"Visual content has become one of the most desirable types of content -- because it's so darn easy to consume. But it's not enough to just create beautiful, funny, engaging visual content ... marketers are now wondering where the best place to promote that visual content is.
Just about every major social network allows marketers to share visual content in some capacity, but that doesn't necessarily mean that particular network is the best medium for visual promotion. And in a world of hundreds of social networks, marketers need to optimize their time to promote the most appropriate types of content on the most appropriate channels.
Until now, it's seemed like Pinterest really takes the cake in terms of the best social network for visual content promotion. But recently, Facebook launched a little something called Collections, which is a Pinterest-style feature that allows users to add products to a wishlist or curate them into a particular list. Sounds kind of like Pinterest, doesn't it"?
Via Antonino Militello, Ken Horst