Marketing, e-marketing, digital marketing, web 2.0, e-commerce, innovations
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Marketing, e-marketing, digital marketing, web 2.0, e-commerce, innovations
Veille et curation autour des stratégies et nouveautés marketing des entreprises
Curated by Michel Onkur
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Nouveau logo controversé : Airbnb aurait pourtant pu éviter le bad buzz

Nouveau logo controversé : Airbnb aurait pourtant pu éviter le bad buzz | Marketing, e-marketing, digital marketing, web 2.0, e-commerce, innovations | Scoop.it
Il devait symboliser l’écriture d’un nouveau chapitre du développement de la start-up californienne, Airbnb et renforcer le sentiment d’appartenance de

Via Isabelle Clément
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Rescooped by Michel Onkur from Entrepreneurs du Web
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La signification des couleurs des logos de marques


Via Isabelle Clément, Olivier JADZINSKI
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Isabelle Clément's curator insight, January 7, 2013 6:43 AM

"D’après certaines études, les couleurs affectent non seulement nos sens et nos humeurs. Mais elles peuvent également modifier nos comportements d’achats, notamment lorsqu’une marque axe sa stratégie sur une communication visuelle forte : site web, campagne marketing, publicité et bien sûr le logo."

Rescooped by Michel Onkur from Integrated Brand Communications
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When Good Logos Go Bad

When Good Logos Go Bad | Marketing, e-marketing, digital marketing, web 2.0, e-commerce, innovations | Scoop.it

Olive Garden recently unveiled its new logo, which has been met with criticism. Here are a handful of other logo revamps that consumers ridiculed.

 

Revamping a brand is a tricky proposition.

 

The most recent logo refresh by ailing Olive Garden, has been widely critiqued. The logo, designed by Lippincott, is part of what parent company Darden is calling a strategic growth plan and "brand renaissance." It includes new menu items, smaller plates and a new advertising direction, though the company for now is mum on details of the latter.

 

Critics have said the updated logo is generic, with some saying it looks like a logo created by a first-year design student.

Olive Garden is hardly the first company to face criticism of a new logo. In recent years, Gap and Tropicana redesigns have raised the ire of consumers and led the companies to scrap their efforts in favor of old designs.


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, March 17, 2014 3:37 PM

Are the critics right about these #logo revamps? You be the judge.