Marketing für die und in der Postmoderne

A potential $33 trillion/year impact by 2025.

Successful marketing strategies have changed a great deal in the past few years. In fact, many of today’s marketing professionals are lacking in critical marketing skills. Let’s face it, marketing ...

A review of Playing to Win: How Strategy Really Works (Harvard Business Review Press, 2013), a new book by A.G.Lafley and Roger Martin

Rory Sutherland knows how to save marketing Wired.co.uk "A brand's mental availability refers to the probability that a buyer will notice, recognise and/or think of a brand in buying situations," says Byron Sharp, professor of marketing science at...

Products, services, and market relationships have changed, as sharing startups impact business models.

Location helps solve some of mobile's toughest marketing problems.

Beyond Marketing Blog Amaze Your Customers

I’ve just returned from a three day Zappos boot camp in Las Vegas where I learned about a company that is undeniably one of the most unique companies on planet Earth. Sound like an exaggeration? It’s not!

So here’s the quick skinny on Zappos. They started selling shoes in 1999 when founder Nick Swinmurn couldn’t find the shoes he was looking for at any of the stores in the local malls. There was a .com explosion happening and internet e-commerce was in its infancy. So Zappos was born. What’s interesting is that while many of Zappos’ peers lived a short life, Zappos continues to thrive having crossed over $1,000,000,000 (that’s a Dr. Evil, $1 BILL-ION DOLLARS) in gross sales in 2008 alone. Since then, the company has continued to crush it with continued expansion of employees and corporate space.

So what makes Zappos so different? They’re a company that sells shoes right? WRONG.

One of the toughest things for companies to do these days is to track exactly how their customers are using their products.

If you're reading this, you probably think you know at least a little something about technology, mobile and the collaborative efforts being undertaken by the most digitally advanced among us.

The Management Revolution That’s Already Happening: Formerly self-evident truths of leadership and management are being cast aside. Once sacred concepts are being declared obsolete.

The value that thinking about platforms instead of products can give to the design of systems, services and cities. By creative strategist and design director Scott Burnham.

A discount, referral from a friend, Facebook, or an online search may have introduced your brand to some of its best customers, but after the thrill of the (4 Reasons Customers Will Dump You for Another Brand | Business 2 Community

How Customer Intimacy Is Evolving To Collective Intimacy, Thanks To Big Data
Forbes
Another is “product leadership,” entailing innovation in design, engineering, and user experience to create compelling products and services.

"Anatomy of Intuition" http://t.co/ujN8y1OE7g (http://t.co/EvkzbrYPDk)

Emerging technologies are poised to personalize the consumer experience radically—in real time and almost everywhere. It’s not too early to prepare. A McKinsey Quarterly article.

As my good friend, Michael Brito, SVP Edelman, stated in an interaction yesterday, So many people are open to like, share and comment for social issues

You can't TYPE a revolution. Revolutions require courage and bood.