Marketing ideas and color use
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Marketing ideas and color use
Marketing ideas and color use
Curated by Cynthia Abner
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Fabulous Infographic on the Psychology of Colour

Fabulous Infographic on the Psychology of Colour | Marketing ideas and color use | Scoop.it

Colour is not as simple as it seems. According to this infographic from CertaPro Painters of Louisville, it evokes emotion and triggers your senses. With this in mind, the infographic beautifully explores colors that should and should not be used in interior decorating, as well as why certain colors are used in advertising.


Via Andrea Zeitz
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Color management terms you need to know

Color management terms you need to know | Marketing ideas and color use | Scoop.it

Getting your colours right means getting your head around some tricky terms. Our jargon-busting guide covers all you need to know.

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5 Great Tools for Finding Color Inspiration

5 Great Tools for Finding Color Inspiration | Marketing ideas and color use | Scoop.it
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kimberly aigle's curator insight, May 8, 2013 12:38 AM

Would you ever consider unusual lip colors like teal, or olive?

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Why Is Facebook Blue? The Science Behind Colors In Marketing

Why Is Facebook Blue? The Science Behind Colors In Marketing | Marketing ideas and color use | Scoop.it

Turn out, something as simple as tweaking the color of a button change user behavior or endear people to your product. Buffer's Leo Widrich explains the importance of color in website and brand design.

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Callum Wood's curator insight, August 18, 2013 11:41 PM

This article represents a specific component of branding which is color. It not only describes the importance of color in branding and the large effects of color on consumers, but points out that a lot of companies logos who’s colors we thought to just be random and have no meaning behind them, have actually been carefully thought out and developed to create a strong brand and to create consumer response. This aspect of color for branding points out that such little things can affect sub conscious thoughts towards brands, so it is very important to consider every single aspect of everything that represents your brand when branding effectively.

Abby Sy Roldan's comment, August 20, 2013 7:30 AM
@Callum. What a very interesting article. Using colour is a marketing tool to make brands more easily identifiable to consumers. Colour creates a sense of feeling. It changes the way we think about a brand. In the article, the colour blue triggers emotions such as credibility, calming, clean, focused, medical, professional, judicial, power, business like. With Facebook, using the colour blue it was trying to trigger a specific type of emotion. In the article blue means Trust, Dependable and Strength. The use of colour plays a major role in how we analyse brands and companies such as Facebook use it well to create a sense of positive emotion towards the brand.
Matt West's comment, August 21, 2013 5:17 AM
Great articles and points raised here Callum. I agree with all of them and find it interesting to know that most of the colours of brands we see today are not just random. Very interesting how the colours of brand can effect our sub conscious thoughts for the positive or negative.
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How To Promote Your Jewelry on Facebook

How To Promote Your Jewelry on Facebook | Marketing ideas and color use | Scoop.it
Promoting and selling jewelry on Facebook can be a great addition to your online jewelry business. Here are some basic tips on where to begin from the team behind Rio Grande’s own Facebook Fan Page...

Via Tracie Dean
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Yellow Turquoise and Obsidian Necklace

Yellow Turquoise and Obsidian Necklace | Marketing ideas and color use | Scoop.it
Simple yet earthy elegance, this lovely necklace is made of yellow turquoise and black obsidian. Necklace measures 20 3/4 inches long with a
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The Psychology of Color in Marketing

Free article discusses the psychology or use of color in marketing materials and how color affects sales.
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Infographic: What Colors Should You Use?

Infographic: What Colors Should You Use? | Marketing ideas and color use | Scoop.it
Infographic: What Colors Should You Use?

‘The Psychology of Color’ explores what colors should and should not be used in interiors, and why certain colors are used in advertising.

According to the infographic, offices should be painted blue, as it is the “most productive color”. Living rooms should be painted lavender, to calm the nerves and offer relaxation. Yellow increases metabolism, and gives you energy.

The infographic also states that the color red: “evokes strong emotion, encourages appetite, passion or intensity”.

Black, white, silver and gold colors are often used for luxury items (Chanel, Prada, Michael Kors)—to enhance the feeling of sophistication...


Via Lauren Moss
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The Expressive History Of Color Broken Down By Decade [Infographic]

The Expressive History Of Color Broken Down By Decade [Infographic] | Marketing ideas and color use | Scoop.it

This infographic by Pantone highlights the history of color broken down by decade. It also shows the most popular colors in social media and for brands.

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The Role of Color in Marketing [INFOGRAPHIC]

The Role of Color in Marketing [INFOGRAPHIC] | Marketing ideas and color use | Scoop.it
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Patricia Goodman's curator insight, May 5, 2013 3:12 PM

Great information.

Phil Lauterjung's curator insight, May 6, 2013 12:23 AM

Do not underestimate the colors you use on your website or elsewhere. This is an easy and quick way to evaluate your use of color. Color matters and this chart shows you how and why.

polalcera's curator insight, May 6, 2013 4:49 AM

This infographic brought me here. 

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10 Troublesome Colors to Avoid In Your Advertising

10 Troublesome Colors to Avoid In Your Advertising | Marketing ideas and color use | Scoop.it

Are your Web ads looking a little off-color?
SUMMARY: There are certain color combinations that brands should make sure never appear in their Web ads, writes Tara Hornor. Bright green, yellow or purple backgrounds, for example are eye-catching for all the wrong reasons, Hornor explains. "[T]hese colors may initially grab attention but ultimately damage the brand and the credibility of the offer," she writes.

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The Art Marketing Plan ~ Social Media

The Art Marketing Plan ~ Social Media | Marketing ideas and color use | Scoop.it
All these tools are basically free and can be used to broadcast your art out into the world. The actual globe. Everywhere.

Via Susan Daniels
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chiamaka enem's comment, March 28, 2013 1:26 PM
create your social media art here, UNN students, it is open to all. for more detais, visit http://unn.edu.ng
Robin Martin's curator insight, April 2, 2013 11:31 AM

Excellent visual...simple and to the point!

Susan Daniels's comment, May 9, 2013 3:54 PM
Thanks! I really enjoy this scoop. If you haven't visited this lady's web site, I encourage you to - it's wonderful.
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The Psychology of Color in Internet Marketing

The Psychology of Color in Internet Marketing | Marketing ideas and color use | Scoop.it
This is a very interesting article that explains a lot about the psychology of colors and how people perceive them when visiting a Web site. The right color scheme can really make a big difference for you.
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Color Meanings in Business

Color Meanings in Business | Marketing ideas and color use | Scoop.it
Understanding color meanings in business is essential when you are establishing a business profile.
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