Marketing FMCG, branding, CRM
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Apple granted patent for iCloud-based fingerprint storage and cross-device synching | BiometricUpdate

In the patent application Apple details how fingerprint data may first be gathered on a primary device and uploaded to iCloud to distribute among secondary
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The Cross-Device Question: Krux

Krux’s co-founders, CEO Tom Chavez and CTO Vivek Vaidya, discuss what the company offers in terms of linking consumers across devices. This is the eighth in AdExchanger’s series on the cross-device...
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Device Fingerprinting Methodology

Device Fingerprinting Methodology | Marketing FMCG, branding, CRM | Scoop.it
MobileAppTracking™ (MAT) uses device fingerprint matching as the fall-back method for attribution if none of the supported unique device identifiers are available. For a complete...
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Fingerprinting : toutes les questions que vous vous posez

Fingerprinting : toutes les questions que vous vous posez | Marketing FMCG, branding, CRM | Scoop.it
Privés de la solution cookie sur mobile, les spécialistes de la publicité se sont rabattus sur cette technique qui permet de créer une empreinte digitale à l'utilisateur. Explications.
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Le paradoxe du progrès technologique dans le digital marketing : pourquoi innover ?

Le paradoxe du progrès technologique dans le digital marketing : pourquoi innover ? | Marketing FMCG, branding, CRM | Scoop.it
Paradoxal: dans l'univers du digital marketing on ne cesse de répéter les mots de 'ciblage', de 'personnalisation', 'bon endroit au bon moment', mais ceci contraste très fortement avec le ressenti des internautes... qu'en est-il vraiment ?
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Ciblage comportemental + Publicité + Marketing

Ciblage comportemental + Publicité + Marketing | Marketing FMCG, branding, CRM | Scoop.it
Le pôle marketing publicitaire de Weborama analyse le contenu et les requêtes tapées par les internautes sur son réseau de 200 000 sites afin de proposer aux annonceurs des groupes pertinents. Weborama Connection, pôle de marketing publicitaire et de ciblage comportemental de Weborama, lance une offre baptisée ciblage comportemental 2.0 , pour les marques qui n'aiment que les contacts utiles . leurs cibles. Weborama Connection fédère un réseau de plus de 200 000 sites qui sont analysés lexicalement sur la base de leurs contenus et des requêtes tapées par les internautes pour y accéder.
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Behavioural Targeting for e-commerce - Smart Insights Digital Marketing Advice

Behavioural Targeting for e-commerce - Smart Insights Digital Marketing Advice | Marketing FMCG, branding, CRM | Scoop.it
A briefing on the options for creating more relevant, personalised offers for online shoppers A recent report from Razorfish showed that 76% of businesses. Marketing topic(s):Behavioural-ad-targeting. Advice by Expert commentator.
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Smart email marketing is the way to win customer conversions

Smart email marketing is the way to win customer conversions | Marketing FMCG, branding, CRM | Scoop.it
Email content remains one of the best ways to reach customers, but brands need to get smarter with their strategies as saturation sets in.
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Companies Don't Get Mobile Ads (Yet), But Mobile Customer Service? Oh Yes

Companies Don't Get Mobile Ads (Yet), But Mobile Customer Service? Oh Yes | Marketing FMCG, branding, CRM | Scoop.it
Customer service solutions for mobile resonate with companies largely because customers can use said mobile devices to complain about their poor service so quickly and so virally.
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L'intelligence artificielle au service du client

L'intelligence artificielle au service du client | Marketing FMCG, branding, CRM | Scoop.it
Premier opérateur hôtelier au monde, le groupe Accor propose à ses clients une gamme étendue de marques dans 92 pays. Un géant qui vend plus de la moitié de ses nuitées via ses canaux de distribution. Pour améliorer son efficacité commerciale, le français innove en faisant appel à une personnalisation en temps réel de ses offres.
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It's the End of 'Marketing' As We Know It at Procter & Gamble

p&g out front of industry where marketing directors outnumber brand directors more than 50 to 1, per linkein.
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Microsoft and Salesforce.com Announce Strategic Partnership

Microsoft and Salesforce.com Announce Strategic Partnership | Marketing FMCG, branding, CRM | Scoop.it
Microsoft and Salesforce.com today announced a strategic partnership that will bring the latter's Customer Relationship Management (CRM) apps to Windows, W

Via Celestino Güemes
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SAPVoice: 3 Ways Customer-Centric Companies Beat Their Competition

SAPVoice: 3 Ways Customer-Centric Companies Beat Their Competition | Marketing FMCG, branding, CRM | Scoop.it
In business they say, “the customer is king” … but do customers today really want to be kings? They certainly don’t act like it. From do-it-yourself banking, to self-check-in at the airport and self-check-out at the grocery store, customers have taken on more of the work to get faster, and [...]
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Après le cookie, grillé par la CNIL, le fingerprint brûlant !

Après le cookie, grillé par la CNIL, le fingerprint brûlant ! | Marketing FMCG, branding, CRM | Scoop.it
La CNIL recommande de faire apparaître un bandeau indiquant la finalité des cookies utilisés. La connaissance du parcours client passe par le Fingerprint.
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Cross-device : mythe ou réalité ?

Cross-device : mythe ou réalité ? | Marketing FMCG, branding, CRM | Scoop.it
Trop souvent confondu avec le multi-device, le cross-device permet de suivre un utilisateur sur différents écrans. Les finalités de celui-ci sont nombreuses, et justifient l’intérêt qu’il suscite : extension d’audience, ciblage, frequency capping (création de valeur vs. destruction de valeur), sequencing, analytics et attribution.
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The Web Cookie Is Dying. Here's The Creepier Technology That Comes Next

The Web Cookie Is Dying. Here's The Creepier Technology That Comes Next | Marketing FMCG, branding, CRM | Scoop.it
It may raise hackles to think that U.S. intelligence officials might be monitoring your telephone and Internet communications, but for most of us it's only the marketers who are really interested in our everyday online activities. And with many billions of dollars at stake, companies are increasingly turning to more [...]
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La transformation numérique de la banque - InformatiqueNews.fr

La transformation numérique de la banque - InformatiqueNews.fr | Marketing FMCG, branding, CRM | Scoop.it
Envoyer un paiement via Twitter ou par QR Code, Guichet automatique avec authentification biométrique, big data pour réduire les risques, telles sont quelq
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Les enjeux de l’e-mail marketing et du ciblage comportemental

Les enjeux de l’e-mail marketing et du ciblage comportemental | Marketing FMCG, branding, CRM | Scoop.it
En perpétuel renouveau, l’univers du marketing est aujourd’hui fortement influencé par les aspects liés à l’e-marketing et au ciblage comportemental.
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Making the phone a seamless extension of the in-store experience - Mobile Marketer - Columns

Making the phone a seamless extension of the in-store experience - Mobile Marketer - Columns | Marketing FMCG, branding, CRM | Scoop.it
By Patrick MoorheadIn the past, retailers and brands have thought to build it and they will come. But shoppers do not want the hassle of having to go out of the way to adapt their shopping habits to mobile commerce.
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Better Ways to Define Email Marketing Success

Better Ways to Define Email Marketing Success | Marketing FMCG, branding, CRM | Scoop.it
I have been in the email and digital marketing space for a long time. The start of my career was seeded in the data-intense direct mail space before making the leap over the dig...
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How Sephora Reorganized to Become a More Digital Brand

How Sephora Reorganized to Become a More Digital Brand | Marketing FMCG, branding, CRM | Scoop.it
Its chief marketing and chief digital officer explains how she's made it work.
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Comment le monde de la tech se fait une place chez Unilever, au détriment des agences

Comment le monde de la tech se fait une place chez Unilever, au détriment des agences | Marketing FMCG, branding, CRM | Scoop.it
Qui ? Keith Weed, Chief Marketing Officer d'Unilever. Quoi ? Une présentation aux Cannes Lions 2014, sur la nouvelle façon de faire du marketing chez Unilever : "Marketing WITH people", plutot que "TO people". La phrase : "Aujourd'hui, pour mener une campagne comme "Project Sunlight" dans 5 pays, il a fallu réunir 12 sociétés dans la même salle !"
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Marketers Use Facebook Despite Believing It May Be Ineffective

Marketers Use Facebook Despite Believing It May Be Ineffective | Marketing FMCG, branding, CRM | Scoop.it
Facebook remains the most popular social media platform among marketers, but less than half agree that it's actually effective.
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