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Top 10 des fonctionnalités sur une page produit - Etude Testapic

Top 10 des fonctionnalités sur une page produit - Etude Testapic | Marketing et réseaux sociaux | Scoop.it

Sur un site e-commerce, c’est notamment sur une fiche produit que se décide l’acte d’achat. Cette page importante va souvent permettre de convertir (ou non) l’internaute et l’inciter à cliquer sur le bouton d’ajout au panier. Quelles informations sont donc indispensables, pertinentes ou au contraire inutiles pour les utilisateurs qui achètent un produit sur un site e-commerce ? C’est la question que se sont posés les spécialistes UX de l’équipe Testapic afin de mieux appréhender les besoins et les usages des internautes.


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27 B2B Content Marketing Tactics [Research] - Heidi Cohen

27 B2B Content Marketing Tactics [Research] - Heidi Cohen | Marketing et réseaux sociaux | Scoop.it

Do you keep using the same B2B content marketing tactics? Here are 27 tactics to spice up your content marketing offering with actionable marketing tips.


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Le Marketing de l'Interruption : quel avenir dans le Web ?

Le Marketing de l'Interruption : quel avenir dans le Web ? | Marketing et réseaux sociaux | Scoop.it
Le Marketing de l'Interruption pousse des publicités à tous moments, sur tous supports médias sans se soucier des besoins de la cible. Aucune empathie.

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Infographie : Les marques et secteurs les plus innovants selon Ifop Trends

Infographie : Les marques et secteurs les plus innovants selon Ifop Trends | Marketing et réseaux sociaux | Scoop.it
Selon la 3e édition du classement Ifop Trends, en exclusivité pour e-marketing, McDonald's est la marque qui a offert le plus de services inspirants en 2012-2013.
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Facts Are 20X Stickier With A Story

Facts Are 20X Stickier With A Story | Marketing et réseaux sociaux | Scoop.it
If I told you that a fact, wrapped in an emotional story, is 20-times more memorable, would you believe it?
I didn’t at first.

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Karen Dietz's curator insight, October 2, 2013 7:17 AM
HERE'S THE NEW LINK: http://www.scoop.it/t/just-story-it/p/4008579441/facts-are-20x-stickier-with-a-story The story author Michael Harris uses in this article proves his point so elegantly he hardly needed to write much more. But he did and this post is a terrific statement about how stories trump data and information every time.And the article makes another subtler point about those times when we do need to share data: wrap it in a story to make it stick. It makes all the difference in the world. This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
Alessandro Rea's curator insight, October 2, 2013 3:13 PM

The story author Michael Harris uses in this article proves his point so elegantly he hardly needed to write much more. But he did and this post is a terrific statement about how stories trump data and information every time.

 

And the article makes another subtler point about those times when we do need to share data: wrap it in a story to make it stick. It makes all the difference in the world. 

Nadia Christian's curator insight, October 2, 2013 6:49 PM

I know I can still recall some good sales pitch using this technique.

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nside The Booming Mobile Video Ecosystem

nside The Booming Mobile Video Ecosystem | Marketing et réseaux sociaux | Scoop.it
Mobile phone video has begun to attract massive audience numbers, investment, and a wide array of vendors and players.Mobile video has begun to accumulate scale, and has also turned out to be one of the few types of mobile content — along with games — that monetizes reliably and drives premium ad rates.In a recent report, BI Intelligence breaks down the mobile video ecosystem, analyzing the behavior and devices behind the growth in consumption, and examining the demographics and behavior of mobile video consumers.We look at the new video ecosystem that is taking shape, with mobile devices — rather than television — at the center. Subscriptions for on-demand, streaming, and live TV services are also booming....
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Peter Wilkinson www.peter.uk.com's curator insight, September 21, 2013 3:39 AM

Social media business - social media marketing, HR, recruitment, sales, customer service | culture and Internet / social media addiction and trolls - Call Peter on 07930330125 or email peter@peter.uk.com

Jeff Domansky's curator insight, September 22, 2013 12:19 PM

Here's how video is gaining speed in Portland in content marketing.

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Web to store : les nouveaux parcours d’achat (étude et infographie)

 

Livre blanc sur les enjeux du web to store, une étude très riche et éclairante sur un parcours client en plein bouleversement via Mappy

 


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Julien Bonnel's curator insight, September 13, 2013 7:38 AM

Web-to-store : Enjeux et opportunités pour le commerce physique ? 

FredColantonio's curator insight, September 19, 2013 7:07 PM

Livre blanc sur les enjeux du web to store, une étude très riche et éclairante sur un parcours client en plein bouleversement

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Mobile strategy for small businesses in three easy steps

Mobile strategy for small businesses in three easy steps | Marketing et réseaux sociaux | Scoop.it

At a time when plenty of major corporations are still struggling to come up with an effective mobile strategy it’s no surprise that small businesses may find the mobile space a bit daunting.

 

Where does a small business begin when embarking on a mobile strategy? Do they opt for an app or a mobile site? And how much does it all cost?

 

At Brighton SEO last week, Distilled’s Bridget Randolph tried to answer all these questions and give small businesses a helping hand with their mobile strategies.

 

She suggested there were three things on which to focus:

- A mobile optimised website.

- Search and discovery.

- Reaching your customers where they are.

 

And here’s a run through of those three main points in more detail...


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Peter Wilkinson www.peter.uk.com's curator insight, September 20, 2013 4:55 AM

Social media business - social media marketing, HR, recruitment, sales, customer service | culture and Internet / social media addiction and trolls

Jeff Domansky's curator insight, September 20, 2013 11:08 AM

Here's a really simple blueprint for small businesses to adopt mobile into their social marketing.

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Must See Social Media Statistics | Social Media Today

Must See Social Media Statistics | Social Media Today | Marketing et réseaux sociaux | Scoop.it

Social media marketing is not just a trendy word, it is fast becoming and in some cases already is a viable acquisition channel for most businesses.

 

In fact, Hubspot reports that 70% of business-to-consumer marketers have acquired a customer through Facebook. If you are still having trouble convincing your boss that social media is worth the investment, here are 28 must see statistics for 2013 to make him/her jump on board....


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Lee Werrell's curator insight, August 12, 2013 6:06 AM

The Jury is in! Time British business took notice and started using Social media properly to gain more and better targeted business. COntact me on 0800 689 9689 to discuss

Béatrice Tétaz, ACC's curator insight, August 13, 2013 2:02 AM

very usfull #aequaONLINE

Jeff Domansky's curator insight, August 13, 2013 2:06 PM

Need help convincing your boss or senior management about the value of social media? These 28 stats will help you.

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Viral Video Marketing 101: A Look Into "The Science of Sharing" - Business 2 Community

Viral Video Marketing 101: A Look Into "The Science of Sharing" - Business 2 Community | Marketing et réseaux sociaux | Scoop.it

Earlier this July, video technology company Unruly released the results of its 20-page study, “The Science of Sharing,” measuring the viral effects of 12 Super Bowl commercials. Using a complex algorithm from their sharing analysis tool, ShareRank, Unruly was able to identify the parts of each video that triggered the strongest viewer responses, and grade the advertisements on their overall shareability (see below). By doing this, Unruly was able to give an in-depth look at why some viral ads perform well online, while others don’t. ...


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malek's curator insight, August 10, 2013 1:33 PM

What makes a 30 second commercial tick? a major dilemma for years. Here's a sophisticated algorithm to guage

* psychological response and

* social motivation

 Videos with the most shares typically trigger several strong emotional responses, coupled with multiple social motivations for sharing.

Jeff Domansky's curator insight, August 10, 2013 3:37 PM

This research into measuring why things go viral will be great cocktail party conversation for marketers.

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Tools and Websites That Can Help You Quickly Setup Your Online Business - Business 2 Community

Tools and Websites That Can Help You Quickly Setup Your Online Business - Business 2 Community | Marketing et réseaux sociaux | Scoop.it
Excellent resource!E-commerce industry is progressing at bullet speed than any other industry present today and that is why people competing in the online word are using everything that can help them save their time and offer a better return on investment. Business owners in the online world are shifting towards tools or websites that help them do their work faster and free of any errors. There are tons of online tools and websites available that people can use at different steps. So what tools/websites would I need to quickly build my online brand that looks professional and respectable to my targeted audience? Note: For the rest of the post I will assume that you have a start-up idea ready and you or someone is ready to invest on your idea. The business plan is ready and all the paper work is done; now it’s the time to choose the name of your start-up!...
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Benjamin E Ryder's curator insight, August 16, 2013 1:17 PM

I thought this was really informative, some of the tools are not useful depending what stage your business is in. I think this article was writen assuming you had an idea and nothing else. In that case very good. If you are already several years into your business then this would be relivant for those whose clients are just starting.

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5 Easy Ways to Connect With Online Influencers

5 Easy Ways to Connect With Online Influencers | Marketing et réseaux sociaux | Scoop.it
Following these tips to meeting influential people in your niche can help you get the exposure for your startup you've been looking for.Having even just one relationship with an online influencer can have a significant impact on your business. Online influencers are people who have a dynamic personality that comes across online and they command the respect of other key players in their niche. Relationships with influencers are sought after by business owners because these people help shape consumer decision making by popularizing products and ideas, and promoting things across multiple channels.The good news is that many top influencers also happen to be fairly accessible, even when you think it's impossible to connect with them. Here are five relatively easy ways to connect with powerful influencers who can hopefully help your business get to the next level...
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Linda Allen's comment, August 16, 2013 1:34 PM
I agree with this article Jeff, I'm always a little shocked when a influencer - such as yourself; actually acknowledges my invite or question. Like the article states; you do need some commonality or something they can relate to yourself.
Ali Anani's curator insight, August 17, 2013 12:14 AM

Influencers are not sleeping ones if you reach them

Chris Agro's curator insight, August 17, 2013 10:32 AM

Join the conversation - add value to the discussion and do it on a consistant basis. Building blocks getting noticed in a sea of chatter.

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How To Measure Content Marketing Success | Social Media Today

How To Measure Content Marketing Success | Social Media Today | Marketing et réseaux sociaux | Scoop.it

Got social ROI? Here's how...How does one measure if their content marketing efforts are paying off? According to this infographic from Brandpoint, there are three major areas one can use to measure content marketing success. These are: Awareness, Consideration, and Conversion.


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Rakesh Raghuvanshi's curator insight, August 9, 2013 7:27 AM

Awareness  ,Consideration and Conversion are three critical words we at Niftywindow are overtly passionate about. Because we know that If our partners are growing in business then we are Growing too. Therefore Conversion is at the core of our Product. We know majority( more than 50%+)  of the conversions comes from search .So first things first we improve your search results dramatically and the results are there to see . Secondly we reduce the bounce rate to minimum and that is through real time contextual rich content . Therefore we call ourselves NIFTY ( neat , well designed , smart ) Window ( showcase ) for National and Global  brands at the last mile locally  

Jeff Domansky's curator insight, August 10, 2013 2:45 PM

Got social ROI? Here's how to get it.

Alison D. Gilbert's curator insight, August 17, 2013 3:21 PM

How about conversation?

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Les 10 commandements du commerce omnicanal

Les 10 commandements du commerce omnicanal | Marketing et réseaux sociaux | Scoop.it
Voici une liste de 10 actions prioritaires pour avoir un commerce omnicanal : du store locator au compte twitter en passant par les avis consommateurs.

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Infographie : Ce que révèle votre logo à propos de votre marque

Infographie : Ce que révèle votre logo à propos de votre marque | Marketing et réseaux sociaux | Scoop.it
Que ce soit sur la couleur ou la typographie, votre logo en dit beaucoup plus que vous ne le croyez sur votre marque. La preuve en images.

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Infographie : Baromètre du marketing mobile : résultats du deuxième trimestre 2013

Infographie : Baromètre du marketing mobile : résultats du deuxième trimestre 2013 | Marketing et réseaux sociaux | Scoop.it
Dans l'infographie proposée ci-dessous, par la Mobile Marketing Association, est présenté, chiffres à l'appui, le baromètre du deuxième trimestre 2013.
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12 Experts Share Top Curation Tips

12 Experts Share Top Curation Tips | Marketing et réseaux sociaux | Scoop.it

Curation is sometimes confusing.

 

Everyone has a different definition and it's used in many different ways as part of content and marketing strategies.

 

I asked 10 of my favorite curation experts for their best tips, tools, their favorite curator and suggestions on innovative uses of curation.

 

Each is a curator on Scoop.it, my favorite curation tool and channel. New and experienced curators are really going to learn from their advice.


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KC Beck's curator insight, October 3, 2013 12:21 PM

Curation is key. There truly is a science to curation. Perhaps it is worthwhile to read these steps to ensure you are doing it well.

Phil Lauterjung's curator insight, October 3, 2013 1:55 PM

add your insight...

 
TheSoulfulEMU's curator insight, October 4, 2013 1:17 AM

"Its that Simple!!!"

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Why Retailers Should Worry About The Trillion $$$ Effects Of Retail Technology On Human Behavior -- And Vice Versa

Why Retailers Should Worry About The Trillion $$$ Effects Of Retail Technology On Human Behavior -- And Vice Versa | Marketing et réseaux sociaux | Scoop.it
What Retailers Need To Do To Exploit the Future of Retail -- online and off...As keen observers of retail competition and its solutions, we're always watching the latest trends in retail. Henrik Persson of The Copenhagen Institute for Futures Studies (in their publication, SCENARIO) wrote about 6 more retail trends that will change retail forever, addressing how people have changed their habits as result of technology -- and how technology must adapt to meet the changing habits of the consumer. (Not to mention the need for technology development behind the scene -- for pricing and assortment intelligence, for example). On the surface, this is a complex process involving several interacting retail trends such as deleverage and thrift in the face of lower economic growth, gradual demographic change; and changing consumer behavior and expectations combined with new technology and social innovations.The saturated and matured retail market is ripe for some radical nonlinear shifts, writes Persson. "Incorporating these changes in both online and store retail… the consequences are as huge as transforming the (US)$500 Billion Online World Into (US)$8 to $10 Trillion global retail market." Here's why the demand for online purchasing opportunities is increasing as people and their circumstances change to meet technology (and as technology changes to meet them):...
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Jeff Domansky's curator insight, September 22, 2013 12:27 PM

What Retailers Need To Do To Exploit the Future of Retail -- online and off...

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What If We Went Back To (Digital) School?

What If We Went Back To (Digital) School? | Marketing et réseaux sociaux | Scoop.it
In France, this time of year is called la rentrée. Literally, this means ‘the return’—more than simply back-to-school, la rentrée is a time when businesses come back too. This is a really thoughtful presentation for new and old digital marketers alike....The point that Greg brings home throughout his presentation is that digital should not be seen as a “magic wand” that can instantly enrich a company, but more as a “pen” that everyone within a company can use to make things easier. He details the 6 ways that digital changes brands through 6 major areas of impact. I would like to highlight 3 of the six areas that interested me the most in the presentation....
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Jo Dodds's curator insight, September 20, 2013 8:19 AM

Talking about marketing but links to HR and business in general

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L'e-commerce remplace-t-il ou complète-t-il le commerce traditionnel ?

L’e-commerce peut aussi être considéré comme une menace pour les détaillants: l’e-commerce va-t-il cannibaliser la vente traditionnelle ? Est-il possibl

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Storytelling: How 7 Brands Do It With Style

Storytelling: How 7 Brands Do It With Style | Marketing et réseaux sociaux | Scoop.it
Businesses are getting better at telling stories through content - either video or text -- and that helps with branding. View these examples to get started.

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Karen Dietz's comment, September 18, 2013 5:52 PM
Gracias Jose! And yes Malek, I think it is still inspiring too.
Moya Sayer-Jones's curator insight, September 19, 2013 6:37 PM

If you are trying to persuade your company to go with a story approach, it's always great to have some big guns to back you up. Save this for when you are doing your persuading to the unconverted. :-)

Karen Dietz's comment, September 19, 2013 9:00 PM
So true Moya! That's a great way to use this post.
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30+ compelling mobile search statistics

30+ compelling mobile search statistics | Marketing et réseaux sociaux | Scoop.it

Mobile search is an unavoidable part of digital marketing as if brands don't adapt to consumer behaviour then they risk becoming sidelined if their competitors are faster to react....

 

Google has already predicted that mobile search will overtake desktop in the next few years, so businesses should really already have a mobile search strategy in place.But don't just take Google's word for it. Here are 30 compelling mobile search stats to help make up your mind...

 

Use of mobile search

 

A comScore study found that the total number of US searchers using mobile phones grew 26% between March 2012 and December 2012, from 90.1 million to 113.1 million searchers....


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Ali Anani's curator insight, August 16, 2013 12:52 AM

New trends for business emerge

Ouida Sparkman's curator insight, August 16, 2013 12:30 PM

Is your blog responsive to a mobile search?

Jeff Domansky's curator insight, August 16, 2013 1:24 PM

Get your mobile mojo working or risk losing customers or falling behind your competitors.

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I’m going to go out on a limb and say that 71% of customers don’t expect a social media reply in five minutes. The conventional wisdom recently was 2 hours for Twitter and 24 hours for Facebook, wh...

I’m going to go out on a limb and say that 71% of customers don’t expect a social media reply in five minutes. The conventional wisdom recently was 2 hours for Twitter and 24 hours for Facebook, wh... | Marketing et réseaux sociaux | Scoop.it
I’m going to go out on a limb and say that 71% of customers don’t expect a social media reply in five minutes. The conventional wisdom recently was 2 hours for Twitter and 24 hours for Facebook, which is probably equally absurd. 71% of customers aren’t using social media to contact a business, and the majority of those who do understand that nobody is waiting staring at a screen waiting to respond to their gripes.That said, I suspect that customer expectations for social care continue to increase and that businesses should and will find ways to increase the quality of their social care. Let me know what you think about this one....
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Joshua David's curator insight, August 16, 2013 5:50 AM

Pinterest Clone Software has gained more popularity these days. People uses these clone software for its functionality and not just for copy an exact copycat website. This software gives the same look to your website as pinterest look.

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What Your Content is Saying About You – Quaero

What Your Content is Saying About You – Quaero | Marketing et réseaux sociaux | Scoop.it
As a B2B marketer, I take content development pretty seriously. After all, it’s what allows me to populate our blog and execute on our mutlichannel campaigns. But my love of content goes further than that. In fact, recently I wrote a post about how you can take good content and make it great. The content that you produce as an organization not only helps to deliver new business, but more importantly, it serves to identify your position in the market. Content development, when done correctly, puts a personality to your organization. Let’s be honest for a moment. In most industries that are highly competitive, the difference between specific product and service offerings is probably fairly insignificant. Of course, there are proprietary pieces of technology that may differentiate each vendor from one another, but overall, the distinct value proposition that a B2B company can offer is not a piece of technology. At least in my humble opinion, the value lies in the people. It may sound corny, but our most valuable asset is the group of extremely intelligent experts that I am fortunate enough to work with each and every day. Those people develop the products and services that we offer our clients, so in a way, the two go hand in hand. But for my purposes, building blogs, articles, eBooks, and videos that showcase the exhorbitant expertise of our employees is what gets us new business and strengthens the relationships we have with long-term clients. Still, I see a lot of organizations offering content that is far too focused on the sales cycle, instead of demonstrating value to the reader in the form of thought leadership. Consider that B2B buyers do not want to be contacted by sales until they are 70% through the sales cycle. That’s a fairly powerful figure. Before a lead hits that position, the type of content you deliver them will say a lot about your organization. Here are three things that your content is telling leads about you...
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Mapping the Brand’s Social Graph | Social Media Strategy | Online PR | Sally Falkow

Mapping the Brand’s Social Graph | Social Media Strategy | Online PR | Sally Falkow | Marketing et réseaux sociaux | Scoop.it

Sally Falkow looks at where the true value of social media lies. Public Relations practitioners are familiar with the concept of identifying and building relationships with stakeholders. (Anyone who might have a material impact on your business.) Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and LinkedIn and they’re connecting to each other. The Social Graph is the representation of our relationships. In present day context, these graphs define our personal, family, or business communities on social networking websites – Jeremiah Owyang, Industry Analyst, The Altimeter Group....


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Peter Wilkinson www.peter.uk.com's curator insight, August 9, 2013 11:41 AM

The true value of social media transcends marketing, PR and stakeholder management.  it needs to be looked at across the whole business.  Innovation and value mapping of social media across the business will show a much broader ROI.

 If you need help contact Peter on 07930330125 - peter@peter.uk.com
 

Jeff Domansky's curator insight, August 10, 2013 2:54 PM

Sally Falkow looks at where the true value of social media lies.