Marketing for Manufacturers
32 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Kasie Hilburn
Scoop.it!

A must for e-commerce: make it easy to pay

The effort to create a pleasant e-commerce experience on your website should extend to checkout flow and appropriate payment options for the region.
Kasie Hilburn's insight:

Manufacturers: Make your products easier to buy, and streamline the process with an ecommerce platform directly connected to your POS, only accessible by dealers if need be.

more...
No comment yet.
Scooped by Kasie Hilburn
Scoop.it!

Nokia Rethinks Global Marketing as a Challenger Brand

Nokia Rethinks Global Marketing as a Challenger Brand | Marketing for Manufacturers | Scoop.it
as its market share continues to slip, nokia assumes its position looks to revitalize its global brand with the help of wpp's jwt.
more...
No comment yet.
Scooped by Kasie Hilburn
Scoop.it!

Stop Copying Your Competitors: They Don’t Know What They’re Doing Either

Stop Copying Your Competitors: They Don’t Know What They’re Doing Either | Marketing for Manufacturers | Scoop.it
Tweet Tweet If you enjoyed this post, subscribe to updates Get actionable conversion advice in your inbox. Email once a week. Unsubscribe at any time with a single click.
Kasie Hilburn's insight:

Its a good strategy to look at your competitors for inspiration but never copy them outright. Measure what people do on your website first before you throw everything out and start over.

more...
No comment yet.
Scooped by Kasie Hilburn
Scoop.it!

Social Media Marketing: Are you doing it right?

Social Media Marketing:  Are you doing it right? | Marketing for Manufacturers | Scoop.it
Check out how Starbucks and Etsy use social media marketing through Facebook and Pinterest to convert site visitors into sales.
Kasie Hilburn's insight:

#SocialMediaMarketing fun from a couple giants. Who are some of your favorite unsung heros?

more...
No comment yet.
Scooped by Kasie Hilburn
Scoop.it!

Jared Fabac Launches 'The Industrial (Marketing) Revolution: How Technology Changes Everything for the Industrial Marketer'

Jared Fabac Launches 'The Industrial (Marketing) Revolution: How Technology Changes Everything for the Industrial Marketer' | Marketing for Manufacturers | Scoop.it
Like a modern-day storming of the Bastille, Jared Fabac has thrown down the gauntlet on what he calls the 'old ways' of business-to-business marketing.
Kasie Hilburn's insight:

"Within 5 years, industrial sourcing will be as web based as retail shopping, and if you're not prepared, it could be catastrophic for businesses."

more...
No comment yet.
Scooped by Kasie Hilburn
Scoop.it!

Marketing Thought Leader Fabac Announces Launch of New Book, "The Industrial (Marketing) Revolution: How Technology Changes Everything for the Industrial Marketer"

Marketing Thought Leader Fabac Announces Launch of New Book, "The Industrial (Marketing) Revolution: How Technology Changes Everything for the Industrial Marketer" | Marketing for Manufacturers | Scoop.it
Like a modern-day storming of the Bastille, Jared Fabac has thrown down the gauntlet on what he calls the "old ways" of business-to-business marketing.
Kasie Hilburn's insight:

Industrial Marketing in the Digital Age #DontGetLeftBehind #manufacturermarketingtools #MMT

more...
No comment yet.
Scooped by Kasie Hilburn
Scoop.it!

New branding seeks to boost North Bay’s craft manufacturers – North Bay Business Journal - North San Francisco Bay Area, Sonoma, Marin, Napa counties - Archive

New branding seeks to boost North Bay’s craft manufacturers – North Bay Business Journal - North San Francisco Bay Area, Sonoma, Marin, Napa counties - Archive | Marketing for Manufacturers | Scoop.it
Kasie Hilburn's insight:

Branding initiative for #manufacturers in the North Bay area is making local goods cool again. How can you make your own #manufacturermarketing loveable?

more...
No comment yet.