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Pharma Sets Record: Number of "Pay-for-Delay" Deals Hits 40 in 2012 Says FTC

Pharma Sets Record: Number of "Pay-for-Delay" Deals Hits 40 in 2012 Says FTC | Marketing Farmacéutico | Scoop.it
According a new Federal Trade Commission (FTC) staff report, in Fiscal Year (FY) 2012, the number of "potentially anticompetitive patent dispute settlements" (aka, "Pay for Delay" deals) between branded and generic drug companies increased...
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Abilify Maintena launches in Europe

Abilify Maintena launches in Europe | Marketing Farmacéutico | Scoop.it
“Schizophrenia treatment is a key product to help Lundbeck replace lost Cipralex sales”
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El Clínic de Barcelona implanta el marcapasos más pequeño del mundo

El Clínic de Barcelona implanta el marcapasos más pequeño del mundo | Marketing Farmacéutico | Scoop.it
“En rueda de prensa, el director de Arritmias del Clínic, Lluís Mont, ha considerado que el nuevo marcapasos puede representar un "cambio de era" en el tratamiento de las cardiopatías, al representar un avance tecnológico importante respecto al...”
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Un análisis de sangre identifica el riesgo de Alzheimer en los 3 años siguientes

Un análisis de sangre identifica el riesgo de Alzheimer en los 3 años siguientes | Marketing Farmacéutico | Scoop.it
“Investigadores del Centro Médico de la Universidad de Georgetown, en Washington, Estados Unidos, han descubierto y validado un análisis de sangre que puede predecir con más de un 90 por ciento de exactitud si una persona sana va a desarrollar...”
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A good reputation is more valuable than money

Putting patients at the heart of corporate culture is central to being a 'preferred partner'
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Rescooped by Bahdja Benkherouf from 2- HEALTHCARE SOCIAL MEDIA by PHARMAGEEK
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Can Social Media Play a Role in Treating Chronic Diseases? #hcsm

Can Social Media Play a Role in Treating Chronic Diseases? #hcsm | Marketing Farmacéutico | Scoop.it
Social media is already used for a wide range of personal and professional purposes, but according to a recent report by eHealth Initiative, it is now an effective treatment for chronic disease, as well. This is because social media allows individuals living with chronic disease to join online communities where they can socialize, share tips and information, vent frustrations with others who understand, and even connect with medical professionals from around the globe. There are many reasons why social media is an outstanding addition for those suffering from chronic disease. In America chronic disease accounts for 75% of healthcare spending, and impacts more than 133 million Americans. Whether on social network sites, message boards, online blogs, or on chronic disease related forums, individuals and family members now have a large selection of online resources that allow them to interact and engage with one another. Read more: http://mhealthwatch.com/social-media-may-play-a-role-in-treatment-of-chronic-diseases-22548/
Via Parag Vora, Chanfimao, Lionel Reichardt / le Pharmageek
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EMA brings transparency to its committee proceedings

EMA brings transparency to its committee proceedings | Marketing Farmacéutico | Scoop.it
“Publishes meeting minutes of CHMP and two other advisory groups”
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As Kids Get Fatter, Doctors Turn to the Knife

As Kids Get Fatter, Doctors Turn to the Knife | Marketing Farmacéutico | Scoop.it
“Obesity rates are soaring in Saudi Arabia and other wealthy Gulf states, leading to a boom in bariatric surgery on children.”
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Pharma's reputation stays low in 2013

Pharma's reputation stays low in 2013 | Marketing Farmacéutico | Scoop.it
“Patient group survey ranks pharma second bottom among healthcare industries”
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Researchers develop smartglasses that help surgeons see cancerous cells

Researchers develop smartglasses that help surgeons see cancerous cells | Marketing Farmacéutico | Scoop.it
“If you think cancer removal surgery is but a one-time procedure, you'd be wrong. Doctors don't always cut out all affected tissues in one go, but a new”
Via Alex Butler
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The Advent Of Digital Health

The Advent Of Digital Health | Marketing Farmacéutico | Scoop.it
In the Affordable Care Act environment, healthcare providers have a real opportunity to transform the way they treat people. The objective? Delivering a better patient experience, with improved results, at lower costs. The key to this transformation is digital health technology.
Via Alex Butler, Lionel Reichardt / le Pharmageek
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Google testing contact lens that can monitor glucose levels

Google testing contact lens that can monitor glucose levels | Marketing Farmacéutico | Scoop.it
Finger pricks and careful eating are an important part of the daily routine for most people with diabetes. While automated glucose meters are a growing option, they can still create discomfort and other inconveniences.Google wants to go in a totally different direction with a project announced today:smart contact lenses that can detect glucose levels via the wearer’s tears and alert them when levels dip or rise.This isn’t the first smart contact lens, and several options already exist for people interested in monitoring glaucoma. But Babak Parviz, who also leads the Google Glass team, is a smart contact pioneer and Google which is a secretive division of Google dedicated to difficult, future-looking projects, has a reputation for ably pursuing projects like this.The lens works via a small wireless chip and glucose sensor embedded between two pieces of soft material. The current prototype puts out a reading once a second. Google is also interested in integrating an LED light, which could light up to alert the wearer of dangerous glucose levels.The lab is now looking for parters to help bring the lens to market. It would also like to develop an app that would help wearers read and manage the data the lens takes in.The lens could help people with diabetes monitor their daily health and recognize dangerous situations.more at http://gigaom.com/2014/01/16/google-testing-contact-lens-that-can-monitor-glucose-levels/
Via nrip
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'Pain Free' After Surgery Is New Goal at More Hospitals

'Pain Free' After Surgery Is New Goal at More Hospitals | Marketing Farmacéutico | Scoop.it
German hospitals, in a change of practice, are drawing a map of pain management in the country and highlighting particularly effective approaches.
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Identifican los factores asociados con el dolor un año después de la cirugía del cáncer de mama

Identifican los factores asociados con el dolor un año después de la cirugía del cáncer de mama | Marketing Farmacéutico | Scoop.it
En un análisis de más de 800 mujeres que se habían sometido a cirugía tratar el cáncer de mama, la mayoría informó de algún nivel de dolor doce meses después de la operación, con factores asociados tales como dolor crónico preoperatorio, dolor por...
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La exposición al humo del tabaco baja un 90% en los no fumadores tras las leyes impulsadas

La exposición al humo del tabaco baja un 90% en los no fumadores tras las leyes impulsadas | Marketing Farmacéutico | Scoop.it
“La exposición al humo del tabaco ha bajado un 90 por ciento en los no fumadores tras la aplicación de las leyes de control del tabaquismo, según un estudio de la Unidad de Control del Tabaco del Institut Català d'Oncologia (Ico) y del Institut...”
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Médicos del Miguel Servet y del Clínico crean una herramienta para prevenir trombosis durante el embarazo

Médicos del Miguel Servet y del Clínico crean una herramienta para prevenir trombosis durante el embarazo | Marketing Farmacéutico | Scoop.it
“Médicos de los hospitales universitarios Miguel Servet y Clínico de Zaragoza han creado una herramienta informática para prevenir trombosis durante el embarazo.”
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La eficacia de las terapias antiangiogénicas depende del perfil biológico del tumor

La eficacia de las terapias antiangiogénicas depende del perfil biológico del tumor | Marketing Farmacéutico | Scoop.it
“Investigadores del Centro de Investigación Médica Aplicada (CIMA) de la Universidad de Navarra han demostrado que la eficacia de un tratamiento muy utilizado para el cáncer de pulmón (las terapias antiangiogénicas) depende del perfil biológico del...”
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Strong sales increase for connected mobile health devices

Still a minority market in Europe but demand is rising
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Rescooped by Bahdja Benkherouf from Health Care Social Media Monitor
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Digital media could work as tool to improve health

Digital media could work as tool to improve health | Marketing Farmacéutico | Scoop.it
“ NEW YORK (Reuters Health) - After a desperate mother in South Wales, UK, posted a video of her baby having a seizure on Facebook, one of her friends provided the diagnosis that had eluded the boy's doctor.The”
Via Marie Ennis-O'Connor
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Is Pharma Working with Wikipedia to Ensure Its Drug Information is Accurate and Up-to-Date?

Is Pharma Working with Wikipedia to Ensure Its Drug Information is Accurate and Up-to-Date? | Marketing Farmacéutico | Scoop.it
“We all know that Wikipedia is the leading single source of healthcare information for patients and healthcare professionals.”
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PHARMACOSERÍAS Marketing Farmacéutico/Pharmaceutical ...

PHARMACOSERÍAS Marketing Farmacéutico/Pharmaceutical ... | Marketing Farmacéutico | Scoop.it
“La comunicación de las compañías farmacéuticas en el entorno digital, y en particular a través de las herramientasque se utilizan en la denominada Salud 2.0, no puede ser ajena a la coordenadas legales y éticas que rigen actualmente .....”
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Survey Shows Seventy Percent of Patients are Influenced by Online Reviews When Selecting a Medical Professional

Survey Shows Seventy Percent of Patients are Influenced by Online Reviews When Selecting a Medical Professional | Marketing Farmacéutico | Scoop.it
“ (PRWEB) January 29, 2014 -- Digital Assent released their first annual Online Patient Review Survey late in 2013, results show patients are greatly influenced by online reviews for doctors when choosing healthcare professionals.”
Via Richard Meyer
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Older internet users demand digital health services

Older internet users demand digital health services | Marketing Farmacéutico | Scoop.it
“Growing numbers of senior citizens are seeking digital options for managing their health services remotely”
Via Alex Butler
Bahdja Benkherouf's insight:
Hay que pensar en la llegada de los ciberabuelos...esto es una oportunidad!!
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Google testing contact lens that can monitor glucose levels

Google testing contact lens that can monitor glucose levels | Marketing Farmacéutico | Scoop.it
Finger pricks and careful eating are an important part of the daily routine for most people with diabetes. While automated glucose meters are a growing option, they can still create discomfort and other inconveniences.Google wants to go in a totally different direction with a project announced today:smart contact lenses that can detect glucose levels via the wearer’s tears and alert them when levels dip or rise.This isn’t the first smart contact lens, and several options already exist for people interested in monitoring glaucoma. But Babak Parviz, who also leads the Google Glass team, is a smart contact pioneer and Google which is a secretive division of Google dedicated to difficult, future-looking projects, has a reputation for ably pursuing projects like this.The lens works via a small wireless chip and glucose sensor embedded between two pieces of soft material. The current prototype puts out a reading once a second. Google is also interested in integrating an LED light, which could light up to alert the wearer of dangerous glucose levels.The lab is now looking for parters to help bring the lens to market. It would also like to develop an app that would help wearers read and manage the data the lens takes in.The lens could help people with diabetes monitor their daily health and recognize dangerous situations.more at http://gigaom.com/2014/01/16/google-testing-contact-lens-that-can-monitor-glucose-levels/
Via nrip, Bahdja Benkherouf
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Innovacion
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Sanidad sube los topes máximos de copago farmacéutico para los pensionistas en enero de acuerdo al IPC

Sanidad sube los topes máximos de copago farmacéutico para los pensionistas en enero de acuerdo al IPC | Marketing Farmacéutico | Scoop.it
El Ministerio de Sanidad, Servicios Sociales e Igualdad ha acordado subir los topes máximos mensuales del copago farmacéutico de los pensionistas -- establecido en 8,14, 18,32 o 61,08 según renta--, y actualizar la cuantía máxima correspondiente a...
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Las CCAA deben aplicar el copago de fármacos hospitalarios

Las CCAA deben aplicar el copago de fármacos hospitalarios | Marketing Farmacéutico | Scoop.it
Las comunidades autónomas deben empezar a aplicar a lo largo del mes de enero el copago de fármacos de dispensación hospitalaria para pacientes que no estén hospitalizados, aprobado por el Gobierno el pasado mes de septiembre.
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