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Study – 99,9% of Retail Stores have a bad Virtual Identity | The SoLoMo Retail

Study – 99,9% of Retail Stores have a bad Virtual Identity | The SoLoMo Retail | Marketing in Geneva | Scoop.it
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pink HA media's curator insight, October 8, 2013 2:47 AM

Retailers now face the challenge of customers using searches on their mobile phones before buying.

Rescooped by Jeff Pinkham from Public Relations & Social Media Insight
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How to Use Storytelling on Twitter | Social Media Today

How to Use Storytelling on Twitter | Social Media Today | Marketing in Geneva | Scoop.it

Humans love stories, so when you use the basic elements of narration on Twitter, it’s to your social marketing advantage.


Do you know how to tell your brand’s story on that social network?

 

Are you engaging your audience, even in 140 characters or less?

 

The limitations of Twitter are no excuse for not putting storytelling to work, especially when you consider the ways others are turning it into a powerful tool.

 

With that in mind, here is a look at ways to use storytelling on Twitter...


Via Jeff Domansky
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Jeff Domansky's curator insight, June 21, 2013 6:57 PM

Telling stories on Twitter and how to do it from Gini Dietrich.

Rescooped by Jeff Pinkham from The MarTech Digest
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A Strategic Map of Content Marketing Technologies - CMI

A Strategic Map of Content Marketing Technologies - CMI | Marketing in Geneva | Scoop.it

Condensed...

 

The Create, Edit, and Manage stage included all of the modern web content management systems (WCMS) and blogging solutions, along with file-sharing technologies such as Dropbox, Box, etc.The Aggregate, Curate, and Optimize stage included classic content optimization, testing, and personalization tools such as Adobe Test & Target, Optimost, and Monetate.The Promote, Converse, and Listen stage included social channels, as well as enterprise listening tools such as Radian6 and Attensity.The Measure, Analyze, and Learn stage included many web analytics tools such as Google Analytics, Webtrends, and Adobe SiteCatalyst.

 

We then took the newer technology solutions, mapped them into the overlap areas, and grouped them as follows:

Content collaboration tools — where Create, Edit, and Manage overlaps with Aggregate, Curate, and Optimize. These tools facilitate content editorial work flow, empower the enterprise to manage teams (either external or internal), and enable collaboration on content for content marketing purposes.Curation and conversation tools — where Aggregate, Curate, and Optimize overlaps with Promote, Converse, and Listen. These tools help to promote, publish, and aggregate content in meaningful ways; in many cases, they also help manage the content optimization process by using social signals, and can even facilitate some level of unified content conversation.Social content analytics tools — where Promote, Converse, and Listen meets Measure, Analyze, and Learn. These tools help to maintain relevance in conversation, while also providing insight into what we should be talking about — from specific niche social channel analytics, to semantic processing of social media conversations.Engagement automation tools — where Measure, Analyze, and Learn comes back around to overlap with Create, Edit, and Manage. Beyond classic marketing automation, many of these tools not only have the ability to manage some form of content, but they can do so from the point of view of helping the marketer “optimize” content for engagement and conversion purposes.

 


Via marketingIO
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Intriguing Networks's curator insight, June 20, 2013 6:16 AM

useful resources

Warner Carter's curator insight, June 23, 2013 12:05 PM

SEO needs to be tops on content

Belle Chua's curator insight, January 1, 2014 10:20 PM

How Web Analytics Contribute In Making Content Marketing Success

Rescooped by Jeff Pinkham from The MarTech Digest
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28 Marketing Automation Stats that Matter | Fathom

28 Marketing Automation Stats that Matter | Fathom | Marketing in Geneva | Scoop.it
Learn more marketing automation facts and statistics that can help you develop a business case for marketing automation.

 

Key excerpt...

 

Marketing automation is a fairly new tool, and the understanding of its many parts can still be a challenge for its users. Adding the fuel to keep the marketing automation platform used to its full potential, however, provides a different challenge for marketers – lead generation, content and process.

25% of marketers who are not using their marketing automation platform at its fullest potential. (Forrester)76% of CMOs list high-end lead generation as their biggest challenge. (Marketing Sherpa)64% of CMOs have either an informal or no process to manage their marketing automation. (The Annuitas Group)
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marketingIO's curator insight, June 17, 2013 3:39 PM

We wanted to scoop those stats that struck us as pertinent, and these three are warnings as to the importance of continued process improvement for your MA.


  • See the article at www.fathomdelivers.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us


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Millennial Media Shows Strong Link Between Mobile and Restaurants - Mobile Marketing Watch

Millennial Media Shows Strong Link Between Mobile and Restaurants - Mobile Marketing Watch | Marketing in Geneva | Scoop.it
Marketing Pilgrim Millennial Media Shows Strong Link Between Mobile and Restaurants Mobile Marketing Watch Millennial Media Shows Strong Link Between Mobile and Restaurants 240x300 Millennial Media Shows Strong Link Between Millennial Media has...
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