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Marketing for Intercultural Professionals
Tips and resources for marketing your intercultural services and expertise
Curated by Ann Marie Lei
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26 Ways to Use Visuals in Your Social Media Marketing | Social Media Examiner

26 Ways to Use Visuals in Your Social Media Marketing | Social Media Examiner | Marketing for Intercultural Professionals | Scoop.it
Visual Social Media Marketing: learn how to share more visual content and create a visual conversation with your audience.
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Great tips!!

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5 Things Digital CMOs Do Better

5 Things Digital CMOs Do Better | Marketing for Intercultural Professionals | Scoop.it
It’s time to catch up.
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Jonah Berger On The Science Behind Why Things Go Viral

Jonah Berger On The Science Behind Why Things Go Viral | Marketing for Intercultural Professionals | Scoop.it
The professor and author of Contagious shares his findings on how things go viral seemingly overnight.
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The Art Of Self-Promotion: 6 Tips For Getting Your Work Discovered

The Art Of Self-Promotion: 6 Tips For Getting Your Work Discovered | Marketing for Intercultural Professionals | Scoop.it
Writer and author Austin Kleon shares some guidelines for promoting your work without spamming from his new book, Show Your Work! 10 Ways to Share...
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Some great tips to consider

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The Simple Tricks Experts Use to Always Get Paid For Their Time - Copyblogger

The Simple Tricks Experts Use to Always Get Paid For Their Time - Copyblogger | Marketing for Intercultural Professionals | Scoop.it
When I think about it, I still get that feeling in the pit of my stomach. I was chatting with a woman with an interior design business about the changes she needed to make in her website. The conversation was going well — she loved all my ideas and was ready to rebuild her site.[ Continue Reading... ]
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Great advice for anyone who consults for a living :-)

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3 Easy Ways to Build an Email List For Your Small Business

3 Easy Ways to Build an Email List For Your Small Business | Marketing for Intercultural Professionals | Scoop.it
As a business owner, it's important to reach out to potential customers on a personal and targeted basis to convert sales.
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Automatic Marketing Machine — Generate a steady stream of pre-sold, high-end clients!

Automatic Marketing Machine — Generate a steady stream of pre-sold, high-end clients! | Marketing for Intercultural Professionals | Scoop.it
With our small business internet marketing process, you can transform your business to greater levels of success.
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International Business: Brand acronyms, initials lost in translation | Deseret News

International Business: Brand acronyms, initials lost in translation | Deseret News | Marketing for Intercultural Professionals | Scoop.it
When Utah-based PowerQuest expanded into France, the now-defunct technology company was forced to redo its logo.
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3 Powerful Tips for Social Media Marketing

3 Powerful Tips for Social Media Marketing | Marketing for Intercultural Professionals | Scoop.it
Nowadays, there are numerous ways to generate traffic to your website but increasingly more business owners are taking advantage of social media (3 Powerful Tips for Social Media Marketing http://t.co/PdTx3eNA...
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What's Social Media Marketing's No. 1 Challenge?

What's Social Media Marketing's No. 1 Challenge? | Marketing for Intercultural Professionals | Scoop.it
Even though the popularity of social media marketing has grown in recent years, marketers are still unsure exactly how their efforts are helping businesses.
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Why the Interest Graph Is a Marketer’s Best Friend

Why the Interest Graph Is a Marketer’s Best Friend | Marketing for Intercultural Professionals | Scoop.it
The interest graph gives marketers the chance to demonstrably generate revenue. Check out the following examples. (RT @ExcelsiorRp_HK: How do you demonstrate ROI on your social media strategy?
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Social curation is much more than just a market

Social curation is much more than just a market | Marketing for Intercultural Professionals | Scoop.it

This is article by Oliver Starr, chief evangelist for Pearltrees, and posted on GigaOM.

 

Excerpted from article:

"In 2010, “curation” popped up on tech blogs and VCs’ radars. Since then, people have been asking whether curation is a legitimate trend, a new market to be exploited, or just the latest buzzword.

 

It is now clear that social curation is not a bubble. The more I watch the development of social curation and the more I learn about the what, how and why of it, the more convinced I become that what we’re seeing is going to grow well beyond a simple market.

 

People have always had the desire to create, share what we’ve created and see what others have created. The emergence of the Web democratized access to content created by others in a way not seen since the invention of the printing press.

 

Humans also love to collect things — from tiny stamps to shiny cars. And what do we do with these things once we have them? We play with our collections. We organize, shape and prune them, and we display our collections for the benefit of others and the occasional bragging right. “Curation” is simply a stiff sounding word for an innate human activity — collecting, organizing and sharing — that people are now engaging in online.

 

In my opinion, online curation isn’t going to be a winner takes all game. There are too many ways that people collect, too many different things that people collect and too many different types of collectors for this to happen..."

 

Read full article here:

http://gigaom.com/2012/06/09/social-curation-is-much-more-than-just-a-market/

 


Via Giuseppe Mauriello
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Robin Good's comment, June 10, 2012 1:45 PM
In my humble opinion, Mr Starr view maybe quite limiting, especially if your interest is not just for personal expression and social sharing, but involves a mission of creating meaning and understanding out of a multitude of resources, ideas and concepts.

Collecting things you like has nothing to do with trying to make sense of a topic or issue.

Both activities involve collecting, but while one is done for personal pleasure (later to be shared with other like-minded people) the second one is done with an "audience" (a tribe) in mind, and with the goal of making sense of a certain topic for them.

Giuseppe Mauriello's comment, June 10, 2012 2:04 PM
Hello Robin,
I agree with your analysis, but at the same time I believe that Mr. Starr wanted in his article providing a general overview of the social curation, and in my personal opinion it is a different concept from what we think about how to make content curation :-)
Thanks for the comment, and I repeat that I agree with your point of view.
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HootSuite Partners with HubSpot to Create Closed-Loop Social | Social Media Today

HootSuite Partners with HubSpot to Create Closed-Loop Social | Social Media Today | Marketing for Intercultural Professionals | Scoop.it
hootsuite hubspot partner closed loop social Inbound marketing industry leader Hubspot just announced a partnership with social media brand management provider Hootesuite that aims to help marketers generate, nurture, and share leads on social media.
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It's Story Time: Corporate Storytelling Brings Results - Huffington Post

It's Story Time: Corporate Storytelling Brings Results - Huffington Post | Marketing for Intercultural Professionals | Scoop.it
It's Story Time: Corporate Storytelling Brings Results Huffington Post Stories can be very helpful when facing delicate situations as a leader as well --approaching diversity training, getting the company back on track from a unproductive diversion...
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The Definitive Guide To Social Media Tools For Startups

The Definitive Guide To Social Media Tools For Startups | Marketing for Intercultural Professionals | Scoop.it
Every tool for social media that you will ever need for now.
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Who else wants 7 Extremely Useful Online Video Marketing Tools?

Who else wants 7 Extremely Useful Online Video Marketing Tools? | Marketing for Intercultural Professionals | Scoop.it
Video helps you show up in Google search results, really gets your brand noticed and gets people converting on your website. Are you paying it enough attention?  Is online video marketing important...
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What Your Logo's Color Says About Your Company (Infographic)

What Your Logo's Color Says About Your Company (Infographic) | Marketing for Intercultural Professionals | Scoop.it
Understanding the science behind color could increase the effectiveness of your company's branding methods.
Ann Marie Lei's insight:

Very interesting information about the science behind color and potential impact on our marketing. I would be curious to hear if any of this is different in different cultural contexts, where certain colors have different meanings. 

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10 Surprising Social Media Statistics That Will Make You Rethink Your Social Strategy

10 Surprising Social Media Statistics That Will Make You Rethink Your Social Strategy | Marketing for Intercultural Professionals | Scoop.it
Know what the fastest-growing demographic on Twitter is? Or how many new members join LinkedIn every second? The answers will surprise you!
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Looking for SEO? Create Content, Be Social

Looking for SEO? Create Content, Be Social | Marketing for Intercultural Professionals | Scoop.it
Take everything you have ever heard about SEO and chuck it!
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We've Reached Peak Infographic, and We're No Smarter for It

It's time to acknowledge the shortcomings of infographics as much as we celebrate their upsides.
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11 Whys I'm a Social Media Addict

11 Whys I'm a Social Media Addict | Marketing for Intercultural Professionals | Scoop.it
11 whys i'm a social media addict. Connectivity. Humanity. Spontaneity. Measurability. Transitory. Personality. Flexibility. Inevitability. Technology. Revolutionary. Opportunity.
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Finally! PR industry develops social media measurement standards | Articles | Main

Finally! PR industry develops social media measurement standards | Articles | Main | Marketing for Intercultural Professionals | Scoop.it
The industry has been working to establish measurement standards, and it's definitely making progress. Here's what you need to know. (Finally!
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Why Social Media is Nothing Without Creativity

Why Social Media is Nothing Without Creativity | Marketing for Intercultural Professionals | Scoop.it
Sites like Twitter and Facebook are overrun with brands trying to get consumers' attention. So what do you do? Get crafty, that's what.
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6 Ways to Enhance Your Email Signature

6 Ways to Enhance Your Email Signature | Marketing for Intercultural Professionals | Scoop.it
Even the smallest details can impress a potential client or employer. Here are six sites that'll help you jazz up your email signature.
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How Nonprofits Can Best Use Social Media for the Fundraising Cycle

How Nonprofits Can Best Use Social Media for the Fundraising Cycle | Marketing for Intercultural Professionals | Scoop.it
Nonprofits and Social Media: Discovery, Cultivation, Solicitation and Stewardship (RT @SmallRivers: Fundraising? Here you go!
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