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Marketing For Accountants
In today’s economic climate generating new leads are the life-blood of your Practice… It’s VITAL to keep the commercial advantage over your local rivals by tapping in to the latest lead-generation technology. What if you could qualify leads yourself and ensure that they really are the clients that will work for you and your practice? This is not like any other method that you know or that is currently available in the UK or Ireland… Until now!
Curated by Colin Cowap
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What Really Works Best for Online Video Marketing? Here Some Visual Data [Infographic]

What Really Works Best for Online Video Marketing? Here Some Visual Data [Infographic] | Marketing For Accountants | Scoop.it

If you are still in doubt about what would be the ideal duration of your next video demo, tutorial or marketing clip, or whether to be a bit humorous, to cater more to men or women or to invite a celebrity to help you out, this infographic will help you make a more informed decision.

 

Useful. 7/10

http://jungroup.com/infographic2011/ ;


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LinkedIn Is Betting on Video Content to Boost Engagement in B2B Marketing

LinkedIn Is Betting on Video Content to Boost Engagement in B2B Marketing | Marketing For Accountants | Scoop.it
Professional networking site LinkedIn recently added self-serve video ads that connect to YouTube to give marketers a way to insert their videos into LinkedIn's existing ad units.

 

Professional networking site LinkedIn recently added self-serve video ads that connect to YouTube to give marketers a way to insert their videos into LinkedIn’s existing ad units.

 

The videos show up in place of the standard 300 x 250 ad units and play for 30 seconds before giving viewers the option to click through to a website. Rather than pre-roll ads, these are stand-alone YouTube ads that are formatted to work on LinkedIn as well. They can be used to promote a “complex B2B service” or send “an inspiring brand message,” according to the announcement.

 

While hiring solutions are still the top sources of revenue for LinkedIn, B2B content marketing could prove to be an area of growth. A report published by the Content Marketing Institute found that LinkedIn is the number one resource for B2B content marketing, with 83 percent of B2B content marketers using LinkedIn to distribute their content, compared to the 80 percent who use Facebook and Twitter.

 

However, marketing revenue made up only 28 percent of LinkedIn’s total revenue in the second quarter of 2012, down from 32 percent in the second quarter of 2011. In a second-quarter earnings call, SVP and CFO Steve Sordello explained to investors, “Our self-serve LinkedIn Ads platform continued to outpace overall site page views, although revenue declined slightly versus the first quarter as field sales absorbed more of the available inventory. Click-through rates and CPCs steadily improved versus last year and in addition to working to drive further engagement on the site, we continue to look for new ways to add inventory for our self-serve channel.”

 

The video ads appear to fit into this category, as they are on the self-serve platform. A LinkedIn spokesperson told SocialTimes, “We are always exploring new ways to drive engagement and bringing new products like video ads is part of our larger plan to do so.”

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Rescooped by Colin Cowap from Internet Marketing Strategy 2.0
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The Key Ingredient to Automating Lead Generation [Data]

The Key Ingredient to Automating Lead Generation [Data] | Marketing For Accountants | Scoop.it
If your website isn't generating the volume of leads you'd like, one of the first questions you should ask yourself is, "How many landing pages does our website have?

Via Robin Good
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The 30 Greatest Lead Generation Tips, Tricks & Ideas

The 30 Greatest Lead Generation Tips, Tricks & Ideas | Marketing For Accountants | Scoop.it
Grab HubSpot's 30 greatest lead generation tips, tricks and ideas.

Via Frank Mohnhaupt
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3 Simple Tips for Improving LinkedIn Lead Generation From an Expert

3 Simple Tips for Improving LinkedIn Lead Generation From an Expert | Marketing For Accountants | Scoop.it

Ever hear of Neal Schaffer? He was named by Forbes as a Top 30 Social Media Power Influencer. He is a prolific blogger at Windmill Networking, a popular social media conference speaker, and an award-winning author of two books: ”Maximizing LinkedIn for Sales and Social Media Marketing” and “Windmill Networking: Maximizing LinkedIn.”

 

Basically, if you want to know about LinkedIn, you turn to him! Marketo recently published an interview with Neal about using LinkedIn for lead generation. Here are my top 3 takeaways:

 

1. Stop ignoring your company page

According to Neal, you have to do 3 things to take full advantage of your company page – all of which, I have to say, are pretty darned easy to do:

Build a following with relevant status updatesInclude keywords everywhere for SEO purposesGet recommendations for each of your products or services (rather than your company as a whole)

 

2. Create content that answers questions

I really love this point Neal makes: People do not call you for an answer – they search the Internet for answers. If you create content that 1) answers questions, and 2) is full of keywords, then people will find you and begin to view you as a thought leader.


3. Use LinkedIn Groups

Share the above content you create in relevant groups. LinkedIn Groups, as Neal points out, are where the professionals are online – they’re not necessarily looking for answers on Facebook, but they are within LinkedIn Groups.

 

Do the above, and Neal says that people will start finding you. Your status updates will pop up in their network updates. You’ll be discovered through search results. You’ll drive brand awareness and lead generation in groups.

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What Is Wrong With Your Social Media Lead Generation Strategy?

What Is Wrong With Your Social Media Lead Generation Strategy? | Marketing For Accountants | Scoop.it

Are you flushing money down the drain with your current social media lead generation strategy? A recent study conducted by IBM Corporation found that while almost 50% of the 1,161 companies surveyed put more money into B2B lead generation through social media in 2012, only about 22% said they were prepared to incorporate social media tools into their day-to-day operations. As a result, many of these tools and strategies meant for generating B2B sales leads are either unutilized or underperforming, or both.

Dan Zarrella, Hubspot’s Social Media Scientist and author of “Zarrella’s Heirarchy of Contagiousness: The Science, Design, and Engineering of Contagious Ideas”, identified common myths that affect marketers’ ability to generate qualified sales leads and B2B appointments from their social media campaigns.

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Rescooped by Colin Cowap from Lokale Suche News
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Hot Google Places One Box PLUS Local Sitelinks Example – Let’s Reverse Engineer this one Shall We?

Hot Google Places One Box PLUS Local Sitelinks Example – Let’s Reverse Engineer this one Shall We? | Marketing For Accountants | Scoop.it
Reston family dentist Dr. Monica Neshat and her team at Reston Family and Cosmetic Dentistry provide quality and comfortable family and cosmetic dentistry to patients in Reston, VA.

Via Sebastian Socha
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Rescooped by Colin Cowap from Google Plus Local and Mobile Websites for Small Businesses
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Online Reputation, Personal Branding. BrandYourself: Control Your Google Results at BrandYourself.com

BrandYourself - Manage your Online Reputation, Google Ranking, and Personal Branding. The free and easy way to control your own search results. (Just used BrandYourself to push my BrandYourself profile to the #1 Google result for my name!

Via William Baranowski, TheCurator
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Rescooped by Colin Cowap from Google Plus Local and Mobile Websites for Small Businesses
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Local SEO Marketing - 92% of all Internet users never go past the first page

• 92% of all Internet users never go past the first page.
• Organic listings are clicked on 80% more than PPC’s
• 90% of Internet users search online for nearby businesses!


Via TheCurator
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Rescooped by Colin Cowap from Google Plus Local and Mobile Websites for Small Businesses
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Is Your Business Name Web Friendly?

Is Your Business Name Web Friendly? | Marketing For Accountants | Scoop.it
A company name with a non-matching domain name may spell disaster for your business.

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Selling mobile sites, or three common questions customers ask us ...

Selling mobile sites, or three common questions customers ask us ... | Marketing For Accountants | Scoop.it
We started a series of blog posts on common questions potential (and existing) clients have been asking us, and here is the #2 in the series. 1. What is the real selling point, and why should businesses buy into mobile ...

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Rescooped by Colin Cowap from Location Is Everywhere
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Google Places vs Google Plus Local

Google Places vs Google Plus Local | Marketing For Accountants | Scoop.it

Google is at it once again!


Via Michael Q Todd, Luigi Cappel
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Rescooped by Colin Cowap from Google Plus Local and Mobile Websites for Small Businesses
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Google Survey: What Users Want From Mobile Sites

Google Survey: What Users Want From Mobile Sites | Marketing For Accountants | Scoop.it

With its latest survey Google has affirmed that smartphone owners want sites to be optimized for their smaller screens and are inclined to abandon those that aren’t.

 

Tasks Vary by Vertical - The survey explores several verticals and corresponding mobile user behaviors in Banking, Travel, Retail and Automotive. Below are the “most important tasks” users want to be able to perform or accomplish on mobile websites in each category according to the survey.


Via Linda Buquet :: Catalyst eMarketing, TheCurator
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How to Sell Video Marketing to the C-Suite

How to Sell Video Marketing to the C-Suite | Marketing For Accountants | Scoop.it

YouTube has more than 800 million unique viewers every month.

 

And more than 500 years of YouTube videos are watched every day on Facebook.

 

This is evidence enough video is incredibly popular, and not only for social purposes.

 

With such a captive video audience, video marketing has become increasingly popular thanks to improved technology, Internet connections, and the sheer popularity of video consumption demonstrated by these statistics.

 

If you’re in marketing and you aren’t producing videos, you might want to consider doing so.

 

But what if your executive team isn’t convinced video marketing is the way to go?

 

What is Video Marketing?

Video is one tactic in your overall marketing strategy. It integrates visual, aural, and conceptual content, and should not be viewed as a type of content that is interchangeable with text and image, but rather as an integration of these elements, requiring the full attention of your audience.

 

During the past few years, faster connection speeds have allowed easy, instant streaming of HD web video on both desktop and mobile devices, making video instantly accessible to web users and an important form of engagement for businesses of all sizes.

 

Why Video is Important to Your Marketing Campaign

Using video as a supplemental tool in your marketing campaign can add three main benefits:

User engagement;Personable branding; andSearch engine optimization (SEO) benefits.

 

Continue Reading .... 

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How to create effective video for social media marketing

How to create effective video for social media marketing | Marketing For Accountants | Scoop.it

These are the device, retail, and entertainment developments that will affect how your customers behave in the mobile space.

 

With leaders in the video commerce space (such as QVC) driving billions of dollars in sales each year through the power of video, and internet audiences consuming tens of billions of online videos each month, it's no wonder that video is one of the leading areas where social media marketers are making new investments as they plan their social strategies.

 

But beyond amplifying existing video content such as TV commercials and high end product demos, many social media marketers hit a dead end in terms of what video content to affordably create on a scalable, regular basis. The good news is that with the proliferation of HD smart phone cameras and HD web cams, professional and effective social media marketing videos can be produced affordably and quickly. Over the course of three articles, we'll review three types of scalable social media videos -- the event video, the video testimonial, and the instructional video -- and tips to make them stand out.

 

Continue Reading ...  

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Rescooped by Colin Cowap from Internet Marketing Strategy 2.0
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25 Ways to Increase Sales and Lead Generation

25 Ways to Increase Sales and Lead Generation | Marketing For Accountants | Scoop.it

Want to increase your company’s profitability from your website? Generating traffic is only half the battle. You can ...


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How To Turn Your Website Into An Online Lead Generation System

How To Turn Your Website Into An Online Lead Generation System | Marketing For Accountants | Scoop.it
How To Turn Your Website Into An Online Lead Generation System...

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Does Facebook Work for B2B Lead Generation? Hell Yes!

Does Facebook Work for B2B Lead Generation? Hell Yes! | Marketing For Accountants | Scoop.it
Tips, best practices, and real world numbers on using Facebook to generate leads.
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Optimizing Twitter for Lead Generation

Optimizing Twitter for Lead Generation | Marketing For Accountants | Scoop.it
Twitter is one of the most effective prospecting channels. How do you optimize it for lead generation for B2B marketing?
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Rescooped by Colin Cowap from Lokale Suche News
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What Google Really Needs to Fix with Plus Local

What Google Really Needs to Fix with Plus Local | Marketing For Accountants | Scoop.it

Google+ Local is now fact. Syndication between Hotpot’s and Zagat’s review databases has also finally happened. Google keeps adding features to Maps, makes changes to products, has big plans to grab the SMB local online market completely, and improves customer support. However, what Google seems not to realize is that you can not be the best for too long if you step on unstable ground. Such a basis is the one on which Google’s local listings (cluster) database is built.


Via Sebastian Socha
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Rescooped by Colin Cowap from Google Plus Local and Mobile Websites for Small Businesses
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6 Rules of Effective Marketing Copy

6 Rules of Effective Marketing Copy | Marketing For Accountants | Scoop.it
Does your small business lack the budget for a professional copywriter? Follow these tips and your writing will shine.

Via Jacqui Mackway-Wilson, TheCurator
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Who Are Your Online Competitors? Find Out for Free

Who Are Your Online Competitors? Find Out for Free | Marketing For Accountants | Scoop.it
Discover opportunities that online competitors haven't yet found by using these free analysis tools.

Via TheCurator
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Rescooped by Colin Cowap from Google Plus Local and Mobile Websites for Small Businesses
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Outsourcing SEO – Cost Effective or an Unnecessary Expense? -

Outsourcing SEO – Cost Effective or an Unnecessary Expense? - | Marketing For Accountants | Scoop.it
Awesome guest post by affiliate marketing expert James Martell. James discusses whether outsourcing SEO is cost effective or an unnecessary expense?

Via Fabrizio Van Marciano, TheCurator
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Google Reveals More Mobile Search Improvements | WebProNews

Google Reveals More Mobile Search Improvements | WebProNews | Marketing For Accountants | Scoop.it
Google has put out a giant list of “search quality highlights” from June and July. You can see the entire list here. There are 86 different changes (not counting the ones Google blogged about previously).

Via TheCurator
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Rescooped by Colin Cowap from Google Plus Local and Mobile Websites for Small Businesses
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35 Ways to Get More Retweets

35 Ways to Get More Retweets | Marketing For Accountants | Scoop.it

Getting retweeted is a great way to extend your influence online.

Retweets lead to more traffic, more followers, and more clout.

To maximize your retweet potential your best bet is to have a catchy headline, clean grammar, and some cool content to drive your tweet home.

Write a bold tweet and there is a good chance that someone will retweet it.

Write a tactical tweet, and even if it lacks monumental importance, the science of retweeting will help it spread.


Via Kelly Mullaney, TheCurator
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