Marketing for 50+ Demographic
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The 5 Types of Content That Attract the Most Backlinks | Neil Patel

The 5 Types of Content That Attract the Most Backlinks | Neil Patel | Marketing for 50+ Demographic | Scoop.it

One of the most common and important goals of content is to attract links. Links are still a major part of SEO and probably will be for the foreseeable future.

 

Backlinks to a post not only help that specific post rank better in search engines but they also help all other posts on your site. Get enough quality links, and you’ll be getting tens of thousands of organic search engine visitors a month to your site.

 

That’s what I have for you today: a guide to the 5 best types of content that can attract not only a good quantity of links, but also high quality links. ...


Via Jeff Domansky
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Sound content marketing advice from Neil Patel.

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Wes Thomas's curator insight, August 7, 2015 12:35 AM

Sound content marketing advice from Neil Patel.

Antonio Ormachea's curator insight, August 10, 2015 11:58 AM

Sound content marketing advice from Neil Patel.

Thorsten Strauss's curator insight, September 24, 2015 7:50 AM

best practice: back links

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MediaPost Publications Why Women Hate The Cosmetic Industry 12/10/2012

MediaPost Publications Why Women Hate The Cosmetic Industry 12/10/2012 | Marketing for 50+ Demographic | Scoop.it
Why Women Hate The Cosmetic Industry - 12/10/2012...
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MediaPost Publications Boomer Politics: Medicare And Retirement? 10/30/2012

MediaPost Publications Boomer Politics: Medicare And Retirement? 10/30/2012 | Marketing for 50+ Demographic | Scoop.it
Boomer Politics: Medicare And Retirement?
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Canadian baby boomers are entrepreneurial: survey

Canadian baby boomers are entrepreneurial: survey | Marketing for 50+ Demographic | Scoop.it
A new TD Canada Trust survey provides new evidence that entrepreneurialism thrives in Canada.The Toronto-based bank found that more than half of Canadian baby boomers (54%) have started or have...
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The Marketing Tactic that Social Media Marketers Often Forget

The Marketing Tactic that Social Media Marketers Often Forget | Marketing for 50+ Demographic | Scoop.it

"You can use social media from desktops, iPads and iPhones, no matter where you are. Tweeting is the new texting and Google+ is gaining traction as its registered users now number over 400 million.


Social media marketing cannot be ignored. It is the marketing of the people. Marketing has been democratized. It is “native marketing” that requires no payment to third party channels (such as TV or radio) to promote your business. All you need is the content and the followers on your own social networks such as Facebook and Twitter, to distribute and share your brand message with and of course some marketing tools, skills and resources.

 

Yet, there is a danger.

 

That danger is that other marketing strategies, skills and basics are forgotten or ignored in the glare of social media’s buzz and popularity.

 

 

There is one very core marketing tactic that should be woven into every part of your digital marketing. It is boring, it can be technical but it is essential: SEO".


Via Antonino Militello
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Soar above the SEO bar with page-centric strategy

Soar above the SEO bar with page-centric strategy | Marketing for 50+ Demographic | Scoop.it
As search marketers, we know that there are proven methods of improving our page rank such as creating unique and relevant content with the right keywords, promoting this content, and building links from the domains that matter.

Via Alex Butler
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EasyShift

EasyShift | Marketing for 50+ Demographic | Scoop.it

a new, fun way to earn cash
join thousands of folks who earn easy money while eating, shopping, and exploring their city. you in?

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Close the Gap Between Sales and Marketing With Buyer Personas

Close the Gap Between Sales and Marketing With Buyer Personas | Marketing for 50+ Demographic | Scoop.it
I’ve always noted that the sales people have the most to gain from a marketing team that has deep buyer insights.

 

Adele specializes in buyer personas and is a well respected in expert. This webinar looks to be interesting & insightful. * I am not affiliated *

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Lairig Marketing: Baby Boomer Marketing Update: Boomer-Proof Packaging

Lairig Marketing: Baby Boomer Marketing Update: Boomer-Proof Packaging | Marketing for 50+ Demographic | Scoop.it
No, this is not your typical post telling you there are 80 billion baby boomers with a gigatrillion in purchasing power who are being neglected by marketers, or worse, are shown in TV commercials as geriatric dolts, blah blah blah.
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Baby Boomers are

As divorce rates continue to climb in the United States, researchers have found that the Baby Boomer generation ranks among the highest in divorce prevalence.
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Why Boomers, Millennials Like Facebook Pages - AllFacebook

Why Boomers, Millennials Like Facebook Pages - AllFacebook | Marketing for 50+ Demographic | Scoop.it
What drives baby boomers and millennials to click the Facebook like button? GutCheck held several community discussions with members of those groups to find out.
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MediaPost Publications Lifestage Marketing At Its Best: From Kimberly-Clark And Poise 09/10/2012

MediaPost Publications Lifestage Marketing At Its Best: From Kimberly-Clark And Poise 09/10/2012 | Marketing for 50+ Demographic | Scoop.it
Lifestage Marketing At Its Best: From Kimberly-Clark And Poise - 09/10/2012...
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Marketing menopause: The definition of a tough sell

Marketing menopause: The definition of a tough sell | Marketing for 50+ Demographic | Scoop.it
Pushing 50 and feeling hot? (Sadly, not that kind of hot.) You'd think throngs of companies would be clamouring to make you feel better.
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MediaPost Publications Marketing: 10 Tips To Increase Your Success Rate 12/03/2012

MediaPost Publications Marketing: 10 Tips To Increase Your Success Rate 12/03/2012 | Marketing for 50+ Demographic | Scoop.it
Marketing: 10 Tips To Increase Your Success Rate - 12/03/2012...
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MediaPost Publications 50 Is No Longer 50: What It Means For Marketers 10/12/2012

MediaPost Publications 50 Is No Longer 50: What It Means For Marketers 10/12/2012 | Marketing for 50+ Demographic | Scoop.it
50 Is No Longer 50: What It Means For Marketers - 10/12/2012...
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A Crystal Clear Explanation of How Social Media Influences SEO

A Crystal Clear Explanation of How Social Media Influences SEO | Marketing for 50+ Demographic | Scoop.it

How social context is playing a role in SEO and how marketers can adjust their strategies to match the changing character of search.

"More and more, search engines have begun to incorporate social context into their search results. And it's high time we dive into what role social context is playing in SEO, and how marketers can adjust their strategies to match the changing character of search. So without further ado, let's get into the nitty gritty of what's being called "social search" and learn how it affects marketers.

"Social search" is an evolving term for the way in which search engines factor a user's social network -- also referred to as social graph -- into how results are displayed after a search query. In social search, content that has a social connection to you in some way is prioritized. A social connection could mean someone you are linked to via Facebook, Twitter, or any other major social network. Alternately, some forms of social search prioritize content that has been shared by social media influencers, even if those experts aren't directly tied to you".

Read more: http://blog.hubspot.com/blog/tabid/6307/bid/33662/A-Crystal-Clear-Explanation-of-How-Social-Media-Influences-SEO.aspx


Via Antonino Militello
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MediaPost Publications Go With The Grain Of The Brain 10/01/2012

MediaPost Publications Go With The Grain Of The Brain 10/01/2012 | Marketing for 50+ Demographic | Scoop.it
Go With The Grain Of The Brain - 10/01/2012...
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Gigwalk

Gigwalk | Marketing for 50+ Demographic | Scoop.it
Gigwalk is a mobile work marketplace connecting businesses to thousands of smart-phone enabled people in all 50 states for field work, store audits, photography, inspections, mobile app testing and consumer insights.
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50Plus : Money : Returning to work after retirement

50Plus : Money : Returning to work after retirement | Marketing for 50+ Demographic | Scoop.it
50Plus.com is the best News source for Boomers, Zoomers and Seniors looking for relevant Health, Sex, Travel, Money, Finance and Retirement information...
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How to Make Intangible Products Easier to Sell

How to Make Intangible Products Easier to Sell | Marketing for 50+ Demographic | Scoop.it
When you are selling intellectual property, you have to work hard to make the product tangible to your prospect. In this post, I explain my strategy for selling my speaking services.

Via Bobby Dillard
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More boomers aspire to careers with social purpose

More boomers aspire to careers with social purpose | Marketing for 50+ Demographic | Scoop.it
As many as 9 million people ages 44 to 70 already are in such careers as the second or third acts of their working lives.

 

Companies need to be thinking about how to attract from this talented resource pool of employees by aligning themselves with social purpose. <== jt

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Celebrating 50 With A 'Croning Ceremony'

Celebrating 50 With A 'Croning Ceremony' | Marketing for 50+ Demographic | Scoop.it
I was mystified why this lovely woman on the other end of the phone -- whom I'd never even met -- would call me a "crone" with such glee in her voice.
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MediaPost Publications Baby Boomers Control 70% Of The U.S. Disposable Income 08/20/2012

MediaPost Publications Baby Boomers Control 70% Of The U.S. Disposable Income 08/20/2012 | Marketing for 50+ Demographic | Scoop.it
Baby Boomers Control 70% Of The U.S.Disposable Income - 08/20/2012...
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