It's Story Time: Corporate Storytelling Brings Results Huffington Post Stories can be very helpful when facing delicate situations as a leader as well --approaching diversity training, getting the company back on track from a unproductive diversion...
Understanding the science behind color could increase the effectiveness of your company's branding methods.
Ann Marie Lei's insight:
Very interesting information about the science behind color and potential impact on our marketing. I would be curious to hear if any of this is different in different cultural contexts, where certain colors have different meanings.
Nowadays, there are numerous ways to generate traffic to your website but increasingly more business owners are taking advantage of social media (3 Powerful Tips for Social Media Marketing http://t.co/PdTx3eNA...
This is article by Oliver Starr, chief evangelist for Pearltrees, and posted on GigaOM.
Excerpted from article:
"In 2010, “curation” popped up on tech blogs and VCs’ radars. Since then, people have been asking whether curation is a legitimate trend, a new market to be exploited, or just the latest buzzword.
It is now clear that social curation is not a bubble. The more I watch the development of social curation and the more I learn about the what, how and why of it, the more convinced I become that what we’re seeing is going to grow well beyond a simple market.
People have always had the desire to create, share what we’ve created and see what others have created. The emergence of the Web democratized access to content created by others in a way not seen since the invention of the printing press.
Humans also love to collect things — from tiny stamps to shiny cars. And what do we do with these things once we have them? We play with our collections. We organize, shape and prune them, and we display our collections for the benefit of others and the occasional bragging right. “Curation” is simply a stiff sounding word for an innate human activity — collecting, organizing and sharing — that people are now engaging in online.
In my opinion, online curation isn’t going to be a winner takes all game. There are too many ways that people collect, too many different things that people collect and too many different types of collectors for this to happen..."
When I think about it, I still get that feeling in the pit of my stomach. I was chatting with a woman with an interior design business about the changes she needed to make in her website. The conversation was going well — she loved all my ideas and was ready to rebuild her site.[ Continue Reading... ]
Ann Marie Lei's insight:
Great advice for anyone who consults for a living :-)
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.