In the recently published eBook, The Sophisticated Marketer’s Guide to Linkedin, eight digital marketing smarties were tapped for insights and practical advice on how to get the most out of LinkedIn from optimizing your profile to expanding your network.
If you’re anywhere near the B2B marketing world, social selling or recruiting, getting to know LinkedIn is essential. Heck, mastering LinkedIn is essential.
Google+, the world’s second biggest social network, is changing the online landscape.The Google+ Guide from Vocus provides everything you need to know in a step-by-step format, from setting up your page to engaging better and measuring success.
Last week, Zuckerberg officially announced a new feature – Facebook’s Graph Search – at a press conference.
This entirely social-driven search engine allows users to find people, pages and places through the likes and shares of their Facebook community.
Search engine optimization for Facebook is nothing new – in fact, it has been part of the overall SEO strategy for years. What is new, however, is the overall implication that Facebook likes, shares, and posts from friends will have on search results and how it may or may not influence buying decisions.
Pinterest has been grabbing the headlines recently as its network approaches 20 million users per month. What hasn't been clear is its role in the driving of traffic and sales. Here are 5 insights into how it compares to Facebook to drive sales.
"Visual content has become one of the most desirable types of content -- because it's so darn easy to consume. But it's not enough to just create beautiful, funny, engaging visual content ... marketers are now wondering where the best place to promote that visual content is.
Just about every major social network allows marketers to share visual content in some capacity, but that doesn't necessarily mean that particular network is the best medium for visual promotion. And in a world of hundreds of social networks, marketers need to optimize their time to promote the most appropriate types of content on the most appropriate channels.
Until now, it's seemed like Pinterest really takes the cake in terms of the best social network for visual content promotion. But recently, Facebook launched a little something called Collections, which is a Pinterest-style feature that allows users to add products to a wishlist or curate them into a particular list. Sounds kind of like Pinterest, doesn't it"?
To improve accuracy Google and Bing are attempting to understand what was actually meant by a search and refining results based on semantics.
What this means for website owners is they can no longer count on writing content about a subject, optimizing it and going to work on links to the page. Sure, that stuff will always play a role, but there are other significant factors at play today.
Platforms such as Twitter and Facebook come with a pretty steep learning curve – certainly when used for business marketing – and to maximize return on investment it’s essential that you implement a winning strategy.
It's important for businesses to select the right individuals to manage social channels and to use specific metrics to analyze feedback and success.
Learn more about social media strategies from this infographic, which presents an 8-step strategy for successful social media marketing...
Visual content has been on a rapid upward trajectory over the last 12 months. Social media platforms such as Pinterest and Instagram have taken the social media world by storm. Instagram announced in July that it had acquired 80 million users.