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Marketing in the Digital Age – Winning with Data and Analytics

Marketing in the Digital Age – Winning with Data and Analytics | Marketing in a digital world | Scoop.it

The transition to a pervasively-digital world is disruptive and confusing at times, but one thing is clear: data is the new coin of the realm. What separates the winners from the losers?

 

The recent Digital Marketing 2.0 survey of 300 top digital marketers conducted by non-profit think tank Society of New Communications Research (SNCR) and social media consultancy Human 1.0 found that most marketers believe data-driven marketing enables better understanding of their customers, but 78% admit they don’t adequately use the available customer data.


Via Ashish Umre
Raphael O'Donoghue's insight:

Data driven marketing delivers betters results.

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Intriguing Networks's curator insight, July 18, 2013 12:27 AM

"78% admit they don’t adequately use the available customer data." what an opportunity for the 22% that do. But for a small to medium sized organisation with either a stretched or early stage marketing team what tools can help you navigate therough the sea of statistics available?


Too costly, time consuming and complex are often heard comments, so what tools do the 22% use or are they all the larger more structured organisations with resources in place?


This survey was of "top 300 digital marketeers" whatever that criteria is, it says much about the silent majority it is not about if only 22% of the top are using the data. Better tools still needed?

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Social Media – Build a Strategy  Social Media – Build a Strategy   | Digital Marketing Articles, Social Media | Raphael O'Donoghue

Social Media – Build a Strategy  Social Media – Build a Strategy   | Digital Marketing Articles, Social Media | Raphael O'Donoghue | Marketing in a digital world | Scoop.it
Raphael O'Donoghue's insight:

Setting a social media strategy

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Seth's Blog: "I don't get it"

Seth's Blog: "I don't get it" | Marketing in a digital world | Scoop.it
Who is teaching us to look deeper? If you read a blog post, and it begins with an analogy about car dealers, is your instinct to say, "well, I'm not a car dealer..." and then jump to the next post?...

Via Cendrine Marrouat - www.socialmediaslant.com, Amal Rafeeq
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Cendrine Marrouat - www.socialmediaslant.com's curator insight, October 16, 2013 2:24 PM

"The best opportunity you've got to grow and to make an impact is to seek out the, "I don't get it," moments, and then work at it and noodle on it and discuss it until you do get it. Analogies and metaphors are your friends. Dense lyrics, almost indecipherable prose, mysterious successes--these are the places where you will leap forward."

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In praise of Tate's digital strategy - Econsultancy (blog)

In praise of Tate's digital strategy - Econsultancy (blog) | Marketing in a digital world | Scoop.it
In praise of Tate's digital strategy
Econsultancy (blog)
Earlier this year, the strategy was updated, to lead through to 2015. The title of the document couldn't put it any plainer, 'Digital as a Dimension of Everything'.
Raphael O'Donoghue's insight:

Digital as a Dimension of Everything

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How to Use LinkedIn to Develop Business | Professional Services ...

Sales and Marketing Coach. Professional Services Marketing, LLC. You've dabbled on LinkedIn but now you are wondering if it's worth 'taking the plunge' and actually devoting more time to using it. Can it really help you ...
Raphael O'Donoghue's insight:

Using LinkedIn to aid your professional services marketing.

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The Powerful Impact of Social Sharing & Content Marketing [Infographic]

The Powerful Impact of Social Sharing & Content Marketing [Infographic] | Marketing in a digital world | Scoop.it

How many marketers can pin down the impact of social media using hard numbers?

The following infographic, based largely on results from the Demand Gen Report 2013 B2B Content Preferences Survey and 2012 B2B Buyer Survey shows data to help answer that very important question.

Promoting content over social networks is now a vital part of getting a message in front of potential buyers, establishing thought leadership and making the most of content investments. That means understanding which social media channels are most appropriate for different campaigns, and it definitely means understanding how to optimize different types of content for your social campaigns.


Via Lauren Moss, Amal Rafeeq
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Vassili Daronnat's curator insight, October 17, 2013 1:27 AM

La suprématie de Linkedin dans le partage de contenu B2B http://www.business2community.com/infographics/powerful-impact-social-sharing-content-marketing-infographic-0647188

Karley Tester's curator insight, October 25, 2013 8:48 AM

Usisng social media to promte your company is sooo imporatnt and such a great idea. Why not use this free service to make a company look good. Not only is this step important but ti is also vital. Getting your message to people is what will make your company.

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10 Hilarious Blogs That'll Make You Feel Better About Your Job

10 Hilarious Blogs That'll Make You Feel Better About Your Job | Marketing in a digital world | Scoop.it
Discover 10 different marketing blogs that'll tickle your funny bone.

Via Cambridge Marketing Colleges, Sarah Collard
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Marketing in the Digital Age – Winning with Data and Analytics

Marketing in the Digital Age – Winning with Data and Analytics | Marketing in a digital world | Scoop.it

The transition to a pervasively-digital world is disruptive and confusing at times, but one thing is clear: data is the new coin of the realm. What separates the winners from the losers?

 

The recent Digital Marketing 2.0 survey of 300 top digital marketers conducted by non-profit think tank Society of New Communications Research (SNCR) and social media consultancy Human 1.0 found that most marketers believe data-driven marketing enables better understanding of their customers, but 78% admit they don’t adequately use the available customer data.


Via Ashish Umre
Raphael O'Donoghue's insight:

Data driven marketing delivers betters results.

more...
Intriguing Networks's curator insight, July 18, 2013 12:27 AM

"78% admit they don’t adequately use the available customer data." what an opportunity for the 22% that do. But for a small to medium sized organisation with either a stretched or early stage marketing team what tools can help you navigate therough the sea of statistics available?


Too costly, time consuming and complex are often heard comments, so what tools do the 22% use or are they all the larger more structured organisations with resources in place?


This survey was of "top 300 digital marketeers" whatever that criteria is, it says much about the silent majority it is not about if only 22% of the top are using the data. Better tools still needed?

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How To Get The Most Out Of Google+ Today

How To Get The Most Out Of Google+ Today | Marketing in a digital world | Scoop.it

Google+ may never be a Facebook killer, but great features are making it an increasingly comfortable place to hangout.


Via Kamal Bennani
Raphael O'Donoghue's insight:

Some great insisights on leveraging Google+

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