Today's children are digital natives who spend an increasing amount of time with digital technologies, - touch devices in particular. They look competent, deliberate, they seem to use the devices we give them in a more natural way than adults do.
Rory Sutherland knows how to save marketing Wired.co.uk "A brand's mental availability refers to the probability that a buyer will notice, recognise and/or think of a brand in buying situations," says Byron Sharp, professor of marketing science at...
I’ve just returned from a three day Zappos boot camp in Las Vegas where I learned about a company that is undeniably one of the most unique companies on planet Earth. Sound like an exaggeration? It’s not!
So here’s the quick skinny on Zappos. They started selling shoes in 1999 when founder Nick Swinmurn couldn’t find the shoes he was looking for at any of the stores in the local malls. There was a .com explosion happening and internet e-commerce was in its infancy. So Zappos was born. What’s interesting is that while many of Zappos’ peers lived a short life, Zappos continues to thrive having crossed over $1,000,000,000 (that’s a Dr. Evil, $1 BILL-ION DOLLARS) in gross sales in 2008 alone. Since then, the company has continued to crush it with continued expansion of employees and corporate space.
So what makes Zappos so different? They’re a company that sells shoes right? WRONG.
1stfone is a credit card-sized mobile device designed for children aged 4 to 9 as an alternative to the smartphone, which may not be suitable for kids that young. While the 1stfone has no screen, internet access or texting capability, it does have customizable buttons and can be programmed with important numbers so that children can keep in touch with the people they need.
A discount, referral from a friend, Facebook, or an online search may have introduced your brand to some of its best customers, but after the thrill of the (4 Reasons Customers Will Dump You for Another Brand | Business 2 Community
How Customer Intimacy Is Evolving To Collective Intimacy, Thanks To Big Data Forbes Another is “product leadership,” entailing innovation in design, engineering, and user experience to create compelling products and services.
"How do you successfully market your business on the world’s largest video site and #2 search engine?
This guide will provide answers to those questions and much more. Whether you are a YouTube beginner or a seasoned pro, this post will serve as an in-depth guide for marketing on YouTube.
YouTube is evolving from a “video-based site to a channels-based site where subscriptions rule.” With the new One Channel layout, your branding will work across all screens, you can turn non-subscribers into loyal fans, and you can show off more of your video content..."
The article is very long, but it is analyzed with a lot of information.