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The Social Media Minefield: Five factors blocking your success

The Social Media Minefield: Five factors blocking your success | Marketing für die und in der Postmoderne | Scoop.it
Many companies are facing the same five hurdles to social media success. What do you do about it?

Via Richard Meyer
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Marketing für die und in der Postmoderne
Marketing für die und in der Postmoderne
Marketing ist DIE Kernkomptenz in der Postmoderne.
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How Do You Measure Customer Experience?

How Do You Measure Customer Experience? | Marketing für die und in der Postmoderne | Scoop.it
How Do You Measure Customer Experience? -- What do you measure? What are the outputs? And, how does it all benefit the business? (How Do You Measure Customer Experience?

Via Fred Zimny
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Cisco's internet of things vision is about services and gear

Cisco's internet of things vision is about services and gear | Marketing für die und in der Postmoderne | Scoop.it
Cisco keeps calling the internet of things the Internet of Everything, because it has decided to put a big focus on the business processes that will help companies take advantage of this shift.

Via Fred Zimny
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Transforming in an Age of Disruptive Change

Transforming in an Age of Disruptive Change | Marketing für die und in der Postmoderne | Scoop.it

This new SCUP book will be published at SCUP–48 in San Diego, July 27–31. Several of the authors will be available for discussion at 4:15 pm on Sunday, July 28.

Transforming in an Age of Disruptive Change

by Donald Norris, Robert Brodnick, Paul Lefrere, Joseph Gilmour, Linda Baer, Anne Hill Duin, and Stephen Norris

 

We begin with a simple thesis:  American Higher Education is facing an Age of Disruptive Change – as are all other industries.  Higher education needs to realign its programs and experiences to the needs and changing value propositions expected by learners, their families, employers, public policy makers, and other stakeholders in these new conditions.  In this context, there are six major challenges facing higher education at this time. 


Via Society for College and University Planning (SCUP), Fred Zimny
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Society for College and University Planning (SCUP)'s curator insight, June 30, 2013 7:58 PM

Table of Contents

Introduction


Part I: Snapshots from the 2020 Future


Part II: Revisiting 1995, then Zooming to the 2013 Present


Revisiting What the Future Looked Like in 1995
Tracking Other Voices from 1995 to the Present
2013 is Our New Vantage Point for the Future
Watering the Green Shoots of Change


Part III: Starting in 2013, Getting it Done


Reinventing Strategies, Business Models, and Emerging Practices
Getting Started and Getting It Done
Create a Sense of Urgency, Build a Winning Coalition
Practice Planning From the Future Backward
Combine Strategy, Organizational Development, Innovation, Analytics, and Performance
Measurement, Analytics, and Performance Excellence
Deploy the Power of “Radical Incrementalism”
Achieve New Levels of Collaboration, Sharing, and Partnership
Execute Strategies to Engage the Disruptive Future
Develop a Performance Excellence Culture


Part IV: Vignettes from the 2020 Future, Stories from the Frontline of Transformation


Appendix: Addressing the Challenges Facing American Higher Education
References


Author Biographies


“New circumstances call for the new words, new phrases….and for the transfer of old words to new objects.” -Thomas Jefferson, 1813

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6 Tips for Turning Big Data into Great Customer Experiences

6 Tips for Turning Big Data into Great Customer Experiences | Marketing für die und in der Postmoderne | Scoop.it

The phenomenon of big data certainly comes with big promise. Getting to the point, however, requires first harnessing the data.


Via Luca Naso, Edward Chenard, Fred Zimny
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Luca Naso's curator insight, July 2, 2013 8:40 AM

Taming Big Data is a big deal, this article suggests 6 simple tips that can help in the process.

To me, the most relevant are:

- Apply the “lean startup” approach

- Create a diverse team (no silos allowed)

- Set clear goals and face them one at a time

 

Which is the most important step for you?

sophiedesc's curator insight, July 4, 2013 6:32 AM

1) Think continuous evolution and iteration, not instantaneous.

2) Align big data goals with your individual business goals.

3) Sell the concept internally.

4) Create one team for big data.

5) Your own data is best. By far.

6) Aim for real-time optimization, customer by customer. 

Michael Allenberg's curator insight, July 4, 2013 11:09 AM

"With great power comes great responsibility!"

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The Touchscreen Generation | frogMob

The Touchscreen Generation | frogMob | Marketing für die und in der Postmoderne | Scoop.it
Today's children are digital natives who spend an increasing amount of time with digital technologies, - touch devices in particular. They look competent, deliberate, they seem to use the devices we give them in a more natural way than adults do.

Via Fred Zimny
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12 Disruptive Technologies That Are Changing The World

12 Disruptive Technologies That Are Changing The World | Marketing für die und in der Postmoderne | Scoop.it
A potential $33 trillion/year impact by 2025.

Via Paul Aneja - eTrends, Fred Zimny
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Paul Aneja - eTrends's curator insight, May 27, 2013 11:25 PM

12 Transformative Disruptive Technologies: Changing the World

1. Mobile Internet
2. Automation of Knowledge Work
3. The Internet of Things
4. Cloud technology
5. Advanced robotics
6. Autonomous and Near-Autonomous Vehicles
7. Next-generation genomics
8. Energy storage
9. 3-D printing
10. Advanced materials
11. Advanced oil and gas exploration and recovery
12. Renewable energy


Applications of the 12 technologies could have a potential economic impact between $14 trillion and $33 trillion a year in 2025.


These are major disruptors and opportunities to transform. 

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Four ways to improve the customer experience through mobile loyalty

Four ways to improve the customer experience through mobile loyalty | Marketing für die und in der Postmoderne | Scoop.it
From increasing brand awareness to accelerating conversions and transaction volume, mobile has become an integral way for brands to guide consumers along the path to purchase.

Via Fred Zimny
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marketing: old school vs new school

marketing: old school vs new school | Marketing für die und in der Postmoderne | Scoop.it
Successful marketing strategies have changed a great deal in the past few years. In fact, many of today’s marketing professionals are lacking in critical marketing skills. Let’s face it, marketing ...

Via Fred Zimny
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Playing To Win: How Strategy Really Works

Playing To Win: How Strategy Really Works | Marketing für die und in der Postmoderne | Scoop.it
A review of Playing to Win: How Strategy Really Works (Harvard Business Review Press, 2013), a new book by A.G.Lafley and Roger Martin

Via Tania Kowritski, Fred Zimny
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Social customer service: the challenge for brands in 2013

Social customer service: the challenge for brands in 2013 | Marketing für die und in der Postmoderne | Scoop.it
In recent years social customer service has endured crises and successes in equal measure. Here’s a quick evaluation of where we are today, with some pointers for the future.

Via Fred Zimny
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Rory Sutherland knows how to save marketing - Wired.co.uk

Rory Sutherland knows how to save marketing - Wired.co.uk | Marketing für die und in der Postmoderne | Scoop.it
Rory Sutherland knows how to save marketing Wired.co.uk "A brand's mental availability refers to the probability that a buyer will notice, recognise and/or think of a brand in buying situations," says Byron Sharp, professor of marketing science at...

Via Fred Zimny
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The Collaborative Economy

Products, services, and market relationships have changed, as sharing startups impact business models.

Via Fred Zimny
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Why Local-Mobile Marketing Is Exploding

Why Local-Mobile Marketing Is Exploding | Marketing für die und in der Postmoderne | Scoop.it
Location helps solve some of mobile's toughest marketing problems.

Via jerome leger
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The Internet of Things and the future of manufacturing | McKinsey & Company

The Internet of Things and the future of manufacturing | McKinsey & Company | Marketing für die und in der Postmoderne | Scoop.it
Executives at Robert Bosch and McKinsey experts discuss the technology-driven changes that promise to trigger a new industrial revolution. A McKinsey & Company article.

Via Fred Zimny
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Forget the Marketing Funnel; It's All About the Customer Journey #FORRforum

Turning a prospect into a customer -- and possibly a loyal purchaser -- used to be described as moving them through a marketing funnel.

Via Fred Zimny
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Is Your Business Poised for the New Digital Customer's Journey?

Is Your Business Poised for the New Digital Customer's Journey? | Marketing für die und in der Postmoderne | Scoop.it
The sheer proliferation of new online devices and digital consumer channels is pushing leading-edge companies to rethink how they connect with and engage their customers.

Via janlgordon, Fred Zimny
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Josette Williams's curator insight, July 5, 2013 4:33 PM

This content powerfully points out the massive shift that has happened in marketing today.  Is your company adapting?

Kun Le's curator insight, July 7, 2013 10:58 AM

add your insight...

 

Richard Stadler's curator insight, July 8, 2013 4:33 AM

The purchase process is no longer linear, it is not even predictable. Chaos Theory, here we come...

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2013's Complex Social Media Landscape in One Chart

2013's Complex Social Media Landscape in One Chart | Marketing für die und in der Postmoderne | Scoop.it
When Brian Solis introduced the first Conversation Prism in 2008, the world was a seemingly simpler place. There were 22 social media categories, each of which had just a handfu...

Via Fred Zimny
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A Manifesto for Making and Markets: Crafts Magazine Applauds Creative Intelligence

A Manifesto for Making and Markets: Crafts Magazine Applauds Creative Intelligence | Marketing für die und in der Postmoderne | Scoop.it
Karen Yair has written a wonderful review of my new book, Creative Intelligence, for CRAFTS magazine. You can follow this great UK-based magazine on Twitter at @craftsmagazine but, alas, the...

Via Fred Zimny
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Reimagining the Internet: 2013 Internet Trends from Mary Meeker

Reimagining the Internet: 2013 Internet Trends from Mary Meeker | Marketing für die und in der Postmoderne | Scoop.it
If you're reading this, you probably think you know at least a little something about technology, mobile and the collaborative efforts being undertaken by the most digitally advanced among us.

Via Fred Zimny
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The Management Revolution That's Already Happening

The Management Revolution That's Already Happening | Marketing für die und in der Postmoderne | Scoop.it
The Management Revolution That’s Already Happening: Formerly self-evident truths of leadership and management are being cast aside. Once sacred concepts are being declared obsolete.

Via Fred Zimny
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The Potential of Platforms - Desiging Platforms not Products | SCOTT BURNHAM

The Potential of Platforms - Desiging Platforms not Products | SCOTT BURNHAM | Marketing für die und in der Postmoderne | Scoop.it
The value that thinking about platforms instead of products can give to the design of systems, services and cities. By creative strategist and design director Scott Burnham.

Via Fred Zimny
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4 Reasons Customers Will Dump You for Another Brand | Business 2 Community

4 Reasons Customers Will Dump You for Another Brand | Business 2 Community | Marketing für die und in der Postmoderne | Scoop.it
A discount, referral from a friend, Facebook, or an online search may have introduced your brand to some of its best customers, but after the thrill of the (4 Reasons Customers Will Dump You for Another Brand | Business 2 Community

Via Fred Zimny
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Strategic Planning Process (Infographic)

Strategic Planning Process (Infographic) | Marketing für die und in der Postmoderne | Scoop.it

Walks viewers through the strategic planning process and details important parts of a strategic plan.


Via paulgreen, Fred Zimny
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John Michel's curator insight, June 5, 2013 4:11 PM

A great picture illustrating the value (and path) of strategic planning.

David Hain's curator insight, June 6, 2013 3:30 AM

Useful picture...

Ivon Prefontaine's curator insight, June 6, 2013 6:57 PM

This is an effective infographic.

 

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How Customer Intimacy Is Evolving To Collective Intimacy, Thanks To Big Data - Forbes

How Customer Intimacy Is Evolving To Collective Intimacy, Thanks To Big Data - Forbes | Marketing für die und in der Postmoderne | Scoop.it
How Customer Intimacy Is Evolving To Collective Intimacy, Thanks To Big Data
Forbes
Another is “product leadership,” entailing innovation in design, engineering, and user experience to create compelling products and services.

Via Fred Zimny
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The 2013 YouTube Marketing Guide | KISSmetrics

The 2013 YouTube Marketing Guide | KISSmetrics | Marketing für die und in der Postmoderne | Scoop.it

Excerpted from article intro by KISSmetrics:

"How do you successfully market your business on the world’s largest video site and #2 search engine?

This guide will provide answers to those questions and much more. Whether you are a YouTube beginner or a seasoned pro, this post will serve as an in-depth guide for marketing on YouTube.

 

YouTube is evolving from a “video-based site to a channels-based site where subscriptions rule.” With the new One Channel layout, your branding will work across all screens, you can turn non-subscribers into loyal fans, and you can show off more of your video content..."

 

The article is very long, but it is analyzed with a lot of information.

Read full article here:

http://blog.kissmetrics.com/2013-youtube-marketing-guide/

 

 


Via Giuseppe Mauriello
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Daniels's curator insight, May 14, 2013 5:06 PM

I was aware that by youtube marketing you can get some quite good results for your business. Yes, besides sales, but I heard something new - the idea of ranking your website in the generic search by using youtube only. Looking for a proof.

malek's curator insight, May 14, 2013 6:19 PM

The Ultimate guide to "Youtube Marketing".

Elsie Whitelock's curator insight, May 15, 2013 10:24 AM

Ready to create your first video? Good help here for setting it up..