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Marketing in English with Tuyo Isaza
A bit of what Tuyo Isaza reads about Marketing
Curated by Tuyo Isaza
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Algorithms: The Glue Between Content, Data and Insight

Algorithms: The Glue Between Content, Data and Insight | Marketing in English with Tuyo Isaza | Scoop.it

Via Robin Good
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Georges Millet's curator insight, March 25, 4:10 AM

Knowledge & life turning today into a (google) search. Algorithms are key!  

Stephen Dale's curator insight, March 26, 4:35 AM

"We are in the era of the algorithm. They decide what news we will see, they decide which person is important and they will even merge more and more into our non-digital lives.

 

But the biggest and realest danger lies in us. If we believe that there is only one truth and that is the one generated by a black-box algorithm we might be deceived easily."

 

A reminder, then, that algorithm's should not take the place of critical thinking.

Mariale Peñalosa Arguijo's curator insight, March 26, 9:44 AM

 

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UNICEF Tap Project: Go Without Your Phone To Give Clean Water to Kids - YouTube

Put down your phone, save a child's life. Take the UNICEF Tap Project Challenge and go without your cell phone to give clean water to kids. Visit http://unic...
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Are Viral Marketing Tactics the Right Choice for My Small Business?

Are Viral Marketing Tactics the Right Choice for My Small Business? | Marketing in English with Tuyo Isaza | Scoop.it
When it comes to promoting your products or services, viral marketing can quickly fall into the ‘unknown’ for small business owners and marketers. But thes
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If Your Google Searches Determined Oscar Winners

If Your Google Searches Determined Oscar Winners | Marketing in English with Tuyo Isaza | Scoop.it
Google has jumped into the guessing game, predicting this year's Oscar winners based on which nominees were the most-searched in their respective category.
Tuyo Isaza's insight:

Me gusta la idea de volver todo Google search based =)

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Five Brands that Understand the Power of Blogging

Five Brands that Understand the Power of Blogging | Marketing in English with Tuyo Isaza | Scoop.it
In this glorious age of the internet, any business knows that they’d be a fool to not have a website. But with so much competition out there, it’s not just about having a website anymore; it’s about having an online presence.
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Social Media Content Calendar Inspiration: Nike Facebook Story Telling

Social Media Content Calendar Inspiration: Nike Facebook Story Telling | Marketing in English with Tuyo Isaza | Scoop.it

Content Inspiration: Nike Shows What You Can Do with Facebook Timeline Real Estate http://t.co/MCzSbQrcA1

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Forget Advertising: Twitter's Data Has Huge Potential - Huffington Post

Forget Advertising: Twitter's Data Has Huge Potential - Huffington Post | Marketing in English with Tuyo Isaza | Scoop.it
Forget Advertising: Twitter's Data Has Huge Potential Huffington Post While advertising far and away makes up the majority of Twitter's revenue, various commentators have noted some obstacles in its way: falling ad rates by as much as 70 percent...
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Bored to death: The quest to produce meaningful media

Bored to death: The quest to produce meaningful media | Marketing in English with Tuyo Isaza | Scoop.it
I'm bored. I'm really, really bored. Aren't you? Bored of your job? Bored of the food you eat everyday? Bored of your friends?
Tuyo Isaza's insight:

Long read. Worth it.

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The Power of Brands: a 67000% Return in One Day & 3 Tips to Make your Personal Brand the Next Apple

The Power of Brands: a 67000% Return in One Day & 3 Tips to Make your Personal Brand the Next Apple | Marketing in English with Tuyo Isaza | Scoop.it
I’m a child of Descartes. I grew up in a rational world where logical thinking was the best weapon against ignorance, the right way out of dogma, and I still think today that it’s a decent objective.
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Maria Popova and The Art of Curation: An Interview with the Curiosity Guide

Maria Popova and The Art of Curation: An Interview with the Curiosity Guide | Marketing in English with Tuyo Isaza | Scoop.it

"...I consume a lot of information across an incredibly wide spectrum of disciplines and sources, always aiming to synthesize the meaningful and connect it with something else for a larger portrait of what matters in the world."


Via Robin Good
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Robin Good's comment, October 5, 2013 1:45 PM
Thank you Randy.
gregmhagar's curator insight, October 7, 2013 9:29 AM

More on the "art of curation".  Now, all we have to do is apply that wisdom to (formalized) learning and education.

Brian Kirby's curator insight, October 11, 2013 4:41 PM

How to sift through large amounts of information...

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Why Storytelling Is The Future of Marketing


Via Robin Good
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Katherine Anne's curator insight, October 7, 2013 5:48 PM

I think this video is very accurate. Today, we are bombarded by information about what we should buy, what we should do, etc. How much of this information do we actually retain? Barley nothing! For something to be retained, it has to be rememberable; what's rememberable? STORIES! The video explains stories are rememberable because they are meaningful. The Internet can so easily simplify information to market products, which ends up having so much information about so many different products all the time. If we take the time to explain a story behind a product when marketing it, I think it will be more profitable. STORIES are the new successful marketing strategy in this world filled with noise and information. 

Andrea Luyken's curator insight, October 9, 2013 1:10 PM

Storytelling works because stories are memorable, impactful, and personal. This video also features statistics about why the combination of data and story produces the biggest effect.

Marco Gabrielli's curator insight, November 12, 2013 2:30 PM

Jennifer Aaker illustra in un video l'efficacia della narrazione nella comunicazione di marketing.

 

"... le storie sono significative, memorabili e incisive, e motivano le persone nel compiere un'azione ..."

 

a) I lettori memorizzano meglio il messaggio;

 

b) Ascoltano, si fidano e acquistano;

 

c) Vivono le emozioni e razionalizzano solo dopo.

 

La narrazione ritrova il suo originale ruolo di mercato, pilotando le conversazioni di business.

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Hands On With the Samsung Galaxy Gear Smart Watch

Hands On With the Samsung Galaxy Gear Smart Watch | Marketing in English with Tuyo Isaza | Scoop.it
After months of rumors and speculation, Samsung has finally announced its Galaxy Gear smart watch. We go hands on.
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Marketing Should Be a Profit Center, Not a Cost Center

Marketing Should Be a Profit Center, Not a Cost Center | Marketing in English with Tuyo Isaza | Scoop.it
One of the deep-seated beliefs of the late great Peter Drucker was that “The business enterprise has two -- and only two -- basic functions: marketing and innovation. Marketing and innovation
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Visuales en video

te pone a pensar....

Tuyo Isaza's insight:

te pone a pensar....

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Never Thought A Billboard Could Be Used This Way!

Never Thought A Billboard Could Be Used This Way! | Marketing in English with Tuyo Isaza | Scoop.it
Simply amazing! Who knew that something as universal as a billboard could be used in such a way.?
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Anti-Diarrheal Company Traps Travellers In Airport Bathroom

Anti-Diarrheal Company Traps Travellers In Airport Bathroom | Marketing in English with Tuyo Isaza | Scoop.it
Limitations. That's one of the things that can hold down creativity in marketing. There's different forms and shapes of limitations, of course. There's bud
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The Illustrated Story of Facebook - YouTube

10 years after Mark Zuckerberg built "Thefacebook" in his Harvard dorm, Facebook has more users, more revenue, and arguably more impact than it ever has. How...
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A Crowdsourced Curated Database of the Best Educational Tools and Learning Apps: GEDB

A Crowdsourced Curated Database of the Best Educational Tools and Learning Apps: GEDB | Marketing in English with Tuyo Isaza | Scoop.it


Via Robin Good
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Jeroen Boon's curator insight, February 21, 8:06 AM

De Global Education Database (GEDB), is een zeer groot en nuttige verzameling van de beste apps, web tools, gadgets en moocs nu online beschikbaar voor allerlei educatieve doeleinden. Iedereen kan zich registreren bij GEDB en waardevol hulpmiddelen of instrumenten delen door het invullen van een speciaal formulier. Inzendingen worden beoordeeld op feitelijke onjuistheden en integriteit en wanneer goedgekeurd gepubliceerd binnen 24 uur. 

Probeer het nu: http://www.gedb.org/

Gonzalo Moreno's curator insight, February 22, 7:18 AM

Learning Tools - management?

Diana Andone's curator insight, February 25, 12:59 AM

GEDB, the Global Education Database, is a great and extremely useful curated collection of the best apps, web tools, gadgets and moocs now available online for educational purposes.

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The Content Conundrum: Everyone Wants Quality, but Nobody Wants to Pay

The Content Conundrum: Everyone Wants Quality, but Nobody Wants to Pay | Marketing in English with Tuyo Isaza | Scoop.it
Get a glimpse at the disconnect between the need for marketing content, and the willingness for businesses to pay for it.
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Social Selling: Key Concepts Defined

Social Selling: Key Concepts Defined | Marketing in English with Tuyo Isaza | Scoop.it
Does your sales process have to drastically change to implement social selling? Not a chance. Social selling is making a few tweaks to your daily routine to align yourself with the new buyer’s behaviour.
Tuyo Isaza's insight:

This is the way we SHOULD rol 

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Vastly improving Your Content Marketing (With Lean Content Techniques)

Vastly improving Your Content Marketing (With Lean Content Techniques) | Marketing in English with Tuyo Isaza | Scoop.it

It is also important that you don’t discount the value of content curation in this situation. You can take valuable content and test it out with your audience without too much effort at all. That doesn’t mean that you don’t have to come up with original content as well. You can share a combination of the two.


Via Guillaume Decugis
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Guillaume Decugis's curator insight, November 13, 2013 1:59 PM

It's great to see the idea of Lean Content spread over the Web in general and to content marketers in particular.


Carolyn Cohn lists a number of practices and techniques to iterate on your content strategy and make it lean. Going through cycles of iteration helps identify the valuable stuff, the pain points and the ROI. Among this techniques, she mentions content curation as a good way to get started and we couldn't agree more: before making an investment to create massive amount of content on a certain area, a pragmatic design-to-cost approach can be to curate content and see what resonates with your target audience. 


Guillaume Decugis's curator insight, November 13, 2013 2:06 PM

We're a big fan of the idea of lean content for any type of content strategies - including of course content marketing. The idea that you have to plan and budget everything for 6 or 12 months, come out with a hit/miss perfect solution without any possibility of ongoing improvement is just dated in a worls of rapid changes and social media. Among these lean content techniques, content curation plays an important roles - in particular when taregting a new audience or covering a new topic as Carolyn Cohn mentions in this post.

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6 Keys to Excellent Content Marketing

6 Keys to Excellent Content Marketing | Marketing in English with Tuyo Isaza | Scoop.it

Most companies don’t do a particularly good job of selling their products. Rather than figure out which sales and marketing tactics are best suited to attract and influence their ideal customers, a lot of businesses go with a spray-and-pray approach.

 


Via Dr. Kimberly Hurns, Ivo Nový, Jesús Hernández, TheSoulfulEMU, Kamian
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Ivo Nový's curator insight, November 10, 2013 10:18 AM

High-impact content is the best tool for moving customers through the sales process. If it's done right.

TheSoulfulEMU's curator insight, November 10, 2013 2:15 PM

"Keys to keep handy everytime you see the door of Marketing opportunities!"

wolfsuniworld's curator insight, November 10, 2013 2:24 PM
Short overview on what to do for better positioning
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Stop Making Excuses & Change The World [Video]

Stop Making Excuses & Change The World [Video] | Marketing in English with Tuyo Isaza | Scoop.it

Martin Smith is changing the world. Can you spare a Peep?

 

Marty Note
I loved Phil's comparison to Peeps in this piece. In fact this piece keep me going as the creation of two very BIG projects became TOUGH (as they always do).

 

Now we can see LAUNCH in our sites (October 11) and the grade is down hill instead of up. Amazing friend, amazing note and much appreciated.

BTW, NOT me dancing in this video though that is much the way I dance (lol).


Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, September 25, 2013 9:06 PM

This amazingly generous and helpful note from my friend Phil Buckley was inspirational. We are 11 days from launching the two most important projects of my life, two websites:

CureCancerStarter.org - Crowdfunding Cancer Research
http://www.curecancerstarter.org

CureCancerStore.org - Shop to cure cancer.
http://www.curecancerstore.org

All profits go to cancer research and we are working with some amazing cancer research partners. Hope you will join our #curecancer Buzz Team:
http://storyofcancer.org/cure-cancer-buzz-team/

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The 50 Best Car Commercials Of All Time

The 50 Best Car Commercials Of All Time | Marketing in English with Tuyo Isaza | Scoop.it
By Matthew StengelIf you didn't know, car marketing is big business. Never mind the fact that the car industry itself has seen better days
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Hardware Is Eating The World

Hardware Is Eating The World | Marketing in English with Tuyo Isaza | Scoop.it
It’s clear more than ever that hardware is in vogue. The rise of crowdfunding graciously coincided with the shrinking of processors and sensors. It’s never been easier to create a smart device.
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