B2B Marketing for Top Line Growth
82 views | +0 today
Follow
B2B Marketing for Top Line Growth
Using marketing disciplines to tap and optimize revenue streams
Your new post is loading...
Your new post is loading...
Rescooped by Georgina Fisk Chu from Public Relations & Social Media Insight
Scoop.it!

8 Proven Content Marketing Strategies to Drive Real Results - Web Strategy Plus

8 Proven Content Marketing Strategies to Drive Real Results - Web Strategy Plus | B2B Marketing for Top Line Growth | Scoop.it

If you want to start utilizing content marketing to drive real results for your business, here are eight proven strategies for doing exactly that: 1) Create at least one company board on Pinterest that you update on a regular basis....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, October 12, 2013 3:07 AM

Here's one of the best, practical social media blueprints I've seen for quite a while. It's a great starting point for any small to mid-sized business. 9/10

Scooped by Georgina Fisk Chu
Scoop.it!

Preso of the Week: Agile Marketing - OnlinePresentations.com

Preso of the Week: Agile Marketing - OnlinePresentations.com | B2B Marketing for Top Line Growth | Scoop.it
From our collection of best online presentations, Scott Brinker talks agile marketing at the 2013 Marketo Summit. Presented on KnowledgeVision.
more...
No comment yet.
Scooped by Georgina Fisk Chu
Scoop.it!

5 Metrics Every Marketer Needs to Keep an Eye On

5 Metrics Every Marketer Needs to Keep an Eye On | B2B Marketing for Top Line Growth | Scoop.it
No matter your business, you need to know how you're doing when it comes to bringing and converting new leads. Here are 5 metrics we keep an eye on.
more...
No comment yet.
Scooped by Georgina Fisk Chu
Scoop.it!

Meet Generation C: The Connected Customer - Brian Solis

Meet Generation C: The Connected Customer - Brian Solis | B2B Marketing for Top Line Growth | Scoop.it

"With every day that passes, Gen Y becomes far more important to the economy than we can realize. Yet the gap between how Gen Y communicates and connects and how businesses, educators, governments, et al. approach them is only widening. I often wonder whether or not we are simply trying to talk to ourselves in our approach when in reality, we are talking to strangers. This is important as without understanding what’s important to them and why, without learning their behavior or decision making cycles, or without empathy, we cannot reverse engineer nor create a meaningful and engaging journey. We cannot create bridges from where they are to us nor can we expect them to use them."

more...
No comment yet.
Scooped by Georgina Fisk Chu
Scoop.it!

Getting Back to Basics In The Future of Marketing | B2B Marketing Insider

Getting Back to Basics In The Future of Marketing | B2B Marketing Insider | B2B Marketing for Top Line Growth | Scoop.it
Have you forgotten the fundamentals of what makes for effective marketing. In this interview, my boss tells us how to get back to the basics of marketing.
more...
No comment yet.
Scooped by Georgina Fisk Chu
Scoop.it!

Brand Storytelling: 10 Steps to Start Your Content Marketing Hero's Journey

Brand Storytelling: 10 Steps to Start Your Content Marketing Hero's Journey | B2B Marketing for Top Line Growth | Scoop.it

"There are no hard-and-fast rules for brand storytelling, but classic storytelling and structure can help guide you. Follow these 10 steps to start your content marketing hero's journey."  Authored by Robert Rose

more...
No comment yet.
Scooped by Georgina Fisk Chu
Scoop.it!

HOW TO: Increase lead conversion by engaging sales | b2bmarketing.net

HOW TO: Increase lead conversion by engaging sales | b2bmarketing.net | B2B Marketing for Top Line Growth | Scoop.it

"For most marketers the benefits of sales and marketing alignment are pretty clear – but actually making it happen when you’re running a campaign is no easy task. Paul Everett, director of marketing strategy at The Marketing Practice, talks us through six simple steps you can take to ensure everyone’s pushing in the same direction"


Author: Paul Everett, director of marketing strategy, The Marketing Practice
more...
No comment yet.
Scooped by Georgina Fisk Chu
Scoop.it!

5 Ways to Find a True Influencer | Social Marketing content from Chief Marketer

5 Ways to Find a True Influencer | Social Marketing content from Chief Marketer | B2B Marketing for Top Line Growth | Scoop.it

"More and more, marketers are using social media to tap into influencers to bolster reach and sway their audience to see a product or brand differently.  


Yet, they spend very little time and energy into the pre-informing stage of evaluating influencers. According to a recent Technocrati study, Facebook likes ranked as the most important metric when evaluating influencers followed closely by Twitter followers. I am fearful for marketers that rely only on these shallow metrics to create an influencer program." 

more...
No comment yet.
Scooped by Georgina Fisk Chu
Scoop.it!

The Truth About Bounce Rate: Why Context Matters

The Truth About Bounce Rate: Why Context Matters | B2B Marketing for Top Line Growth | Scoop.it

"If your website has a high bounce rate, you shouldn't panic – it doesn't mean your marketing campaign has failed. Here's how segmentation can give you a more accurate measurement of people who had an intent, but left your site prematurely."  Thom Craver

more...
No comment yet.
Scooped by Georgina Fisk Chu
Scoop.it!

Evil Effects Of Bad Infographics | Visual.ly

Evil Effects Of Bad Infographics | Visual.ly | B2B Marketing for Top Line Growth | Scoop.it
A bad infographic can ruin your business. This good infographic talks about the evil effects of bad infographics and what to do to avoid them.
more...
No comment yet.
Scooped by Georgina Fisk Chu
Scoop.it!

The Power of Marketing Personalization in President Obama's Re-Election

The Power of Marketing Personalization in President Obama's Re-Election | B2B Marketing for Top Line Growth | Scoop.it

"Obama's Digital Director Teddy Goff talks about how marketing personalization helped power President Obama's re-election in 2012.During the 2008 presidential election, content played an important role in electing Barack Obama.    Four years later, content played an even more important role: With inbound marketing strategies applied, that content was givencontext. It was personalized. It answered the unique interests of voters and campaign supporters by addressing specific, individual needs".

more...
No comment yet.
Scooped by Georgina Fisk Chu
Scoop.it!

Five Years From Now, CMOs Will Spend More on IT Than CIOs Do - Forbes

Five Years From Now, CMOs Will Spend More on IT Than CIOs Do - Forbes | B2B Marketing for Top Line Growth | Scoop.it

"Marketing is now a fundamental driver of IT purchasing, and that trend shows no signs of stopping --or even slowing down –any time soon. In fact, Gartner analyst Laura McLellan recently predicted that by 2017, CMOs will spend more on IT than their counterpart CIOs.   


At first, that prediction may sound a bit over the top. (In just five years from now, CMOs are going to be spending more on IT than CIOs do?)  But, consider this: 1) As we all know, marketing is becoming increasingly technology-based, 2) Harnessing and mastering Big Data is now key to achieving competitive advantage, and 3) Many marketing budgets already are larger –and faster growing –than IT budgets."

more...
No comment yet.
Scooped by Georgina Fisk Chu
Scoop.it!

How we accomplished big goals with content and social media marketing | Mack Web Solutions

How we accomplished big goals with content and social media marketing | Mack Web Solutions | B2B Marketing for Top Line Growth | Scoop.it

"Content and social media marketing are powerful tools that can be used to grow your business. What's more rewarding, is being passionate about becoming a better company.  


This is the lift in Mack Web’s traffic between April of 2012 (when we started using content and social media marketing for our company) and January of 2013 (when we started seeing some really big results). That’s just a 10 month period."

more...
No comment yet.
Scooped by Georgina Fisk Chu
Scoop.it!

Fundamentals of B2B Lead Generation Programs within Key Accounts

Fundamentals of B2B Lead Generation Programs within Key Accounts | B2B Marketing for Top Line Growth | Scoop.it
Each Key Account should have a program that allows complete visibility to the entire sales funnel, producing a steady flow of qualified leads.
more...
No comment yet.
Scooped by Georgina Fisk Chu
Scoop.it!

Online Presentations Break into Top 10 B2B Marketing Tactics

Online Presentations Break into Top 10 B2B Marketing Tactics | B2B Marketing for Top Line Growth | Scoop.it
New research shows that 63% of B2B marketers use online presentations, putting it into the top 10 content marketing tactics, ahead of webinars & ebooks.
more...
No comment yet.
Scooped by Georgina Fisk Chu
Scoop.it!

To Gate, or Not to Gate? Why You Should Give Your Content Away

To Gate, or Not to Gate? Why You Should Give Your Content Away | B2B Marketing for Top Line Growth | Scoop.it
In this post, we share why giving away your content can help grow your business and some tips to create content your audience will keep returning for.
more...
No comment yet.
Scooped by Georgina Fisk Chu
Scoop.it!

A Guide to Scoring and Grading Your Leads [INFOGRAPHIC] | Marketing Automation - Pardot

A Guide to Scoring and Grading Your Leads [INFOGRAPHIC] | Marketing Automation - Pardot | B2B Marketing for Top Line Growth | Scoop.it

"The process of triaging leads can be an immensly time consuming one for marketing departments, and passing on the wrong leads to sales can waste your sales reps’ time and strain the sales and marketing relationship. We’ve put together the following infographic to help demonstrate the value of scoring and grading your leads as well as the ins and outs of a scoring platform’s capabilities."

more...
No comment yet.
Scooped by Georgina Fisk Chu
Scoop.it!

Landing Page Optimization Is Not a Strategy, CXO Is

Landing Page Optimization Is Not a Strategy, CXO Is | B2B Marketing for Top Line Growth | Scoop.it
Marketing Strategy - Landing pages aren't dead—or even unimportant—but you shouldn't be treating them as a standalone strategy. Rather, you should be focusing on the big picture: optimizing the entire customer experience.
more...
No comment yet.
Scooped by Georgina Fisk Chu
Scoop.it!

10 imaginative annual report designs | Graphic design | Creative Bloq

10 imaginative annual report designs | Graphic design | Creative Bloq | B2B Marketing for Top Line Growth | Scoop.it
Annnual report design doesn't have to be drab and boring. Here are 10 awe-inspiring examples of designers who've taken the format and let their imaginations run wild.
more...
No comment yet.
Scooped by Georgina Fisk Chu
Scoop.it!

5 Advanced Marketing Tips To Get More Revenue From Your App | Kinvey Backend as a Service Blog

5 Advanced Marketing Tips To Get More Revenue From Your App | Kinvey Backend as a Service Blog | B2B Marketing for Top Line Growth | Scoop.it
This is a guest post by Tope Abayomi, founder of App Design Vault. He believes developers should take their destiny in their hands by marketing their apps themselves. Having a great design is a good place to start.
more...
No comment yet.
Scooped by Georgina Fisk Chu
Scoop.it!

Is traditional SEO finished? « Content Marketing Blog by Newsvend

Is traditional SEO finished? « Content Marketing Blog by Newsvend | B2B Marketing for Top Line Growth | Scoop.it

"Traditional search engine optimisation is something of an oxymoron. The industry is so relatively young and so inherently dynamic that it seems almost impossible for it to have any tradition.

But there are established ways of doing things and there are alternative and innovative practices within the business. As Google’s new algorithms continue to strengthen the bias towards sites with a lot of unique, interesting and well-written content, could it be that old school SEO just can’t cut it anymore? Is a new skill set stepping up to take its place?" Chris St Cartmail

more...
No comment yet.
Scooped by Georgina Fisk Chu
Scoop.it!

Technology Trends Driving the Future of Tomorrow

Technology Trends Driving the Future of Tomorrow | B2B Marketing for Top Line Growth | Scoop.it

"The digital world is always in flux. Part of my work with startups (through Rogers Venture Partners) and as a marketing/digital strategist involves continually looking at the trends that shape and drive our world. Although the list below is bound to change (maybe even as soon as tomorrow) the trends listed within are a good "line in the sand" for anyone interested in the technologies and behavior that will shape our world. These trends are related to a narrative view of the world in a few years."

more...
No comment yet.
Scooped by Georgina Fisk Chu
Scoop.it!

Infographic: Ready to Launch a Lead Generation Team? | OpenView Labs

Infographic: Ready to Launch a Lead Generation Team? | OpenView Labs | B2B Marketing for Top Line Growth | Scoop.it
Check out OpenView's infographic to find out what it takes to launch a lead generation team and if your expansion-stage company really is ready to do so.
more...
No comment yet.
Scooped by Georgina Fisk Chu
Scoop.it!

5 Keys to Creating Viral Content - Bizzuka Blog

5 Keys to Creating Viral Content - Bizzuka Blog | B2B Marketing for Top Line Growth | Scoop.it
Many marketers and business owners want to know how to make content published on the web go viral. By that I mean content that gets syndicated across
more...
No comment yet.
Scooped by Georgina Fisk Chu
Scoop.it!

To Build The Future Systems of Content, Forget The Past. | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age

To Build The Future Systems of Content, Forget The Past. | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age | B2B Marketing for Top Line Growth | Scoop.it

"In the not-too-distant future, marketers finally will be able to target nearly anyone they want, any time they want, anywhere they want. Though the last 20 years held out the promise of doing this, with joined cookies, e-mail addresses and optimized banner copy, the technology fell short."

more...
No comment yet.