Livreur de repas, distributeur de crèmes glacées, de petits chats ou de vaccins contre la grippe, l'empire Uber apparait aujourd'hui pleinement pour ce qu'il est, un véritable rouleau compresseur technologique.
Business 2 Community 6 Killer Stats to Sell Your Boss on Optimization Business 2 Community First, you've got to make your case. We've compiled 6 stats to help sell your manager (or any other naysayer) on optimization.
The big surprise this month is at the very top of the table. For the first time since November 2013, the Huffington Post are back on top of the Facebook charts.
The Huff Po achieved their highest number of total interactions in a long time, breaking the 30m total interactions mark.
Their most popular stories last month included a piece on gluten free diets ( 480,000+ interactions), a piece titled ‘This Woman Wants To Change How All Of Us See Our Bodies‘ (455,000+ interactions), and a blog on parenting (430,000 interactions).
Interestingly, much of the Huffington Post’s most popular pieces seem to be long form opinion pieces. They do have very popular viral videos too, but for the most part, interesting blogs with socially optimised headlines seem to be the big successes....
Sur un site e-commerce, c’est notamment sur une fiche produit que se décide l’acte d’achat. Cette page importante va souvent permettre de convertir (ou non) l’internaute et l’inciter à cliquer sur le bouton d’ajout au panier. Quelles informations sont donc indispensables, pertinentes ou au contraire inutiles pour les utilisateurs qui achètent un produit sur un site e-commerce ? C’est la question que se sont posés les spécialistes UX de l’équipe Testapic afin de mieux appréhender les besoins et les usages des internautes.
Depuis le 7 janvier, l'INPI a reçu de nombreuses demandes de marques 'Je suis Charlie'. Réponse aujourd'hui : 'ces demandes ne répondent pas au critère de caractère distinctif'. En clair, 'Je suis Charlie' ne sera pas une marque.
Social media advice seems to come in two flavors: what to do and how to do it.
Take, for instance, the advice to reshare content from your blog’s archives. This strategy seems to pay big dividends for the accounts who’ve embraced it. They’ve seen more traffic, more reshares, and more engagement even though the content itself isn’t brand new.
Sharing old content is awesome social media advice.So how exactly does one go about it?...
They say that hindsight is always 20/20. That when we look back at where we came from we can see things we wish we would have known or done better. This couldn't be more accurate when I look back over the years at my content marketing efforts.But you're in luck! I've outlined seven of the most important ideas I wish I would have known when I was first starting out in content marketing years ago. I hope they help you get ahead of the game....
Mining the mobile phone data from 10 million people over 4 years reveals the subtle changes that occur in the flow of information when disaster strikes, say network scientistsscientists.
...More interesting, however, is what happens next. It’s easy to imagine that the first thing the group of friends and relatives do next is contact other people to spread the news that a disaster has struck.
But instead, the next call they make tends to be straight back to the person involved in the emergency situation. This is completely different to the normal behaviour where the likelihood of returning a call is significantly lower. Indeed, a call made during a concert is less likely than usual to get a call back.
Liang and co conclude that the need for correspondence with eyewitnesses is more critical than the dissemination of situational awareness during emergencies.” In other words, the desire to want to find out more trumps the need to pass on what they already know. At least in emergency situations....