Marketing 2.0, Communication & Events Management
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Marketing 2.0, Communication & Events Management
Times change, so does Marketing! All about marketing new trends and evolutions within the digital world
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Content Marketing Is A Long-Term Commitment, Not A Campaign - Forbes

Content Marketing Is A Long-Term Commitment, Not A Campaign - Forbes | Marketing 2.0, Communication & Events Management | Scoop.it
Forbes
Content Marketing Is A Long-Term Commitment, Not A Campaign
Forbes
There's a debate raging in the world of marketing. How many times must a consumer be exposed to an advertisement before it changes his behavior?
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JC Dichant's curator insight, April 30, 2014 9:18 AM

Comme c'est bien dit !

Laetitia Langeix's comment, April 30, 2014 11:16 AM
C'est parfait !
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How the "Internet of Things" May Change the World | National Geographic

How the "Internet of Things" May Change the World | National Geographic | Marketing 2.0, Communication & Events Management | Scoop.it
Wireless connectivity of billions of objects offers many benefits--and risks.

 

The internet of things is a concept that aims to extend the benefits of the regular internet -constant connectivity, remote control ability, data sharing, and so on- to goods in the physical world. Foodstruffs, electronics, appliances, collectibles: all would be tied to local and global networks through embedded sensors that are "always on".


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"How I met my startup", pour découvrir les métiers et les entreprises

"How I met my startup", pour découvrir les métiers et les entreprises | Marketing 2.0, Communication & Events Management | Scoop.it

digiSchool média "How I met my startup", pour découvrir les métiers et les entreprises ...


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L'Inbound Marketing ou comment convertir vos visiteurs en clients

L'Inbound Marketing ou comment convertir vos visiteurs en clients | Marketing 2.0, Communication & Events Management | Scoop.it

Tel est le principe de l'Inbound Marketing. Il se traduit par « Marketing des contacts entrants » et s'oppose au marketing traditionnel qui vise à imposer ses produits auprès des consommateurs. Le principe est simple et la ...


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Culture RP » L’impact marketing des médias sociaux dans le Social business

Culture RP » L’impact marketing des médias sociaux dans le Social business | Marketing 2.0, Communication & Events Management | Scoop.it

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La stratégie Inbound Marketing en une image.

La stratégie Inbound Marketing en une image. | Marketing 2.0, Communication & Events Management | Scoop.it

Via C-Marketing
Youssra El Harrab's insight:

A very quick & simple way to understand Inbound Marketing

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C-Marketing's curator insight, February 17, 2014 4:22 AM

 #inbound marketing: une infographie limpide ! 

Ludovic Ronchaud's curator insight, February 24, 2014 5:08 AM

L'Inbound Marketing a le mérite de rappeler les valeurs fondamentales constitutives d'une relation stable et durable entre les marques et les consommateurs: transparence, honnêteté, valeur ajoutée et pertinence dans un contexte de personnalisation et contextualisation.

Isabelle BOURDILLE's curator insight, February 28, 2014 9:18 AM

La stratégie Inbound Marketing en une image #WebMarketing #Tpe 

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Rendez-Vous en Terre Inconnue : une leçon d’Inbound Marketing

Rendez-Vous en Terre Inconnue : une leçon d’Inbound Marketing | Marketing 2.0, Communication & Events Management | Scoop.it

Hier matin en vous levant, vous ne vous doutiez pas que le soir même vous auriez une envie soudaine de partir en Tanzanie. Et pourtant… Plus de 6 millions de téléspectateurs se sont laissés porter par l’émission devenue emblématique du service public : Rendez-Vous en Terre Inconnue. Au-delà du phénomène, l’émission est aussi une leçon d’Inbound Marketing. Décryptage.


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C-Marketing's curator insight, January 22, 2014 6:52 PM

Connaître sa cible, proposer un contenu de qualité, donner du sens, susciter l'émotion, partager et favoriser l'interaction, offrir une expérience multicanal : effectivement, tous les éléments de l'inbound marketing se retrouvent dans l'émission culte de France 2.

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How Content Marketing Affects Search Engine Rankings [Infographic]

How Content Marketing Affects Search Engine Rankings [Infographic] | Marketing 2.0, Communication & Events Management | Scoop.it

To help explain the importance of content marketing, Neil Patel has put together an infographic to show you how content marketing impacts search engine rankings and how you can use it to help grow your business.

 

 

 


Via Antonino Militello
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Parmveer Singh's curator insight, February 16, 2014 12:01 AM

3 Content Marketing Tips from Neil Patel.

 

Andrew Taylor's curator insight, February 17, 2014 11:34 AM

Just the kind if information to help you grow your business.

Philippe Trebaul's curator insight, March 20, 12:37 AM

To help explain the importance of content marketing, Neil Patel has put together an infographic to show you how content marketing impacts search engine rankings and how you can use it to help grow your business.

 

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Content Marketing Tips for 2014 and Beyond | DragonSearch Digital Marketing Services & Consultants

Content Marketing Tips for 2014 and Beyond | DragonSearch Digital Marketing Services & Consultants | Marketing 2.0, Communication & Events Management | Scoop.it
Need help focusing your content marketing efforts for 2014 and beyond? #usdragons pulled out the crystal ball to predict the best tips and ideas for the coming year.
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The 75 KPI’s Every Manager Needs To Know

The 75 KPI’s Every Manager Needs To Know | Marketing 2.0, Communication & Events Management | Scoop.it
Get To Know Your KPI's By Bernard Marr Key Performance Indicators (KPIs) should be the vital navigation instruments used by managers and leaders to understand w(...) (iQube Marketing Limited » The 75 KPI’s Every Manager Needs To Know
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Using Instagram for Web Marketing

Using Instagram for Web Marketing | Marketing 2.0, Communication & Events Management | Scoop.it
Now that Instagram is the most well-known photo-sharing and social networking app, you may want to take advantage of its popularity: why not turn it into a marketing tool?
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When to Change Your Digital Marketing Strategy

When to Change Your Digital Marketing Strategy | Marketing 2.0, Communication & Events Management | Scoop.it
When you work in digital marketing, things are constantly changing, providing a unique opportunity to experiment with overall strategy.
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Online Marketing Impossible without Great Content! | Technology Reads

Online Marketing Impossible without Great Content! | Technology Reads | Marketing 2.0, Communication & Events Management | Scoop.it
Online Marketing Impossible without Great Content!
http://t.co/IHTc7RP3jX
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Le digital et médias sociaux au service de l’événementiel | Anthony Babkine – Specialiste en strategies digitales, e-reputation et communication événementielle

Le digital et médias sociaux au service de l’événementiel | Anthony Babkine – Specialiste en strategies digitales, e-reputation et communication événementielle | Marketing 2.0, Communication & Events Management | Scoop.it

Via Gaëlle Lac.
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Sur internet, le contenu, c'est le nouveau packaging !

Sur internet, le contenu, c'est le nouveau packaging ! | Marketing 2.0, Communication & Events Management | Scoop.it
Les entreprises du luxe ont-elles raté le virage du numérique ? Les sites en flash, certes esthétiques, sont désormais dépassés et l'internaute recherche de la simplicité, et surtout...du contenu.

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C-Marketing's curator insight, January 21, 2014 9:24 AM

Pour occuper efficacement les nouveaux territoires digitaux, le luxe doit produire des contenus exceptionnels.  


"Car la véritable façon de recréer l'univers du luxe sur Internet, c'est d'emballer le produit dans un packaging qui le mette en valeur et le sublime,"

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Où le marketing numérique crée t-il de la valeu...

Où le marketing numérique crée t-il de la valeu... | Marketing 2.0, Communication & Events Management | Scoop.it
FunnelEnvy retrace au travers de cette infographie les apports du numérique en matière de marketing, que ce soit sur le plan de l’acquisition client avec l’eMail marketing ou le retargeting, de la fidélisation avec l’A/B testing, ou encore...

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Big Data Survey: What Are the Trends? [Infographic] - Business 2 Community

Big Data Survey: What Are the Trends? [Infographic] - Business 2 Community | Marketing 2.0, Communication & Events Management | Scoop.it

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What Is Web 3.0 And How Will It Change Education?

What Is Web 3.0 And How Will It Change Education? | Marketing 2.0, Communication & Events Management | Scoop.it
We'll reach a new state of web skills when we reinvent technology tools to better enhance our personal learning. We'll be at 3.0 when schools are everywhere and not viewed as daycare.

Via Gust MEES, John Rudkin, C-Marketing
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Maria Richards's curator insight, March 29, 2014 4:41 PM

change is constant and inevitable! Might as well embrace it!

Antonis Michailidis's curator insight, April 26, 2014 5:44 AM

Για την ενημέρωσή μας.

Martha Mendez's curator insight, December 6, 2014 7:11 PM

Constrasting evolution of Web.

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16 Things My Big-Haired Boss Taught Me That I Never Learned In School

16 Things My Big-Haired Boss Taught Me That I Never Learned In School | Marketing 2.0, Communication & Events Management | Scoop.it
Here are 16 things we've learned from co-founder and former CEO of SAYS, now Chairman of REV Asia and Venture Partner at 500 Startups, Khailee Ng.

Via Samuel Pavin
Youssra El Harrab's insight:

Experience is the school :)

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Samuel Pavin's curator insight, January 20, 2014 8:17 AM

Life is not learnt at school.

Entrepreneurship is not learnt at school.

At least most entrepreneurs - and successful - entrepreneurs tend to have few links with schools and even less when it comes to fancy universities.

I definitely love it when people learn from experience rather as this does prove infinitely more valuable. Here are bits of valuable experience.

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Rendez-Vous en Terre Inconnue : une leçon d’Inbound Marketing

Rendez-Vous en Terre Inconnue : une leçon d’Inbound Marketing | Marketing 2.0, Communication & Events Management | Scoop.it

Hier matin en vous levant, vous ne vous doutiez pas que le soir même vous auriez une envie soudaine de partir en Tanzanie. Et pourtant… Plus de 6 millions de téléspectateurs se sont laissés porter par l’émission devenue emblématique du service public : Rendez-Vous en Terre Inconnue. Au-delà du phénomène, l’émission est aussi une leçon d’Inbound Marketing. Décryptage.


Via C-Marketing
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C-Marketing's curator insight, January 22, 2014 6:52 PM

Connaître sa cible, proposer un contenu de qualité, donner du sens, susciter l'émotion, partager et favoriser l'interaction, offrir une expérience multicanal : effectivement, tous les éléments de l'inbound marketing se retrouvent dans l'émission culte de France 2.

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100 trucs et astuces à voler aux Pros du Blogging !

100 trucs et astuces à voler aux Pros du Blogging ! | Marketing 2.0, Communication & Events Management | Scoop.it
Des dizaines d'astuces pour écrire plus rapidement des articles de blogs, pour gagner du temps au quotidien...

Via Jerome D. Simon
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Jerome D. Simon's curator insight, January 13, 2014 4:13 AM

un véritable feu d'artifice d'idées ! j'adore !

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5 1/2 Best Twitter Practices [Infographic]

5 1/2 Best Twitter Practices [Infographic] | Marketing 2.0, Communication & Events Management | Scoop.it
This infographic provides easy-to-remember advice to get the most out of using Twitter for business. *photo credit: Josh Semans New Career Opportunities Daily: The best jobs in media.
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Marketing Trends, Stats, and Events That Made the News in 2013 [Infographic] - MarketingProfs.com (subscription)

Marketing Trends, Stats, and Events That Made the News in 2013 [Infographic] - MarketingProfs.com (subscription) | Marketing 2.0, Communication & Events Management | Scoop.it
Business 2 Community Marketing Trends, Stats, and Events That Made the News in 2013 [Infographic] MarketingProfs.com (subscription) One major marketing trend was multiplatform content: Some 54% of American consumers are now on more than one content...
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Six Simple Lessons In Social Marketing - Business 2 Community

Six Simple Lessons In Social Marketing - Business 2 Community | Marketing 2.0, Communication & Events Management | Scoop.it
Six Simple Lessons In Social Marketing http://t.co/D47IfalUJ4 via @B2Community
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What is marketing automation? - Nick Gottlieb %

What is marketing automation? - Nick Gottlieb % | Marketing 2.0, Communication & Events Management | Scoop.it
Marketing automation is a term that you hear a lot these days, but what exactly does it entail? In the simplest terms; marketing automation is the use of software and data to automate marketing processes.
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