Marketing for Independent Hotels
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Hotels: Making the most of the mid-market hotels

Hotels: Making the most of the mid-market hotels | Marketing for Independent Hotels | Scoop.it
Three-star hotels may have taken a battering, but those in the middle should capitalise on their status and attempt to offer a greater level of service and individuality than budget brands, while delivering a tempting price point. David Harris speaks to those that are making a success of it
Clockwork Hospitality's insight:

Mid-market is a difficult place to be; this article brilliantly describes ways that hotels are seeking to differentiate. It doesn't cost a lot to take some small steps to be individual, and the rewards can be plentiful. Helen, Senior Marketing Consultant (www.clockworkhospitality.co.uk)

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Brand Attack - Do Hotel Brands Still Mean Anything?

Brand Attack - Do Hotel Brands Still Mean Anything? | Marketing for Independent Hotels | Scoop.it
Clockwork Hospitality's insight:

This article assesses hotel brands, and concludes that more importance is placed on reviews and word of mouth today. These are, of course, key referral sources for any hotel, but what if a brand is more than a name or a logo? What if it's how you do business? One of the founders of Amazon once said 'branding is what people say about you when you're not in the room'.

If this is the case, then this article seems fairly shortsighted. What if you can establish a brand that gets people talking about your hotel - for all the right reasons? Then your brand would act as the catalyst behind reviews and word of mouth - supercharging them.

We've worked on a number of ambitious branding projects, one of such being Hebasca (www.hebasca.co.uk) where the brand really got people talking, and played a critical part in turning guests into fans who raved about the hotel on social networks. Hotel brands dead? We don't think so, not if you're able to look beyond the logo and make your brand about the experience.

Helen, Senior Marketing Consultant (www.clockworkhospitality.co.uk)

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The Hotel Inspector: Alex Polizzi on the dirtiest and weirdest guest houses she’s ever encountered

The Hotel Inspector: Alex Polizzi on the dirtiest and weirdest guest houses she’s ever encountered | Marketing for Independent Hotels | Scoop.it
The guesthouse guru returns on her quest to salvage some of Britain's worst hotels before they go out of business
Clockwork Hospitality's insight:

Some forthright views here from Alex Polizzi (The Hotel Inspector). Admittedly, this article does have a heavy dose of sensationalism, but we can't help but agree that she has a point about the need to be more curious - keeping an eye on your competitors, looking out for best practice and generally seeking to raise the bar.  Helen - Senior Marketing Consultant (www.clockworkhospitality.co.uk)

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Top five hotel technology trends [INFOGRAPHIC]

Top five hotel technology trends [INFOGRAPHIC] | Marketing for Independent Hotels | Scoop.it
Currently, 68% of same day hotel bookings are made from a smartphone, says an infographic from eRevMax that lists top five hotel technology trends.

Via Wendy Forbes
Clockwork Hospitality's insight:

This is a great summary of the key technology trends affecting our hospitality clients right now. Very interesting to see that 65% of sameday bookings are happening on smartphones - this definitely confirms what we're observing and shows why choosing a responsive website is more important than ever.

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Brand leaders share strategies to win guests

Brand leaders share strategies to win guests | Marketing for Independent Hotels | Scoop.it
Executives from several major chains discussed how they’re fostering loyalty in an increasingly competitive travel market.
Clockwork Hospitality's insight:

Yesterday, we scooped an article about the attack on hotel brands. It questionned the value of a brand in today's hospitality industry and concluded that reviews etc are playing a greater part in the purchasing decision, making brands worthless.

We took the opposite opinion - your hotel brand should be the stimulus for reviews and word of mouth. This article summarises our thoughts pretty well - a brand is about more than a logo, it's about how you do business. It makes sense that if you develop a truly memorable on-property experience - people will talk about.

Helen Badcock, Senior marketing Consultant (www.clockworkhospitality.co.uk)

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Hotel F&B: 36 Holiday Marketing Ideas that Worked

Hotel F&B: 36 Holiday Marketing Ideas that Worked | Marketing for Independent Hotels | Scoop.it
36 Holiday Marketing Ideas that Worked What holidays does your hotel celebrate? If you can count them on one hand, then you aren’t taking full advantage of a festive calendar’s F&B potential.
Clockwork Hospitality's insight:

This is an interesting snapshot of events and celebrations around the world, with some of the best ideas from hotels about how to celebrate. A great way to increase your hotel's ROI from events promotions is to 'stretch' them out. Valentine's Day becomes 'a month of love', for example.

When promoting special packages it's easy to get caught up in splashing out to ensure they're successful...but there's only actually so much you can make back if you're celebrating a single day. Just a thought! Helen - Senior Marketing Consultant (www.clockworkhospitality.co.uk).

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Bidroom: the holiday booking site that gets hotels to bid for guests

Bidroom: the holiday booking site that gets hotels to bid for guests | Marketing for Independent Hotels | Scoop.it
Fed up with trawling through booking sites to find a deal? A new service turns the current system on its head by inviting hotels to compete for potential guests
Clockwork Hospitality's insight:

We like this fresh approach to commission-free hotel bookings, it puts you back in control and the cost per booking should reduce... as long as your hotel's marketing is strong. Hotels will need to find ways to add value and win the battle for guests' affections if they want to avoid a price war - competing solely on price is a dangerous downward spiral. Helen, Senior Marketing Consultant

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