Marketing for Education
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Marketing for Education
Veille de l'agence S.Y.N Social Design autour des stratégies digitales de recrutement dans le cadre de l'éducation supérieure.
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Essential elements of a powerful program page

Wonder how to create successful program pages for your college's website, here are some tips.
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Recruitment marketing ideas to stir up your creativity or a change ...

Recruitment Marketing Ideas to Stir up Your Creativity or a Change is as Good as a Rest Slide 1 Recruitment Marketing Ideas to Stir up your Creativity or a Chan
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YouTube comment cibler votre audience - webinaire du 16 octobre 2013

You Tube : Comment cibler votre Audience avec les formats vidéos Adwords. Webinaire Google du 16 octobre 2013.
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Strategy Consulting | Intead

Strategy Consulting | Intead | Marketing for Education | Scoop.it
Intead provides strategy as well as management consulting services world wild such as Agent management, Recruitment analytics and Education consulting Services.
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Engaging the EDUsearcher – Think Insights – Google

Engaging the EDUsearcher – Think Insights – Google | Marketing for Education | Scoop.it
When it's time to think about colleges, students hit the internet. We partnered with Compete to learn more about these "eduSearchers."
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Education Trends through the Eyes of Your Customer – Think Insights – Google

Education Trends through the Eyes of Your Customer – Think Insights – Google | Marketing for Education | Scoop.it
One in four education researchers never look to sources outside the web. Yet 80% of all education search queries end without conversion.
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Universal Technical Institute Uses YouTube’s TrueView Ads to Drive Student Enrollment – Think Insights – Google

Universal Technical Institute Uses YouTube’s TrueView Ads to Drive Student Enrollment – Think Insights – Google | Marketing for Education | Scoop.it
Universal Technical Institute leveraged TrueView in-stream ads for the first time to drive student enrollment at the school, achieving cost-per-lead cheaper on YouTube than on TV, and enrollment rates 10% higher on YouTube than on display.
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Social Media Strategy for Higher Education

Students, prospective students, alumni, parents and faculty are congregating on the social web, and there’s no better time to learn from their discussions and
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Advertising Online: Strategy & Tactics for Enrollment Success

Online advertising opportunity review from my eduWeb2013 workshop, with emphasis on using direct marketing techniques recruiting for individual academic program
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Bonn.digital mobilestrategy.7 13..(2)

DIGITAL MARKETING STRATEGY IN HIGHER EDUCATION: SURVIVING THE MOBILE REVOLUTION Bob Johnson, Ph.D. GATE Marketing Conference Bonn, Germany July 4-5, 2013 Bob Jo
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Vine: Edu Best Practices and Directory

Vine: Edu Best Practices and Directory | Marketing for Education | Scoop.it
New social media sites continue to hit the market. Vine will grow on you for sure and has been gaining attention lately since it launched in January 2013.

Vine is a free social media app that has
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INFOGRAPHIC - Telling Your School's Story With Testimonials

Here are some tips for emerging best practices for integrating testimonials into your student recruitment strategy
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Why is LinkedIn important to your college and university student re...

LinkedIn is being used by a growing number of students. Higher ed marketers can use LinkedIn Advertising and Alumni Groups to reach them.
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LinkedIn launches University Pages to help career minded students f...

LinkedIn, the network that aims to link professionals with potential employers just launched its University Pages.
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Recruiting Resources | Intead

Recruiting Resources | Intead | Marketing for Education | Scoop.it
Intead provides student recruitment Resources solutions globally of their clients. Our first motive is client satisfaction.
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The Interactive Marketing Preferences Of Adult Learners — 2012

http://resources.plattformad.com/sites/default/files/2012-Interactive-Marketing-Preferences-Adult-Learners-DemandEngine.pdf

Sébastien Espérance's insight:

" The more things change, the more they stay the same. We updated our 2009 study of  adult learner interactive marketing preferences and behavior and found exactly that.  Adult learners value email, search engines, and direct mail as preferred sources of  college and university information above social media.

 

Their online behavior matches  their words, with 92% using email daily and 78% using search engines daily. Our research indicates little change in communication preferences and online behavior 

from 2009 to 2011.


While the focus is often on what channel to use to reach adult learners, our survey  respondents indicate that what you have to say is as important as the marketing channels  used to deliver your brand message. Interactive marketing may best be defined as a  philosophy of intelligent engagement with the audience that is most important to you.


Let’s face it — it is a multi-channel world of communication that will only splinter  further as new technologies emerge and mobile communication continues to evolve.

 

What is needed is a framework to strategically align marketing communication  channels to preferences and behavior.
Professional, graduate, and continuing education marketers interested in improving  performance will focus on choosing objectives that support the student decision process  first, investigate channel participation and preferences, validate relevant strategies,
identify success metrics, and leverage technologies to enable a well-conceived plan. It is time to be C.I.V.I.L."

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Brand Perceptions in Higher Education – Think Insights – Google

Brand Perceptions in Higher Education – Think Insights – Google | Marketing for Education | Scoop.it
In a first-of-its-kind study, we worked with Ipsos/OTX to measure perceptions of For-Profit, Public, Private, and Community colleges. Read the study.
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The Media Habits of Teens and Young Adults – Think Insights – Google

The Media Habits of Teens and Young Adults – Think Insights – Google | Marketing for Education | Scoop.it
Teens and young adults are always connected. In fact, 92% are using more than one device at a time. Get the information at Google's Think Insights.
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The Search for Knowledge: How Students Use Digital to Choose Schools

Sébastien Espérance's insight:

The student decision journey has moved online. One in ten prospective students now search exclusively online for classes and programs, a Google and Compete study found. To tap digital opportunities, marketers need to reach students in the right channels — and look beyond traditional enrolment periods — with a constant presence online. And with the number of people using video to research education rising four times in 2012 from just a year earlier, video is more important than ever for setting schools apart.

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Academic Programs & Search Optimization

Review of how to create academic program pages for increased visibility in organic search. The principles used here to find online MBA programs apply to other a
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Increasing (or Decreasing!) Inquiry Conversion: Best and Not-so-Bes...

INCREASING (OR DECREASING!) INQUIRY CONVERSION: BEST AND NOT-SO-BEST E-MAIL MARKETING EXAMPLES ©ROBERTE.JOHNSON,PH.D.2013 Bob Johnson, Ph.D. ACT Enrollment Pla
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