In this glorious age of the internet, any business knows that they’d be a fool to not have a website. But with so much competition out there, it’s not just about having a website anymore; it’s about having an online presence.
Forget Advertising: Twitter's Data Has Huge Potential Huffington Post While advertising far and away makes up the majority of Twitter's revenue, various commentators have noted some obstacles in its way: falling ad rates by as much as 70 percent...
"...I consume a lot of information across an incredibly wide spectrum of disciplines and sources, always aiming to synthesize the meaningful and connect it with something else for a larger portrait of what matters in the world."
Does your sales process have to drastically change to implement social selling? Not a chance. Social selling is making a few tweaks to your daily routine to align yourself with the new buyer’s behaviour.
It is also important that you don’t discount the value of content curation in this situation. You can take valuable content and test it out with your audience without too much effort at all. That doesn’t mean that you don’t have to come up with original content as well. You can share a combination of the two.
Most companies don’t do a particularly good job of selling their products. Rather than figure out which sales and marketing tactics are best suited to attract and influence their ideal customers, a lot of businesses go with a spray-and-pray approach.