Content Marketing and General Marketing
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30 Digital Marketing Experts Share Their Top Tips for Marketing A Small Business | Add People

30 Digital Marketing Experts Share Their Top Tips for Marketing A Small Business | Add People | Content Marketing and General Marketing | Scoop.it
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7 Content Discovery Tools to Skyrocket Your Content Marketing Efforts

7 Content Discovery Tools to Skyrocket Your Content Marketing Efforts | Content Marketing and General Marketing | Scoop.it
Here are the 7 best content discovery tools that can help you hunt down the perfect links to assemble.

Via Kamal Bennani
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How to Start Blogging if You Fell off the Wagon a Long Time Ago

How to Start Blogging if You Fell off the Wagon a Long Time Ago | Content Marketing and General Marketing | Scoop.it
People always ask me how I’ve built up such a huge audience for my blogs. Part of my secret sauce
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Why Content Marketing is Essential

Why Content Marketing is Essential | Content Marketing and General Marketing | Scoop.it

Content marketing is one of the best long-term marketing strategies for businesses.

 

Not convinced? If so, you’re not alone. The benefits and impacts of content marketing can be easily overlooked or just plain unclear to many marketers and business owners.

 

But here’s why it’s time to start taking notice of the value of content marketing and what it can do for your digital marketing efforts — as well as for your brand and business....


Via Jeff Domansky
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Jeff Domansky's curator insight, November 21, 11:36 AM

Not convinced? If so, you’re not alone. The benefits and impacts of content marketing can be easily overlooked or just plain unclear to many marketers and business owners. Just the facts.

John Mark's comment, November 23, 9:51 AM
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Youtube:- https://www.youtube.com/channel/UCHlTumzqjtEPN8NPJ2HpCQA
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How to Set Up Multiple Blogs and Why It’s Worth It

How to Set Up Multiple Blogs and Why It’s Worth It | Content Marketing and General Marketing | Scoop.it
If you are trying to make a living out of blogging, it may be worth running several sites. Read this article to learn how to set up multiple blogs.

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33 Writing Tweaks That Will Turn You into a Copywriting Master

33 Writing Tweaks That Will Turn You into a Copywriting Master | Content Marketing and General Marketing | Scoop.it
Can I make a confession? When I started writing, I was no Shakespeare. I wasn’t even a Hemingway. In fact
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Politics and Marketing Simply Don't Mix - @ReturnOnNow

Politics and Marketing Simply Don't Mix - @ReturnOnNow | Content Marketing and General Marketing | Scoop.it
Have you ever been tempted to newsjack a political topic for your content? Don't do it. Politics and Marketing don't mix and the downside is enormous.
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The Content Curation Cheatsheet - Killer Content // Academy

The Content Curation Cheatsheet - Killer Content // Academy | Content Marketing and General Marketing | Scoop.it
Content curation demystified: tips, resources and round-ups.
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Content Marketing Takes a Turn for the Better: New 2017 Research

Content Marketing Takes a Turn for the Better: New 2017 Research | Content Marketing and General Marketing | Scoop.it

Read the just-released B2B Content Marketing 2017: Benchmarks, Budgets, and Trends—North America report from Content Marketing Institute


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The Blogger's Guide To Landing Page Optimization: Best Practice Tips To Get You Started

The Blogger's Guide To Landing Page Optimization: Best Practice Tips To Get You Started | Content Marketing and General Marketing | Scoop.it
Wondering what the big deal about landing pages is? And how to optimize your pages for conversions? This post has tips and tools to get you started.
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How to Define and Measure ROI for Your Content Marketing

How to Define and Measure ROI for Your Content Marketing | Content Marketing and General Marketing | Scoop.it

"When you know your ROI, you can make the necessary adjustments to improve a floundering campaign, or identify the most profitable areas of your strategy to focus on in future months. "


Via Guillaume Decugis
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Guillaume Decugis's curator insight, September 14, 2:44 PM

As content marketing matures, the question of its ROI becomes important. And it's a delicate one because there are many components to it. This post by Jayson DeMers does a good job at giving the big picture of content marketing ROI but of course the devil is in the details. 

 

If you're a B2B marketer, it's helpful to consider aligning your content marketing objectives with your funnel. Your objectives then simply become:

 

- filling your top of the funnel,

 

- engaging prospects and nurturing them into qualified leads,

 

- helping close deals,

 

- keeping customers happy over time. 

 

Once you've established that, the next question becomes the technology and analytics system to measure ROI. As we've explained here, funnel performance has historically been measured through marketing automation software. But marketing automation is not designed specifically around content and this is why it's usually not enough to really understand the granular performance of each piece of content.

 

In addition to understanding the big picture, you also need to derive actionable recommendations on how to improve your content, either by doing performance audits or by using predictive insights

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White Papers: Still a Way to Compel and Convert Leads - Return On Now

White Papers: Still a Way to Compel and Convert Leads - Return On Now | Content Marketing and General Marketing | Scoop.it
For our follow-up to last week’s Expert Round Up about the utility of white papers in content marketing, we’re pleased to present friend of the blog, Tim Walker, with the “How To.” Tim is an expert content marketer, author, speaker, and all-around Renaissance man. He has been learning the business of technology since he joined the editorial department at Hoover’s… read more →
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6 Words Every Writer Should Avoid

6 Words Every Writer Should Avoid | Content Marketing and General Marketing | Scoop.it

to move toward our writing goals, it is important to avoid using these six words as excuses.

What If

The first two words “What if?” represent a question based on fear.

“What if I get a contract and I can’t meet the deadline?”

“What if I get rejected?”

“What if I have only one book in me?”

Some of the ways to fight against “What if” is to beat it back with the truth. Every writer will at some point be rejected because rejection is a given in this type of creative pursuit. But we can learn from our failures, study good writing, and become stronger writers.

If we use fear as a motivator rather than a paralyzer 


Via Wes Thomas
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How to Create a Video Marketing Strategy That Works

How to Create a Video Marketing Strategy That Works | Content Marketing and General Marketing | Scoop.it
It’s easy to throw yourself straight into your next video project, but without a clear strategy you risk wasting time, money, and the ongoing engagement of your audience. Here are the top four thin…
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Smart Content Marketing Strategies for Bloggers - Return On Now

Smart Content Marketing Strategies for Bloggers - Return On Now | Content Marketing and General Marketing | Scoop.it
Some people think that all it takes to have an effective content marketing campaign is writing and publishing blog posts, telling their family about it and then going do other things. If that’s your strategy, then boy are you missing out! Content marketing is so much more than that. So how do you effectively content market when you’re a blogger? That’s… read more →
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How to Spice Up Your B2B Blog if It’s Mind-Numbingly Boring

How to Spice Up Your B2B Blog if It’s Mind-Numbingly Boring | Content Marketing and General Marketing | Scoop.it
Feel like something’s missing on your blog? Maybe it’s your font… Maybe your theme… Or could it be your logo
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How to Create a Successful Youtube Channel (Infographic)

How to Create a Successful Youtube Channel (Infographic) | Content Marketing and General Marketing | Scoop.it
Here are the top 4 benefits from a successful Youtube channel you need to know nowadays.

Via Kamal Bennani
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La pluma digital's curator insight, November 16, 11:54 AM
Cómo crear un canal en Youtube que tenga éxito
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Tips for Choosing a Catchy Domain Name - @ReturnOnNow

Tips for Choosing a Catchy Domain Name - @ReturnOnNow | Content Marketing and General Marketing | Scoop.it
If you think it's tough to pick a business name, be sure not to overlook the domain name for your website. Here are tips to help you get it right.
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15 WordPress experts weigh in with their top WordPress security tips – GoDaddy Garage – Medium

15 WordPress experts weigh in with their top WordPress security tips – GoDaddy Garage – Medium | Content Marketing and General Marketing | Scoop.it
Security is extremely important for WordPress website owners.
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Why Is Top-of-Funnel Content Important for SEO?

Why Is Top-of-Funnel Content Important for SEO? | Content Marketing and General Marketing | Scoop.it

'This post will focus on how B2B marketers can implement effective top-of-funnel SEO strategies to reach an untapped audience.


- What is top-of-funnel content?

- Why is top-of-funnel important for SEO?

- How to uncover top-of-funnel keyword opportunities.


Read More: http://www.komarketingassociates.com/blog/top-of-funnel-content-for-seo/


Via Antonino Militello
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Why Long Form Content Will Boost Your Conversions

Why Long Form Content Will Boost Your Conversions | Content Marketing and General Marketing | Scoop.it

Long form content can help you rapidly grow traffic, boost search engine visibility, increase social media shares and most importantly improve conversions.


Via Kamal Bennani
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Inbound Marketing Prerequisites to Success - @ReturnOnNow

Inbound Marketing Prerequisites to Success - @ReturnOnNow | Content Marketing and General Marketing | Scoop.it
Learn what inbound marketing prerequisites should be in place before you kick off a program for the whole world to see! A few items will get you ready.
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The email marketing secret nobody talks about - Austin Business Journal

The email marketing secret nobody talks about - Austin Business Journal | Content Marketing and General Marketing | Scoop.it
It's the fastest, easiest way to ensure your emails get read while also building a deeper connection with your readers.
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5 Hidden Content Marketing Benefits You Didn’t Know About

5 Hidden Content Marketing Benefits You Didn’t Know About | Content Marketing and General Marketing | Scoop.it

“Start content marketing. It works.”


Sure, that’s good advice. And if your advisor is generous or in content marketing nirvana (either will do) she continues with telling you why you should start content marketing now.


More sales (= more money), more traffic to your website, more email subscribers, more leads. And the“more” is endless. Or so it seems.


So you start content marketing. The benefits you’ve been told and keep reading about are “nice-to-haves.”But could that mean you’re missing out on other benefits of content marketing? Is it always all about more money, more subscribers, more traffic, and more leads?


No. That’s the short answer. The following benefits of content marketing tell you more. ...


Via Jeff Domansky
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Jeff Domansky's curator insight, September 14, 2:00 AM

Effective content marketing is more than just about making money and growing an email list. Discover these 5 hidden content marketing benefits.