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A 10 Step Brand Development Strategy for Your Professional Services Firm

A 10 Step Brand Development Strategy for Your Professional Services Firm | Translation Industry & Business | Scoop.it
Your brand is perhaps your professional services firm’s most valuable asset. If this is true, then developing a stronger brand is your most important task. Not convinced? Consider what a profes…
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How to successfully localize your app for other countries

How to successfully localize your app for other countries | Translation Industry & Business | Scoop.it
For an app to successfully penetrate a foreign market, there’s a whole lot more than translation that needs to take place.
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See You Skype: 8 Alternatives That Are Worth the Hype

See You Skype: 8 Alternatives That Are Worth the Hype | Translation Industry & Business | Scoop.it
your business communications?
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Why All Brands Need to Prepare for the Localization of Marketing | Street Fight

Why All Brands Need to Prepare for the Localization of Marketing | Street Fight | Translation Industry & Business | Scoop.it
In order to fully appreciate the significance of localized marketing, we first need to understand the dominant forms of marketing that preceded it. There have
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The 7 Things You Need in Your Localization Kit | KJ International

The 7 Things You Need in Your Localization Kit | KJ International | Translation Industry & Business | Scoop.it
It's like a First Aid Kit for your localization project. Be prepared, and you'll save time and money the next time you work with your LSP.
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30 Effective Social Media Tactics Worth Testing for Yourself [Infographic]

30 Effective Social Media Tactics Worth Testing for Yourself [Infographic] | Translation Industry & Business | Scoop.it
Wondering what social tactics are most effective? Check out this infographic.
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Translation Key to Ecommerce Logistics in Emerging Markets

Translation Key to Ecommerce Logistics in Emerging Markets | Translation Industry & Business | Scoop.it
Logistics will play a key part in unlocking the potential of emerging markets for cross-border ecommerce.

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11 examples of what can go wrong in translation of marketing materials

11 examples of what can go wrong in translation of marketing materials | Translation Industry & Business | Scoop.it
11 examples of what can go wrong in translation of marketing material - mistranslations are sloppy marketing, here is what to do

Via Catherine Christaki
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YourTerm's curator insight, July 8, 2015 10:28 AM

11 examples of what can go wrong in translation of marketing material - mistranslations are sloppy marketing, Here is what to do.

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10 Tips For Overcoming The Language Barrier When Expanding Overseas

10 Tips For Overcoming The Language Barrier When Expanding Overseas | Translation Industry & Business | Scoop.it
Being multilingual may be your end game as a multinational entrepreneur, but here are a few ways to get by in the beginning.
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How to Improve Translation Speed

How to Improve Translation Speed | Translation Industry & Business | Scoop.it
Improving translation speed is one way to make sure content reaches more audiences worldwide faster. One tool that can help is translation memory.

Via Haralabos Papatheodorou
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How beneficial are computer-aided translation tools for translation services? - ONTRAM

How beneficial are computer-aided translation tools for translation services? - ONTRAM | Translation Industry & Business | Scoop.it
Enterprise Translation Management

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Pricing Techniques in the Translation Industry

Pricing Techniques  in the Translation Industry | Translation Industry & Business | Scoop.it
In the translation industry two pricing techniques seem to dominate: cost plus and competitive pricing. Before looking deeper into these and other pricing techniques, it is important to remember that price is one of the P’s described by Philip Kotler as the fundamental elements of every marketing mix. In a market that has matured over decades, it may surprise that price often is a frustrating factor. Fierce competition, sophisticated buyers and the resulting commoditizing of the translation acti

Via Haralabos Papatheodorou
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Don't Get Lost In Translation: How To Conduct Website Localization - Smashing Magazine

Don't Get Lost In Translation: How To Conduct Website Localization - Smashing Magazine | Translation Industry & Business | Scoop.it
A common mistake with localized websites is considering the translated content to be just another version of the pages in the original language. Translation isn’t everything. Of course, for the user it’s all about the content: Is the content relevant and understandable and in line with the user’s cultural context?
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17 Tips for Writing the Perfect Sales Email [Infographic]

17 Tips for Writing the Perfect Sales Email [Infographic] | Translation Industry & Business | Scoop.it
Got writer's block? These 17 tips from renowned copywriters will help you jumpstart your next sales email.
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Hate Selling? 5 Tips That Will Instantly Change Your Outlook

Hate Selling? 5 Tips That Will Instantly Change Your Outlook | Translation Industry & Business | Scoop.it
When you hear the word ‘selling’, does it make you cringe inside? Well let me tell you, you’re not alone! In fact, most of the people that we help wouldn’t consider themselves traditional salespeople. If anything, they shy away from it because of what it can represent to them and the world – insincere individuals trying to push a product or service on you that you don’t want.
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Save Time With Your Personal Branding: A Guide

Save Time With Your Personal Branding: A Guide | Translation Industry & Business | Scoop.it
When you first start out with managing your personal brand, you might feel a rush of excitement with the anticipation of getting your name out there. However, you might also realize that personal bra…
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Summer Reading: Moravia’s Most Popular Blog Posts

Summer Reading: Moravia’s Most Popular Blog Posts | Translation Industry & Business | Scoop.it
Whether you're chained to your desk seeking inspiration or searching for a good vacation read, we’ve got you covered. Catch up on Moravia’s most popular blog posts from the last three months.
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Hashtag this: how to use hashtags to serve your business

Hashtag this: how to use hashtags to serve your business | Translation Industry & Business | Scoop.it
If you don't know how to use hashtags, they can backfire horribly. But used intelligently, they can attract new leads and keep you on top of industry trends
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Ten Tips to Improve Your Localization Strategy

Ten Tips to Improve Your Localization Strategy | Translation Industry & Business | Scoop.it
Improve your localization strategy by applying these 10 key tips to help keep you on track for global success.
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How to conduct focused internet searches at lightning speed for translation research - New England Translators Association

How to conduct focused internet searches at lightning speed for translation research - New England Translators Association | Translation Industry & Business | Scoop.it

What if you could reduce how long it takes to search the web to a fraction of the time you now spend?  What if you could target your queries more intelligently and look them up in two, ten, or twenty windows simultaneously?  What if you could automate shortcuts to access them all with a minimum of keystrokes?  And what if the program letting you do this were simple to set up as well as free of charge?

If this sounds appealing, bring your laptops to NETA’s monthly meeting on March 28 to learn how to use IntelliWebSearch…


Via Michael Farrell, Rodolfo Maslias
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Why translation and terminology are so important at a global market

Why translation and terminology are so important at a global market | Translation Industry & Business | Scoop.it
Importance of translation and terminology to run global business Externalization. Global market. International business. Three terms through which currently define the commercial activity around the world. According to these concepts, another import term, “multilingualism”, should be seriously considered when a company (a brand) decides to step outside and go abroad with the commercial activity. This …

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YourTerm's curator insight, March 16, 2015 1:02 PM

Importance of #translation and #terminology to run global #business:  professional translators and terminologist can ensure to achieve linguistic and conceptual equivalence, thereby avoiding mistakes in contents

YourTerm's curator insight, March 17, 2015 5:32 AM

Importance of #translation and #terminology to run global #business:  professional translators and terminologist can ensure to achieve linguistic and conceptual equivalence, thereby avoiding mistakes in contents

YourTerm's curator insight, March 17, 2015 5:33 AM

Importance of #translation and #terminology to run global #business:  professional translators and terminologist can ensure to achieve linguistic and conceptual equivalence, thereby avoiding mistakes in contents

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3 Benefits of an Enterprise Terminology Management Platform

3 Benefits of an Enterprise Terminology Management Platform | Translation Industry & Business | Scoop.it

Enterprise terminology management helps healthcare organizations overcome the interoperability issues with incompatible medical terminologies.


Via Rodolfo Maslias
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8 Ways to Use Instagram for Your Business - Juntae DeLane

8 Ways to Use Instagram for Your Business - Juntae DeLane | Translation Industry & Business | Scoop.it
Looking to use Instagram? Here are 8 ways to use Instagram for your Businesss.
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These are the top 25 most employable skills of 2014

These are the top 25 most employable skills of 2014 | Translation Industry & Business | Scoop.it
What skills got people hired in 2014? LinkedIn has dug through its data for this year and found what gets employers salivating.
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Does your marketing content speak to consumers in a language they understand? - Advertising - BizReport

Does your marketing content speak to consumers in a language they understand? - Advertising - BizReport | Translation Industry & Business | Scoop.it
Non-existent translation budgets are forcing the majority of marketers to address their audience in English despite nearly half of some customer bases being based outside the U.S., according to new findings released by translation technology firm Smartling.
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