Marketing, e-marketing, digital marketing, web 2.0, e-commerce, innovations
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Rescooped by Michel Onkur from Réseaux et médias sociaux, veille, technique et outils
onto Marketing, e-marketing, digital marketing, web 2.0, e-commerce, innovations
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Mesurer l'influence en 5 Outils

Mesurer l'influence en 5 Outils | Marketing, e-marketing, digital marketing, web 2.0, e-commerce, innovations | Scoop.it
Influence marketing is more widely known as social scoring at the moment. But 5 new platforms look to take influence marketing beyond a score.

Via Fabrice
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Marketing, e-marketing, digital marketing, web 2.0, e-commerce, innovations
Veille et curation autour des stratégies et nouveautés marketing des entreprises
Curated by Michel Onkur
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Le marketing direct devient la tendance !

Le marketing direct devient la tendance ! | Marketing, e-marketing, digital marketing, web 2.0, e-commerce, innovations | Scoop.it
Amazon qui édite son catalogue de jouets, Google qui adresse des courriers en quadrichromie..Pourquoi ces spécialistes du marketing digital recourent-ils au courrier publicitaire ? Parce que ce média est un outil d'activation performant, qui continue d'innover pour répondre aux attentes.
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Jusqu’où l’expérience client réinventera-t-elle le marketing?

Jusqu’où l’expérience client réinventera-t-elle le marketing? | Marketing, e-marketing, digital marketing, web 2.0, e-commerce, innovations | Scoop.it
Le HUBFORUM Paris revient pour sa septième édition les 04 et 05 octobre
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Comment évoluent les pratiques marketing à l'international?

Comment évoluent les pratiques marketing à l'international? | Marketing, e-marketing, digital marketing, web 2.0, e-commerce, innovations | Scoop.it
Les marketers français sont invités à participer à une étude internationale, portant sur leurs pratiques, menée par Winterberry Group pour le marché français la GlobalDMA (Direct Marketing Association).
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Good bye marketing! Hello growth hacking

Good bye marketing! Hello growth hacking | Marketing, e-marketing, digital marketing, web 2.0, e-commerce, innovations | Scoop.it
I am currently reading Ryan Holiday's book, Growth Hacker Marketing, alongside other growth hacking resources, about 33 of them i
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20 Growth-Hacking Strategists You Should Follow In 2016

20 Growth-Hacking Strategists You Should Follow In 2016 | Marketing, e-marketing, digital marketing, web 2.0, e-commerce, innovations | Scoop.it
Credit: pexels.com Finding a reliable source to seek advice about growing your startup was never easy, especially, in today’s market where you receive daily pitches from lots of ‘so called marketing hackers’. On the other hand, growth hacking is a very intriguing concept and almost all entrepreneurs would love to get [...]
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Conseils pour exploiter et optimiser son stage en marketing digital

Conseils pour exploiter et optimiser son stage en marketing digital | Marketing, e-marketing, digital marketing, web 2.0, e-commerce, innovations | Scoop.it
5 conseils pour exploiter et optimiser son stage de fin d’études en marketing digital
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Le mobile, clé d’un marketing centré sur l’acheteur

Le mobile, clé d’un marketing centré sur l’acheteur | Marketing, e-marketing, digital marketing, web 2.0, e-commerce, innovations | Scoop.it
Objet de toutes les attentions marketing, le consommateur n’est pourtant pas la seule cible de l’intérêt des annonceurs. La personne qu’il leur importe par-dessus tout de toucher, surtout pour les marques de biens de grande consommation, c’est celle qui achètera effectivement le produit en magasin.
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100 conseils pour réussir votre stratégie de growth hacking

100 conseils pour réussir votre stratégie de growth hacking | Marketing, e-marketing, digital marketing, web 2.0, e-commerce, innovations | Scoop.it
Le retour d'expérience de Wishpond, une start-up américaine qui a dépassé les 300 000 inscrits en l'espace de 5 ans.
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Growth Hacking, le marketing 2.0

Growth Hacking, le marketing 2.0 | Marketing, e-marketing, digital marketing, web 2.0, e-commerce, innovations | Scoop.it
Le Growth Hacking est une méthode de marketing qui consiste à optimiser la croissance d’un site, d’une entreprise etc., vi
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Marketing omnicanal : pourquoi un fournisseur de solutions unique est indispensable ?

Marketing omnicanal : pourquoi un fournisseur de solutions unique est indispensable ? | Marketing, e-marketing, digital marketing, web 2.0, e-commerce, innovations | Scoop.it
Engager la conversation avec un consommateur n’est pas chose aisée aujourd’hui tant celui-ci passe d'un device à un autre. L'enjeu : avoir une vision la plus exhaustive possible de son parcours.
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Pokémon Go : le marketing tente de dresser le phénomène

Pokémon Go : le marketing tente de dresser le phénomène | Marketing, e-marketing, digital marketing, web 2.0, e-commerce, innovations | Scoop.it
Sur fond d'emballement Pokémon Go, comment (dis)cerner le potentiel dans le marketing digital ? Prévoir un dosage subtil.
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Rescooped by Michel Onkur from Integrated Brand Communications
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Does Your Content Marketing Support Your Business Goals?

Does Your Content Marketing Support Your Business Goals? | Marketing, e-marketing, digital marketing, web 2.0, e-commerce, innovations | Scoop.it
You can’t have an effective content strategy without a clear understanding of the business goals driving the strategy. What constitutes success must be clear.

Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, August 3, 2:45 PM
Need some simple rules for assessing if your content marketing is meeting business goals? Here are 4 ways to tell.
crowhopsuggests's comment, August 5, 12:15 AM
Its fabulous
tryweatherly's comment, August 5, 1:11 AM

Thats interesting
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Why Your Blog Audience Is Important To Successful Content Marketing

Why Your Blog Audience Is Important To Successful Content Marketing | Marketing, e-marketing, digital marketing, web 2.0, e-commerce, innovations | Scoop.it
Content marketing is one of the cornerstones of success for online businesses. After all, the internet is merely a tool that can further communication through various forms of content. Unsuccessful b…

Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, August 4, 1:50 PM
Looking for a simple set of guidelines for developing a successful content marketing strategy? See this 7 step outline.
Alex's curator insight, August 4, 7:20 PM
So obvious, and so often neglected! 
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[Infographie] Les 22 maux du marketing

[Infographie] Les 22 maux du marketing | Marketing, e-marketing, digital marketing, web 2.0, e-commerce, innovations | Scoop.it
17 marketers du CMIT (le Club des directeurs Marketing et communication de l’IT) commentent 22 mots du marketing.
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Comment le Content Marketing influence le marketing mix classique ? [Partie 2]

Comment le Content Marketing influence le marketing mix classique ? [Partie 2] | Marketing, e-marketing, digital marketing, web 2.0, e-commerce, innovations | Scoop.it
D'accord, on sait ce qu'est le Content Marketing, mais ses effets ne sont pas évidents. Le Content Marketing possède-t-il la capacité d'influencer le Marketing Mix classique ? Nous avons vu dans la première partie de cet article les effets positifs en ce qui concerne la variable produit. Il est alors temps de jeter un œil à la variable prix !
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Je veux tout, tout de suite – le marketing à l’ère de l’obsession client

Je veux tout, tout de suite – le marketing à l’ère de l’obsession client | Marketing, e-marketing, digital marketing, web 2.0, e-commerce, innovations | Scoop.it
Depuis peu est né un nouveau genre de client. Il est informé, instruit, exigeant et grâce aux médias sociaux, i
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Top 14 Blog Growth Hacking Tips You Need to Implement Today

Top 14 Blog Growth Hacking Tips You Need to Implement Today | Marketing, e-marketing, digital marketing, web 2.0, e-commerce, innovations | Scoop.it
Growth hacking is one of the hottest marketing topics right now. Simply follow the #growthhacking hashtag on Twitter and you will be inundated with tips and hacks for everything from growing a garden…
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Growth-hacking myths decoded

Growth-hacking myths decoded | Marketing, e-marketing, digital marketing, web 2.0, e-commerce, innovations | Scoop.it
A few things have been said in regards to what growth hacking is and what it isn't. It's easy to see why individuals make up things about what growth hacking includes; on the grounds that it's another popular expression and many people don't understand it.
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Marketing Mobile, la révolution est en marche - EconomieMatin

Marketing Mobile, la révolution est en marche - EconomieMatin | Marketing, e-marketing, digital marketing, web 2.0, e-commerce, innovations | Scoop.it
En l’absence de solution suffisamment précise, on n’avait jusqu’à présent guère d’autre choix que de s’en remettre aux médias de masse,
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Growth Hacking : 3 bonnes pratiques à retenir quand on est une startup

Growth Hacking : 3 bonnes pratiques à retenir quand on est une startup | Marketing, e-marketing, digital marketing, web 2.0, e-commerce, innovations | Scoop.it
Le growth hacking devient une compétence indispensable pour les entrepreneurs. Retour sur une fonction qui va révolutionner la manière de faire du business.
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Le Growth Hacking suppose-t-il une stratégie ?

Le Growth Hacking suppose-t-il une stratégie ? | Marketing, e-marketing, digital marketing, web 2.0, e-commerce, innovations | Scoop.it
Le Growth Hacking est affaire d’expérimentations, de tâtonnements, d’itérations, de création, d’imprévu. Comment intégrer cette démarche à l’idée de stratégie ? Le Growth Hacking, qui suppose une méthode agile, a-t-il besoin d’une stratégie, d’objectifs chiffrés, de plan de bataille ?
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Les tendances du marketing digital en 2016

Les données clés du marketing digital en 2016 avec le nombre d'internautes, les supports utilisés, les contenus les plus efficaces, etc.
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#Growthhacking : Comment Optimiam détourne Pokémon Go pour en faire un outil marketing - Maddyness

Alors que certains pensent que Pokémon Go pourrait être un nouveau vecteur de rencontre IRL, la jeune startup OptiMiam y voit un véritable outil marketing.
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Le commercial est-il un nouveau levier du marketing digital ?

Le commercial est-il un nouveau levier du marketing digital ? | Marketing, e-marketing, digital marketing, web 2.0, e-commerce, innovations | Scoop.it
La fonction commerciale a considérablement évolué depuis ces dernières années. Nous sommes loin du cliché du vendeur d’aspirateur qui réussissait, par son bagout et sa rhétorique, à vendre presque tout à la ménagère du coin ou à l’acheteur professionnel.
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Rescooped by Michel Onkur from Closed Loop Selling through Trade Shows
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15 Guerrilla Marketing Ideas for Trade Shows

15 Guerrilla Marketing Ideas for Trade Shows | Marketing, e-marketing, digital marketing, web 2.0, e-commerce, innovations | Scoop.it

Trade show booths today usually lack creativity. For many people entering the trade booth display business, this is a great advantage to undertake the proven principles of guerrilla marketing – and maximize the investment in their brand.

Starting off with team brainstorming and adapting the ideas with your marketplace and potential customers, you can definitely adopt guerilla marketing at a trade show display. Whether it is a surprise event, competition, a game or maybe sweepstakes – guerilla marketing creates a buzz for your brand.

So, wondering how to start off with some effective guerilla marketing for your trade show exhibit? We have 15 tips placed in three categories: pre-show, at the show and outside conference/onsite promo.

Pre-show

1. Use humor to surprise people and break their expectations

2. Customize a postcard page with a quote tailored to your brand

3. Hand out a key and make your visitors wonder what does it open?

4. Do a press release in a local newspaper or website with an upcoming story for your show

5. Integrate your social media channels to engage your audience

 

At the show

1. Create a wireless charging station and make your visitors wait while charging their phones – which is your action zone to promote and present your brand at its best

2. Hold a contest or a battle – fun enough and compelling so people are attracted to it

3. Make people tweet or post photos on Instagram with your amazing display show exhibit – with as many hashtags

4. Hand out gum or mints – leaving your visitors a good taste in their mouth is a proven method to win them

 

Outside conference/ onsite promo

1. Hire a gospel choir to sing your praises

2. Create a flash mob event with dancers or a band

3. Hire a guy to sell popcorn, tacos or hotdogs with your custom and branded paper holder

4. Get a celebrity character to impersonate your brand

5. Have a street musician sing your branded messages in witty songs

6. Make art on the sidewalks with your logo or slogan


Via Aditya Patkar
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