Marketing in English with Tuyo Isaza
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A bit of what Tuyo Isaza reads about Marketing
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16 case studies that prove Social CRM

16 case studies that prove Social CRM | Marketing in English with Tuyo Isaza | Scoop.it
Social CRM, how it is defined, and 16 case studies that prove it works
Mariale Peñalosa Arguijo's curator insight, April 24, 9:29 AM

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‘Adapt or Die,’ says Conan O’Brien at Cable TV Conference

‘Adapt or Die,’ says Conan O’Brien at Cable TV Conference | Marketing in English with Tuyo Isaza | Scoop.it
In a perfect world, Conan O’Brien would prefer everybody in the world watch his show when it airs. Unlike a lot of TV personalities and people in charge of TV networks, however, Conan is smart enough to know that’s not how people view TV anymore.
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Big Companies Responsible for the Biggest Social Media Failures

Big Companies Responsible for the Biggest Social Media Failures http://t.co/gnKrumlyC0 #SocialMedia
Mariale Peñalosa Arguijo's curator insight, March 13, 1:11 AM

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Henry: 9 Year-Old Entrepreneur Launched 3rd Start-up

Henry: 9 Year-Old Entrepreneur Launched 3rd Start-up | Marketing in English with Tuyo Isaza | Scoop.it
This is an incredible story about Britain's youngest entrepreneur. Meet Henry, the 9 year-old that has just launched his third start-up! Henry Patterson launched his first start-up at the age of 7, selling bags of manure for £1.
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10 Advertising Lies We've All Been Fed - Listverse

10 Advertising Lies We've All Been Fed - Listverse | Marketing in English with Tuyo Isaza | Scoop.it
Most of us are aware that adverts are a bundle of lies. But the constant barrage of ads means that we hold some worrying beliefs without even realizing it.
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CocaCola China - Chok! Chok! Chok!

Srebrny Lew na festiwalu Cannes Lions 2012 w kategorii Media Lions, podkategoria: Best Use of Mobile Devices. Agencja: McCANN WORLDGROUP Hong Kong
Mariale Peñalosa Arguijo's curator insight, February 18, 11:09 AM

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Social Login and Social Sharing, Key Metrics, Ecommerce | Monetate

Social Login and Social Sharing, Key Metrics, Ecommerce | Monetate | Marketing in English with Tuyo Isaza | Scoop.it
This Monetate infographic discusses how social login and social sharing can increase conversion, engagement and other key ecommerce metrics.
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The New Altruism - Wright, Shermer, Benkler [VIDEO]

The New Altruism - Wright, Shermer, Benkler [VIDEO] | Marketing in English with Tuyo Isaza | Scoop.it

Robert Wright, Michael Shermer and Yochai Benkler believe we rebel against the one size fits all command and control systems so favored in the forties, fifties and sixties.

William Whyte wrote The Organization Man in 1957. In the last 15 years we've begun to question the "selfish" man model only motivated by extrinsic motivations (the whip, chair, gun or greed). We know we LOVE things and so are willing and happy to GIVE of our time, effort and life.

The New Altruism is being fueled by:

* Social Networks.

* Flat, Global and Connected world.

* Recognition not everyone is motivated by the same things.

* Greater understanding motivation is contextual too.

* A new era of cooperation and collaboration.

 

Here is The New Altruism: Wright, Shermer, Benkler
http://scenttrail.blogspot.com/2012/12/the-new-altruism-wright-shermer-benkler.html


Via Martin (Marty) Smith
Martin (Marty) Smith's curator insight, December 22, 2012 12:46 AM

I've written about The New Altruism since 2007 when no one cared. Now everyone seems to care. And they should because each day brings new cool tools, examples and chances to expand Internet marketing's New Altruism.

Mariale Peñalosa Arguijo's curator insight, December 27, 2012 6:49 AM

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The Top 8 Collaborative Consumption Stories Of 2012

The Top 8 Collaborative Consumption Stories Of 2012 | Marketing in English with Tuyo Isaza | Scoop.it
Editor’s NoteCheck out all of our 2012 round-ups in all these exciting areas:• Architecture• Cities• Clean Tech• Collaborative Consumption• Design• Education• Energy• Environment• Food• Health• Infographics• Photography• Responsible Business• TransportationCollaborative...
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The Ultimate Social Media Sizing Cheat Sheet [INFOGRAPHIC] - AllTwitter

The Ultimate Social Media Sizing Cheat Sheet [INFOGRAPHIC] - AllTwitter | Marketing in English with Tuyo Isaza | Scoop.it
The Ultimate Social Media Sizing Cheat Sheet [INFOGRAPHIC]
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11 Stories You Need To Know Today

11 Stories You Need To Know Today | Marketing in English with Tuyo Isaza | Scoop.it
Apple finally unveils iTunes 11, Facebook hacks its employees, and the top 100 global thinkers...Links to start your day with.
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10 of the best social media campaigns from 2012

10 of the best social media campaigns from 2012 | Marketing in English with Tuyo Isaza | Scoop.it
Measuring the efficacy of social media marketing still isn't an exact science, regardless of what the gurus and ninjas tell you.
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James Bond Teaches How To Create Asymmetrical Internet Marketing

James Bond Teaches How To Create Asymmetrical Internet Marketing | Marketing in English with Tuyo Isaza | Scoop.it

Asymmetrical Internet marketing is demonstrated by James Bond in Skyfall. This post shares why you should create asymmetrical Internet marketing.

Marty Note
Watching Skyfall this weekend inspired me to return to a favorite Internet marketing subject - asymmetrical marketing. This post explains how and why you should be creating asymmetrical Internet marketing.

If you are an old asymmetrical Internet marketing pro please share examples and we will curate them into this post.   


Via Martin (Marty) Smith
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Creating Great Images With Quotes Is Like Creating Flags For Your Fans To Wave: 3 Free Tools To Create Your Own

Creating Great Images With Quotes Is Like Creating Flags For Your Fans To Wave: 3 Free Tools To Create Your Own | Marketing in English with Tuyo Isaza | Scoop.it
Karen Dietz's comment, April 21, 1:48 PM
Thanks for the comments Gail, Beth and Marco!
Ricard Garcia's curator insight, April 22, 2:43 AM

Soooo useful for ESL! Creativity and communication!

M. Van Amelsvoort's curator insight, April 25, 9:03 PM

I'm not a big fan of the overuse of quotes, but creating and sharing them could be a good EFL lesson.

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The State of Self-Tracking

The State of Self-Tracking | Marketing in English with Tuyo Isaza | Scoop.it
(Co-written with Gary Wolf)
In January we started asking ourselves, “How many people self-track?”  It was an interesting question that stemmed from our discussion with Susannah Fox about the recent Pew report on Tracking for Health.
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Composer's social media symphony

Composer's social media symphony | Marketing in English with Tuyo Isaza | Scoop.it
Composer and technologist Tod Machover has created a symphony by collaborating with the citizens of Toronto via apps and social media.
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The Hidden Benefits of Social Media Marketing: Why Your Strategy May Be ... - Forbes

The Hidden Benefits of Social Media Marketing: Why Your Strategy May Be ... - Forbes | Marketing in English with Tuyo Isaza | Scoop.it
PR Web (press release)
The Hidden Benefits of Social Media Marketing: Why Your Strategy May Be ...
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48 Significant Social Media Facts, Figures and Statistics - Plus 7 Infographics | Jeffbullas's Blog

48 Significant Social Media Facts, Figures and Statistics - Plus 7 Infographics | Jeffbullas's Blog | Marketing in English with Tuyo Isaza | Scoop.it
The social media landscape changes rapidly and keeping up with the latest numbers is a challenge.
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We’re Marketers, Not Soldiers: How Combative Competition Is Killing Creativity

We’re Marketers, Not Soldiers: How Combative Competition Is Killing Creativity | Marketing in English with Tuyo Isaza | Scoop.it
Why do marketers revel in military jargon? Must we really rally troops to deploy conquest ads or fire quick hits of bleeding-edge apps? Is it not ironic that we call customers “targets” and seek to engineer their empathy in “war rooms?
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Los principales momentos del Social Media en 2012 [Infografía]

Los principales momentos del Social Media en 2012 [Infografía] | Marketing in English with Tuyo Isaza | Scoop.it
¿Cuáles han sido los principales momentos de 2012 en el ámbito de las redes sociales? En la siguiente infografía se repasan los grandes hitos del Social Med
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What The World Will Look Like In 2030—As Predicted By The Government

What The World Will Look Like In 2030—As Predicted By The Government | Marketing in English with Tuyo Isaza | Scoop.it
No futurists worth their salt will tell you definitively what they think the future will look like. They’ll present you with a series of scenarios, much like we’ve seen in analyses from the Forum for the Future and Institute for the Future.
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The Top 10 Clean Tech Stories Of 2012

The Top 10 Clean Tech Stories Of 2012 | Marketing in English with Tuyo Isaza | Scoop.it
Editor’s NoteCheck out all of our 2012 round-ups in all these exciting areas:• Architecture• Cities• Clean Tech• Collaborative Consumption• Design• Education• Energy• Environment• Food• Health• Infographics• Photography• Responsible Business•...
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Las peores campañas publicitarias del 2012 | Marketing Hoy

Las peores campañas publicitarias del 2012 | Marketing Hoy | Marketing in English with Tuyo Isaza | Scoop.it
Marketing Hoy les deja una selección con las peores campañas publicitarias del 2012.
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100+ Content Marketing Predictions 2013

Social Media & Content Marketing Predictions for 2013.
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The Can't-Miss Social Media Trends For 2013

The Can't-Miss Social Media Trends For 2013 | Marketing in English with Tuyo Isaza | Scoop.it
Will Facebook continue its reign atop the social hierarchy? Will businesses get better returns on their social media investment? Will your CEO finally learn to tweet?
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