Marketing & Hôpital
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Healthcare guide to Social Media Marketing

The Healthcare Industry Can No Longer Ignore Social Media As the healthcare industry continues to constantly change, it is extremely important that healthcare …

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Combien valent vos données personnelles sur les réseaux sociaux ?

Combien valent vos données personnelles sur les réseaux sociaux ? | Marketing & Hôpital | Scoop.it
Une extension pour navigateur développée par des chercheurs de l'université de Madrid vous permet de connaître en temps réel les revenus publicitaires générés par votre profil Facebook.
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Le CES, alors ça vaut le coup ou pas? L’avis de quelques start-up françaises exposantes

Le CES, alors ça vaut le coup ou pas? L’avis de quelques start-up françaises exposantes | Marketing & Hôpital | Scoop.it
Elles étaient près de 200 à exposer sur l’Eureka Park, soit un tiers de l’espace d’exposition réservé aux start-up. Quelles étaient les attentes de ces pépites de la French Tech ? Comment ont-elles vécu le CES ? Le business a-t-il été au rendez-vous pour les start-up exposant pour la première fois sur le Village by CA ? Voici un premier bilan.
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Dans les « bibliothèques clandestines » du Net - Rue89 - L'Obs

Dans les « bibliothèques clandestines » du Net - Rue89 - L'Obs | Marketing & Hôpital | Scoop.it
Corne d’abondance pour les uns, cauchemar pour les autres, ces sites peuvent contenir jusqu’à un million de textes piratés.
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18 outils indispensables pour un professionnel du marketing digital

18 outils indispensables pour un professionnel du marketing digital | Marketing & Hôpital | Scoop.it
Les outils du webmarketeur : que vous soyez débutant ou expert, cette sélection d’outils devrait vous intéresser !
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Facebook voit tout – Cette extension révèle ce que Facebook voit dans vos photos

Facebook voit tout – Cette extension révèle ce que Facebook voit dans vos photos | Marketing & Hôpital | Scoop.it
Chaque fois que vous uploadez une photo sur Facebook, un algorithme analyse votre image afin de déterminer les éléments qui se trouvent sur la photo.
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5 Valuable Networking Tips for Healthcare Professionals

5 Valuable Networking Tips for Healthcare Professionals | Marketing & Hôpital | Scoop.it
Networking has become a buzzword among entrepreneurs and business people, and the importance of networking – as cliché as it may sound - is not only applicable for those who belong in the business and entrepreneurship domain. Individuals from other professional backgrounds, including health and medicine, would benefit extensively from networking as well.

Networking provides a platform for like-minded people to share and exchange ideas. In fact, as a healthcare professional, the opportunity to meet the different individuals from networking events that you attend can have a significant impact in your career. [1] If you are new to this, here are five tips to help you get started at networking:

1. Focus on quality, not quantityThe key in networking does not lie in the number of business cards you accumulate at events and conferences that you attend. What makes your network a successful, effective one is the genuine connections that you make and how you combine your network, resources, ideas and people to achieve something. This is the idea behind the concept which is called “connectional intelligence”, a term proposed by Erica Dhawan, the co-author of Get Big Things Done. [2]

2. Gain from others, but give back as wellThe advantage of networking does not solely rely on the knowledge and benefit that you gain from others in your network. Networking is also about your contribution to others. Your active involvement and the input that you offer to your connections would not only make you a valuable part of the network, but can also pique the interest of genuine connections to engage in productive exchanges with you in the long run.

3. Take advantage of both face-to-face and online networkOnline networking is a great way to broaden your network globally, but you should not disregard the benefits of networking with healthcare professionals who are based locally. Clearly, face-to-face communication plays an important role in order to build a long-term collaboration. Drawing the line between social and professional networking on the World Wide Web can be tricky, so if you choose to extend your networking by going online, do remember choose the right platform. LinkedIn, for instance, is a good place to start and is currently used by professionals from all backgrounds all over the world.[3]You can also find websites that are specifically targeted for healthcare professionals.[4]

4. Initiate contact and follow-upBeing proactive is part of the reason that makes a network successful and effective. Instead of waiting for others to reach out to you with an invitation, make an attempt to initiate the contact instead. Find opportunities to participate in events and occasions where you can meet with different people. Also, do your best to keep in touch with people that you meet and follow-up with them.

5. Value informal opportunitiesHealthcare conferences, seminars and other formal occasions are not the only means to meet significant people in your field. Informal gatherings (reunions, get-togethers, etc.) can be a great way to get to know people as well. Such events may turn out to be the platform that connects you to other healthcare professionals through the people you know, whether they be family or friends. Therefore, you should not underestimate these events as an opportunity for you to get acquainted with people who can potentially be meaningful connections in the future. MIMS

Read more:
7 qualities that doctors can learn from business leaders
Healthcare professionals: What you should know about shared decision-making
5 important tips for young doctors
Doctor-Patient relationship in the era of social media

Sources:
[1] Baptiste, Patrice. “Why Doctors Should Go to Networking Events (Regardless of the Theme!)”. Medic Footprints. 16 Dec 2015. Web. 27 Oct 2016. http://medicfootprints.org/doctors-go-networking-events-regardless-theme/
[2] Hall, Alena. “Why Quality Over Quantity Is The Key To Productive Networking.” The Huffington Post. 25 Feb 2015. Web. 27 Oct 2015. www.huffingonpost.com/us/entry/6753976
[3] LinkedIn. www.linkedin.com
[4]Alison, Diana. “Healthcare Social Networks: New Choices For Doctors and Patients.” Information Week. 29 Apr 2014. Web. 27 Oct 2016. http://www.informationweek.com/healthcare/patient-tools/healthcare-social-networks-new-choices-for-doctors-patients/d/d-id/1234884
 
 
 
 
 
 
 




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Social Media & Healthcare

18th Dr. Elpidio Gamboa Memorial Lecture at the Philippine Society of Microbiology & infectious Diseases Annual Convention, 24 November 2016, Crowne Plaza Gall…

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Maladies rares et médias sociaux : la force des réseaux de patients et de proches

Maladies rares et médias sociaux : la force des réseaux de patients et de proches | Marketing & Hôpital | Scoop.it
« Seuls, nous sommes rares. Ensemble, nous sommes forts »*. Cette devise résume à elle seule le pouvoir des médias sociaux à briser l’isolement des personnes souffrant de maladies rares et souvent …

Via GIE_GERS, Lionel Reichardt / le Pharmageek, umanlife, Esposito Christelle
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Hôpital : les patients recevront une facture détaillée

Hôpital : les patients recevront une facture détaillée | Marketing & Hôpital | Scoop.it
Les patients hospitalisés reçevront une facture détaillée de l'ensemble des soins dont ils ont bénéficié. Cette mesure de transparence sera mise en place dans 5 ans.
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Les organes sur puce : la recherche médicale de demain ? | L'Atelier : Accelerating Innovation

Les organes sur puce : la recherche médicale de demain ? | L'Atelier : Accelerating Innovation | Marketing & Hôpital | Scoop.it
L’impression 3D de tissus cardiaques sur puce permet de réaliser en toute sécurité de nouveaux tests pharmaceutiques sur des cœurs humains.
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Définition : Qu’est-ce que les Open Data ?

Les Open Data, ou données ouvertes, sont des données auxquelles l’accès est totalement public et libre de droit, au même …
Cet article Définition : Qu’est-ce que les Open Data ?
Via Sandrine Mathon
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Loi pour une République numérique: adoption du texte et lancement d’une consultation sur le service public de la donnée | Le blog de la mission Etalab

Loi pour une République numérique: adoption du texte et lancement d’une consultation sur le service public de la donnée | Le blog de la mission Etalab | Marketing & Hôpital | Scoop.it
#LoiNumerique Lancement de la consultation sur la mise en œuvre du service public de la donnée (article 9) https://t.co/KLR4Crd16U
Via REALIA, Fabrice Thiebaux
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Mon médecin est un smartphone

Mon médecin est un smartphone | Marketing & Hôpital | Scoop.it
E-santé, auto-médecine... la médecine de demain sera numérique. Quelle ser

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Les GAFA et éditeurs de médias : qui fait quoi ?

Les GAFA et éditeurs de médias : qui fait quoi ? | Marketing & Hôpital | Scoop.it
Les géants du Web sont-ils des éditeurs ? Doit-on les considérer comme des acteurs à part entière du monde des médias dits traditionnels ? Le fai
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Santé connectée: Trois applications qui facilitent la vie des patients

Santé connectée: Trois applications qui facilitent la vie des patients | Marketing & Hôpital | Scoop.it
La santé est un domaine où les innovations se bousculent au portillon. Beaucoup d’applications ont fleuri ces dernières années pour aider à prendre rendez-vous chez généralistes et spécialistes. Dans cette révolution de la santé connectée, pas facile d
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Sci-Hub : la première bibliothèque scientifique mondiale ? Un site pirate - Hotel Wikipedia - Rue89 - L'Obs

Sci-Hub : la première bibliothèque scientifique mondiale ? Un site pirate - Hotel Wikipedia - Rue89 - L'Obs | Marketing & Hôpital | Scoop.it
Site d'information et de débat sur l'actualité, indépendant et participatif
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Mutation des usages: 5 défis majeurs pour les médias et producteurs de contenus

Mutation des usages: 5 défis majeurs pour les médias et producteurs de contenus | Marketing & Hôpital | Scoop.it
5 recommandations pour les médias en 2017.
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41% of Patients say Social Media affects Hospital Choice Infographic

41% of Patients say Social Media affects Hospital Choice Infographic | Marketing & Hôpital | Scoop.it
Every week we collect all the healthcare social media scoops from the last 7 days and package it in a nice beautiful email Dont mis

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RSNA 2016: Tweet, tweet: Doctors can’t ignore growing influence of social media

RSNA 2016: Tweet, tweet: Doctors can’t ignore growing influence of social media | Marketing & Hôpital | Scoop.it

The opening message of Monday’s RSNA conference was simple, yet clear: Social media isn’t a trend. Patients rely on the platform to gather information and make decisions, so their physicians should be knowledgeable on how to use it.

A session titled, “Tweet This: How to Make Radiology More Patient Centered,” offered participants the opportunity to learn the best ways to engage with patients on the most popular social media platforms. According to presenter Whitney Fishman Zember, managing partner of innovation and consumer technology at the advertising agency MEC, Facebook is a network designed to cement personal ties, while Twitter is a network designed for sharing and receiving information and ideas.

She used a pop culture to make her point.

“How many people here are friends with Kim Kardashian?” Zember asked. “No one? I didn’t think so. You wouldn’t friend her on Facebook because you don’t know her personally. You can follow her on Twitter to receive information on what she’s up to. That’s the difference.”

After making that distinction clear, Zember drove home why social media is so important to the patient population.

“People with chronic illnesses are the most avid users of social media,” Zember said. “They dialogue with others who suffer from the same condition. Social media is also a natural extension of using the internet to look up symptoms.”

Physicians should recognize this usage and work to provide clear and concise explanations and responses to patient who voice questions and concerns over social media, Zember said.

While it’s important for physicians to recognize the patient perspective, it’s equally important for physicians to understand how social media can impact their practice. Elliot K. Fishman, MD, professor of radiology, oncology, surgery and urology at Johns Hopkins Hospital, spoke about the five ways social media determines a physician’s success.

Communication between the radiologist and patient is important, as Zember mentioned, but social media can also help connect radiologist to referring physicians, other radiologists, trainees and potential recruits.

“Social media and the web give radiologists and the radiology profession the chance to rebrand ourselves and our role in the current health care climate,” Fishman said. “We have the opportunity to connect with others and remind the field of our importance.”


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Do Patients Rely on Mobile Healthcare Apps More Than Their Doctors?

Do Patients Rely on Mobile Healthcare Apps More Than Their Doctors? | Marketing & Hôpital | Scoop.it

In the not-so-distant past, patients had only one source for healthcare expertise — their personal physicians. They relied on doctors to monitor their symptoms, track changes in their health, manage their diseases and personalize their care. But in recent years, mobile technology and the Internet of Things (IoT) has changed all that.

Now, armed with wearables and mobile healthcare apps, individuals can monitor their own health data and get continuous guidance and information from the devices they carry with them every day.

But the availability of digital health tools is a double-edged sword for the medical industry. Patients are becoming more engaged in their own wellness and taking greater responsibility for staying healthy, which leads to better outcomes. On the other hand, as they rely more on these tools, are they relying less on the robust insights and expertise of medical professionals?


Via Giuseppe Fattori, Esposito Christelle
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#Prospective : Pourquoi la santé est-elle le nouvel eldorado des géants du web ? - Maddyness

Bien loin des liens sponsorisés et des messageries instantanées, Apple, Google et consorts déploient des moyens considérables dans la recherche médicale. Mais avec quels objectifs ?
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100 questions pour mieux comprendre les médicaments

100 questions pour mieux comprendre les médicaments | Marketing & Hôpital | Scoop.it
PLAISIR DES LIVRES - Dans «Les médicaments en 100 questions», François Chast, président honoraire de l’Académie de pharmacie, guide les malades..
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Soins à domicile : quand le digital soulage l’hôpital | L'Atelier : Accelerating Innovation

Soins à domicile : quand le digital soulage l’hôpital | L'Atelier : Accelerating Innovation | Marketing & Hôpital | Scoop.it
Grâce aux solutions numériques, l’Université John Hopkins a développé un concept d’hôpital à domicile aujourd’hui, utilisé par 2000 personnes à travers les États-Unis. Il offre la promesse de fournir des soins de qualité tout en désengorgeant les hôpitaux qui demeurent des lieux hostiles pour les personnes âgées.
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Règlement Général sur la Protection des Données : en pratique, je fais quoi ?

Règlement Général sur la Protection des Données : en pratique, je fais quoi ? | Marketing & Hôpital | Scoop.it
L’approbation récente du Règlement européen relatif à la protection des données à caractère personnel, qui sera mis en application en mai 2018, soulève (...)

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