Laura Betterly
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Laura Betterly
The latest news on Facebook, SEO, PPC, Google, Local Search and design..
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Pinterest Marketing, Analytics and Management. Manage Pinterest marketing with free pin scheduling and Pinterest analytics. Start free.

Pinterest Marketing, Analytics and Management. Manage Pinterest marketing with free pin scheduling and Pinterest analytics. Start free. | Laura Betterly | Scoop.it
Tailwind is the leading Pinterest Marketing, Analytics and Management dashboard. Schedule pins and repins, run Pinterest promotions and get Pinterest analytics all in one place. Start free today.
Laura Betterly's insight:

For those looking at marketing on Pinterest, here is something to check out..


Pinterest is changing the face of e Commerce.

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17 Bad Habits You Can Kick Using Nothing But A Smartphone

17 Bad Habits You Can Kick Using Nothing But A Smartphone | Laura Betterly | Scoop.it
Well, that and a little bit of willpower.
Laura Betterly's insight:

Some of these are great..

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Flow Chart Maker & Online Diagram Software

Laura Betterly's insight:

Great free resource to make charts and diagrams..

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What Does It Take To Get a Facebook Rep?

What Does It Take To Get a Facebook Rep? | Laura Betterly | Scoop.it
It’s not by chance that you may work for Facebook. It’s also not by chance that you may work in the sales department at Facebook. We (our online marketing agency) have gone through incredible lengths to reach someone at Facebook to secure a dedicated support representative to handle our high vol
Laura Betterly's insight:

OMG--this guy pointed ads to Facebook employees and still didn't get help.  (Maybe it was because the image was more than 20% text?

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How my $1.5 million summer home more than paid for itself in a year

How my $1.5 million summer home more than paid for itself in a year | Laura Betterly | Scoop.it
Talking shop in a relaxed, peaceful setting can help build trust with clients.
Laura Betterly's insight:

Great success hack :-)

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Amazon launches free same-day delivery for Prime members in 500 U.S. cities, including Seattle - GeekWire

Amazon launches free same-day delivery for Prime members in 500 U.S. cities, including Seattle - GeekWire | Laura Betterly | Scoop.it
Julie Clopper / Shutterstock.com Amazon is launching free same-day delivery today for more than 1 million items across a major swath of the U.S., covering 
Laura Betterly's insight:

This IS a big deal--if Amazon can deliver to your home same day, it will impact local businesses.  As a prime member though, I embrace it

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Why Owning a Cat and Marketing to Millennials Are Basically The Same Thing

Why Owning a Cat and Marketing to Millennials Are Basically The Same Thing | Laura Betterly | Scoop.it
Have trouble understanding millennials? Adopt a cat. Here's why cats and millennials are essentially the same creatures.
Laura Betterly's insight:

I told you so :-)

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Google “Phantom” Update Rolling Out Targeting Informational, ‘How-To’ Content - Search Engine Journal

Google “Phantom” Update Rolling Out Targeting Informational, ‘How-To’ Content - Search Engine Journal | Laura Betterly | Scoop.it
NBC reports that an undisclosed, “phantom” algorithm update is rolling out in Google search right now which is primarily impacting publishers of “how-to” s
Laura Betterly's insight:

Not sure if you saw this-- How to Content getting hit by Google "Phantom."

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How To Remove Ripoff Reports From Google - Not Just Bury Them

How To Remove Ripoff Reports From Google - Not Just Bury Them | Laura Betterly | Scoop.it
If you’ve been listed on Ripoff Report, you know how frustrating it is and how helpless you feel. You’ve read the fine print and have probably thrown in th
Laura Betterly's insight:

Ripoff Report is the worst.   This is one way to fix without paying their extortion.

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Blueprint | Plan to do great things

Blueprint | Plan to do great things | Laura Betterly | Scoop.it
With more than 34 eLearning modules, Blueprint will help you learn the skills to move your business forward.
Laura Betterly's insight:

Facebook course for Facebook Ads--it's beginner but it's good.. You still need advanced training, but this is a place to start!

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Bud Light's latest tagline is backfiring badly, and people are accusing the brand of promoting rape

Bud Light's latest tagline is backfiring badly, and people are accusing the brand of promoting rape | Laura Betterly | Scoop.it
"The perfect beer for removing 'no' from your vocabulary for the night," the label reads.
Laura Betterly's insight:

Ouch--this is a fail--Bud Light's Perfect Beer for Removing "No" from your vocabulary for the night is a problem.  

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Introducing New Features in Facebook Groups to Improve the Way People Buy and Sell | Facebook Newsroom

Introducing New Features in Facebook Groups to Improve the Way People Buy and Sell | Facebook Newsroom | Laura Betterly | Scoop.it
For Sale Group members can now choose the Sell feature when creating a post.
Laura Betterly's insight:

Noticed this the other day in a few (not all) of my groups--so if you are selling via groups, this is great..

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Google threatened to remove websites from its search engine unless they let Google use their content

Google threatened to remove websites from its search engine unless they let Google use their content | Laura Betterly | Scoop.it
Google's way or the highway.
Laura Betterly's insight:

Of course we kind of thought this was happening but for sure we now know for sure it was (and probably still is..)   What happened to your "Do No Evil" purpose??

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How to Never Check Luggage Again | The Blog of Author Tim Ferriss

How to Never Check Luggage Again | The Blog of Author Tim Ferriss | Laura Betterly | Scoop.it
This post will explore three options for never checking luggage again. Some of them are extreme; all of them are effective. In my next post, I'll detail what I (and some friends) pack in carry-on. Some are surprising and hilarious.
Laura Betterly's insight:

I'm a hacker at heart--here are some great ideas for not having to check luggage..

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ARHT | Tony Robbins Live On Stage As A Humagram

ARHT | Tony Robbins Live On Stage As A Humagram | Laura Betterly | Scoop.it
A HumaGram is the world’s most believable human hologram. Through a HumaGram, you can create interactive experiences to drive your sales efforts and much more.
Laura Betterly's insight:

Startrek anyone?  This is probably the coolest thing I've ever seen--He was "beamed" to Australia for a live event.  


That means that he was in Miami but was able to interact with the crowd as if he were in the room.  

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Tap, Tap, Done: Testing a Simpler Way to Fill out Forms

Tap, Tap, Done: Testing a Simpler Way to Fill out Forms | Laura Betterly | Scoop.it
Forms, without the hassle.
Laura Betterly's insight:

Great news coming to a mobile device near you. :-)

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Facebook Changes Up Its Video Ad Pricing After Complaints From Marketers

Facebook Changes Up Its Video Ad Pricing After Complaints From Marketers | Laura Betterly | Scoop.it
Facebook will soon offer marketers an option to pay for video ads only when they're viewed by users for at least 10 seconds, the company said. The new feature will be rolled out Tuesday.
Laura Betterly's insight:

Good news.  

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Explaindio 2.0 Never Ending Upsell of Downsells - YouTube

Explaindio 2.0 10 Down sales?? Really? W-O-W Part 2 https://www.youtube.com/watch?v=Hqh5kQSn1CM
Laura Betterly's insight:

Ouch--apparently this a great software with a crazy funnel that is totally annoying--don't do this...

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Create Easy Infographics, Reports, Presentations | Piktochart

Create Easy Infographics, Reports, Presentations | Piktochart | Laura Betterly | Scoop.it
Piktochart is an easy infographic design app that requires very little effort to produce beautiful, high quality graphics. Make your own infographics here.
Laura Betterly's insight:

With Pinterest becoming such a image based platform for marketing here is a great tool to make info-graphics :-)

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Facebook & Shopify Are Expanding Their Buy Button Testing

Facebook & Shopify Are Expanding Their Buy Button Testing | Laura Betterly | Scoop.it
E-commerce platform is offering a larger group of U.S. clients access to Facebook's experimental Buy button.
Laura Betterly's insight:

Very smart--now you'll be able to buy directly from Facebook..

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Google Signs Agreement with NYC Mayor to Replace NYC Taxis With Driverless Google Cabs

Google Signs Agreement with NYC Mayor to Replace NYC Taxis With Driverless Google Cabs | Laura Betterly | Scoop.it
In a landmark NYC transportation initiative, Mayor de Blasio signed an agreement with Google to replace New York City's yellow taxis with Google driverless cabs.
Laura Betterly's insight:

Speechless...

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Headline Writing and Title Tag SEO in a Clickbait World - Whiteboard Friday

Headline Writing and Title Tag SEO in a Clickbait World - Whiteboard Friday | Laura Betterly | Scoop.it
Click-worthy titles are often quite different than titles we think are most likely to rank higher in the SERPs. In today's Whiteboard Friday, Rand helps marketers figure out what their goals are in writing any given headline, offering a clearer path toward success.
Laura Betterly's insight:

Good article for anyone who writes content (and wants conversions)

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Creative Tools for businesses

Creative Tools for businesses | Laura Betterly | Scoop.it
Improve the quality of your Facebook ads with the help of our Creative Tools. Check out examples, tips and story packs to help you reach your business objectives.
Laura Betterly's insight:

Another new resource by Facebook for Facebook.  This in addition to their new training for beginners--it almost seems like they're trying to help :-)

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How to Make it On Social Media Without Really Trying

How to Make it On Social Media Without Really Trying | Laura Betterly | Scoop.it
Click farms are changing what it means to have social media influence.
Laura Betterly's insight:

I believe these guys are part of "fiverr" gigs and things where they'd get paid, but I don't see how they get paid to like sponsored ads so it doesn't make sense to me...

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