How social context is playing a role in SEO and how marketers can adjust their strategies to match the changing character of search.
"More and more, search engines have begun to incorporate social context into their search results. And it's high time we dive into what role social context is playing in SEO, and how marketers can adjust their strategies to match the changing character of search. So without further ado, let's get into the nitty gritty of what's being called "social search" and learn how it affects marketers.
"Social search" is an evolving term for the way in which search engines factor a user's social network -- also referred to as social graph -- into how results are displayed after a search query. In social search, content that has a social connection to you in some way is prioritized. A social connection could mean someone you are linked to via Facebook, Twitter, or any other major social network. Alternately, some forms of social search prioritize content that has been shared by social media influencers, even if those experts aren't directly tied to you".
Gigwalk is a mobile work marketplace connecting businesses to thousands of smart-phone enabled people in all 50 states for field work, store audits, photography, inspections, mobile app testing and consumer insights.
"You can use social media from desktops, iPads and iPhones, no matter where you are. Tweeting is the new texting and Google+ is gaining traction as its registered users now number over 400 million.
Social media marketing cannot be ignored. It is the marketing of the people. Marketing has been democratized. It is “native marketing” that requires no payment to third party channels (such as TV or radio) to promote your business. All you need is the content and the followers on your own social networks such as Facebook and Twitter, to distribute and share your brand message with and of course some marketing tools, skills and resources.
Yet, there is a danger.
That danger is that other marketing strategies, skills and basics are forgotten or ignored in the glare of social media’s buzz and popularity.
There is one very core marketing tactic that should be woven into every part of your digital marketing. It is boring, it can be technical but it is essential: SEO".
As search marketers, we know that there are proven methods of improving our page rank such as creating unique and relevant content with the right keywords, promoting this content, and building links from the domains that matter.
No, this is not your typical post telling you there are 80 billion baby boomers with a gigatrillion in purchasing power who are being neglected by marketers, or worse, are shown in TV commercials as geriatric dolts, blah blah blah.