Forget Advertising: Twitter's Data Has Huge Potential Huffington Post While advertising far and away makes up the majority of Twitter's revenue, various commentators have noted some obstacles in its way: falling ad rates by as much as 70 percent...
"...I consume a lot of information across an incredibly wide spectrum of disciplines and sources, always aiming to synthesize the meaningful and connect it with something else for a larger portrait of what matters in the world."
Myths Cost Internet Marketers Money I'm not a big myth believer. As a former Director of Ecommerce and now Marketing Director for Raleigh's leading software and web development company Atlantic BT I tend to believe in metrics and experience.
When I left e-commerce to become a B2B marketer I heard a persistent myth - that B2B marketing was dramatically different than B2C. After two years this post argues there is NO DIFFERENCE between the core of B2B and B2C marketing.
Does your sales process have to drastically change to implement social selling? Not a chance. Social selling is making a few tweaks to your daily routine to align yourself with the new buyer’s behaviour.
It is also important that you don’t discount the value of content curation in this situation. You can take valuable content and test it out with your audience without too much effort at all. That doesn’t mean that you don’t have to come up with original content as well. You can share a combination of the two.
Most companies don’t do a particularly good job of selling their products. Rather than figure out which sales and marketing tactics are best suited to attract and influence their ideal customers, a lot of businesses go with a spray-and-pray approach.