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Data point: America’s changing grocery cart | JWT...

Data point: America’s changing grocery cart | JWT... | Marketing Futurist | Scoop.it
Data point: America’s changing grocery cart | JWT Intelligence...
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Can you gamify content curation? This #startup thinks so

Can you gamify content curation? This #startup thinks so | Marketing Futurist | Scoop.it
Can a virtual stock exchange for content curation, combined with Reddit-style voting, lead to better online video discovery?
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Designing for Tablets & Smart TVs

A talk on UX and visual design for Android tablets & Google TV given by visual designer Dani Storlie and me at Google DevFest in September 2012.
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17 Sources of Quick Marketing Content That Are Right Under Your Nose

17 Sources of Quick Marketing Content That Are Right Under Your Nose | Marketing Futurist | Scoop.it

Excerpted from article:

"That's coming from someone whose entire job is to create content. But if you're a multi-tasking marketer -- creating email campaigns, building landing pages, managing a staff, tweaking your PPC budget, designing calls-to-action -- content creation has likely been elevated from a royal pain to a practical impossibility. I mean, maybe you'll get a blog post written in a couple weeks. If you're lucky, a new lead generation offer could get pumped out once a quarter.

 

If you identify with that overburdened inbound marketer description and are constantly frustrated at your inability to create as much content as you'd like, this is the post for you.

Here are 17 sources of quick content that can help you out in a pinch so you can keep feeding that hungry inbound marketing machine of yours.

 

1) Tap your sales and services teams.

2) Pull from your company collaboration tool.

3) Interview an internal expert.

4) Interview an external expert.

5) Pull excerpts from lead generation content.

6) Bundle your blog content into lead generation offers.

7) Turn written content into visual content.

8) Wax poetic on camera.

9) Screen capture how-to content as you're teaching it.

10) Write out the steps of your how-to videos.

11) Solicit content from guest contributors.

12) Turn presentation slides into SlideShares.

13) Record presentations.

14) Compile compelling data.

15) Turn everyday tools into downloadable templates.

16) Update offers to align with personas.

17) Set contribution requirements.

 

Each source is analyzed with more information and examples. Read full original article here:

http://blog.hubspot.com/blog/tabid/6307/bid/33615/17-Brilliant-Sources-of-Content-Hiding-Right-Under-Your-Nose.aspx


Via Giuseppe Mauriello
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How To Calculate Lifetime Value – The Infographic

How To Calculate Lifetime Value – The Infographic | Marketing Futurist | Scoop.it
One way to analyze acquisition strategy and estimate marketing costs is to calculate the Lifetime Value (LTV) of a customer. In this graphic we’ll briefly cover how to calculate LTV and how to use LTV to help solidify your marketing budget.
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Facebook Statistics, Stats & Facts For 2011

Facebook Statistics, Stats & Facts For 2011 | Marketing Futurist | Scoop.it
Share This Digital Buzz Post: Related Digital Buzz Posts:Infographic: Mobile Statistics, Stats & Facts 2011 Facebook: Facts & Figures For 2010 Facebook Gaming: 10 Facebook Games Stats Infographic: First Google+ Statistics & Facts Facebook 2010 Growth...
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Facebook: Facebook's enraging status update

Facebook: Facebook's enraging status update | Marketing Futurist | Scoop.it
The social media network annoys its users, again, with a confusing revamp.
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Facebook's New Profiles: First Impressions

Facebook's New Profiles: First Impressions | Marketing Futurist | Scoop.it
Facebook has unveiled its new Timeline profile pages, and they are a radical departure from the Facebook you know.
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The 4 Types of Content Metrics That Matter | Convince & Convert

The 4 Types of Content Metrics That Matter | Convince & Convert | Marketing Futurist | Scoop.it

In a post last week, I talked about turning your content marketing upside down and focusing first on what behaviors you want your content consumers to perform.

 

Once you’ve done that and created content that you think will drive the desired actions, you can start measuring the efficacy of your content program. Content cannot be measured with a single metric, because no one data point can successfully or satisfactorily tell you whether your program is working. Instead, you need to create an array of metrics that are selected from four primary buckets:

1. Consumption Metrics

2. Sharing Metrics

3. Lead Generation Metrics

4. Sales Metrics

[read full article http://j.mp/qCuOxh]


Via Giuseppe Mauriello
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CurationSoft lets publishers curate content from across the social sphere

CurationSoft lets publishers curate content from across the social sphere | Marketing Futurist | Scoop.it

The internet is full. Now, what we need, is an army of curators to make sense of it all.
With hundreds of million of websites at your disposal, there's no shortage of information ...
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Google Analytics Multi Channel Funnels show SEO drives 30% more revenue

Google Analytics Multi Channel Funnels show SEO drives 30% more revenue | Marketing Futurist | Scoop.it
Google Analytics took a step forwards in August by launching Multi Channel Funnels to the general public.
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Wonderbra model covers up in change of tactics

Wonderbra model covers up in change of tactics | Marketing Futurist | Scoop.it
Wonderbra model covers up in change of tactics marketing news. Read Wonderbra model covers up in change of tactics and other marketing news online.
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Kelly Borth: How you can develop a social media platform in eight steps that will bring results | Smart Business

Kelly Borth: How you can develop a social media platform in eight steps that will bring results - For many CEOs, it’s still a little mysterious how social media can benefit their business.
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Tablet Owners Define New Category of Shoppers [INFOGRAPHIC]

Tablet Owners Define New Category of Shoppers [INFOGRAPHIC] | Marketing Futurist | Scoop.it
Tablets increase online e-commerce in the United States.
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How To Devise A Psychology Based SEO Strategy To Skyrocket Your Business Profits

How To Devise A Psychology Based SEO Strategy To Skyrocket Your Business Profits | Marketing Futurist | Scoop.it
SEO consultants like me usually get called in at an advanced stage of website development.
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Medicine: The secrets of medical decision-making

Medicine: The secrets of medical decision-making | Marketing Futurist | Scoop.it
Doctors are giving patients more freedom to choose their own treatment.
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Social Media and Benefits to E-commerce Businesses

Social Media and Benefits to E-commerce Businesses | Marketing Futurist | Scoop.it
Pretty much anyone you ask will tell you about how powerful the social media are right now.
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50 Google Analytics Resources – The 2011 Edition | KISSmetrics

50 Google Analytics Resources – The 2011 Edition | KISSmetrics | Marketing Futurist | Scoop.it

Google Analytics is one of the most valuable resources for webmasters, marketers, business owners, bloggers, and anyone who does practically anything online. The best part is that Google Analytics is free!

The following are 50 resources to help you get to know Google Analytics inside and out, from the new version, latest updates, social engagement tracking, advanced hacks, and much more!...

[read full article http://j.mp/nc9eZd]


Via Giuseppe Mauriello
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How to Choose The Right YouTube Channel Type For Your YouTube Channel

How to Choose The Right YouTube Channel Type For Your YouTube Channel | Marketing Futurist | Scoop.it

So you want to upload videos on YouTube and you’re ready to start a channel.

 

You go to the settings, you give your channel a name, and then there’s this thing called Channel Type. You click on it and there’s these six options that come up.

 

How do you know which one is right for you? How do you know which one to choose? Does it even matter?


Via Robin Good
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The Sun Never Sets on the Wide, Wide World of Online Video

The Sun Never Sets on the Wide, Wide World of Online Video | Marketing Futurist | Scoop.it

Back in the 18th Century, George Macartney used the phrase “this vast empire on which the sun never sets” to describe the global reach of British imperial power. In the 21st Century, I’d use the phrase “the sun never sets on the wide, wide world of online video” to describe the global media opportunity facing marketers.

 

According to comScore Video Metrix, almost 1.2 billion unique viewers worldwide watched more than 137.5 billion videos in April 2011. This means that the average video viewer watched 118.6 videos that month. Although more up-to-date data is available in some countries, let’s look at the April 2011 numbers to get an apples-to-apples view of where the largest market opportunities can be found...


Via Larry Kless
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The Envy Collection: The World's First Interactive Tattoo

The Envy Collection: The World's First Interactive Tattoo | Marketing Futurist | Scoop.it
The World's First Interactive Tattoo: The Ballentine's catchphrase "Leaves An Impression" couldn't be taken more...
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