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Three Steps to Your Ultimate Marketing Message

Three Steps to Your Ultimate Marketing Message | Marketing for Social Purpose Enterprises | Scoop.it

Have you created a core marketing message to use throughout all of your marketing efforts?

Not a catchy slogan or play on words using the name of your business or the service you provide. It's not some meaningless phrase like "we do it right" or "quality service you can trust." Anybody in business can say those things and they're really basic expectations anyway.


Via The Fish Firm
Gilles Fontaine's insight:

Differentiation is the key

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Phil Lauterjung's curator insight, March 29, 2013 7:55 AM

This is absolutely critical, but too many businesses skip this step.

Martin (Marty) Smith's curator insight, March 29, 2013 9:45 AM

Always interested in finding my ultimate marketing message.

Papa Amadou Séne's comment, March 30, 2013 3:28 PM
Proche sûr et accessible à tous
Marketing for Social Purpose Enterprises
The information curated here is dedicated to the success of social purpose enterprises.
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Ever Feel Like You Need a Consulting Support Group?

Ever Feel Like You Need a Consulting Support Group? | Marketing for Social Purpose Enterprises | Scoop.it
There are support groups for just about everything such as medical challenges, relationship challenges, addictive challenges, etc.
Gilles Fontaine's insight:

If you are interested in this type of group, check out the Duct Tape Marketing Consultant Network.

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Weekly Round-up

Weekly Round-up | Marketing for Social Purpose Enterprises | Scoop.it
Weekly Round-up, by Gilles Fontaine: Qannik Management Solutions Inc.
Gilles Fontaine's insight:

Articles, images and stories to help you develop and grow your organization.

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Four Nobel Truths of Fundraising | npENGAGE

Four Nobel Truths of Fundraising | npENGAGE | Marketing for Social Purpose Enterprises | Scoop.it
The First Noble Truths of Fundraising of is Open.
Gilles Fontaine's insight:

When your open, the possibilities are endless.

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The (Un) Guide to Conferences: What Not to Do | npENGAGE

The (Un) Guide to Conferences: What Not to Do | npENGAGE | Marketing for Social Purpose Enterprises | Scoop.it
Conference season is right around the corner. As someone who has attended and spoke at dozens of conferences, let me tell you what NOT to do!
Gilles Fontaine's insight:

The equivalent of research and development for your organization.

 

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Engaging Event Donors: Stop trying to make a pig to sing | npENGAGE

Engaging Event Donors: Stop trying to make a pig to sing | npENGAGE | Marketing for Social Purpose Enterprises | Scoop.it
Love them or hate them, events are a constant staple in nonprofit fundraising. As a fundraiser, I figured the same amount of time and effort applied to the
Gilles Fontaine's insight:

Good ideas to get the most out of your next event. The multiplier effect works well when well executed.

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3 steps to add your nonprofit’s url to Pinterest

3 steps to add your nonprofit’s url to Pinterest | Marketing for Social Purpose Enterprises | Scoop.it

You may have missed the announcement Thursday that Pinterest is now giving website operators a way to verify your website on your Pinterest profile page. If you manage your nonprofit’s Pinterest account and want to associate it with your nonprofit’s website, follow the steps here.

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mdashf's curator insight, January 16, 2013 12:45 PM

let me try mine

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Fundraising playbook for this holiday season INFOGRAPHIC

Fundraising playbook for this holiday season INFOGRAPHIC | Marketing for Social Purpose Enterprises | Scoop.it

Holiday months provide the #1 fundraising opportunity of the year for non-profits... See why and how!

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Hashtags can help you make your events more social.

Hashtags can help you make your events more social. | Marketing for Social Purpose Enterprises | Scoop.it
A well-chosen hashtag can take even the most traditional of events -- a college graduation -- to the next level of social media.
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Caremedicaltours's curator insight, December 27, 2012 1:42 AM

Care Medical Tourism is one of the best Medical Tourism in India, Nigeria, USA, UK and Chennai. Our Services are Knee Replacement, Heart, Eye, Weight loss, Cancer treatment, Dental, Cosmetic Surgery in Chennai.

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4 Tips for Successful Online Fundraising this December

4 Tips for Successful Online Fundraising this December | Marketing for Social Purpose Enterprises | Scoop.it
Over 30% of all online gifts come in December. Here are 4 online and offline tips to make sure you don't miss out.
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teoportal's curator insight, December 19, 2012 8:49 AM

Tu vivienda esta aquí (pisos, apartamentos, chalets, villas, casas, adosados, locales, estudios, etc .....o promoción de obra nueva) nunca fue tan fácil en comprar tu vivienda, nosotros les ofrecemos una gestión personalizada en compra de tu vivienda, pide mas información sin compromiso.

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Storytelling in Fundraising: When Your Donor Responds with These Five Simple Words, You’ve Succeeded

Storytelling in Fundraising: When Your Donor Responds with These Five Simple Words, You’ve Succeeded | Marketing for Social Purpose Enterprises | Scoop.it
Books and articles on storytelling and narrative in fundraising are proliferating nearly as quickly as bad storytelling and narrative in fundraising (could there be a connection?). In an effort to ...
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Nonprofits use social media and custom content to maximize marketing spend

Nonprofits use social media and custom content to maximize marketing spend | Marketing for Social Purpose Enterprises | Scoop.it
Nonprofits with small budgets must show returns on each promotional investment. Content marketing remains the most cost-effective option.
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Sushil Pershad's curator insight, February 25, 2013 9:33 PM

Small Business Ventures Take advantage of Social Midia Promotion !!

Sushil Pershad's curator insight, March 1, 2013 10:51 PM

As Long As The Content Is Fair To The Consumer??

Luke Hancock - H&H Social Design's curator insight, March 22, 2013 12:10 PM

Because nonprofits have the ability to tell such moving and compelling stories and share insightful data into the problems their organizations are trying to solve, I think these organizations should be at the forefront of embracing content marketing, providing their constituents blogs, video and infographics. 

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To raise money with social media, start with social data

To raise money with social media, start with social data | Marketing for Social Purpose Enterprises | Scoop.it
I’m sorry to say it, but...your social media presence is not the key to fundraising. However, that being said, data acquired through social media holds the key to dramatically improved fundraising.
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Nat Sones's curator insight, March 4, 2013 7:41 AM

Social media data can help you raise money - but raise it in other areas than social media itself. 

Charles Lipshay's curator insight, March 27, 2013 4:44 PM

Info can be money= but you have to know how to use it!

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Friday Five // Clever Fundraising Ideas

Friday Five // Clever Fundraising Ideas | Marketing for Social Purpose Enterprises | Scoop.it

As a non-profit, as you can imagine, we’re always looking out for clever fundraising ideas. We thought you might be interested in a few that have piqued our interest as of late.

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Charles Lipshay's curator insight, March 27, 2013 4:43 PM

Money, Money, Money= Locaton, Location= Sucess!  The Evolution Question!

Marianne Canter's curator insight, August 16, 2013 12:23 PM

50 for $50...Great fundraising idea for a special event.

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Three Steps to Your Ultimate Marketing Message

Three Steps to Your Ultimate Marketing Message | Marketing for Social Purpose Enterprises | Scoop.it

Have you created a core marketing message to use throughout all of your marketing efforts?

Not a catchy slogan or play on words using the name of your business or the service you provide. It's not some meaningless phrase like "we do it right" or "quality service you can trust." Anybody in business can say those things and they're really basic expectations anyway.


Via The Fish Firm
Gilles Fontaine's insight:

Differentiation is the key

more...
Phil Lauterjung's curator insight, March 29, 2013 7:55 AM

This is absolutely critical, but too many businesses skip this step.

Martin (Marty) Smith's curator insight, March 29, 2013 9:45 AM

Always interested in finding my ultimate marketing message.

Papa Amadou Séne's comment, March 30, 2013 3:28 PM
Proche sûr et accessible à tous
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How To Use Social Media To Raise Brand Awareness and Drive Donations | npENGAGE

How To Use Social Media To Raise Brand Awareness and Drive Donations | npENGAGE | Marketing for Social Purpose Enterprises | Scoop.it
You can turn your social media routine into a revenue generating opportunity for your organization by following a few simple steps.
Gilles Fontaine's insight:

Keep the conversation going or get one started with social media.

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Two Surprising Ways to Broaden Your Reach Online | npENGAGE

Two Surprising Ways to Broaden Your Reach Online | npENGAGE | Marketing for Social Purpose Enterprises | Scoop.it
Online marketing can take many forms. Email, web design, user-generated content and paid search are all ways to improve your nonprofit's reach and increase
Gilles Fontaine's insight:

Check out the hyperlink. This could work well for your organization.

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Nonprofit Sector Trends to Watch in 2013 | npENGAGE

Nonprofit Sector Trends to Watch in 2013 | npENGAGE | Marketing for Social Purpose Enterprises | Scoop.it
I've identified four key trends that I believe will have the greatest impact on the nonprofit sector this year based on my own observations and conversations with leaders in the nonprofit sector, as well as research that Blackbaud has conducted.
Gilles Fontaine's insight:

Your competition is no longer in your backyard.

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innocent - little tasty drinks

innocent - little tasty drinks | Marketing for Social Purpose Enterprises | Scoop.it
hello, we're innocent and we're here to make it easy for people to do themselves some good (whilst making it taste nice at the same time).
Gilles Fontaine's insight:

Very interesting company. Worth checking out!

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Nonprofit Communication Trends 2012 (Infographic)

Nonprofit Communication Trends 2012 (Infographic) | Marketing for Social Purpose Enterprises | Scoop.it
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Five Ways to Thank Donors for Thanksgiving

Five Ways to Thank Donors for Thanksgiving | Marketing for Social Purpose Enterprises | Scoop.it
Here are five things you can do right now to thank your supporters this Thanksgiving with email, Facebook, YouTube and more...
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Make Your Year-end Communication Plan Impactful | npENGAGE

Make Your Year-end Communication Plan Impactful | npENGAGE | Marketing for Social Purpose Enterprises | Scoop.it
Year-end is fast approaching, but the challenges of turning your strategy into a reality may have only just begun. Additional emails will need to be written, designed, produced – and that’s not even half of it!
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Philippe Trebaul's curator insight, January 7, 2013 8:32 AM
Faites votre plan de communication de fin d'année Impactful | npENGAGE.

"De www.npengage.com Novembre 27, 2012 16:46

Fin de l'année approche à grands pas, mais les défis de transformer votre stratégie en une réalité peut-être juste de commencer. E-mails supplémentaires devront être rédigés, conçus, produits - et ce n'est même pas la moitié!"

Make Your Year-end Communication Plan Impactful | npENGAGE via @TheDonorTree http://sco.lt/...


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Two Easy Ways to Raise More Money at Your Next Fundraising Event

Two Easy Ways to Raise More Money at Your Next Fundraising Event | Marketing for Social Purpose Enterprises | Scoop.it
When running a non-profit fundraising event, focus on the 20% of fundraising activities that will result in 80% of your event revenue.
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Deborah Spector's curator insight, December 23, 2012 2:20 PM

Joe Garecht suggests simple but powerful activities for increasing your event revenue.

bremont Alfredo's curator insight, December 27, 2012 5:59 AM

however hope minds and pockets are in tune with our current realm, as most fund-raising, function on a level of their own interest which is often classical, and dos not adapt to the current realm of the 21 century.. 

Kendra Wescott Wright's curator insight, December 27, 2012 7:12 AM

So true - we often get bogged down in doing too many things instead of increasing the effectiveness of the biggest proven money makers.

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5 Resolutions to Amplify Your Nonprofit’s 2013 Fundraising Strategy

5 Resolutions to Amplify Your Nonprofit’s 2013 Fundraising Strategy | Marketing for Social Purpose Enterprises | Scoop.it
The new year means a clean slate for your organization’s fundraising strategy. Here are 5 resolutions you should consider keeping in 2013.
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Sang Hoon Moon's comment, February 11, 2013 7:32 PM
세계물의날을 맞이하여 ( 대체수자원 서비스: oecd193개 회원국 삶의질향상 / 과학기술 지식서비스 ) 기후변화 지구환경복원 지식 서비스를 제공합니다.
To celebrate World Water Day (Alternative water oecd193 life-member of the science and technology improving the quality / knowledge services), climate change, global environmental services restored knowledge.
Greg Jordan's curator insight, February 16, 2013 12:55 PM

In addition to this great article, my nonprofit clients have gotten funds in a unique way: http://youtu.be/zQOmAbwDL_0

JoAnn Smith Quarles's comment, April 20, 2013 11:20 AM
I've started my non-profit and I'm open for funding! Any and all suggestions are open and welcome.
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How charities can make better use of social media

How charities can make better use of social media | Marketing for Social Purpose Enterprises | Scoop.it
Social media is a useful way to engage in two-way communication and engage with supporters, says David Lawrance
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100 Low-Cost or Free Web-Based Tools for Nonprofits

100 Low-Cost or Free Web-Based Tools for Nonprofits | Marketing for Social Purpose Enterprises | Scoop.it
The number of low-cost or free, web-based resources and tools available to nonprofits today is astounding. Many nonprofit professionals are overwhelmed by the all choices and as the Mobile Web and ...
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Socius Ars's curator insight, April 14, 2013 7:00 PM

add your insight...

 

 
Boso Studios's curator insight, May 22, 2013 6:08 AM

Great tools for Non-profits >

Carmen Giordano's curator insight, August 26, 2013 2:41 AM

Very interesting!