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Good articles and tips about Marketing
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How to Use 10 Social Media Networks to Grow Your Personal Online Brand – infographics /@BerriePelser

How to Use 10 Social Media Networks to Grow Your Personal Online Brand – infographics /@BerriePelser | Marketing Force | Scoop.it
How to Use 10 Social Media Networks to Grow Your Personal Online Brand – infographics

Via WordPress SEO & Social Media, Philippe Trebaul
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Todd Johnson's curator insight, June 26, 2013 2:45 PM

Social Media to grow

2DiFore Marketing Solutions's curator insight, July 10, 2013 8:02 AM

Many of our clients always ask "what social media portals should we be active in"? The answer, it depends on your market but always make sure that YOU always have a professional profile picture up, the last thing you want anyone to see is you dancing on a bar!

David W. Deeds's curator insight, September 2, 2013 6:20 AM

Thanks to Todd Johnson. I´ll be using this! ;)

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25 Social Media Marketing Experts You Need to Know - According to LinkedIn

25 Social Media Marketing Experts You Need to Know - According to LinkedIn | Marketing Force | Scoop.it

In the recently published eBook, The Sophisticated Marketer’s Guide to Linkedin, eight digital marketing smarties were tapped for insights and practical advice on how to get the most out of LinkedIn from optimizing your profile to expanding your network.

 

If you’re anywhere near the B2B marketing world, social selling or recruiting, getting to know LinkedIn is essential. Heck, mastering LinkedIn is essential.


Via Alessandro Rea, Ivo Nový
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Frederic Hohl's curator insight, January 30, 5:33 AM

Linked un Best for b2b marketing ?

Marie Clement's curator insight, January 30, 9:36 AM

You can use this list to follow relevant experts and increase your own knowledge of what's going on - that's what I intend to do!

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Here's What The Marketing Organization Of The Future Should Look Like

Here's What The Marketing Organization Of The Future Should Look Like | Marketing Force | Scoop.it
2020 isn’t the future; the future is now. Every day, the look and feel and function of marketing is transforming radically—and so the means to keep up must be transforming too.

Via Billy R Bennett, Os Ishmael
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Billy R Bennett's curator insight, October 6, 2013 7:07 PM

How insightful is this article?


Non-negotiable characteristics of the 2020 marketing organization: a goal of business growth; a clear purpose; complete internal alignment of functional areas; clearly defined roles and responsibilities of each individual; research centers and data-informed efforts; an amalgam of agency partners as well as an in-house agency-like team; cross-platform social-media engagement; a strong CMO-CEO connection.


You would think that "A goal of business growth, A clear purpose, complete internal alignment of functional areas and clearly defined roles and responsibilities..." need not be mentioned. However, the insightfulness of the article is just this - in today's focus on big data and social engagement - none of this has value without the first four  non-negotiable must haves. 


 

Billy Bennett

www.pyramidodi.com








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Guide in Identifying and Creating Customer Personas [INFOGRAPHIC]

Guide in Identifying and Creating Customer Personas [INFOGRAPHIC] | Marketing Force | Scoop.it

Steps in identifying and developing customer personas

 

Source: http://ijustdid.org/2013/09/identifying-and-marketing-to-buyer-personas/


Via Jonha Revesencio
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Roger Ellman's curator insight, September 9, 2013 4:55 AM

Another "cheat sheet" (in this case a good thing!)  to remind you to steer towards the goal above all others ServingExperience...the way customer service goes beyond....and imporves the world one customer at a time.

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Infographic: Marketing Success with Google+

Infographic: Marketing Success with Google+ | Marketing Force | Scoop.it

Google+, the world’s second biggest social network, is changing the online landscape.The Google+ Guide from Vocus provides everything you need to know in a step-by-step format, from setting up your page to engaging better and measuring success.


Via Lauren Moss, The Fish Firm
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The Fish Firm's curator insight, September 12, 2013 3:59 PM
G+ is rocking right now !
Tyler Richendollar's curator insight, September 13, 2013 6:17 AM

Google+ is making participation far more worthwhile (read: SEO and marketing) than other social media sites.

Fabiana Martins Gutierrez's curator insight, September 13, 2013 6:19 AM

more info about #google+ #socialmedia

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Twitter Now Supports More and Longer Lists

Twitter Now Supports More and Longer Lists | Marketing Force | Scoop.it
Twitter updated its lists Thursday, increasing the number of lists someone can create and the amount of people who can be on each list.
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Top 10 Reasons Why You Need a Content Marketing Strategy | Social Media Today

Top 10 Reasons Why You Need a Content Marketing Strategy | Social Media Today | Marketing Force | Scoop.it
Top Ten reasons why your brands needs a content marketing strategy, including the need to feed your social media marketing efforts.

Via The Right Image
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Josie's curator insight, April 26, 2013 2:40 PM

Great article, Ten Solid reasons!

 

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5 Creative Ways to Use LinkedIn Company Pages

5 Creative Ways to Use LinkedIn Company Pages | Marketing Force | Scoop.it
LinkedIn Company Pages: Here's how a number of larger brands are creatively using their LinkedIn company pages, and some of them are doing cool things.

Via Anita Windisman, Chris Lentzy
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Kathy Kaegel Bernard's curator insight, March 16, 2013 10:24 AM

Good ideas for LinkedIn Company Page

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Facebook Graph Search: Is It The Future of SEO? | Business 2 Community

Facebook Graph Search: Is It The Future of SEO? | Business 2 Community | Marketing Force | Scoop.it

Last week, Zuckerberg officially announced a new feature – Facebook’s Graph Search – at a press conference.

This entirely social-driven search engine allows users to find people, pages and places through the likes and shares of their Facebook community.

 

Search engine optimization for Facebook is nothing new – in fact, it has been part of the overall SEO strategy for years. What is new, however, is the overall implication that Facebook likes, shares, and posts from friends will have on search results and how it may or may not influence buying decisions.

 

Will Facebook take over the search market? 


Read more at: http://www.business2community.com/facebook/facebook-graph-search-is-it-the-future-of-seo-0421607


Via Antonino Militello, Chris Lentzy
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Albert McVities's comment, March 20, 2013 11:48 PM
facebook is now the world most famous social networking site but still they work toward IMC strategy, trying to increase user engagement and experience through facebook
Flying_Ray's comment, March 21, 2013 1:20 AM
Yeah Albert, Facebook is a good example of a company that is continually making technical improvements to try and better their users experience. Though, many users seem to reject these developments at first as it means they have to relearn how to use something which has become a part of their daily routine. It makes you wonder how Facebook could make improvements without lowering customer satisfaction? Managing such would surely help their brand equity and extend its relevance as a social network platform.
Gerry O'Beirne Dunn's comment, March 21, 2013 3:38 PM
It's almost funny to think that a social media platform like Facebook, where they would be able to get a multitude of suggestions from current users for improvements, has trouble managing improvements to their service, that users accept. Services like Google and Facebook are becoming integrated with cellphones and tablets, so its important that the improvements they make are both necessary and substantial otherwise users may not be pleased with the direction they are going.
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Open rates around and above 30% make an email marketer happy.

Open rates around and above 30% make an email marketer happy. | Marketing Force | Scoop.it
Image An overwhelming majority of the potential audience is not interested in what us marketers have to say.Ain’t nothing new there, but in the mail business, things have changed.
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5 Insights on Facebook vs Pinterest in Driving Sales - Infographic | Jeffbullas's Blog

5 Insights on Facebook vs Pinterest in Driving Sales - Infographic | Jeffbullas's Blog | Marketing Force | Scoop.it
Pinterest has been grabbing the headlines recently as its network approaches 20 million users per month. What hasn't been clear is its role in the driving of traffic and sales. Here are 5 insights into how it compares to Facebook to drive sales.
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5 LinkedIn Marketing Tips to Grow Your Business | Social Media Examiner

5 LinkedIn Marketing Tips to Grow Your Business | Social Media Examiner | Marketing Force | Scoop.it
LinkedIn: Understand a few simple strategies that can help you become a smarter and more effective marketer on LinkedIn and really boost your results over time.

Via Rami Kantari, Dona Chakraborty
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WendySoucie's curator insight, February 18, 2013 3:27 AM

LinkedIN is still my go to tool and channel for the Industrial B2B space.

Philippe Trebaul's curator insight, March 2, 2013 1:15 AM
5 conseils marketing LinkedIn faire croître votre entreprise | Médias sociaux examinateur

"LinkedIn: Comprendre quelques stratégies simples qui peuvent vous aider à devenir un agent de commercialisation intelligente et plus efficace sur LinkedIn et vraiment booster vos résultats au fil du temps".

5 LinkedIn Marketing Tips to Grow Your Business | Social Media Examiner via @Ramikantari http://sco.lt/...


Philippe Trebaul's curator insight, March 2, 2013 4:55 AM
Poster sur:    Architecture et Urbanisme - Construction Grands Projets de Paris et IDF  REJOIGNEZ-NOUS ET SCOOP.IT Suivez-moi sur SCOOP.IT  OPTIMISEUR PRÉSENCE SUR SA LIÉ DANS LA VIA SCOOP.IT ET PHILIPPE TREBAUL  Personal Branding et réseaux professionnels  Philippe TREBAUL sur SCOOP.IT - @ TREBAULPhilippe - MAJORS DE LA FILIERE BTP - WWW. COPTOS.COM  Quel Grand Paris?  Référencement et d'optimisation RANKING  START-UP et Réseaux sociaux - RÉSEAUX START-UP ET SOCIAL - @ TREBAULPhilippe  START-UP ET PROFESSIONNELS Réseaux sociaux - démarrage et réseaux sociaux professionnels - @ TREBAULPhilippe  SOLUTIONS D'IMPRESSION TECHNOLOGIQUES  WEB POUR IMPRIMER AVEC Coptos - www.coptos.com - 01 41 17 40 40 - ISSY-LES-MOULINEAUX   
5 conseils marketing LinkedIn faire croître votre entreprise | Médias sociaux examinateur

"LinkedIn: Comprendre quelques stratégies simples qui peuvent vous aider à devenir un agent de commercialisation intelligente et plus efficace sur LinkedIn et vraiment booster vos résultats au fil du temps".

5 LinkedIn Marketing Tips to Grow Your Business | Social Media Examiner via @Ramikantari http://sco.lt/...


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Pinterest vs. Facebook for Visual Social Supremacy

Pinterest vs. Facebook for Visual Social Supremacy | Marketing Force | Scoop.it

"Visual content has become one of the most desirable types of content -- because it's so darn easy to consume. But it's not enough to just create beautiful, funny, engaging visual content ... marketers are now wondering where the best place to promote that visual content is.

 

Just about every major social network allows marketers to share visual content in some capacity, but that doesn't necessarily mean that particular network is the best medium for visual promotion. And in a world of hundreds of social networks, marketers need to optimize their time to promote the most appropriate types of content on the most appropriate channels.

 

Until now, it's seemed like Pinterest really takes the cake in terms of the best social network for visual content promotion. But recently, Facebook launched a little something called Collections, which is a Pinterest-style feature that allows users to add products to a wishlist or curate them into a particular list. Sounds kind of like Pinterest, doesn't it"?

 

Read More: http://socialmediatoday.com/traslavina/935221/pinterest-vs-facebook-which-really-better-visual-social-network


Via Antonino Militello, Ken Horst
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Ord Allenbea's comment, October 26, 2012 7:01 PM
Problem is many have got bored with facebook because it is run over by too many self proclaimed marketers just pushing the next shiny object. I prefer pinterest over facebook any day.
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The Growth of Web Marketing Fields - Rand's Blog

The Growth of Web Marketing Fields - Rand's Blog | Marketing Force | Scoop.it
I’m always interested to see how the field of web marketing is changing over time and what skills, tactics, and practices are receiving particular attention.

Via imaginetsa
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5 New Realities of SEO

5 New Realities of SEO | Marketing Force | Scoop.it

To improve accuracy Google and Bing are attempting to understand what was actually meant by a search and refining results based on semantics.

 

What this means for website owners is they can no longer count on writing content about a subject, optimizing it and going to work on links to the page. Sure, that stuff will always play a role, but there are other significant factors at play today.

 Read More: http://www.ducttapemarketing.com/blog/2013/10/14/new-realities-seo/

 

 


Via Antonino Militello
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PivotPointBrands's curator insight, October 15, 2013 10:54 AM

Search is such a dynamic aspect of online marketing, it seems that it offers 5 new realities every month. These realities are nicely explained and make a lot of sense.

Simon Steed's curator insight, October 15, 2013 2:43 PM

A really good insight into the complexities with SEO consultancy and how to understand what you need to concentrate upon to get the most out of any SEO work you undertake.

Srinivas Ramarao's curator insight, October 25, 2013 10:02 AM

Should you really care about SEO any longer? A lot of emphasis is being laid on Social signals and perhaps in a way "drum beat your presence". If linking was a bane to get ranked previously, how is it very different from "drum beating your social presence"?

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Twitter As A Marketing Tool: Where Are The Experts And Who Are They - Infographic

Twitter As A Marketing Tool: Where Are The Experts And Who Are They - Infographic | Marketing Force | Scoop.it
Twitter has become a key element of any businesses online marketing strategy, but how to the marketing experts themselves use Twitter? This infographic shows where the experts in Twitter marketing ...

Via Steven Krohn
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TheSoulfulEMU's curator insight, November 5, 2013 9:28 AM

I told you! The Bird house is filled with extremely talented fellas you should never ignore.

malek's curator insight, November 6, 2013 4:10 AM

A shocker: 22% of social media experts are not on Twitter

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An 8-Step Social Media Marketing Strategy For Brands [INFOGRAPHIC]

An 8-Step Social Media Marketing Strategy For Brands [INFOGRAPHIC] | Marketing Force | Scoop.it

Platforms such as Twitter and Facebook come with a pretty steep learning curve – certainly when used for business marketing – and to maximize return on investment it’s essential that you implement a winning strategy.

 

It's important for businesses to select the right individuals to manage social channels and to use specific metrics to analyze feedback and success.

Learn more about social media strategies from this infographic, which presents an 8-step strategy for successful social media marketing...


Via Lauren Moss
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AndySernovitz's curator insight, May 3, 2013 3:59 AM

 

It's important for businesses to select the right individuals to manage social channels and to use specific metrics to analyze feedback and success.

Learn more about social media strategies from this infographic, which presents an 8-step strategy for successful social media marketing...

Philippe Trebaul's comment, September 29, 2013 4:14 PM
Thank you for your interesting and constructive reactions :) Philippe
Philippe Trebaul's comment, September 29, 2013 4:14 PM
Thank you for your interesting and constructive reactions :) Philippe
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Press Release: How to start over Twitter #1

Press Release: How to start over Twitter #1 | Marketing Force | Scoop.it
IBOtoolbox Press Release: How to start over Twitter #1
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50 Mobile Marketing Facts That Will Blow You Away [SLIDESHARE] | Social Media Today

50 Mobile Marketing Facts That Will Blow You Away [SLIDESHARE] | Social Media Today | Marketing Force | Scoop.it
MOBILE! It is what everyone is talking about, and for a good reason. Smartphones and tablets have changed the way that business can, and should be, connecting with consumers.

Via Os Ishmael
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Os Ishmael's curator insight, May 2, 2013 3:21 PM

This is a must read. I keep telling my colleagues... this is next wave, are we not going to take it?

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Twictionary: Twitter Guide for Marketers {Infographic}

Twictionary: Twitter Guide for Marketers {Infographic} | Marketing Force | Scoop.it

Twitter has been around for a few years. That is a long time in the world of social media. It is well-established and has millions of active users. Social


Via Claudia Orozco
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Is Your Website Optimized For Mobile Visitors? (Infographic)

Is Your Website Optimized For Mobile Visitors? (Infographic) | Marketing Force | Scoop.it
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gillkelley's curator insight, March 10, 2013 11:29 PM

Mobile is growing - is website ready?

Arturo Nava's curator insight, March 12, 2013 7:53 AM

Thats cool!

Arturo Nava's comment, March 12, 2013 8:00 AM
Autor: Tom treanos
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The Facts and Figures about the Power of Visual Content - Infographic

The Facts and Figures about the Power of Visual Content - Infographic | Marketing Force | Scoop.it
Visual content has been on a rapid upward trajectory over the last 12 months. Social media platforms such as Pinterest and Instagram have taken the social media world by storm. Instagram announced in July that it had acquired 80 million users.
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What is Pinterest and How can you use it for Marketing your Business? | Jeffbullas's Blog

What is Pinterest and How can you use it for Marketing your Business? | Jeffbullas's Blog | Marketing Force | Scoop.it
Pinterest is the newest member of today's most popular social media websites, but instead of using written content as substance, it uses images and video.
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5 Fabulous Facebook Marketing Infographics | Jeffbullas's Blog

5 Fabulous Facebook Marketing Infographics | Jeffbullas's Blog | Marketing Force | Scoop.it
Facebook as a marketing medium cannot be ignored despite the misgivings of senior management. Many CEO’s do not know the difference between a “Brand” Facebook “page” and a personal Facebook profile!
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The Growing App Market | AppClover.com

The Growing App Market | AppClover.com | Marketing Force | Scoop.it
In order to help developers understand where the industry is growing, this infographic called The Growing App Marketplace analyzes the state of the mobile app economy...

Via Alexander Bakoulis, Dona Chakraborty
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