For our follow-up to last week’s Expert Round Up about the utility of white papers in content marketing, we’re pleased to present friend of the blog, Tim Walker, with the “How To.” Tim is an expert content marketer, author, speaker, and all-around Renaissance man. He has been learning the business of technology since he joined the editorial department at Hoover’s… read more →
to move toward our writing goals, it is important to avoid using these six words as excuses.
The first two words “What if?” represent a question based on fear.
“What if I get a contract and I can’t meet the deadline?”
“What if I get rejected?”
“What if I have only one book in me?”
Some of the ways to fight against “What if” is to beat it back with the truth. Every writer will at some point be rejected because rejection is a given in this type of creative pursuit. But we can learn from our failures, study good writing, and become stronger writers.
If we use fear as a motivator rather than a paralyzer
Some people think that all it takes to have an effective content marketing campaign is writing and publishing blog posts, telling their family about it and then going do other things. If that’s your strategy, then boy are you missing out! Content marketing is so much more than that. So how do you effectively content market when you’re a blogger? That’s… read more →
Sure, that’s good advice. And if your advisor is generous or in content marketing nirvana (either will do) she continues with telling you why you should start content marketing now.
More sales (= more money), more traffic to your website, more email subscribers, more leads. And the“more” is endless. Or so it seems.
So you start content marketing. The benefits you’ve been told and keep reading about are “nice-to-haves.”But could that mean you’re missing out on other benefits of content marketing? Is it always all about more money, more subscribers, more traffic, and more leads?
No. That’s the short answer. The following benefits of content marketing tell you more. ...
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.