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Marketing, e-marketing, digital marketing, web 2.0, e-commerce, innovations
Veille et curation autour des stratégies et nouveautés marketing des entreprises
Curated by Michel Onkur
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Rescooped by Michel Onkur from Integrated Brand Communications
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Infographic: only 28% of brands are able to measure the ROI of content marketing

Infographic: only 28% of brands are able to measure the ROI of content marketing | Marketing, e-marketing, digital marketing, web 2.0, e-commerce, innovations | Scoop.it

Almost two-thirds (63 per cent) of brands now have a dedicated content marketing budget, research from Bite has found, with 43 per cent of those surveyed saying content marketing was a board priority for their company.

 

It was discovered that 61 per cent of marketing leaders said they spent just half a day or less on content marketing related activities, with 71 per cent of brands producing social media content.

Video content was produced by 30 per cent, seen by 12 per cent as the most effective for their business. Infographics were produced by 23 per cent of companies, and were chosen by 10 per cent as the most effective for their business.

 

The research was carried out by Redshift Research, which surveyed 100 marketing decision makers, on behalf of communications, content and community agency Bite as part of its Stop Content Pollution campaign.


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, March 18, 10:45 AM

The research was done on a small sample in the UK, but the results can be used in developing research questions and hypotheses for a larger and broader study.

Rescooped by Michel Onkur from InnovationMarketing
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Le ROI du marketing sur les réseaux sociaux : bilan des entreprises européennes

Le ROI du marketing sur les réseaux sociaux : bilan des entreprises européennes | Marketing, e-marketing, digital marketing, web 2.0, e-commerce, innovations | Scoop.it

La question de la mesure du ROI sur les médias sociaux est fréquemment posée.…...


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Rescooped by Michel Onkur from Health promotion. Social marketing
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5 Social Marketing Predictions for 2014 [Infographic & Scenttrail Note] - Offerpop

5 Social Marketing Predictions for 2014 [Infographic & Scenttrail Note] - Offerpop | Marketing, e-marketing, digital marketing, web 2.0, e-commerce, innovations | Scoop.it
Want to stay ahead of the curve in 2014? We’ve predicted the trends and technologies that will impact marketers this year. Check out our latest infographic, and learn how brands embrace new social media strategies to drive engagement and spark…Read more →

Via Martin (Marty) Smith, Giuseppe Fattori
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Martin (Marty) Smith's curator insight, February 16, 12:33 PM

Great Infographic

1. Consumer Becomes Content Marketers - Agree!
Yes consumers are a MUST now with Google's algorithm changes that demand social confirmation for content. Content without social confirmation is a website talking to itself about itself. This realization means we need to RETHINK content.


The days of boring services pages or other pages where marketers talk to themselves about themselves are over killed by Google's incorporation of social shares into the mix as a confirmation of Navneet Panda's revolutionary new faster spider.


2. Brands Get Social - Agree!
#1 leads directly to brands getting social. Brands must have a tribe of supporters and you can't create tribes without authenticity, sharing and great content.


Sure there is going to be a "content shock" where content marketing loses some of its punch, but don't ignore the "tribe creation" nature of content marketing. No one will share content with a website that doesn't share with confidence and authority.

3. Marriage of Email and Social - Agree!

Email is changing. Email will become so connected to social media marketing where one begins and the other ends will be hard to decipher. Email connected to Facebook, Twitter, GPlus, Scoop.it and other tools is less PUSH and more relevant community built on personas and segments.


Email and social media marketing are about to become indistinguishable from one another working hand in hand, using predictive analytics that mash Facebook, Twitter and Google Analytics data into BIG DATA actionable patterns.

4. Brands Figure Our Social ROI - Agree!

So much of social media marketing's ROI will come from ideas we can only imagine now. Intranets, customer service and HR are places SMM will thrive, help and change the nature of business. 2014 will see much less argument about social media and more experimentation and return.

5. Brands Will Run More Frequent Social Campaigns - Agree!
We will know brands are "getting" social media when their following numbers go up. I remember having a conversation with the last CEO I reported to who believed following few back was a statement of how elite and valuable his company was.


Just the opposite is the case. We should see a growing realization of what it takes to become a content marketing AUTHORITY online including FOLLOWING BACK a large number of followers. Following back makes communications easier and provides more input into a brand's content marketing engine.