This new SCUP book will be published at SCUP–48 in San Diego, July 27–31. Several of the authors will be available for discussion at 4:15 pm on Sunday, July 28.
Transforming in an Age of Disruptive Change
by Donald Norris, Robert Brodnick, Paul Lefrere, Joseph Gilmour, Linda Baer, Anne Hill Duin, and Stephen Norris
We begin with a simple thesis: American Higher Education is facing an Age of Disruptive Change – as are all other industries. Higher education needs to realign its programs and experiences to the needs and changing value propositions expected by learners, their families, employers, public policy makers, and other stakeholders in these new conditions. In this context, there are six major challenges facing higher education at this time.
Today's children are digital natives who spend an increasing amount of time with digital technologies, - touch devices in particular. They look competent, deliberate, they seem to use the devices we give them in a more natural way than adults do.
Rory Sutherland knows how to save marketing Wired.co.uk "A brand's mental availability refers to the probability that a buyer will notice, recognise and/or think of a brand in buying situations," says Byron Sharp, professor of marketing science at...
A discount, referral from a friend, Facebook, or an online search may have introduced your brand to some of its best customers, but after the thrill of the (4 Reasons Customers Will Dump You for Another Brand | Business 2 Community
How Customer Intimacy Is Evolving To Collective Intimacy, Thanks To Big Data Forbes Another is “product leadership,” entailing innovation in design, engineering, and user experience to create compelling products and services.
"How do you successfully market your business on the world’s largest video site and #2 search engine?
This guide will provide answers to those questions and much more. Whether you are a YouTube beginner or a seasoned pro, this post will serve as an in-depth guide for marketing on YouTube.
YouTube is evolving from a “video-based site to a channels-based site where subscriptions rule.” With the new One Channel layout, your branding will work across all screens, you can turn non-subscribers into loyal fans, and you can show off more of your video content..."
The article is very long, but it is analyzed with a lot of information.