Marketing
Follow
Find
45 views | +0 today
Your new post is loading...
Your new post is loading...
Scooped by Greg Mudd
Scoop.it!

How to Align Your Content Strategy with Your Brand | Soldsie

How to Align Your Content Strategy with Your Brand | Soldsie | Marketing | Scoop.it

Content strategy and content marketing are two related but ultimately independent methods for creating awareness for your business. Content marketing is specifically designed to drive profitable customer action, while content strategy builds a relationship between your brand and a segment of the market that you’d like to sell to in the future. With content strategy, your audience can be much broader than your customers and prospects–and may not include them at all.

 

For content strategy to be effective, it needs to align with your brand as well as the goals of your organization.  And if you want your target audience to pay attention, then you need to stop creating content that doesn’t reinforce your brand’s message, which can undermine your company’s reputation. Here are three key areas to consider when developing your content strategy:

 
more...
No comment yet.
Scooped by Greg Mudd
Scoop.it!

Iconic Mind: Our Blog Corner: Facebook Ads Versus Google Adwords

Iconic Mind: Our Blog Corner: Facebook Ads Versus Google Adwords | Marketing | Scoop.it

In the world of digital marketing, there are the Facebook-heads (those who swear by the effectiveness of advertising on Facebook) and the Google Adwords-heads (those who are convinced that Adwords is the way to go). So who’s right? 

Greg Mudd's insight:

At the end of the day there's no right answer that applies to everyone - it all depends on your business as each platform requires a different approach, so what you need to decide is which approach suits you best. At the end of the day, doing some testing can help you decide what works best for your brand.

more...
No comment yet.
Rescooped by Greg Mudd from BI Revolution
Scoop.it!

3 Content Marketing Ninjas Reveal Their Secrets

3 Content Marketing Ninjas Reveal Their Secrets | Marketing | Scoop.it
Three Content Marketing Ninjas Reveal Their Secrets!

My live blog of a session at the Raleigh SEO Meetup with +Casie Gillette of KoMarketing…

Via Martin (Marty) Smith
more...
Martin (Marty) Smith's curator insight, August 20, 2013 9:45 AM

My friend @MarkTraphagen reminded me of this fun SEO Meetup hosted by my friend Phil Buckley (@1918) featuring another friend Amy Lewis (@CommsNinja). The discussion is the changing nature of Search Engine Optimization (SEO) and how content truly and finally is KING.

Content being KING has many implications ranging from a need for new Key Performance Indicators (KPIs) to shifting tactics and strategy away from the old optimization days and toward a new world where storytelling is the new SEO.

My Storytelling is the new SEO presentaion is on Slideshare
http://www.slideshare.net/martinmartysmith/storytelling-new-seo

(now with over 16,000 views and all views started from this SEO Meetup and the new nature of content, storytelling and SEO. Thanks to Mark for reminding me of how spcial this meeting was :).

Rescooped by Greg Mudd from Marketing Trends (2013-future)
Scoop.it!

7 Marketing Trends You Should Not Ignore - Business 2 Community

7 Marketing Trends You Should Not Ignore - Business 2 Community | Marketing | Scoop.it

Marketing has been democratised.

The capability to use marketing tools and technology without having to beg or  pay for attention is unprecedented. It’s a time where you can now build your own  crowd to market and sell to without paying the mass media gate keepers.

That’s social media.

The social media networks are at your disposal and with the right tactics and  software you can create brand awareness and access to  influencers and decision makers in boardrooms across the world.

 


Via Paula Maria Tinoco Trindade
more...
No comment yet.
Scooped by Greg Mudd
Scoop.it!

Should You Punish or Reward Current Customers? | MIT Sloan Management Review

Should You Punish or Reward Current Customers?  | MIT Sloan Management Review | Marketing | Scoop.it
Should you offer your best prices to new customers or existing ones?
Greg Mudd's insight:

Customer management dilemma - Is it more profitable to reward current customers or to offer incentives and rewards to new ones. 

more...
No comment yet.
Scooped by Greg Mudd
Scoop.it!

5 Ways Business Intelligence and Online Marketing Can Work Together

5 Ways Business Intelligence and Online Marketing Can Work Together | Marketing | Scoop.it
Once you learn how synergistic business intelligence and online marketing can be, it makes sense to prioritize their integration. Here's how.
more...
No comment yet.
Scooped by Greg Mudd
Scoop.it!

Facebook and Social Media Strategy | Social Media Today

Is it time for you to close your Facebook brand page? Here are three important things to consider
Greg Mudd's insight:

It seems like everyone is jumping on the social media train, particularly with Facebook, but that doesn't mean your business should follow. Facebook is becoming less accommodating to SMBs, so before  you sign up or if you already have a Facebook business page, here are three questions to ask to see if you should continue your marketing efforts there.

more...
No comment yet.
Scooped by Greg Mudd
Scoop.it!

Agile: What Marketers Can Learn From Software Developers

Agile: What Marketers Can Learn From Software Developers | Marketing | Scoop.it
Marketing Strategy - Like agile software development, agile marketing relies on speed, lots of communication, rapid iteration, and highly measurable results. Let's take a closer look at this emerging discipline.
more...
No comment yet.
Scooped by Greg Mudd
Scoop.it!

McDonald's Crisis Management Failure | Social Media Today

McDonald's Crisis Management Failure | Social Media Today | Marketing | Scoop.it
In an ideal world, McDonald's would not be a cold, callous company that fails to pay its employees enough to live on.
Greg Mudd's insight:

Crisis management faux pas for sure... their budgeting program assumes the following:


the worker is working two jobs.
health insurance costs $20 a month.
It doesn’t include child care, groceries, clothing or gas for the worker’s car.

more...
No comment yet.
Scooped by Greg Mudd
Scoop.it!

How To Become A Thought Leader

How To Become A Thought Leader | Marketing | Scoop.it
You are one if someone reputable says you are one. That is the short and simple answer to what is a very complex thing to define. If Anderson Cooper describes you as a "marketing thought leader" prior to interviewing you...
Greg Mudd's insight:

Becoming a thought leader is essential if you want to seperate yourself from the pack. Becoming a thought leader can help with growing your business, letting your charge a premium for your products/services and is good overall for your image.

more...
No comment yet.
Scooped by Greg Mudd
Scoop.it!

Co-Creating Brand Stories With Online Video

Co-Creating Brand Stories With Online Video | Marketing | Scoop.it
Brands need to provide creative customers with the right messaging on corporate websites and social media channels to enable customers to support the brand story while adding their own personal touch.
Greg Mudd's insight:

With the launch of Video on Instagram and Twitter’s Vine platform, it's becoming important for brands to focus on being able to master the ability to tell an engaging story about their brand via video. 

more...
No comment yet.
Rescooped by Greg Mudd from digital marketing strategy
Scoop.it!

5 Tools For Creating Your Own Infographics

5 Tools For Creating Your Own Infographics | Marketing | Scoop.it
With these services, you don’t have to be a designer to create a high-quality, effective infographic.

Via massimo facchinetti, malek
Greg Mudd's insight:

Communicating visually can be an effective means of explaining complex concepts or relaying loads of information in an easily digestible manner. For those who don't have graphic design skills, no worries. Review of five services that help level the playing field by making it simple for the masses to create infographics. Each of these tools have their own advantage but you should be able to find one that fits your needs. Just make sure that what you're communicating has a real takeaway and can benefit from some visuals.

more...
malek's curator insight, June 17, 2013 4:49 PM

Infographics for the masses. Infogr is my favorite.

Rescooped by Greg Mudd from The Marketing Technology Alert
Scoop.it!

The LinkedIn Guide to Personalized Content Creation - CMI

The LinkedIn Guide to Personalized Content Creation - CMI | Marketing | Scoop.it

Condensed...

 

How do you start your personalization plan on the right foot?

1. Find out who they are: Extensive research helps reveal what makes your audience members tick. Your buyer personas make that data actionable.

2. Listen to what they have to say: Listening to discussions on social media is today’s most powerful research tool for content creation. On LinkedIn, active “groups” are gold mines of information about each of your segments.

3. Create segment-specific content: Use your buyer personas to create a content plan for each segment. This part of the process takes a look at what each audience segment is talking about — and what they aren’t talking about but might find interesting.

4. Form a distribution plan: With your segments in hand, reevaluate your distribution channels. Are you approaching them with your audience segments in mind?

 

Below are three ways LinkedIn works with brands to promote content marketing:

1. Leveraging brand pages and native ads

2. Taking part in the conversation: Not everyone considers the conversations they have in LinkedIn groups to be “content marketing.” But that’s exactly what it is — providing helpful content directly to an audience member without imposing a sales message.

3. Creating personalized social experiences: LinkedIn APIs have uncovered a world of uses for creating personalized social experiences. Just ask PwC Netherlands: The global consulting firm worked with LinkedIn to create a successful professional relationship game based on a user’s LinkedIn network. CMI says: LinkedIn imposes few limitations on content marketers. Extending personalization beyond the walls of the professional network is a realistic goal that you can make happen with LinkedIn APIs.

 


Via iNeoMarketing
Greg Mudd's insight:

LinkedIn has rapidly become the number one B2B social networking tool for businesses and professionals, and in the process has transformed itself from a niche social network to a content powerhouse which is why LinkedIn should also be part of your content marketing strategy. Learn best practicies for delivering personalized experiences and best practices for audience segmentation.

more...
iNeoMarketing's curator insight, June 5, 2013 10:19 AM

We got excited when we saw the article title, but very little of the post concerned itself with personalization. And when personalization was mentioned, it came with APIs (pain). So if you have a nice dev team as a part of your marketing department, great. If not, then either start a business around custom program for LinkedIn APIs or just stick with the basics.


  • See the article at contentmarketinginstitute.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
Peg Corwin's curator insight, June 5, 2013 10:23 AM

Great ideas.

Rescooped by Greg Mudd from Facebook best practices and research
Scoop.it!

How to Use the New Facebook Insights

How to Use the New Facebook Insights | Marketing | Scoop.it
Discover how the new Facebook Insights can help you easier measure your Facebook marketing and user engagement to make better strategic marketing decisions.

Via Debra Askanase
more...
No comment yet.
Scooped by Greg Mudd
Scoop.it!

Are You Positioned to Capture Your Piece of This Emerging $70 Billion Market? - Business 2 Community

Are You Positioned to Capture Your Piece of This Emerging $70 Billion Market? - Business 2 Community | Marketing | Scoop.it

According to a Nielsen survey, more than half of the users between the ages of 18 to 44 in 2011 were smartphone owners. Fast forward to 2013, and Neilsen reports an almost 50% increase in these numbers, bringing the total to a little less than three in four users in the US alone. This same report indicates that three out of five smartphone users are women. In fact, accounting for the use of tablets, women made up 50% of the online shopping market for Q1 2013, up 16% from Q1 2012. In that same period, the youth market increased their purchasing by more than twenty percent.

According to a Nielsen survey, more than half of the users between the ages of 18 to 44 in 2011 were smartphone owners. Fast forward to 2013, and Neilsen reports an almost 50% increase in these numbers, bringing the total to a little less than three in four users in the US alone. This same report indicates that three out of five smartphone users are women. In fact, accounting for the use of tablets, women made up 50% of the online shopping market for Q1 2013, up 16% from Q1 2012. In that same period, the youth market increased their purchasing by more than twenty percent.
Read more at http://www.business2community.com/marketing/are-you-positioned-to-capture-your-piece-of-this-emerging-70-billion-market-0589605#61Hy2564lMba2MYj.99According to a Nielsen survey, more than half of the users between the ages of 18 to 44 in 2011 were smartphone owners. Fast forward to 2013, and Neilsen reports an almost 50% increase in these numbers, bringing the total to a little less than three in four users in the US alone. This same report indicates that three out of five smartphone users are women. In fact, accounting for the use of tablets, women made up 50% of the online shopping market for Q1 2013, up 16% from Q1 2012. In that same period, the youth market increased their purchasing by more than twenty percent.
Read more at http://www.business2community.com/marketing/are-you-positioned-to-capture-your-piece-of-this-emerging-70-billion-market-0589605#61Hy2564lMba2MYj.99According to a Nielsen survey, more than half of the users between the ages of 18 to 44 in 2011 were smartphone owners. Fast forward to 2013, and Neilsen reports an almost 50% increase in these numbers, bringing the total to a little less than three in four users in the US alone. This same report indicates that three out of five smartphone users are women. In fact, accounting for the use of tablets, women made up 50% of the online shopping market for Q1 2013, up 16% from Q1 2012. In that same period, the youth market increased their purchasing by more than twenty percent.
Read more at http://www.business2community.com/marketing/are-you-positioned-to-capture-your-piece-of-this-emerging-70-billion-market-0589605#61Hy2564lMba2MYj.99According to a Nielsen survey, more than half of the users between the ages of 18 to 44 in 2011 were smartphone owners. Fast forward to 2013, and Neilsen reports an almost 50% increase in these numbers, bringing the total to a little less than three in four users in the US alone. This same report indicates that three out of five smartphone users are women. In fact, accounting for the use of tablets, women made up 50% of the online shopping market for Q1 2013, up 16% from Q1 2012. In that same period, the youth market increased their purchasing by more than twenty percent.
Read more at http://www.business2community.com/marketing/are-you-positioned-to-capture-your-piece-of-this-emerging-70-billion-market-0589605#61Hy2564lMba2MYj.99fAccording to a Nielsen survey, more than half of the users between the ages of 18 to 44 in 2011 were smartphone owners. Fast forward to 2013, and Neilsen reports an almost 50% increase in these numbers, bringing the total to a little less than three in four users in the US alone. This same report indicates that three out of five smartphone users are women. In fact, accounting for the use of tablets, women made up 50% of the online shopping market for Q1 2013, up 16% from Q1 2012. In that same period, the youth market increased their purchasing by more than twenty percent.
Read more at http://www.business2community.com/marketing/are-you-positioned-to-capture-your-piece-of-this-emerging-70-billion-market-0589605#61Hy2564lMba2MYj.99According to a Nielsen survey, more than half of the users between the ages of 18 to 44 in 2011 were smartphone owners. Fast forward to 2013, and Neilsen reports an almost 50% increase in these numbers, bringing the total to a little less than three in four users in the US alone. This same report indicates that three out of five smartphone users are women. In fact, accounting for the use of tablets, women made up 50% of the online shopping market for Q1 2013, up 16% from Q1 2012. In that same period, the youth market increased their purchasing by more than twenty percent.
Read more at http://www.business2community.com/marketing/are-you-positioned-to-capture-your-piece-of-this-emerging-70-billion-market-0589605#61Hy2564lMba2MYj.99
more...
No comment yet.
Scooped by Greg Mudd
Scoop.it!

How to Make Contests a Winning Method of Social Media Engagement

How to Make Contests a Winning Method of Social Media Engagement | Marketing | Scoop.it
When working to expand a brand, a great way to build an audience and engage fans is through the use of contests.  This is because no matter what you are offering as a prize, the end result for your...
more...
No comment yet.
Scooped by Greg Mudd
Scoop.it!

Is your social media strategy headed for DISASTER? | The Copy Detective

Is your social media strategy headed for DISASTER? | The Copy Detective | Marketing | Scoop.it
If your social media marketing strategy relies on one platform, or even a few platforms, you could be headed for DISASTER. Learn how to avoid it!
Greg Mudd's insight:

Why you need to diversify your social media strategy. Especially true of the many businesses that just decide to use only Facebook or Twitter - they may be the largest social networks, but you should never have all your eggs in one basket.

more...
No comment yet.
Rescooped by Greg Mudd from Curation Revolution
Scoop.it!

Create 'Like Me' Tribes and Think Mobile First This Holiday Season to WIN Hearts, Minds and Money

Create 'Like Me' Tribes and Think Mobile First This Holiday Season to WIN Hearts, Minds and Money | Marketing | Scoop.it

Lions, Tigers and Bears (oh my)
We've seen survey data from Content Marketing Institute and others that suggest those who tell the best STORY this holiday selling season will win hearts and minds. SALE without story is OVER.

This post is about how to create "Like Me" tribes (personas and segments) and then use your customer classifications to create great "Mobile First" marketing. 

The E-commerce teams that keep their content fresh and relevant will find mobile is a huge HELP to their marketing. Marketers whose emails look lousy on mobile or who aren't thinking like App Developers (i.e. lots of small cool games all relating to a goal and everything connected like Lego blocks) will find the holidays tough and not very rewarding. 

Turns out thinking like an App Developer is a good idea for every e-commerce merchant. Think small, fun and connected and your holiday marketing will win. Listen carefully and curate the winners and your holiday sales may set new records.  


Via Martin (Marty) Smith
more...
No comment yet.
Rescooped by Greg Mudd from Just Story It Biz Storytelling
Scoop.it!

5 Steps for Leaders Struggling to Lead Positive Change --Leverage Stories

5 Steps for Leaders Struggling to Lead Positive Change --Leverage Stories | Marketing | Scoop.it

Interestingly, the amount of time leaders spent on the issue had little impact on their success; the correlation was barely significant. But how they spent their time, including the number of sources of influence they applied, had a huge impact.


Via ozziegontang, Karen Dietz
more...
Karen Dietz's comment, July 30, 2013 8:32 PM
You are in a tough situation Carolin and it reminds me of the go-go days of bank mergers when I was consulting in that industry. And yes, silos became stronger because of high degrees of uncertainty. Your instincts are right -- the more people can get to know each other across silos, the walls will start becoming more permeable. Story sharing across groups (one-to-one or in group settings) is really critical here.
Karen Dietz's comment, July 30, 2013 8:32 PM
And thanks for sharing Carolin!
Karen Dietz's comment, July 30, 2013 8:53 PM
And thank you SmartCoach, Kati, and Regine for your comments and additional insights you've shared!
Scooped by Greg Mudd
Scoop.it!

Are You Using This Key Marketing Success Metric to Analyze Your Business?

Are You Using This Key Marketing Success Metric to Analyze Your Business? | Marketing | Scoop.it
Now that marketers and business people have entered the age of “Big Data,” new terminology is being used to evaluate what is considered a successful marketing campaign.  Before we were able to trac...
Greg Mudd's insight:

Learn about Return on Marketing Investment (ROMI) and using it to figure out how much you're making for every dollar you spend on your marketing campaigns.

more...
No comment yet.
Rescooped by Greg Mudd from AtDotCom Social media
Scoop.it!

Social Media Marketing ROI Myth Busting With Dr. Natalie - SalesForce

Social Media Marketing ROI Myth Busting With  Dr. Natalie - SalesForce | Marketing | Scoop.it
Yesterday's webinar with Dr. Natalie Petouhoff (@drnatalie) was a valuable hour of conversation on measuring ROI of social media. Dr. Natalie is not only U

Via Martin (Marty) Smith, John van den Brink
more...
Martin (Marty) Smith's curator insight, July 25, 2013 11:12 AM

Several GREAT HOW TO posts from Natalie Petouhoff @drnatalie . Love the first myth - there are too many variables. BUSTED! There are always "too many" variables since we are marketing online where variables stretch to infinity. 

There are NEVER too many variables to create meaningful Key Performance Indicators and watch them like a hawk. Dr. Natalie can even help keep your CFO off your back about all that social spend.  

Rescooped by Greg Mudd from AtDotCom Social media
Scoop.it!

Update -- Business Storytelling For Dummies -- Karen Dietz, Lori Silverman

Update -- Business Storytelling For Dummies -- Karen Dietz, Lori Silverman | Marketing | Scoop.it

An effective communication tool for ages, storytelling has come of age in the business world. Storytelling and business narratives have proven to be an effective communication strategy, and Business Storytelling For Dummies helps you to accurately translate data, facts, and figures into rich, captivating messages tailored to any situation or audience.


Via Karen Dietz, John van den Brink
more...
Brad Tollefson's curator insight, July 22, 2013 5:28 PM

Like this resource alot...

ozziegontang's comment, July 23, 2013 1:31 AM
Karen & Lori, You two are definitely "The Dynamic Duo." You are true business marathoners. Excited to see the finished product!
Karen Dietz's comment, July 24, 2013 1:15 PM
Thank you Brad and Ozzie! You've both made my day :)
Scooped by Greg Mudd
Scoop.it!

Bank Of America’s Epic Twitter Fail

Bank Of America’s Epic Twitter Fail | Marketing | Scoop.it
The megabank's customer service account delivered off-topic replies to angry tweets, making the whole brand look clueless.
Greg Mudd's insight:

Example of how NOT to handle social media

more...
No comment yet.
Scooped by Greg Mudd
Scoop.it!

VisualDNA Releases WHYanalytics; Free Web Site Analytics Tool Shows Publishers Who Visits and Why

LONDON AND NEW YORK, June 26 2013 (ADOTAS) – If Google Analytics delivers the “when, what and from where” of traffic, the [...]
Greg Mudd's insight:

WHYAnalytics segments website visitors according to their emotive characteristics. You’ll be able to get details on the emotional characteristics of someone visiting your website, in real time, for free. With this information in hand, you'll be able to tailor your content and messaging to better suit your audience, even knowing what times might be best to deliver your message, among other things.

more...
No comment yet.
Scooped by Greg Mudd
Scoop.it!

Iconic Mind: Our Blog Corner: Podcasts Making a Resurgence?

Iconic Mind: Our Blog Corner: Podcasts Making a Resurgence? | Marketing | Scoop.it
Greg Mudd's insight:

While Podcasting has been around for ages and was seen as the 'in' thing some time ago, only to be pushed out as a fad, it would seem that with the proliferation of smart phones and tablets along with deals with car manufacturers, Podcasts are making a resurgence. Get a few tips on how to build your following so that you can utilize this tool in your marketing arsenal. 

more...
No comment yet.