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How To Start A Photography Business

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Going off to start your own business can be a fulfilling adventure. However, if you want it be lucrative, or at least provide you with a stable income, then you need your business to be successful. The photography industry is packed with many talented individuals - if you want to distinguish yourself from all rest of the photographers out there when starting your business, you need to come up with and implement an effective plan. Learn how to start your own photography business with the following article that will walk you through things you need to consider like gear, taxes, insurance as well as social media and blog tips.
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6 Reasons You Need Customer Segmentation (And How It Drives Increased Profit)

6 Reasons You Need Customer Segmentation (And How It Drives Increased Profit) | Marketing | Scoop.it
Segmenting your customer base helps you be more relevant and better solve each customer's specific problems. Here's a complete rundown of how to get started.
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Customer Feedback Examples From Apple, Chick-fil-A, Samsung & More

Customer Feedback Examples From Apple, Chick-fil-A, Samsung & More | Marketing | Scoop.it
Let's look at some examples of amazing customer service from companies like Apple, Chick-fil-A and Trader Joe's. Including one from Samsung that involves a hand-drawn dinosaur!
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How to Get More Followers on Instagram for Your Brand

How to Get More Followers on Instagram for Your Brand | Marketing | Scoop.it
This post will look at three strategies you can use to get more and better followers so that you can effectively market and sell to them on Instagram.
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Greg Mudd's curator insight, January 3, 2016 10:59 AM

Due to the visual nature of Instagram, building a following on the network is essential if you're looking for a prime marketing channel to increase sales for your ecommerce business. 

 

Getting started on Instagram may seem to be a daunting task, but finding followers is all about striking a chord with your target audience. 

 

Learn three methods for increasing your following on Instagram.

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How to Use the New Facebook Insights

How to Use the New Facebook Insights | Marketing | Scoop.it
Discover how the new Facebook Insights can help you easier measure your Facebook marketing and user engagement to make better strategic marketing decisions.

Via Debra Askanase
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Are You Positioned to Capture Your Piece of This Emerging $70 Billion Market? - Business 2 Community

Are You Positioned to Capture Your Piece of This Emerging $70 Billion Market? - Business 2 Community | Marketing | Scoop.it

According to a Nielsen survey, more than half of the users between the ages of 18 to 44 in 2011 were smartphone owners. Fast forward to 2013, and Neilsen reports an almost 50% increase in these numbers, bringing the total to a little less than three in four users in the US alone. This same report indicates that three out of five smartphone users are women. In fact, accounting for the use of tablets, women made up 50% of the online shopping market for Q1 2013, up 16% from Q1 2012. In that same period, the youth market increased their purchasing by more than twenty percent.

According to a Nielsen survey, more than half of the users between the ages of 18 to 44 in 2011 were smartphone owners. Fast forward to 2013, and Neilsen reports an almost 50% increase in these numbers, bringing the total to a little less than three in four users in the US alone. This same report indicates that three out of five smartphone users are women. In fact, accounting for the use of tablets, women made up 50% of the online shopping market for Q1 2013, up 16% from Q1 2012. In that same period, the youth market increased their purchasing by more than twenty percent.
Read more at http://www.business2community.com/marketing/are-you-positioned-to-capture-your-piece-of-this-emerging-70-billion-market-0589605#61Hy2564lMba2MYj.99According to a Nielsen survey, more than half of the users between the ages of 18 to 44 in 2011 were smartphone owners. Fast forward to 2013, and Neilsen reports an almost 50% increase in these numbers, bringing the total to a little less than three in four users in the US alone. This same report indicates that three out of five smartphone users are women. In fact, accounting for the use of tablets, women made up 50% of the online shopping market for Q1 2013, up 16% from Q1 2012. In that same period, the youth market increased their purchasing by more than twenty percent.
Read more at http://www.business2community.com/marketing/are-you-positioned-to-capture-your-piece-of-this-emerging-70-billion-market-0589605#61Hy2564lMba2MYj.99According to a Nielsen survey, more than half of the users between the ages of 18 to 44 in 2011 were smartphone owners. Fast forward to 2013, and Neilsen reports an almost 50% increase in these numbers, bringing the total to a little less than three in four users in the US alone. This same report indicates that three out of five smartphone users are women. In fact, accounting for the use of tablets, women made up 50% of the online shopping market for Q1 2013, up 16% from Q1 2012. In that same period, the youth market increased their purchasing by more than twenty percent.
Read more at http://www.business2community.com/marketing/are-you-positioned-to-capture-your-piece-of-this-emerging-70-billion-market-0589605#61Hy2564lMba2MYj.99According to a Nielsen survey, more than half of the users between the ages of 18 to 44 in 2011 were smartphone owners. Fast forward to 2013, and Neilsen reports an almost 50% increase in these numbers, bringing the total to a little less than three in four users in the US alone. This same report indicates that three out of five smartphone users are women. In fact, accounting for the use of tablets, women made up 50% of the online shopping market for Q1 2013, up 16% from Q1 2012. In that same period, the youth market increased their purchasing by more than twenty percent.
Read more at http://www.business2community.com/marketing/are-you-positioned-to-capture-your-piece-of-this-emerging-70-billion-market-0589605#61Hy2564lMba2MYj.99fAccording to a Nielsen survey, more than half of the users between the ages of 18 to 44 in 2011 were smartphone owners. Fast forward to 2013, and Neilsen reports an almost 50% increase in these numbers, bringing the total to a little less than three in four users in the US alone. This same report indicates that three out of five smartphone users are women. In fact, accounting for the use of tablets, women made up 50% of the online shopping market for Q1 2013, up 16% from Q1 2012. In that same period, the youth market increased their purchasing by more than twenty percent.
Read more at http://www.business2community.com/marketing/are-you-positioned-to-capture-your-piece-of-this-emerging-70-billion-market-0589605#61Hy2564lMba2MYj.99According to a Nielsen survey, more than half of the users between the ages of 18 to 44 in 2011 were smartphone owners. Fast forward to 2013, and Neilsen reports an almost 50% increase in these numbers, bringing the total to a little less than three in four users in the US alone. This same report indicates that three out of five smartphone users are women. In fact, accounting for the use of tablets, women made up 50% of the online shopping market for Q1 2013, up 16% from Q1 2012. In that same period, the youth market increased their purchasing by more than twenty percent.
Read more at http://www.business2community.com/marketing/are-you-positioned-to-capture-your-piece-of-this-emerging-70-billion-market-0589605#61Hy2564lMba2MYj.99
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How to Make Contests a Winning Method of Social Media Engagement

How to Make Contests a Winning Method of Social Media Engagement | Marketing | Scoop.it
When working to expand a brand, a great way to build an audience and engage fans is through the use of contests.  This is because no matter what you are offering as a prize, the end result for your...
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Is your social media strategy headed for DISASTER? | The Copy Detective

Is your social media strategy headed for DISASTER? | The Copy Detective | Marketing | Scoop.it
If your social media marketing strategy relies on one platform, or even a few platforms, you could be headed for DISASTER. Learn how to avoid it!
Greg Mudd's insight:

Why you need to diversify your social media strategy. Especially true of the many businesses that just decide to use only Facebook or Twitter - they may be the largest social networks, but you should never have all your eggs in one basket.

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Create 'Like Me' Tribes and Think Mobile First This Holiday Season to WIN Hearts, Minds and Money

Create 'Like Me' Tribes and Think Mobile First This Holiday Season to WIN Hearts, Minds and Money | Marketing | Scoop.it

Lions, Tigers and Bears (oh my)
We've seen survey data from Content Marketing Institute and others that suggest those who tell the best STORY this holiday selling season will win hearts and minds. SALE without story is OVER.

This post is about how to create "Like Me" tribes (personas and segments) and then use your customer classifications to create great "Mobile First" marketing. 

The E-commerce teams that keep their content fresh and relevant will find mobile is a huge HELP to their marketing. Marketers whose emails look lousy on mobile or who aren't thinking like App Developers (i.e. lots of small cool games all relating to a goal and everything connected like Lego blocks) will find the holidays tough and not very rewarding. 

Turns out thinking like an App Developer is a good idea for every e-commerce merchant. Think small, fun and connected and your holiday marketing will win. Listen carefully and curate the winners and your holiday sales may set new records.  


Via Martin (Marty) Smith
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5 Steps for Leaders Struggling to Lead Positive Change --Leverage Stories

5 Steps for Leaders Struggling to Lead Positive Change --Leverage Stories | Marketing | Scoop.it

Interestingly, the amount of time leaders spent on the issue had little impact on their success; the correlation was barely significant. But how they spent their time, including the number of sources of influence they applied, had a huge impact.


Via ozziegontang, Karen Dietz
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Karen Dietz's comment, July 30, 2013 8:32 PM
You are in a tough situation Carolin and it reminds me of the go-go days of bank mergers when I was consulting in that industry. And yes, silos became stronger because of high degrees of uncertainty. Your instincts are right -- the more people can get to know each other across silos, the walls will start becoming more permeable. Story sharing across groups (one-to-one or in group settings) is really critical here.
Karen Dietz's comment, July 30, 2013 8:32 PM
And thanks for sharing Carolin!
Karen Dietz's comment, July 30, 2013 8:53 PM
And thank you SmartCoach, Kati, and Regine for your comments and additional insights you've shared!
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Are You Using This Key Marketing Success Metric to Analyze Your Business?

Are You Using This Key Marketing Success Metric to Analyze Your Business? | Marketing | Scoop.it
Now that marketers and business people have entered the age of “Big Data,” new terminology is being used to evaluate what is considered a successful marketing campaign.  Before we were able to trac...
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Learn about Return on Marketing Investment (ROMI) and using it to figure out how much you're making for every dollar you spend on your marketing campaigns.

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Social Media Marketing ROI Myth Busting With Dr. Natalie - SalesForce

Social Media Marketing ROI Myth Busting With  Dr. Natalie - SalesForce | Marketing | Scoop.it
Yesterday's webinar with Dr. Natalie Petouhoff (@drnatalie) was a valuable hour of conversation on measuring ROI of social media. Dr. Natalie is not only U

Via Martin (Marty) Smith, John van den Brink
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Martin (Marty) Smith's curator insight, July 25, 2013 11:12 AM

Several GREAT HOW TO posts from Natalie Petouhoff @drnatalie . Love the first myth - there are too many variables. BUSTED! There are always "too many" variables since we are marketing online where variables stretch to infinity. 

There are NEVER too many variables to create meaningful Key Performance Indicators and watch them like a hawk. Dr. Natalie can even help keep your CFO off your back about all that social spend.  

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Update -- Business Storytelling For Dummies -- Karen Dietz, Lori Silverman

Update -- Business Storytelling For Dummies -- Karen Dietz, Lori Silverman | Marketing | Scoop.it

An effective communication tool for ages, storytelling has come of age in the business world. Storytelling and business narratives have proven to be an effective communication strategy, and Business Storytelling For Dummies helps you to accurately translate data, facts, and figures into rich, captivating messages tailored to any situation or audience.


Via Karen Dietz, John van den Brink
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Brad Tollefson's curator insight, July 22, 2013 5:28 PM

Like this resource alot...

ozziegontang's comment, July 23, 2013 1:31 AM
Karen & Lori, You two are definitely "The Dynamic Duo." You are true business marathoners. Excited to see the finished product!
Karen Dietz's comment, July 24, 2013 1:15 PM
Thank you Brad and Ozzie! You've both made my day :)
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How to Use Blockchain Technology to Retain More Customers

How to Use Blockchain Technology to Retain More Customers | Marketing | Scoop.it
Blockchain technology could revolutionize the way businesses market to and retain their customers. In fact, it has the potential to improve businesses in big ways. In the finance industry, for example
Greg Mudd's insight:
Blockchain has the potential to disrupt how businesses retain customers by changing the loyalty program landscape as well as improve upon customer data security.
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28 Customer Retention Strategies - With Real Examples

28 Customer Retention Strategies - With Real Examples | Marketing | Scoop.it
In this detailed guide, we'll break down 28 of the best customer retention strategies to keep more customers and grow your business.
Greg Mudd's insight:
Too many companies spend too much time and money on customer acquisition and not enough on customer retention even though it's more cost effective to retain a business' current customers and find ways to upsell & cross-sell.
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8 Easy Ways to Get More Followers on Instagram for 2016

8 Easy Ways to Get More Followers on Instagram for 2016 | Marketing | Scoop.it
Would you like to grow your Instagram account quickly and effectively so you can generate more leads and sales? Learn how with our post.
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How to Align Your Content Strategy with Your Brand | Soldsie

How to Align Your Content Strategy with Your Brand | Soldsie | Marketing | Scoop.it

Content strategy and content marketing are two related but ultimately independent methods for creating awareness for your business. Content marketing is specifically designed to drive profitable customer action, while content strategy builds a relationship between your brand and a segment of the market that you’d like to sell to in the future. With content strategy, your audience can be much broader than your customers and prospects–and may not include them at all.

 

For content strategy to be effective, it needs to align with your brand as well as the goals of your organization.  And if you want your target audience to pay attention, then you need to stop creating content that doesn’t reinforce your brand’s message, which can undermine your company’s reputation. Here are three key areas to consider when developing your content strategy:

 
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Iconic Mind: Our Blog Corner: Facebook Ads Versus Google Adwords

Iconic Mind: Our Blog Corner: Facebook Ads Versus Google Adwords | Marketing | Scoop.it

In the world of digital marketing, there are the Facebook-heads (those who swear by the effectiveness of advertising on Facebook) and the Google Adwords-heads (those who are convinced that Adwords is the way to go). So who’s right? 

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At the end of the day there's no right answer that applies to everyone - it all depends on your business as each platform requires a different approach, so what you need to decide is which approach suits you best. At the end of the day, doing some testing can help you decide what works best for your brand.

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3 Content Marketing Ninjas Reveal Their Secrets

3 Content Marketing Ninjas Reveal Their Secrets | Marketing | Scoop.it
Three Content Marketing Ninjas Reveal Their Secrets!

My live blog of a session at the Raleigh SEO Meetup with +Casie Gillette of KoMarketing…

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, August 20, 2013 9:45 AM

My friend @MarkTraphagen reminded me of this fun SEO Meetup hosted by my friend Phil Buckley (@1918) featuring another friend Amy Lewis (@CommsNinja). The discussion is the changing nature of Search Engine Optimization (SEO) and how content truly and finally is KING.

Content being KING has many implications ranging from a need for new Key Performance Indicators (KPIs) to shifting tactics and strategy away from the old optimization days and toward a new world where storytelling is the new SEO.

My Storytelling is the new SEO presentaion is on Slideshare
http://www.slideshare.net/martinmartysmith/storytelling-new-seo

(now with over 16,000 views and all views started from this SEO Meetup and the new nature of content, storytelling and SEO. Thanks to Mark for reminding me of how spcial this meeting was :).

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7 Marketing Trends You Should Not Ignore - Business 2 Community

7 Marketing Trends You Should Not Ignore - Business 2 Community | Marketing | Scoop.it

Marketing has been democratised.

The capability to use marketing tools and technology without having to beg or  pay for attention is unprecedented. It’s a time where you can now build your own  crowd to market and sell to without paying the mass media gate keepers.

That’s social media.

The social media networks are at your disposal and with the right tactics and  software you can create brand awareness and access to  influencers and decision makers in boardrooms across the world.

 


Via Paula Maria Tinoco Trindade
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Should You Punish or Reward Current Customers? | MIT Sloan Management Review

Should You Punish or Reward Current Customers?  | MIT Sloan Management Review | Marketing | Scoop.it
Should you offer your best prices to new customers or existing ones?
Greg Mudd's insight:

Customer management dilemma - Is it more profitable to reward current customers or to offer incentives and rewards to new ones. 

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5 Ways Business Intelligence and Online Marketing Can Work Together

5 Ways Business Intelligence and Online Marketing Can Work Together | Marketing | Scoop.it
Once you learn how synergistic business intelligence and online marketing can be, it makes sense to prioritize their integration. Here's how.
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Facebook and Social Media Strategy | Social Media Today

Is it time for you to close your Facebook brand page? Here are three important things to consider
Greg Mudd's insight:

It seems like everyone is jumping on the social media train, particularly with Facebook, but that doesn't mean your business should follow. Facebook is becoming less accommodating to SMBs, so before  you sign up or if you already have a Facebook business page, here are three questions to ask to see if you should continue your marketing efforts there.

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Agile: What Marketers Can Learn From Software Developers

Agile: What Marketers Can Learn From Software Developers | Marketing | Scoop.it
Marketing Strategy - Like agile software development, agile marketing relies on speed, lots of communication, rapid iteration, and highly measurable results. Let's take a closer look at this emerging discipline.
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McDonald's Crisis Management Failure | Social Media Today

McDonald's Crisis Management Failure | Social Media Today | Marketing | Scoop.it
In an ideal world, McDonald's would not be a cold, callous company that fails to pay its employees enough to live on.
Greg Mudd's insight:

Crisis management faux pas for sure... their budgeting program assumes the following:


the worker is working two jobs.
health insurance costs $20 a month.
It doesn’t include child care, groceries, clothing or gas for the worker’s car.

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