Going off to start your own business can be a fulfilling adventure. However, if you want it be lucrative, or at least provide you with a stable income, then you need your business to be successful. The photography industry is packed with many talented individuals - if you want to distinguish yourself from all rest of the photographers out there when starting your business, you need to come up with and implement an effective plan. Learn how to start your own photography business with the following article that will walk you through things you need to consider like gear, taxes, insurance as well as social media and blog tips.
According to a Nielsen survey, more than half of the users between the ages of 18 to 44 in 2011 were smartphone owners. Fast forward to 2013, and Neilsen reports an almost 50% increase in these numbers, bringing the total to a little less than three in four users in the US alone. This same report indicates that three out of five smartphone users are women. In fact, accounting for the use of tablets, women made up 50% of the online shopping market for Q1 2013, up 16% from Q1 2012. In that same period, the youth market increased their purchasing by more than twenty percent.
If your social media marketing strategy relies on one platform, or even a few platforms, you could be headed for DISASTER. Learn how to avoid it!
Greg Mudd's insight:
Why you need to diversify your social media strategy. Especially true of the many businesses that just decide to use only Facebook or Twitter - they may be the largest social networks, but you should never have all your eggs in one basket.
Lions, Tigers and Bears (oh my) We've seen survey data from Content Marketing Institute and others that suggest those who tell the best STORY this holiday selling season will win hearts and minds. SALE without story is OVER.
This post is about how to create "Like Me" tribes (personas and segments) and then use your customer classifications to create great "Mobile First" marketing.
The E-commerce teams that keep their content fresh and relevant will find mobile is a huge HELP to their marketing. Marketers whose emails look lousy on mobile or who aren't thinking like App Developers (i.e. lots of small cool games all relating to a goal and everything connected like Lego blocks) will find the holidays tough and not very rewarding.
Turns out thinking like an App Developer is a good idea for every e-commerce merchant. Think small, fun and connected and your holiday marketing will win. Listen carefully and curate the winners and your holiday sales may set new records.
Interestingly, the amount of time leaders spent on the issue had little impact on their success; the correlation was barely significant. But how they spent their time, including the number of sources of influence they applied, had a huge impact.
An effective communication tool for ages, storytelling has come of age in the business world. Storytelling and business narratives have proven to be an effective communication strategy, and Business Storytelling For Dummies helps you to accurately translate data, facts, and figures into rich, captivating messages tailored to any situation or audience.
In this detailed guide, we'll break down 28 of the best customer retention strategies to keep more customers and grow your business.
Greg Mudd's insight:
Too many companies spend too much time and money on customer acquisition and not enough on customer retention even though it's more cost effective to retain a business' current customers and find ways to upsell & cross-sell.
Content strategy and content marketing are two related but ultimately independent methods for creating awareness for your business. Content marketing is specifically designed to drive profitable customer action, while content strategy builds a relationship between your brand and a segment of the market that you’d like to sell to in the future. With content strategy, your audience can be much broader than your customers and prospects–and may not include them at all.
For content strategy to be effective, it needs to align with your brand as well as the goals of your organization. And if you want your target audience to pay attention, then you need to stop creating content that doesn’t reinforce your brand’s message, which can undermine your company’s reputation. Here are three key areas to consider when developing your content strategy:
In the world of digital marketing, there are the Facebook-heads (those who swear by the effectiveness of advertising on Facebook) and the Google Adwords-heads (those who are convinced that Adwords is the way to go). So who’s right?
Greg Mudd's insight:
At the end of the day there's no right answer that applies to everyone - it all depends on your business as each platform requires a different approach, so what you need to decide is which approach suits you best. At the end of the day, doing some testing can help you decide what works best for your brand.
The capability to use marketing tools and technology without having to beg or pay for attention is unprecedented. It’s a time where you can now build your own crowd to market and sell to without paying the mass media gate keepers.
That’s social media.
The social media networks are at your disposal and with the right tactics and software you can create brand awareness and access to influencers and decision makers in boardrooms across the world.
Is it time for you to close your Facebook brand page? Here are three important things to consider
Greg Mudd's insight:
It seems like everyone is jumping on the social media train, particularly with Facebook, but that doesn't mean your business should follow. Facebook is becoming less accommodating to SMBs, so before you sign up or if you already have a Facebook business page, here are three questions to ask to see if you should continue your marketing efforts there.
Marketing Strategy - Like agile software development, agile marketing relies on speed, lots of communication, rapid iteration, and highly measurable results. Let's take a closer look at this emerging discipline.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.