint - the ultimate list | Marketing in Geneva | Scoop.it
If you are tired of looking for great alternatives to Prezi – look no further, because I have the ultimate comprehensive list of PowerPoint alternatives right here. No more boring presentations. With this list you can pick the perfect presentation tool or software for your presentation (be it on stage in-front of an audience or online for sharing). We tested these 10 different alternatives to Prezi and PowerPoint and summarized what we thought about each one.
Via Baiba Svenca, Jeff Domansky
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Siva Net's curator insight, July 18, 1:28 PM

Optimum quality Durability Low maintenance cost Keep your house well-ventilated without inviting those flying bugs. It can be used for windows. Has Fiber glass net and Nylon and Netlon making the screen robust and improving the durability. Easy to install and available in all dimensions. Durable and Washable. Each screen is tailor made to suit your exact specifications Keep your house well-ventilated without inviting those flying bugs. It can be used for windows. Has Fiber glass net making the screen robust and improving the durability. Easy to install and available in all dimensions. Durable and Washable. Each screen is tailor made to suit your exact specifications. 9788538851/9788538852

Darleana McHenry's curator insight, July 18, 1:48 PM

I am always looking for alternatives to make great presentations :-)

Gerardo Varela's curator insight, July 19, 12:26 PM

Las mejores alternativas de presentación

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The Science and Psychology of Twitter: Why We Follow, Favorite and Share – 3cseo

The Science and Psychology of Twitter: Why We Follow, Favorite and Share – 3cseo | Marketing in Geneva | Scoop.it

When I choose someone new to follow, when I compose a new tweet, when I share and favorite an update, I seldom think about the why. My following sessions would probably seem haphazard to an outsider, and my favoriting technique comes and goes from one strategy to another.

 

Even so, the way I use Twitter is far less random than I thought. There is science and psychology behind the way we all tweet.

 

Researchers have discovered trends in the way that we perform every major action on Twitter—favoriting, updating, sharing, and following. And there's even an interesting bit of psychology behind what makes Twitter so attractive in the first place. Here's a look at the psychology of Twitter: what makes us follow, favorite, share and keep coming back for more....


Via Jeff Domansky
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Tweet shrink

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rodrick rajive lal's curator insight, July 8, 12:55 AM

This is so informative and so helpful! It is an exhaustive study on my we are addicted to micro-social networking sights, and the writer has explained this through his understanding of Psychology. Intermittent conditioning is the term used to explain why we keep returning to the site. A single re-tweet, or a single favorite would be enough to keep us visiting the site from time to time! The researcher has also narrowed down some of the possible factors that might contribute to one's popularity on a social networking site. The findings of this research have implications for not just Twitter, but also Facebook, and Blog spot.  Being a regular writer on Blog spot, I was able to gain important ideas about how to make my posts more visible, and to be able to get more hits. I am sure that all bloggers and  tweeters will gain a lot after reading this!

Stephen Dale's curator insight, July 8, 5:24 AM

From the article:

What spurs us to follow someone on Twitter? Researchers at Georgia Tech and Michigan combined to study the factors involved in following.

 

The factors they came up with boiled down to three categories: social behaviors, message content, and social network structure. Here are the individual factors for each, starting with social behaviors:

Tweet volumeBurstiness – tweets per hourInteractions – replies, mentions, and favoritesBroadcast communication – the ratio of tweets with no @-mentionTrustworthiness of the profile – How well is the bio filled out? Is there a URL in the profile? Is there a location listed?

 

The individual factors for message content:

Positive/negative sentimentInformational content – ratio of tweets containing either a URL, RT, MT, HT, or “via”Meformer content – ratio of tweets containing self-referencing pronouns like “I,” “me,” “we,” and “us”Topic focusRetweets – how often your content gets retweetedHashtag usageTReDIX – Tweet Reading Difficulty Index (based on the frequency of real English words longer than 6 letters)

 

The individual factors in social network structure:

Reciprocity – The number of people you follow who also follow youAttention-status ratio – Total followers compared to total followingNetwork overlap – How similar are the people you follow to those a follower follows

 

Does any of this resonate with how you choose who to follow?

 

#socmed

Gonzalo Moreno's curator insight, July 10, 6:38 AM

Eternas preguntas del marketing y todas las ciencias humanas: por qué "megusta" en FB,  por qué "seguir" en Twitter, por qué "conectar" en LinkedIn... ¿¡Por qué "comprar" en el supermercado!?

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8 Types of Blog CTAs You Should Absolutely Try With HubSpot

8 Types of Blog CTAs You Should Absolutely Try With HubSpot | Marketing in Geneva | Scoop.it
... We often talk a lot about calls-to-action (CTAs) and how they help us in marketing. They're a critical component of your website's lead generation process -- especially on your blog. Without CTAs, people visiting your blog will have a hard time converting on your landing pages unless they happen to stumble upon them at a later date.So if you're trying to get more conversions from your blog, you'd think the more CTAs the better, right? Not always. To increase conversions on your blog, don't just go for volume. Make sure you have several different types of CTAs, in different formats, addressing different parts of your marketing funnel.Before you hit the "Publish" button on your next blog post, think about how your readers can take the next step to learn more about your company. Which CTAs will help get them to take the next step in their buying journey? Below are eight ideas to get you started. You may not use all of the types of CTAs in every post you publish, but they should definitely be considered....
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Jeff Domansky's curator insight, June 12, 10:39 AM

Check out this great post on calls to action and getting conversions.

Carlos Polaino Jiménez's curator insight, June 12, 8:56 PM

Precisamente cuando estoy buscando soluciones CTA para tener éxito en una campaña SEM. Aquí os dejo lo encontrado. 

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Social Media and SEO: 7 Differences Between Social and Search [Infographic]

Social Media and SEO: 7 Differences Between Social and Search [Infographic] | Marketing in Geneva | Scoop.it
Social Media and SEO come from different directions but end up in the same place: a meaningful connection with an audience. They’re both about connecting with people. They both benefit from research and data.
Via Antonino Militello
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Athena Catedral's curator insight, June 12, 10:41 PM

Where speed & upper limits favor social, metrics & intent move in the way of search. Take the best of both worlds

2DiFore Marketing Solutions's curator insight, June 13, 7:41 AM

Make your Friday the best it can be!!!

Axel Bartorello's curator insight, July 9, 8:26 AM

Ce graphic-article illustre en quelques secondes les 7 avantages du webmarketing via les réseaux sociaux! Mais ne mettez pas de côté votre site internet, les 2 sont autant important et fonctionnent ensemble!

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7 Ways That SEO Is Uniquely Important For Entrepreneurs

7 Ways That SEO Is Uniquely Important For Entrepreneurs | Marketing in Geneva | Scoop.it
"Social media marketing has become intertwined with SEO; not only do social signals play a role in organic search rankings, high rankings in organic search results drives more traffic to your website and social media channels, accelerating their growth. As I explained in my article, “The Top 7 Social Media Marketing Trends That Will Dominate 2014,” social media is no longer a luxury; it’s a necessity. As such, savvy entrepreneurs bolster their social media efforts with strong SEO campaigns, and vice versa". Read More: http://www.forbes.com/sites/jaysondemers/2014/06/04/7-ways-that-seo-is-uniquely-important-for-entrepreneurs/
Via Antonino Militello
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Richard Shulman's curator insight, June 6, 10:34 AM

The value of getting SEO and social marketing right is not just for the large companies. Start-ups and companies of any size can benefit from the information in the article. It is a quick but important read.

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Cellular traffic control system mapped for the first time

Cellular traffic control system mapped for the first time | Marketing in Geneva | Scoop.it
Cells regulate the uptake of nutrients and messenger cargos and their transport within the cell. This process is known as endocytosis and membrane traffic. Different cargos dock onto substrate specific receptors on the cell membrane. Special proteins such as kinases, GTPases and coats, activate specific entry routes and trigger the uptake of the receptors into the cell. For their uptake, the receptors and docked cargos become enclosed by the cell membrane. In the next steps, the membrane invaginates and becomes constricted. The resulting vesicle is guided via several distinct stations, cellular organelles, to its final destination in the cell.For her study, Dr. Prisca Liberali, senior scientist in the team of Professor Lucas Pelkmans, sequentially switched off 1200 human genes. Using automated high-throughput light microscopy and computer vision, she could monitor and compare 13 distinct transport paths involving distinct receptors and cellular organelles. Precise quantifications of thousands of single cells identified the genes required for the different transport routes. Surprisingly, sets of transport routes are co-regulated and coordinated in specific ways by different programs of regulatory control.Subsequently, Dr. Liberali calculated the hierarchical order within the genetic network and thereby identified the regulatory topology of cellular transport. "The transport into the cell and within the cells proceeds analogously to the cargo transport within a city" describes the scientist. "Like in a city, the traffic on the routes within a cell and their intersections is tightly regulated by traffic lights and signs to guide the cargo flow."Thanks to this unique quantitative map, the fine regulatory details of transport paths and processes within a cells could be mapped for the first time. Particularly the genes that encode for these traffic lights and switches are often de-regulated in disease. With this map, it is now possible to predict how this leads to traffic jams in the cells, causing the disease phenotype. Alternatively, since many drugs have been developed to target these traffic lights and switches, the map can be used to come up with possible drug combinations to target unwanted traffic, such as viruses, to the waste disposal system of the cell.
Via Dr. Stefan Gruenwald
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ComplexInsight's curator insight, June 10, 2:44 AM

Mapping the fine regulatory details of transport paths and processes within cells is key to understanding gene and protein functions, cancer, viral interactions and potential treatments.  Interesting read.

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by Rich Becker: Five Popular Content Writing Tips That Are Dead Wrong

by Rich Becker: Five Popular Content Writing Tips That Are Dead Wrong | Marketing in Geneva | Scoop.it
With the proliferation of technology, some people assume that writing proficiency is increasing and not diminishing. This isn't the case. One recent OECD study shows that despite having higher than average educational attainment, adults in the United States are below average in basic literacy.How low? The United States ranked 16th out of 23 countries in literacy proficiency, with one in six adults scoring below level 2 (illiterate) on the literacy scale. Perhaps more troubling, college graduates demonstrate comparatively miserable scores. This means that degrees are beginning to create a meaningless expectation that graduates possess basic skill sets....
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Jeff Domansky's curator insight, June 2, 11:00 PM

Time to explode these writing myths says Rixh Becker.

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Google Releases "Our Mobile Planet" Data

Google Releases "Our Mobile Planet" Data | Marketing in Geneva | Scoop.it
“ The numbers are in and mobile usage among consumers is up across the board. Check out the highlights from Google and Ipsos latest research. | See more about mobiles and planets.”
Via Francisco Teixeira
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Consumer Behavior Research: The Future of Marketing Can be Found Today

Now researchers are armed with tools that enable us to access the subconscious drivers of behavior in ways we've never seen before. http://bit.ly/1lnH6gP.
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How Women and Men Use Social Media and Mobile Differently - Marketing Technology Blog

How Women and Men Use Social Media and Mobile Differently - Marketing Technology Blog | Marketing in Geneva | Scoop.it
How Women and Men Use Social Media and Mobile Differently by Douglas Karr on Marketing Technology Blog Did you know that women are more likely to play games on their smartphone, more likely to like a brand to get deals and more likely to utilize mobile and social media to keep tabs on family and communicate with one another? + “ The gender difference revolves around three distinct areas: our personal and professional relationships, the need for information and entertainment, and consumer behavior. On that note, we prepared this infographic based on those parameters for a broader look at how men and women differ. There are distinct variances. For instance, men are more likely to use social media for business and dating, while women for relationships, sharing, entertainment, and self-help. ”Understanding your audience is key when you’re developing content – so recognizing what content may resonate with the gender you’re trying to attract is imperative… this infographic from FinancesOnline.com details some of the key differences.
Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, June 2, 12:48 PM

Recent #stats on #gender differences in the use of #socialmedia and #mobile devices. Good reference material worth keeping, especially if you need to win any arguments...

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Unique packaging designs: Box Bottle Bag edition!

Unique packaging designs: Box Bottle Bag edition! | Marketing in Geneva | Scoop.it
Today, we thought we would highlight some of the amazing packaging designs featured in Andrew Gibbs’ Box Bottle Bag: The World’s Best Package Designs from TheDieline.com – one of our favorite recent design books.Gibbs does a great job seeking out and discovering the “very best” packaging designs out there, which he categorizes as one of six style types: Luxe, Bold, Crisp, Charming, Casual, and Nostalgic. Let’s take a look at each of these categories and try to find out why they work....
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Jeff Domansky's curator insight, June 1, 11:31 PM

Creativity with your coffee.

Tasz Neocork's curator insight, June 2, 3:52 AM

Talking about wine packaging, Neocork wine cork provides and unbeatable printing surface on the wine cork. High definition printing, improving by far the rest of wine corks. Customers will appreciate better all wineries' marketing and branding actions. 

http://yzenith.com's curator insight, June 4, 10:07 AM

Authentic Chinese Recipes

http://yzenith.com

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SEO Merges With Social Media Marketing: The Modern Approach

SEO Merges With Social Media Marketing: The Modern Approach | Marketing in Geneva | Scoop.it
The modern approach to SEO marketing is one that aims to target a group of consumers to take notice of a brand for better social digital marketing success. Read More: http://www.business2community.com/seo/modern-approach-seo-merges-social-media-marketing-0900152#!TIa7H
Via Antonino Militello
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How to Be Visual (Even When You’re not an Artist) | Convince and Convert

How to Be Visual (Even When You’re not an Artist) | Convince and Convert | Marketing in Geneva | Scoop.it
Visuals are now the most important element of content marketing, but this can be terrifying if you’re “artistically challenged.” Here are three ways to create compelling visuals regardless of your artistic talent.The good news: Even someone who made that can create effective visual marketing. Without a graphic designer. And if I can, so can you....
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20 WordPress Plugins for a More Powerful Blog | Buffer

20 WordPress Plugins for a More Powerful Blog | Buffer | Marketing in Geneva | Scoop.it
We’re quick to grab any and all WordPress plugins that can give the blog an extra edge or can wire up a feature we’d love to test. Whenever we dream something up to try on the blog, the first place we turn is WordPress plugins. We’ve collected quite the list of favorites. How about you?As we’ve tried and tested new plugins on the blog, you’ve likely noticed new pieces and parts popping up on our pages—slideups, social share buttons, CTAs, and more. We get asked quite often about which plugins we use. So we thought we’d share!Below is the list of plugins that power the Buffer blog, along with a handful of others that are on our to-try list....
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Jeff Domansky's curator insight, July 16, 11:04 AM

Kevan Lee shares an invaluable list of WordPress blogging plugins to consider.

Jeff Domansky's curator insight, July 17, 12:53 AM

These really are top WordPress plugins you should explore.

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Why Google Cardboard is actually a huge boost for virtual reality | GigaOM Tech News

Why Google Cardboard is actually a huge boost for virtual reality | GigaOM Tech News | Marketing in Geneva | Scoop.it
At this point, attendees of Google I/O eagerly anticipate the big “Oprah moment” at the end of each keynote address in which some digital goodies are revealed as giveaways for everyone in attendance. But the biggest “what the?” moment of the Google I/O 2014 keynote was the reveal of Cardboard, a virtual reality headset that is actually made of cardboard, as one of those gifts.Yet Cardboard is no joke. It’s actually a full-fledged virtual reality delivery system based around an Android smartphone that just happens to be recyclable.It has lenses similar to any of the other phone-based headsets on the market and even has a button in the form of a magnet on its side. At an I/O talk Thursday, Cardboard creator David Coz said Google chose to work with cardboard because it’s dead simple. The headset can be assembled in 30 seconds and modified with paper and scissors. It’s just a simple way to get the hardware component out to as many people as possible for $2 or less a unit.Durability isn’t as important because Cardboard is not meant for everyone (though it is already usable enough for anyone that wants to give it a try). It’s for developers, who are going to help Google build its actual consumer virtual reality headset.Click headline to read more--
Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc
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SlideShare Tips: How to Create a 5,000-View SlideShare in 10 Minutes

SlideShare Tips: How to Create a 5,000-View SlideShare in 10 Minutes | Marketing in Geneva | Scoop.it
Since I created the slide deck as part of a blog post that had yet to go live, we gave it zero promotion. And yet, when we happened upon our SlideShare page the following day, it had earned over 3,000 views. The presentation got picked up as a featured slideshare on SlideShare’s social media page. Our 10 minutes of quality time to build it resulted in over 5,000 views in one weekend.What did we learn from this? - SlideShare is worth our time. - SlideShare users are eager for quality content. - SlideShare has huge potential for businesses and brands looking for a new audience.Of course, it all starts with the slides.
Via Jeff Domansky
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Jeff Domansky's curator insight, June 13, 3:13 AM

SlideShare tips for creating presentations that are beautiful, viral, and effective. Have a look at this Buffer guide to Slideashare presentations and see why I rate it 10/10. Awesome resource!

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3 Easy Ways Start-Ups Can Use Twitter to Perform Marketing Research | Social Media Today

3 Easy Ways Start-Ups Can Use Twitter to Perform Marketing Research | Social Media Today | Marketing in Geneva | Scoop.it
“By leveraging Twitter, start-ups can monitor online conversations that 255 million consumers worldwide are having and understand their preferences and tastes better. Specifically, they can listen to their target audience’s conversations and learn about their problems, dissatisfactions, and product features they desire. This marketing research approach can help start-ups discover new business opportunities and unravel overlooked problems.”To help start-ups take advantage of Twitter for effective marketing research, here are three techniques and complementary tools you should use...
Via Jeff Domansky
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Jeff Domansky's curator insight, June 13, 3:37 AM

Here are a set of useful fundamental market research tips using Twitter. Good read and great reminders for all levels of marketing.

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Study: Mobile Search Is Shifting From Google to Mobile Apps Like Yelp

Study: Mobile Search Is Shifting From Google to Mobile Apps Like Yelp | Marketing in Geneva | Scoop.it
Google's dominance in paid search is shrinking. And the culprit is the ballooning world of mobile-apps.Mobile will account for 85.9% of digital ad search dollars by 2018, reaching $28.41 billion, according to a new report from eMarketer released today. And Google's share will fall to 64.2% -- down from 82.8% in 2012.Last year alone, Google saw its near-monopoly in mobile search shrivel nearly 15 percentage points, with standalone apps, such as Yelp, scooping up considerably more search dollars....
Via Jeff Domansky
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Jeff Domansky's curator insight, June 6, 1:05 AM

A new eMarketer report shows the shifts on paid search taking chunks from Google's share.

Marc Kneepkens's curator insight, June 6, 9:27 AM

Sizable shifts in the ad world.

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Facebook, Twitter, Instagram, Pinterest – Social Media Image Cheat Sheet 2014 | AllTwitter

Facebook, Twitter, Instagram, Pinterest – Social Media Image Cheat Sheet 2014 | AllTwitter | Marketing in Geneva | Scoop.it
Whether you’re brand new to social media or a seen it/done it/wrote the book social marketing ninja, setting up a new Twitter profile or Facebook Page can be a time-consuming process, especially when it comes to working out the sizes of all the images you need to make your channels – or those of your clients – stand out from the crowd.And what about the other social platforms, like Pinterest, Instagram and Google+?Wouldn’t it be great if somebody could put all of this information on a single, easy-to-read page? Thankfully, help as it hand, via this social media cheat sheet which comes courtesy of Omnicore....
Via Jeff Domansky
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Break Grammar Rules on Websites for Clarity

Break Grammar Rules on Websites for Clarity | Marketing in Geneva | Scoop.it
“ Web writing differs from print writing to emphasize scannability. Some traditional writing guidelines are worth breaking if they improve fast comprehension.”
Via Genevieve Walsh
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Genevieve Walsh's curator insight, March 25, 5:34 PM

 

 

Break grammar rules to increase the deliverability, impact and clarity of your messaging.

 

Fragmenting short concise sentences is better for message deliverability.

 

Depending on your audience, or brand voice, choppy and grammatically incorrect statements are acceptable and can add to the scanability of your site or interactive content.

 

People are impatient. We want the ability to briefly analyze a message and instantly get the gist of it.

 

Amazing article put out by the Nielson Norman Group – The Grand Dad of Evidence based User Experience and Usability Research.

Pixolution Studios's curator insight, April 19, 1:05 PM

 "I'm a loner Dottie. A rebel..." - Pee Wee Herman  Customers often reward rebels.  | @scoopit via @GenevieveWalsh3 http://sco.lt/...

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Consumer Psychology with Marketing | Tiger Marketing

Consumer Psychology with Marketing | Tiger Marketing | Marketing in Geneva | Scoop.it
Ensure your marketing campaigns go from good to outstanding by understanding your target audience (#FunFactFriday.
Via Francisco Teixeira
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Google Can’t Forget You, But It Should Make You Hard to Find | Opinion | WIRED

Google Can’t Forget You, But It Should Make You Hard to Find | Opinion | WIRED | Marketing in Geneva | Scoop.it
“ “The Right to Be Forgotten” sounds catchy. And, yes, the language of “erasure” laws and “disappearing” messages is captivating. Unfortunately, these popular words are fatally inaccurate in the privacy context. As a result, critics risk tackling irrelevant arguments about unattainable perfection while advocates and consumers are invited to place their hopes in a technology that is doomed never to be fully successful.”
Via dirkvl
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So much for those who think that laws trump technology.
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Comcast Commercial Promotes Fast WiFi To Gamers... To Play Game With No Online Connection | Techdirt.com

Comcast Commercial Promotes Fast WiFi To Gamers... To Play Game With No Online Connection | Techdirt.com | Marketing in Geneva | Scoop.it
Comcast continues its efforts to present itself as one of the most out of touch and ridiculous companies out there, with a new commercial directed at videogamers, highlighting how fast Comcast's in-game WiFi is.Note how it's addressed to "real gamers." Just one problem, as "Mr. Comcast" goes on about how there's "no buffering" and how much better the video gaming experience is with Comcast's Xfinity WiFi, people pointed out that the game in question has no online play. The game is Ubisoft's Trials Fusion, which means that there's no reason there would be any buffering at all in the first place.Click headline to read more and watch video clip--
Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc
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B2B Decision-Making: The Proof Is In the Influencers

B2B Decision-Making: The Proof Is In the Influencers | Marketing in Geneva | Scoop.it
A major goal for B2B companies is reaching decision-makers to keep their product top-of-mind and ultimately result in sales. However, given the proliferation of content and general noise in the B2B industry, it’s hard to keep track of who is actually influencing buying decisions.Based on surveying more than 1,900 decision-makers, our Influence Index revealed the major influencers impacting business decision-makers and what they purchase....So the question is: once you’ve identified these top influencers, how do you make an impact? You need to ensure these influencers have the right information on your product when decision-makers are doing research/asking questions and then making their decisions. The key to being part of the conversation is a steady stream of relevant content....
Via Jeff Domansky
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Jeff Domansky's curator insight, June 1, 11:55 PM

Influencers need useful content.