Marketing for Education Providers
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Higher education marketing - Using technology more strategically

Higher education marketing - Using technology more strategically | Marketing for Education Providers | Scoop.it
Pegi Anton of Noel-Levitz explains how to leverage technology to improve your campus direct marketing.

Via Blaine Victor Morrow, Fred Zimny
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Blaine Victor Morrow's curator insight, March 26, 2013 6:54 PM

To create a harmonious experience for students, your creative approach and message must match the technological platform you are using. Think of how the creative, message, and response process fit together. Take e-mail for example. Look at your subject line. Would it make you want to open your e-mail? Does the subject line fit in a mobile browser? Does the subject line match the message in the e-mail? Does the call to action make you want to take action?

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Why Education is a Powerful Content Marketing Strategy: 17 Examples

Why Education is a Powerful Content Marketing Strategy: 17 Examples | Marketing for Education Providers | Scoop.it

Education is a powerful content marketing strategy and brands that focus on it are wisely choosing the road less traveled. Find out how it's working effectively in these 17 examples.

 

I just finished reading this Richard Branson post about following your passions in life. In it, he restates this magnificent quote from Nelson Mandela: “Education is the most powerful weapon to change the world.” I truly believe in this. I also believe that the brands that place a priority on educating their prospects and customers through the creation of remarkable content are wisely choosing the road less traveled.

 

Think about this truth: Our customers don’t care about our products or services; they care about themselves. If we buy into this, then we must also accept that the majority of the information we produce for marketing purposes cannot be about ourselves. Our content must be based on fulfilling our customers’ needs and interests, so that they come to build a trusted and emotional connection with our brands....


Via Jeff Domansky
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Jeff Domansky's curator insight, May 26, 2013 11:22 PM

Content only works when it meets consumer needs.

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The Effectiveness of Mobile Lead Generation in Higher Ed

The Effectiveness of Mobile Lead Generation in Higher Ed | Marketing for Education Providers | Scoop.it
It turns out that mobile can be a great platform for generating student leads for higher ed student recruitment.

Via Alberto Acereda, Ph.D.
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Multi-Channel Attribution using Google Analytics | Higher Education Marketing

Multi-Channel Attribution using Google Analytics | Higher Education Marketing | Marketing for Education Providers | Scoop.it

Via Higher Education Marketing, Fred Zimny
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Higher Education Marketing's curator insight, June 3, 2013 8:43 AM

How do you plan to use Google Analytics multi-channel attribution to gain better insights into your college’s marketing efforts?

Higher Education Marketing's comment, June 4, 2013 9:45 AM
Thanks for sharing Fred.