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Why Facebook and Google+ Are Headed in Opposite Directions

Why Facebook and Google+ Are Headed in Opposite Directions | Marketing Ideas for Professionals | Scoop.it

The two major social sites, Facebook and Google+, are embracing opposite strategies for the future, but they are heading to the same place: To add social intelligence to everything you do.


Via Kamal Bennani
Richard Shulman's insight:

This is a fantastic analysis of two diverging strategies. It is also an update on my following Google+ and thought that it will bethe preeminent  social/business site in the near future.

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Marilyn Moran's curator insight, January 28, 5:58 PM

Frankly, I feel that Google+ is the better platform and will become a more dominant player in 2014.

aanve's curator insight, January 28, 7:16 PM

www.aanve.com

 

9Dotstrategies's curator insight, January 29, 2:17 AM
Facebook and Google+ Are Headed in Opposite Directions? Social Media competition.
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If You’re Struggling With Content Marketing – Read This | Marketers

If You’re Struggling With Content Marketing – Read This | Marketers | Marketing Ideas for Professionals | Scoop.it
Richard Shulman's insight:

This is a wonderful article that helps to take some of the mystery out of good content marketing. Any size marketing department can benefit from a close reading.

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How to Use Twitter Advanced Search Queries for Leads

How to Use Twitter Advanced Search Queries for Leads | Marketing Ideas for Professionals | Scoop.it

Do you struggle to find leads on Twitter? This article shares four ways to use Twitter advanced search queries to generate leads


Via Kamal Bennani
Richard Shulman's insight:

A great article for those of us who need all the help we can get when querying in Twitter. Follow the steps, one by one and get great results! It works.

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1 Word Every Marketer Needs To Know...

1 Word Every Marketer Needs To Know... | Marketing Ideas for Professionals | Scoop.it

Via Eric_Determined / Eric Silverstein
Richard Shulman's insight:

An interesting article that is quite relevant! Please let me know your thoughts, and share with the rest of the community.

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Eric_Determined / Eric Silverstein's curator insight, April 15, 8:05 PM

What do you think is the Word....


The same applies to delivering the right #CustExp!

Stéphane Bertrand's curator insight, April 16, 4:28 AM

Essential !

Nine0Media's curator insight, April 16, 8:58 AM

#DIYSEO

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3 Things Every Marketer Needs to Know

3 Things Every Marketer Needs to Know | Marketing Ideas for Professionals | Scoop.it
ADOTAS – Mobile has firmly established itself as an essential part of just about every marketing mix. However, while mobile [...]

Via Eric_Determined / Eric Silverstein
Richard Shulman's insight:

Nice article especially about cross-screen functional marketing. This is the beginning of an aha moment! Know the platform and be rich in content and experiences for the customer. Another good read!

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Eric_Determined / Eric Silverstein's curator insight, April 1, 11:58 PM

1. Tailor Content to the Consumption Patterns. 


2. Provide a Consistent Message. 


3. Think Content-First. 



"The best way to engage with consumers is to create an experience that provides them with fresh, relevant and valuable content. Consider incorporating interactive elements that allow the consumer to partake in the brand experience. This can be anything from taking a photo with a branded digital frame at a display in-store or playing an interactive game.


Going beyond impressions, good content should generate true consumer engagement. And the more interactive the content is, the better it will connect with consumers. When creating content, consider incorporating sensory elements such as sight, sound and touch if possible to create memorable and engaging interactions that create an immersive brand experience across multiple screens."

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8 Ways to Integrate Social Media with Existing Marketing

8 Ways to Integrate Social Media with Existing Marketing | Marketing Ideas for Professionals | Scoop.it

Social media sites like Facebook, LinkedIn, and Google+ can be high efficiency platforms that serve as a hub for all your social media engagement activities.

Video and photo sharing sites such as YouTube, Flickr, and Instagram can be repositories to archive content that is distributed through other channels. Blogs can become niche-market penetration tools to reach individual audience segments.

That said, social media should not be viewed as a standalone channel that is separate from other marketing initiatives. Instead, view it as a “multiplier” that integrates with and enhances existing marketing communication strategies.

In other words, rather than create social media campaigns, make all of your marketing campaigns social.

Here are eight ways to integrate social media with other forms of marketing.


Via Kamal Bennani
Richard Shulman's insight:

Nice tips and tricks of the trade in this article. A key element is to make everything in marketing, "social". This makes ecommerce/social media more focused and less scattered. Especially interesting may be the section about creation of a customer service Twitter account. Read it and let us know your thoughts.

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5 SEM Spying Strategies You Can Use Today to Generate More Profit

5 SEM Spying Strategies You Can Use Today to Generate More Profit | Marketing Ideas for Professionals | Scoop.it

Drive more search profit by using keyword and competitive research tools, crowdsourcing, reverse engineering competitor campaign structure, monitoring competitor search activity and changes, and hiding your best keywords and ads from competition.


Via Kamal Bennani
Richard Shulman's insight:

This is a fascinating article full of deep-dive ideas and methodologies. I do not endorse any of the products, but I do endorse the ideas! This is technical and could be a great Marketing course for the SEM professionals in the crowd!

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5 Reasons Brand Strategy & #SocialMedia Should Work Together

5 Reasons Brand Strategy & #SocialMedia Should Work Together | Marketing Ideas for Professionals | Scoop.it

Via Eric_Determined / Eric Silverstein
Richard Shulman's insight:

This article will help inspire branding and social marketing people. Several understandable and logical confluence points and action steps. Let me know your thoughts.

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Eric_Determined / Eric Silverstein's curator insight, March 25, 12:00 AM

With everyone focused on leveraging technology, connecting with their customers, you can understand the challenge when every 24hours 2 million blog posts are published.


You need to review your data and offer customized experiences to your targeted audience.


How do you stand out in this noisy environment?

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General Motors uses social media to manage customers and its reputation - Economic Times

General Motors uses social media to manage customers and its reputation - Economic Times | Marketing Ideas for Professionals | Scoop.it
Economic Times General Motors uses social media to manage customers and its reputation Economic Times GM's dual approach - going about its normal business while trying to help specific customers - reflects the tightrope the company must walk on...
Richard Shulman's insight:

If a mega-goliath like GM is effectively using social media to manage negative press and bad management, imagine what a small company could do to elevate its own standing. At the core is the building up of a new generation of buyers through effective use of those buyers' preferred media. Helps those with recall issues and stabilizes the corporate image for the new buyers. Strategically, being a good corporate citizen may not be why GM is using social media, rather it is a cultivation of its true target market!

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5 Ways Marketers Are Mishandling Data - Adweek

5 Ways Marketers Are Mishandling Data - Adweek | Marketing Ideas for Professionals | Scoop.it
Adweek
5 Ways Marketers Are Mishandling Data
Adweek
Your organization might embrace data-driven marketing, but are you putting analytical skills into practice? Producing actionable results poses considerable challenges for inexperienced teams.
Richard Shulman's insight:

Very interesting data points and the reason behind "faulty logic".

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Hidden Persuasion: Unconscious Branding Actually Works

Hidden Persuasion: Unconscious Branding Actually Works | Marketing Ideas for Professionals | Scoop.it

Brand advertisers who strive to improve metrics like "ad recall" may be focusing on the wrong measures of success. A new study adds more weight to the argument that brand impressions that aren't consciously perceived do, in fact, affect brand preferences. 

 

In May, a study will be presented at the Association for Psychological Science in San Francisco that shows how unconscious brand exposure affects consumer preferences. The lead researcher, Thomas Zoëga Ramsøy of Denmark’s Copenhagen Business School, describes the work:

30 women were subliminally exposed to brands prior to evaluating fashion clothing. What we found was that women’s own brand preferences impacted on their ratings of the clothing – despite that they had not seen the brands consciously…

The study demonstrates that brand equity can trigger emotional responses even during unconscious exposure, and then carry on to affect preference of products.

The subliminal exposures were created by exposing the subjects to the brand for 32 milliseconds, or about three hundreths of a second. Although the subjects were not consciously aware of this exposure, eye monitoring gear showed that their pupils dilated slightly when they saw brands they liked or disliked. This pupil reaction indicated an emotional response to the liked/disliked brands.


Via Russ Merz, Ph.D.
Richard Shulman's insight:

I had always wondered about the popcorn hidden in the movies! This is a nice little piece geared toward a small business! Read on and enjoy.

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Russ Merz, Ph.D.'s curator insight, March 12, 2:00 PM

OK, maybe there is a nervous system response, but is there any #brand value?

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How content curation helps social media publishing

How content curation helps social media publishing | Marketing Ideas for Professionals | Scoop.it
As a social media manager, you're probably aware of many of the pains that come with staying visible online and managing many social media channels at once. Luckily, there's an answer to the woes of social media publishing: content curation. Here are 5 problems that social media publishers face and how content curation helps alleviate the pain. Continue reading →
Richard Shulman's insight:

For all of us interested in curation and its effect(s) in social media accounts, this basic article gives insightful ideas. Let me know your thoughts.

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Guest Posting Remains An Important Part Of Content Marketing

Guest Posting Remains An Important Part Of Content Marketing | Marketing Ideas for Professionals | Scoop.it

Matt Cutts caused a shockwave among the digital marketing community when he declared that guest posting is dead. He went further, and added: "So stick a fork in it: guest blogging is done; it’s just gotten too spammy". So what is the real story?


Via Kamal Bennani
Richard Shulman's insight:

A long article that goes into depth about many myths and shortcomings in SEO. Read carefully and let me know your thoughts about guest postings and column writing.

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High-Trust Culture #6: Don’t Keep People In The Dark

High-Trust Culture #6: Don’t Keep People In The Dark | Marketing Ideas for Professionals | Scoop.it
Most of us have worked for organizations where the communication is less than perfect. We may know what’s going on in our group or department, but when it comes to the company’s broader goals, we’re
Richard Shulman's insight:

Very good read for marketing, sales, and any organization!

 

Where image sells, it is difficult to admit mistakes or even avoid the temptation to sugarcoat. The worst part may be that the organization starts to believe its own spin. Avoidance could lead to distrust which in turn dissolves the core of the group. Manipulative parsing of the truth kills communication within a group/company and certainly figures into the reaction of company to customer. Great read and thanks.

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7 Ways That SEO Is Uniquely Important For Entrepreneurs

7 Ways That SEO Is Uniquely Important For Entrepreneurs | Marketing Ideas for Professionals | Scoop.it

 "Social media marketing has become intertwined with SEO; not only do social signals play a role in organic search rankings, high rankings in organic search results drives more traffic to your website and social media channels, accelerating their growth.

 

As I explained in my article, “The Top 7 Social Media Marketing Trends That Will Dominate 2014,” social media is no longer a luxury; it’s a necessity. As such, savvy entrepreneurs bolster their social media efforts with strong SEO campaigns, and vice versa".

 

Read More:  http://www.forbes.com/sites/jaysondemers/2014/06/04/7-ways-that-seo-is-uniquely-important-for-entrepreneurs/


Via Antonino Militello
Richard Shulman's insight:

The value of getting SEO and social marketing right is not just for the large companies. Start-ups and companies of any size can benefit from the information in the article. It is a quick but important read.

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Dunkin Donuts and Its Community of Fans

Dunkin Donuts and Its Community of Fans | Marketing Ideas for Professionals | Scoop.it

Jessica Gioglio, Social Media Manager at Dunkin Donuts, discusses with me some of the energy that emerges around the brand in social media, "We have this amazing fan community that really views Dunkin Donuts as a daily ritual. As a result of that, our mantra is that we don't own our social media channels; our fans do."


Via Kamal Bennani
Richard Shulman's insight:

Nice article about our own local company! Who ever thought that DD would be able to impress us all with its content and ability to be part of the social media eco system in such an interesting way?

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5 Steps To Help You Get The Most Out Of LinkedIn -

5 Steps To Help You Get The Most Out Of LinkedIn - | Marketing Ideas for Professionals | Scoop.it

Whatever business you’re in, LinkedIn can help you to build a network of useful contacts. With 250 million members in over 200 countries and territories, it’s the world’s largest professional network. Whether you’re looking for a new job, clients, or employees – or simply want to exchange ideas and advice – LinkedIn can be invaluable in providing the right connections.

Here are five tips to help you get the most out of the site:


Via Kamal Bennani
Richard Shulman's insight:

A great reminder about the importance of LinkedIn and how to keep yourself active. I know it works, as my contacts have expanded greatly, worldwide. Follow these steps, and do not hesitate to ask me how I did it! This article and LinkedIn are great business tools.

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aanve's curator insight, April 10, 8:01 PM

www.aanve.com

 

Martin (Marty) Smith's curator insight, April 12, 6:57 AM

LinkedIn is a powerful tool IF you know its secrets.

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10 Characteristics Of The Evolving #CMO

10 Characteristics Of The Evolving #CMO | Marketing Ideas for Professionals | Scoop.it
Discussions centered on the future of marketing often times end with mixed sentiment. The result concludes countless paths up the mountain and breadcrumbs are everywhere. In terms of prioritization, perhaps the path of least resistance can be chosen by first determining the end goal. But what is the end goal? [...]

Via Eric_Determined / Eric Silverstein
Richard Shulman's insight:

A real nice article about top marketing management. I suggest that when you read the 10 characteristics, you read all the odd numbered points first, then the even numbered points. Though the viewpoint is quite tech oriented, (SAP backing), it is quite valuable. Read and comment.

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Eric_Determined / Eric Silverstein's curator insight, April 6, 8:53 PM

Article @Forbes , which of the two marketing vision do you agree with most?


1) Christopher Kenton, SVP of the CMO Council sees the purpose of marketing in two specific expressions: Reducing shareholder risk while maximizing customer lifetime value. 


2) Joseph Alba, Distinguished Professor Chair, Department of Marketing at University of Florida states that the goal is, “To obtain a competitive advantage by meeting consumer wants and needs more effectively than competing firms.” 

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Social Combined with eCommerce Empowers Smaller Brands to Compete Globally

Social Combined with eCommerce Empowers Smaller Brands to Compete Globally | Marketing Ideas for Professionals | Scoop.it
For eleven consecutive quarters, eCommerce sales have experienced double-digit growth. Thanks in part to mobile device proliferation and social media, eCommerce is in the midst of a major renaissance…
Richard Shulman's insight:

Great article about small business playing big marketer in eCommerce. The article is well written and there are several key points and head-scrathers.

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5 reasons to be wildly excited about content marketing

5 reasons to be wildly excited about content marketing | Marketing Ideas for Professionals | Scoop.it

Content Shock? Sure. We'll deal with it and set the stage for an amazing content marketing future!


Via Kamal Bennani
Richard Shulman's insight:

Content Shock! and Content Marketing - This valuable piece will help thinkers and pliers of the content world work out what is important and how to best position for now and the future. Nice piece, and great picture.

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Bruce Goett's curator insight, March 27, 8:37 PM

I feel invigorated!

malek's comment, March 28, 5:52 AM
Excitement in a pic :) , good one
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Top 4 #Customer Engagement Trends

Top 4 #Customer Engagement Trends | Marketing Ideas for Professionals | Scoop.it
It is an exciting time to be a retailer and a consumer, especially if you embrace technology and take advantage of the advancements available in today’s marketplace. Consumers are getting savvier and savvy retailers are keeping pace. Here are 4 trends that continue to emerge and are gaining adoption: 1. Data, Data, Data – Online …

Via Eric_Determined / Eric Silverstein
Richard Shulman's insight:

Interesting read especially for those in marketing that are trying to understand how to move technology into a brick and mortar setting. Please take note as well to the loyalty program figures. Any, and I mean any B2C or B2B can take advantage of these programs when they institute them in a meaningful way and learn to understand the captured data. Good read!!

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Eric_Determined / Eric Silverstein's curator insight, March 26, 12:54 AM

4 key trends that well established brands are capitalizing on, but offers new opportunities for new players as well:


1. Data


2. The Convergence of “Bricks and Clicks”


3. Increasing Use of a Mobile Wallet as a Loyalty/Engagement Identifier


4. The Consumer “I want it now” Syndrome


Do you agree that all 4 of them should be involved to offer the best #CustomerExperience?

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7 Social Media Security Tips To Protect Your Business - Huffington Post

7 Social Media Security Tips To Protect Your Business - Huffington Post | Marketing Ideas for Professionals | Scoop.it
7 Social Media Security Tips To Protect Your Business
Huffington Post
Many small businesses recognize the benefits of having a social media presence for customer service and long-term marketing purposes.
Richard Shulman's insight:

A very important read for small companies. The need to evaluate and understand all security risks is discussed, especially in areas that one just never thinks about. Please read and comment.

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How to Handle Negative Online Reviews of Your Business | Sprout Social

How to Handle Negative Online Reviews of Your Business | Sprout Social | Marketing Ideas for Professionals | Scoop.it
A bad review has the potential to harm your business but it doesn't have to mean disaster. With the right tactics and tools you can turn critics into fans.
Richard Shulman's insight:

This is an informative and insightful article. Several years ago, while attending a seminar in London, I learned that a certain large company had people attending social media feeds 24x7. Whenever a negative comment was posted, an immediate response went out asking to connect with the person. Much like the article said, many of the issues were solved, and reviews changed! The strategy is golden!

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The real reason your content is not engaging online - BrandRants - Brand Strategy

The real reason your content is not engaging online - BrandRants - Brand Strategy | Marketing Ideas for Professionals | Scoop.it

Are your social media or content marketing efforts under performing? Before you spend any more time tweaking your content strategy and online tactics, ask yourself honestly: How engaging is my brand? Content doesn't engage an audience, brand identity does. And that is the first place you should look if you're not getting traction online. 


Boring content is often a sign of weak brand strategyNothing will reveal a weak brand strategy faster than a strong online presence. That’s why one byproduct of the social media revolution has been a renewed interest in brand strategy. Most brand strategies functioned well enough when the brand had total control over when, where and how it would present itself to the public. But today, a brand with an active online presence is exposed 24/7 in ways that were unimaginable when the strategies that govern them were created. Online, the brand will need to improvise on a daily basis and, thus, will require a much more nuanced identity and more dimensional personality than traditional brand strategies deliver. 


Via Russ Merz, Ph.D.
Richard Shulman's insight:

A brilliant and easily understood article regarding the re-awakening of branding. Everyone should be interested in this, especially if your social media campaigns are not returning what you expected! Understand the power of branding and the weakness of a poor story! Remarkable for its simplicity and effective with its advise!

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Russ Merz, Ph.D.'s curator insight, March 5, 11:25 AM

This article provides seven diagnostic symptoms you can use to assess the reasons behind the lack of engagement with your brand content.

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Driving The Point Home: The Difference Between Digital And Social Media Strategy

Driving The Point Home: The Difference Between Digital And Social Media Strategy | Marketing Ideas for Professionals | Scoop.it
Imagine if you will, a car. The car needs to satisfy your particular needs. If you are single and young, the car is fast and small.
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Asking The Right Questions Will Improve Your Content Strategy

Asking The Right Questions Will Improve Your Content Strategy | Marketing Ideas for Professionals | Scoop.it
When we first started our content and marketing strategy at InNetwork, it was a bit all over the place. We were on too many social networks to be efficient. We didn't have a content plan or editorial
Richard Shulman's insight:

Listen, adjust, listen. The cycle, as pointed out never stops. Focusing in on questions that are probative is a great skill - greater still is acting judiciously with the answers. Don't get caught in the trap of hearing what you want to hear and do nothing, get into the habit of listening to what is said and adjusting to the voice of the "customer".

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